Big Country Technology Starts with Mobile Phones

"Liu Dalang! Founder, chairman and CEO of Nebula Technology, scientific researcher!"

Liu Dalang's title is not that many, it is simple and clear. After looking at the detailed introduction, netizens discovered that this is not the chairman of Dalang Technology?

There are a total of 130,000 fans, 100,000 of which are fake, and hot searches are also bought, but spending money to promote on Weibo is not a shabby thing.

Netizens can understand the first two titles, but what does the last scientific researcher mean? When did Liu Dalang still engage in scientific research?

But these are not important. What is important is the gaming phone "Xinghuo-Lie" brought by Liu Dalang this time. Just looking at the promotional pictures, it is really good.

Domestic mobile phone color matching, at this stage of 2013 to 2014, rarely used such eye-catching color configurations, let alone gaming phones.

In addition to the lack of 4G and a slightly lower processor version, Xinghuo-Lie's other configuration parameters are already ahead of Xiaomi Mi 4.

But now Xiaomi 4 has not been released, and the configuration parameters of Xinghuo Lie have not been exposed. Liu Dalang has only released a few promotional pictures of the real machine.

It will be released on January 15th, which is still more than half a month away. In this more than half a month, Nebula Technology can do a lot of marketing promotions.

As soon as the news that Nebula Technology was going to build a gaming phone was confirmed and the buzz was generated, Liu Dalang's initial goal was achieved, and then the marketing department immediately launched the next step of the publicity plan.

First, vigorously promote it through the thousands of penguin groups, post bars, and forums currently under our control, and then train a group of evaluation bloggers to enter station B.

There are five review bloggers who entered Station B in the early stage: Dabai Review, Crow Review, Wukong Review, Wuyue Unboxing, and Frontline Technology Express.

The five review bloggers have completely different styles, but within the same time period, they have submitted a total of thirty-nine videos.

The content is all about evaluating products of major mainstream mobile phone brands. If you just watch the videos, you will never associate them with Nebula Technology.

Because the video tested a series of mainstream mobile phone brands such as Huawei, Samsung, Apple, LG, HTC, ZTE, Coolpad, Meizu, Lenovo, Xiaomi, Tianyu, Gionee, ov, etc.

Crow even tested some knock-off phones in the review, but there were no products such as Dalang mobile phone and Dalang TV from Nebula Technology.

It was only at the "strong request" of some fans that Crow Review and Wukong Review made a special video about Dalang's mobile phone and TV.

The blogger who reviewed Wukong was one of the first buyers of Dalang’s special commemorative edition. Sun Guangjie and several of his colleagues couldn’t believe it when they received the invitation letter from Nebula Technology.

"You only need to make evaluation videos as required and you can make money. Is it that simple?"

"I did it! Why not!"

"Dalang's mobile phone is fine for use, and I haven't had any special jams so far."

"The main thing is that the big screen looks great! Even if it doesn't make money, let us make videos!"

"Nebula Technology doesn't require us to say anything, so why not do it!"

When Sun Guangjie and others did their first evaluation and reviewed the manuscript for the Nebula Technology Marketing Department, they were called back several times and had to make several changes before finally passing it.

It’s not because the content is bad, but because it lacks features, or some of the words in it may offend other manufacturers and be attacked by some trolls.

You can leave negative reviews, but try not to say things like "XXX mobile phone is garbage" or "XXX factory's mobile phone has no sincerity".

Many times, if some words are expressed tactfully, the effect will be better.

Sun Guangjie also learned how to do it several times in a row. As soon as the video was posted, Nebula Technology's recharge was immediately received on his bank card.

"Your bank card with the last number 6666 earned 99 yuan at 20:5 on December 30, and the current balance is 99.31. Customer's message: Pay in cash!"

Sun Guangjie suddenly felt that it smelled really good!

He suddenly looked forward to Nebula Technology's gaming phone being sent to him for review when it was launched. Not only would he be able to use the phone for free, he would also be able to make money!

Who doesn’t love this kind of job?

As for other vloggers:

The Dabai evaluation mainly tests flagship or quasi-flagship phones, and the Frontline Technology Express mainly tests some products with relatively high technological content and popularity.

The things Wuyue unboxed were quite complicated. He even bought a knight's belt and a Star Wars laser sword and made a special video about them.

Although the five video bloggers all work for Nebula Technology, some of their evaluation content was as fair and impartial as possible.

The quality of their own videos is good, and with the help of the Nebula Technology Marketing Department to help attract traffic, the five video bloggers attracted 300,000 followers in half a month.

These fans are real fans, and if they accumulate slowly, they will play a very important role when Nebula Technology releases new products in the future.

Other mobile phone manufacturers will also use some similar methods to cultivate some self-media publicity. It doesn't matter. Once other bloggers come out, Nebula Technology can just spend money to recharge.

Without some mindless vloggers, how can we highlight that Nebula Technology’s vloggers have excellent video content and better personalities?

Xinghuo Lie mainly focuses on online channels, so it naturally needs to use some marketing methods that should be used in online channels, but this does not mean that it will not do offline.

