Big Country Technology Starts with Mobile Phones
Chapter 3 Forced Hunger Marketing
Liu Dalang assigned three salespeople to each Nebula Mobile store, but three of them were too busy to collect money and settle accounts, to be responsible for shipments, and to maintain order.
The scene was so chaotic that the police were alerted to maintain order. Of course, these police officers did not come for nothing. Everyone made a lot of money out of it.
The first batch of 900,000 Nebula mobile phones was sold out within half a month, with each Nebula mobile phone store selling 2,000 units every day.
After they were sold out, there were still long queues in front of the 30 Nebula mobile phone stores. Many people's purpose was not to buy for their own use, but to resell the goods to other cities.
Many people heard the news that Ah San, who came from out of town, pointed at the salesperson of Nebula Technology at the door of the store and cursed because he couldn't buy the Nebula mobile phone that had started to be sold in limited quantities.
"Everyone, please be patient! Our Nebula Technology Industrial Park is operating at full capacity every day. The production capacity is insufficient because each Nebula mobile phone must undergo the most stringent quality inspection!"
Liu Dalang does not mind the behavior of reselling goods to make a profit. On the contrary, this behavior can also save the cost of deploying a hierarchical sales network for the expansion of Nebula Mobile Phones at this stage.
The low price alone may only attract some people who have the ability to buy mobile phones. The first sale discount of two months in a group can attract another group of people, and the free gifts can attract another group of people.
Ah Sans are addicted to sugar. According to Indian customs, treating people to eat sweets or giving them candy has a good meaning. It represents the good wishes of the giver and hopes that the person who eats the candy will be happy and healthy.
The candies given away by Nebula1 series mobile phones are not only colorful as Ah San likes, but also very large and ridiculously sweet, which can even be described as sweet.
Even though many Indians have no need to buy a mobile phone at all, they will buy a Nebula1 series mobile phone from Nebula Technology for the low price and the gift of blessing candies.
The Nebula 1, priced at 1,199 rupees, has a net profit of 150 rupees, which is equivalent to 15 yuan. It currently ships the most, with 500,000 units.
The Nebula 1s, priced at 3,399 rupees, has a net profit of 400 rupees, which is equivalent to 40 yuan, and the current shipment volume is 300,000 units.
Nebula1 Pro, priced at 5,599 rupees, has a net profit of 2,000 rupees, which is equivalent to 200 yuan, and has the smallest shipment volume, only 100,000 units.
Including the 300,000 new units released in the past month, Liu Dalang earned 39.5 million in New Delhi and Algarh alone, which is converted into 39,500 points.
10 rupees can be exchanged for 1 yuan, and 1,000 yuan of profit can be exchanged for 1 point. Points can also be converted into funds in reverse. In reality, it is solved with money, and in [Technology Collection], it is solved with points.
The Nebula1 series fully caters to the Indian market. The only drawback is that the production capacity of the Nebula Technology Industrial Park cannot keep up. It is not that there is a lack of accessories, but that the assembly speed cannot keep up.
In less than three months, the assembly line of the production plant in Nebula Technology Industrial Park has been expanded three times, and now there are more than 300 assembly line workers.
Even so, the production capacity of the production factory was still somewhat unable to keep up. After the points arrived, Liu Dalang immediately spent 20,000 points to redeem two D-class fully automatic assembly lines.
Class D fully automatic assembly production line: can assemble electronic products that meet Class D standards, production capacity: 2000/hour, currently can assemble: Nebula1s, Nebula1 Pro.
Only two smartphones in the Nebula1 series of mobile phones have reached the D-level standard. The feature phone Nebula1 has not reached the standard and requires original assembly line workers to assemble it.
The production lines redeemed from the [Science and Technology Collection] can be superimposed, and the maximum number of lines is 10, which means that the maximum production capacity of a D-level production line is 10,000/hour.
