Big Country Technology Starts with Mobile Phones

With the higher-standard C-level production line, some unimportant accessories in the D-level production line can be sold to other mobile phone manufacturers.

It not only ensures the advantages of its own products, but also does not render the previously redeemed D-level production lines useless just because of product updates.

The most successful manufacturer in this way is Samsung. The Samsung E4 and E5 screens that domestic manufacturers later advocated every day are actually only Samsung's mid-range products, and top-level screens are simply unavailable.

Sony can still use its own sensor technology to get some top-notch screens, but Apple is in trouble and has to sign a sales agreement to get a good screen.

Even so, the top-notch screens are still used by Samsung itself. This is a unique competitive advantage of Samsung mobile phones that other manufacturers cannot match.

After Liu Dalang returned to Huaxia Nebula Technology Industrial Park, he originally thought that the senior officials would come out to greet him, but he was surprised that no one was there.

"what's the situation?"

He went to the nearest marketing department and found out that the entire marketing department was in a state of confusion, like...

I don’t know how to describe it, it’s like I’m playing in a promotion match, my expressions and movements are so diverse, and I even say the quintessence of Chinese culture from time to time.

The leader, Zhang Jianzhi, was full of excitement. It was a bit abnormal for an old man in his fifties to still show a commanding attitude.

When Zhang Jianzhi saw Liu Dalang coming back, he rushed over: "Chairman, let me tell you, we are negotiating with Xiaomi!"

Negotiate?

Liu Dalang went over to take a look...

"???"

Liu Dalang was angry, pointing at a computer screen and said angrily: "You call this thing negotiation?"

The screen was full of trolls, posting various Chinese quintessences. Looking at the members of the marketing department next to them, whose hands were showing residual images, Liu Dalang smiled very kindly:

"Give me a reasonable explanation!"

Zhang Jianzhi quickly explained: "We didn't want to conflict with them! They attacked us first! We were defending ourselves!"

Self-defense?

Liu Dalang learned about the ins and outs. It turned out that Nebula Technology's marketing department wanted to enter Weibo, but they encountered Xiaomi's trolls.

Zhang Jianzhi was angered at that time. Who were they? Former key member of Nicai Marketing Department! When have you ever been afraid of online marketing trolls?

Ever since, the two marketing teams started a fierce battle on Weibo, which suddenly escalated from products to copying family trees.

"Stop everything! Have a meeting!"

The new batch of employees in the marketing department must correct their thinking! It can never be the same again!

"Does it make sense? I ask you, does it make sense? In addition to lowering our brand image! Is there any other effect? ​​Let me tell you..."

Liu Dalang held a two-hour meeting with these old Nicai employees. He finally understood why Nicai's marketing was so weird.

"When we do marketing at Nebula Technology, we do not damage the brand image! Secondly, we do not damage the image of other brands! Thirdly, we do not make vulgar or false propaganda!"

"I want you to use your best brainwashing marketing, but it can't be vulgar! It can't be false propaganda! Show me your strength!"

"If you can do it, I'll help you with what's going on today! If you can't do it, don't blame me for turning against you. When the time comes, take the initiative to pack your things and leave!"

Liu Dalang was speechless when he saw the employees' eyes lighting up when they heard "brainwashing marketing".

Fortunately, his original plan was to leverage the strengths of this group of people, once again enter TV stations in third- and fourth-tier cities, and place a large number of brainwashing advertisements.

At the same time, Rebus was also furious with Xiaomi's marketing department. He was just about to see if there were any cooperation opportunities, but this happened.

Different from what the Nebula Technology Marketing Department said, the Xiaomi Marketing Department agreed that the people from Nebula Technology were talking too arrogantly! So infuriating!

"Remember! We at Xiaomi must focus on word-of-mouth! Word-of-mouth marketing is the key to us gaining users! Do you understand?"

As if a consensus had been reached, Nebula Technology began to place a large number of magical brainwashing advertisements on the Internet, and also made a lot of Dalang emoticons!

Xiaomi has started the hype mode. Hype marketing and word-of-mouth marketing are the main ways for Xiaomi to establish its brand image on the Internet.

Weibo has always been an important position for them. This time, Nebula Technology did not promote on Weibo, but instead turned to TV shopping.

Brainwashing Marketing VS Word of Mouth Marketing!

TV Marketing VS Weibo Marketing!

Many netizens have joined the melon-eating team, and it has actually boosted a wave of online sales of Xiaomi Mi 2s and Dalang special commemorative editions!

"What age are you now, and you are still doing TV shopping? Who doesn't know that there are many fakes in TV shopping?"