Nebula Technology directly found some informal dealers in third- and fourth-tier small cities and used higher profits to drive them to sell Nebula mobile phones.

After-sales is also very simple. You can apply for after-sales at Nebula Mall and return it to the factory for repairs through cooperative express delivery, with all shipping costs reimbursed.

If you buy it in a physical store, go directly to the store, and they can make half the money for repairing the parts, but you may also encounter some unscrupulous merchants.

People always say that Apple’s mobile phones are in trouble. In fact, Android phones are not much different. Some people even steal mobile phone accessories for mobile phones that cost several hundred yuan.

Apple's after-sales service is even worse. It's been robbed by all kinds of crazy people, and unscrupulous people have taken the storage components replaced by the expansion machine and put them on the copycat machines.

Then as long as it passes Apple's after-sales software test, you can replace it with a brand new Apple phone. If you want to say it's miserable, Apple is the worst.

There is no way, if there is profit, someone will do it. Liu Dalang started his business as a copycat, so he naturally knows how outrageous the chaos in the mobile phone market is.

Ten days before the press conference, these dealers had received the first batch of Spark-Lie, but the press conference was not held and these mobile phones could not be activated.

Early activation will require a huge fine. No dealer would be out of their minds and want to activate one in advance to give it a try.

During the warm-up period of Xinghuo Lie, the Nebula flagship store also launched a large number of new products, including the 100-yuan tablet Dalang Pad1.

Dalang Pad1 immediately sold out in China. China is not India. A tablet worth only 600 yuan, can’t anyone afford it?

Instead of buying the 64GB version, it’s okay to buy a 32GB version to play with, right? Do you know how much the lowest version of iPad 4 costs? 3688 yuan!

The memory of Dalang Pad1 is twice that of iPad 4, but the price is only one-sixth of iPad 4. It has fulfilled the tablet dream of countless ordinary people.

3688 can’t afford it. Wouldn’t it be nice to buy a Dalang Pad1 with equal width on all four sides for 599 yuan?

The new generation of Dalang mobile phones, Dalang V5s and Dalang V5, are launched simultaneously. Dalang OS2.0 version is updated simultaneously, and there is also a new Dalang Mall.

The Dalang V5 is priced at 599, and the Dalang V5s is priced at 399. Rebus couldn’t bear the price, because it was so cheap.

The starting price of Redmi 1 is 799, while the top version of Dalang V5 is only 599, and the 5.8-inch LCD screen of Dalang V5 is larger and has a higher screen-to-body ratio.

Not to mention Redmi 1, Redmi 1s can’t beat it when it comes. When consumers reach the point of buying a 100-yuan phone, a difference of 100 yuan is not a concept.

Rebus is already anxious, because according to his plan, Xiaomi 4 will use full-screen technology, and Redmi 1s is not profitable even if it is priced at 799.

"The parts used by Nebula Technology are all supplied locally in India, and the prices are lower than those of our suppliers. No wonder mobile phones can be sold so cheaply!"

Rebus is not the only one who is anxious. Other manufacturers are also anxious. They also want lower-priced suppliers. The problem is that they have no channels!

"ZTE Nubia has entered the Indian market. Mr. Chen, when will we go?"

Oppo was also faced with such a choice at this time. Chen Yongming knew how big the cake in the Indian market was, but he was not carried away.

"Don't worry, we will be able to open up offline channels in India in up to a year. During this period, we must first accumulate strength as soon as possible!"

In places that big brands such as Samsung, Apple, and China Cool Alliance cannot take into account, Oppo and Vivo are expanding at an alarming rate.

Every mobile phone brand has its own development strategy, including Nebula Technology, which hopes to have the last laugh in this market battle.

Entering 2014, major manufacturers are preparing to release their own new mobile phones, and there are more than 20 mobile phones equipped with Snapdragon 801 alone.

Samsung S5, Oppo Find7, Xiaomi 4, Nubia X6, LG G3, and Spark-Lie, etc. After all, the mainstream flagship processors throughout 2014 are Snapdragon 801 and Snapdragon 805.

Nebula Technology's actions are not fast, but it is also among the best. The press conference on January 15 attracted the attention of many mobile phone manufacturers.

The venue of this press conference is set at the Nebula Technology Industrial Park Conference Center. After all, it is safe to release the latest products on your own territory.

The conference center of Xingyun Technology Industrial Park only has 300 seats. When various media come, there is basically no room for ordinary audiences.

Of course, Xinghuo Lie's press conference was broadcast live online on Nebula Mall, Dalang Mall, Nebula flagship store, Nebula official website, and Weibo.

At the same time, this is also Liu Dalang's first press conference in person. To say that he is nervous, he is not nervous. The key is how to introduce it with more momentum?

Under the watchful eyes of the entire audience in the conference center and the online live broadcast room, Nebula Technology’s first press conference in China finally began:

"Use games to interpret love!"

"Use mobile phones to interpret innovation!"

"World premiere - Xinghuo-Lie! The world's first professional gaming phone!"

Thanks to Hailong Yiming for the reward and monthly ticket! Thanks to Jiang Changqing for his monthly votes and to book friends for their recommendation votes! Thank you brothers for your support! ! !