Liu Dalang redeemed the remaining 19,500 points for six more D-class production lines, spending a total of 16,000 points, leaving 3,500 points.
There are two D-class RAM production lines, two D-class ROM production lines, as well as a D-class LCD screen production line and D-class lithium battery production line.
D-level RAM production line: can produce 1 to 4GB of random access memory (running memory), production capacity: 2000/hour.
Class D ROM production line: can produce 2-32GB read-only memory (storage memory), production capacity: 2000/hour.
Now, the production factory in Xingyun Technology Industrial Park has five D-level production lines for LCD screens, lithium batteries, RAM, ROM, and fully automatic assembly, with a production capacity of 2,000/hour.
And for each production line, Liu Dalang only needs to fill in the raw materials as required, and Liu Dalang can customize the products he wants, provided that the products must be within the production range of the production line.
This is also the reason why Nebula Technology can keep the cost of Nebula1 series mobile phones so low, but the cheapest D-level sensor production line also requires 100,000 points to redeem.
The D-class nano-SOC production line is even more exaggerated, requiring a full 500,000 points and only supporting the production of 65-40nm processors.
The key is that even if the nano-SOC production line can produce, it does not mean that it can be used. It also needs to add chip design drawings to it!
In the [Technology Collection], the entry-level Jiuxiao series drawings all start with 7nm. If you want to produce 7nm chips, you need at least a B-level nano-SOC production line.
According to the annotations in the [Science and Technology Collection], most D-level production lines do not need to add drawings, but starting from C-level production lines, almost all of them need to add drawings.
Liu Dalang tried production and found that the products produced by the D-class RAM and ROM production lines were very strange and different from any storage components he had ever seen.
Apart from the same raw materials, there really is nothing else in common, but how much are the raw materials worth? What is valuable is the production process, technology patents and production machines.
No longer entangled in these issues, and no longer looking at the dazzling array of electronic technologies in the [Technology Collection], Liu Dalang began to analyze the data fed back by the sales staff in the marketing department.
The combined population of New Delhi, Old Delhi and Algarh exceeds 30 million. Even if the market estimate decreases by 50%, the remaining potential is still very large.
With the current Nebula technology, even New Delhi cannot afford it. The production capacity of Nebula1 series mobile phones is still insufficient. Although the shipment volume has tripled compared with before, it is still not enough.
Nebula Mobile's stores have expanded to as many as 60 in New Delhi and Algarh, but the daily supply is always only so much.
Moreover, specialized scalpers have appeared in the New Delhi mobile phone market. After snapping up all the Nebula mobile phones, they take the products and resell them in several other major cities in India.
"There is no shortage of speculators everywhere!"
Nebula Technology has set the purchase limit for each person to a maximum of five units, but you can tell with your toes that this purchase limit cannot restrict the Asans who want to make profits from it.
Walking on the streets of New Delhi, regardless of skin color and language, you will have the illusion of going back in time, as if you have returned to the country ten years ago.
Dilapidated brick houses, roadside food stalls, and disorderly billboards are stacked together, but behind the chaos, there is vitality.
The core area of New Delhi is a wealthy area, which is a symbol of India's true modernization. The smallest number of surnames hold the greatest power.
Who could have imagined that one person's wealth could actually exceed the sum of the bottom 40% of India's population?
What makes Liu Dalang happy is that on the streets of New Delhi, many Asans can already be seen holding Nebula1 series mobile phones, making calls, or gathering together to take photos.
This bright color scheme of red, yellow, blue, green, and orange is a proper aunt color scheme in China, but it doesn’t feel out of place here, because the colors of Asan’s clothes are brighter than the last.
When passing by Nokia and Samsung mobile phone stores, Liu Dalang discovered a problem:
Samsung mobile phones are still going their own way as usual. No matter how Nebula mobile phones are sold, they remain unmoved and there is still no change in the pricing of many products.