Xiaomi's marketing department was a little puzzled by the operations of Nebula Technology's marketing department. What they didn't expect was that Nebula Technology actually succeeded!

As soon as the magical Dalang mobile phone advertisement appeared, it immediately spread throughout the third- and fourth-tier small cities. Many people were happy when they first saw it.

When more and more people knew about it, they discovered that there were actually people around them who were actually using Dalang Special Commemorative Edition and Dalang TV T13!

And they discovered that if the Dalang avatar on the back cover was removed, the phone would look really good, something that cannot be shown on a TV!

And it doesn’t seem to be as bad to use as imagined! There is also Dalang TV T13, which is only 599 yuan for 32 inches and 899 yuan for 42 inches!

It's really cheap. Some people have bought it, installed a set-top box, and used it like other brands!

"TV shopping! Either don't buy it at all! Or just buy Dalang Technology's products!"

Why Dalang Technology and not Nebula Technology? Because it used to be Dalang Technology.

This also strengthened Liu Dalang’s idea of ​​​​making Dalang Technology an independent sub-brand.

This advertisement gradually spread among third- and fourth-tier small cities. Nebula Technology’s customer service staff has been answering the phone every day since they arrived at work.

For those who don’t believe in TV shopping, customer service will thoughtfully tell them that they can go to the Nebula flagship stores on major e-commerce platforms to make purchases.

Nebula Technology's marketing department uses a brainwashing method to lower people's expectations first, so that they don't have so high expectations for Nebula Technology's products.

When people saw people using Dalang mobile phones and Dalang TVs, they discovered that Dalang mobile phones and Dalang TVs were not that bad, and were even a little better than expected!

Similarly, the Nebula Technology Marketing Department cannot understand the Xiaomi Marketing Department’s promotional methods:

"You actually use Weibo as your main platform? You still want to listen to netizens' feedback on the system? And you have engineers working overtime overnight to fix bugs?"

"Shouldn't it be that the R\u0026D department should follow the company's plan and make whatever it wants? Can we really listen to the opinions of netizens and make features?"

But what puzzles them is that Xiaomi has used this method to create a good reputation for MIUI, and it is also known as the "IOS among Androids".

In short, sales growth is a good thing. No one of the two manufacturers suffered losses this time. It is really a good harvest in terms of popularity, sales volume and reputation!

In Nebula Technology Industrial Park, Liu Dalang has added four C-class production lines to the core area of ​​the production plant, namely C-class lithium batteries, RAM, ROM and fully automatic assembly lines.

C-class lithium battery production line: can produce lithium batteries with a single cell of less than 4000 mAh and a charging rate of 30w. Production capacity: 5000/hour.

C-class RAM production line: can produce random access memory (running memory) of 8GB and below, production capacity: 5000/hour.

C-level ROM production line: can produce read-only memory (storage memory) below 128GB, production capacity: 5000/hour.

The original C-class LCD screen production line has increased its production capacity to 5,000/hour, which is consistent with the production capacity of the other four C-class production lines.

This is because during this period of time, the sales of Dalang Special Commemorative Edition and Dalang T13 have skyrocketed, and the Indian Nebula4 series of mobile phones have brought a lot of profits, so Liu Dalang can make up so much.

You still have to save 200,000 points to upgrade the D-level recycling production line and increase the production capacity to 300 tons/hour. The D-level sensor production line and nano-SOC production line are still a bit expensive.

It’s not that the production line is expensive, Liu Dalang can get it with 100,000 points. The question is where are the SOC drawings? What about the sensor drawing? What about C-level drawings?

It is better to wait for a while, wait for the K/Spark series to be launched, and then focus on these two aspects to make up for the most important shortcomings.

Start with the low-end series, slowly move up to B-class, A-class, S-class, and even higher-tech production lines in the second stage, and finally use these products into flagship products.

It just so happens that Nebula Technology now has almost enough R\u0026D personnel, and some of them can be selected to focus on training and focus on technological breakthroughs.

For the K/Spark series, Liu Dalang plans to directly install a 6.2-inch large LCD screen and a 4000 mAh lithium battery produced by Nebula Technology.

Although it is a 720P screen, the 720P screen is different from the 720P screen, and all parameters need to be adjusted in depth.

At the same time, fast charging is also indispensable. The theoretical charging speed of 30W has reached the fast charging level, but safety, heating and other issues still need to be produced to make specific adjustments.

Liu Dalang really didn't know if six months would be enough. If not, he would have to postpone it because Nebula Technology also had to prepare other new products at the same time and might not be able to make it in time.

The Nebula5 series of mobile phones, as well as the first phase of peripheral products that Nebula Technology will build for the Nebula ecological chain, will be carried out simultaneously.

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