But Nokia is different. Not only has it lowered the prices of several entry-level feature phones, the lowest price has been reduced to 5,599 rupees, but it also gives purchasers a "blessing candy".
As for the Nokia 808 PureView, the swansong model of the Symbian system, the price is still extremely high, reaching a terrifying 27,999 rupees.
Although it is equipped with a world-shaking 41-megapixel Carl Zeiss camera, the high price is not suitable for the Indian market.
That's why when many domestic brands hit the Indian mobile phone market at low prices later, Nokia was defeated so completely. On the contrary, Samsung, which never compromised, maintained its market share.
Arriving at the door of the Nebula Mobile phone store, unlike Nokia and Samsung, where no one cares about them, there are two long lines waiting for something, regardless of whether they are in stock or not.
Amir's men rushed to the Nebula mobile phone store with the goods that were just produced today. In less than half an hour, all the Nebula 1 series mobile phones were sold out.
The salesperson of Nebula Mobile had no choice but to take out the loudspeaker and shouted helplessly:
"Today's items are sold out! Those who are queuing up, please come back tomorrow!"
Liu Dalang: "???"
So crazy? One store has 800 Nebula1 series mobile phones in one day, and they are sold out in less than half an hour. Doesn’t it mean that one phone is sold in an average of two seconds?
Those who didn't buy a Nebula mobile phone at the door of the store were either dejected or cursed, complaining that they couldn't buy one.
Some Ah San even loudly questioned the clerks at the Nebula mobile phone store: Did Nebula Technology deliberately not produce it to prevent them from buying it?
In fact, they themselves also know that Nebula Technology Industrial Park is operating at full capacity every day. It is not a secret if you ask the assembly line workers in the production factory.
"It seems like this is forced hunger marketing! I thought so, but it really isn't!"
Liu Dalang shook his head helplessly. If he remembered correctly, the first successful case of hunger marketing in China was the Redmi note.
The purpose of hunger marketing is to allow products to have higher selling prices and profit margins, and the ultimate goal is to establish a high-value image for the brand.
But in India, which has a poor brand concept, there is no need for Nebula Technology to adopt hunger marketing. The shortage of products is not an "illusion", but the production factory really does not have that much production capacity!
Ah San, who bought a Nebula1 series mobile phone, even if it is a feature phone Nebula1, can't help but show off to his friends around him.
Just when Liu Dalang nodded with satisfaction and was about to go back and wait for enough points to further expand production capacity, a problem arose.
“Why is your phone faster than mine!”
"Yes! Why?"
The remarks of the two Asans attracted the attention of many people at the door of the store. Many people who bought Nebula1 series mobile phones came over and took out their mobile phones for direct comparison on the spot.
If you don’t compare, you don’t know. If you compare, you will be shocked!
It can be seen with the naked eye that the Nebula1 series mobile phone purchased at the Nebula mobile phone store today is more than twice as fast in terms of software startup speed and network loading speed!
After many comparisons, they came to the conclusion that the Nebula1 series phones they bought yesterday and today are at least twice as fast as the phones others bought before!
"We bought a fake!"
"The first batch of mobile phones sold to us by Nebula Technology were defective products!"
The Ah Sans were very angry, especially those who had bought Nebula 1 series mobile phones before, and rushed directly to the Nebula mobile phone store.
A broad-shouldered Ah San grabbed the clerk by the collar, pointed at the two mobile phones on the table, and began to question: "Why are we selling defective products!"
Liu Dalang who was at the door of the store was stunned, what was going on! ?
He glanced at the inarticulate clerk with some sympathy, and said silently:
"I will remember your contribution!"
Liu Dalang then left the New Delhi neighborhood directly, returned to the Nebula Technology headquarters, and took out the remaining samples in the warehouse for comparison.
Sure enough, just like those Asan came to the same conclusion, the mobile phones produced on the fully automatic production line yesterday and today run faster!
"What is the reason!?"
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