Big Country Technology Starts with Mobile Phones

Even if a fully automatic assembly line is used in the core area of ​​the production factory, the mobile phone accessories are the same. Logically speaking, there should be no difference between worker assembly and automatic assembly!

The functional machine Nebula 1 does not even have automatic assembly. It is still assembled by workers. But today, even this functional machine runs twice as fast as the one assembled before.

"It's not about assembly, it's not about accessories... huh? Accessories! Storage components!"

Liu Dalang suddenly remembered that the D-level RAM and D-level ROM production lines had just been added to the core area yesterday, and their specifications were completely different from the storage components he had sent from China.

This reminded him of the LPDDR memory specifications and UFS flash memory specifications that became increasingly popular later. Of course, these two specifications themselves were relatively advanced technologies at that time.

Liu Dalang immediately checked through the customization areas of several D-class production lines. He didn't understand many of the technologies, but he could understand one thing:

“Aren’t these technologies patented?”

I searched several production lines redeemed from the [Science and Technology Collection], whether it was LCD screens or lithium batteries. After searching for a long time, I could not find any relevant patents in this world.

Every mobile phone manufacturer pays great attention to building its own patent barriers. Liu Dalang registered some patents for Nebula Technology before entering the Indian market, but they were all "appearance patents."

The contents of these patents are copied directly from other mobile phone manufacturers, because the design patent itself is very difficult to define the scope, and there is no way to stop the industry from copying each other.

Even after coming to New Delhi, Liu Dalang applied for a patent for Nebulas OS. However, due to the compatibility features of Nebulas OS itself, once there were any outstanding functions, they would be copied immediately.

“My thinking is still too limited and we cannot continue to develop in the previous copycat model!”

Huaqiangbei's Kivu Mobile Phone is a typical example. They entered the Indian market two years ago and quickly opened the door to the market with their strong copycat capabilities and low prices.

The shipment volume in just one year has reached 35 million units. Even if you make one yuan per mobile phone, you can count the money until your hands cramp.

Later, it was because they could not get around some patent barriers and the Indian official crackdown on domestic copycat mobile phones that they finally left this land.

This year, Indian officials have relaxed restrictions again. The reason is that local players alone do not have enough technology and foundry foundation, and the communications industry has been stagnant.

Nokia dominates the mobile phone market, followed closely by Samsung. The copycat forces are about to make a comeback. In addition, India's four major national brands are about to release their first-generation products...

If Nebula Technology continues to be the same as before, it can at most occupy the market in a short time with low prices. If it wants to develop in the long term, relying on Nebula Technology alone will not work at all.

After figuring this out, Liu Dalang immediately informed the marketing department to release the news that the Nebula1 series mobile phones use higher-standard memory technology, and at the same time expand externally.

Six departments were established: after-sales department, finance department, marketing department, human resources department, supply department, and logistics department, plus the previous production department, safety and security department, and marketing department, a total of nine departments.

In addition, Nebula Technology also hired a total of nine business lawyers from a well-known private law firm in New Delhi with high salaries to join the legal team of Nebula Technology.

It also purchased front-page news in India's largest enlightenment daily, publicly providing two after-sales solutions to users who purchased Nebula1 series mobile phones before May 14, 2012.

The first is free replacement, and the second is model subsidy. You can replace a previously purchased mobile phone with a new one for free, or receive a 300-rupee subsidy after testing at a Nebula Mobile store.

There is actually no after-sales concept in the minds of Asans. If you buy a knockoff phone, throw it away if it breaks. If you buy a Nokia or Samsung phone, it will last for three to five years.

Occasionally, if you need to replace the battery, or the screen is broken, you can buy it directly from somewhere and replace it, or you can find a small workshop to replace it, but you will definitely be charged for replacement parts.

After all, neither Nokia nor Samsung are headquartered in India. Even in China, not many people can find after-sales services for Nokia and Samsung.

For the first time, Nebula Technology's move allowed the Asans in New Delhi to truly experience the vigorous and vigorous after-sales service.

When the Asans who made trouble in the Nebula mobile phone store received the Nebula1 series mobile phones whose storage components had been replaced, they all couldn't believe it for a moment. Is this a replacement?

"Can it really be changed?"

"So what if you change it! You're still selling us defective products!"

"Didn't you read today's newspaper?"

"Daily India, Pascal Daily, Beautiful Malayala, and Awakening Daily all reported on Nebula Technology!"

"Yes! As mentioned above, it is because Nebula Technology has developed new storage components that the running speed becomes faster!"

"Because they settled this matter so quickly, I won't pursue it!"

“But don’t forget how much your Nebula1 series mobile phones cost!”

As soon as these words came out, the Asans were all silent. Yes, the price of Nebula mobile phones has been so low that it is almost the same as the previous knock-off feature phones. The previous knock-off phones were killed but not buried!

At least there is something wrong with Nebula Technology. It dares to stop selling mobile phones for more than half a month and has to replace all the previous "problem phones".

Coupled with the deliberate publicity of Nebula Technology, not to mention other places, at least in New Delhi and Algarh, the reputation has improved a lot.

Liu Dalang took this opportunity to remanufacture the recycled Nebula1 series mobile phones. After replacing the storage components and part of the casing, he produced a new batch of mobile phones.

In early June, Nebula mobile phones went on sale again and after the first sales event was postponed, long queues once again formed in more than 60 Nebula mobile phone stores in New Delhi and Algarh.

However, peers in the mobile phone industry will not let Nebula Technology continue to ship as many products in one month as before to seize their market share after an accident.

The most frustrating ones are India's four major national brands "MILK", Micromax, Intex, Lava and Karbonn.

Originally, their new phone was just about to be released in New Delhi in early May, but they encountered Nebula Technology's advertising that took advantage of every opportunity.

What's even more terrible is that the day before Micromax's new phone was released, Nebula Mobile officially announced the price of the new Nebula1 series phone, which was less than half of their price.

Micromax has few R\u0026D personnel and does not have much money for publicity. It relies entirely on the support of Indian officials. As a result, their launch conference has to be postponed.

"Damn Nebula Technology, damn Nebula! How can they sell it at such a low price! It's not profitable at all!"

Jayne, the founder of Micromax, was so angry that he had no choice but to release their new smartphone first in the markets of Mumbai and Kolkata, which Nebula Technology could not yet cater to.

The price is 7,799 rupees, which is twice the price of the smartphones they released seven or eight years later, because at this point in time, major domestic manufacturers have not yet impacted the Indian market.

Whether it is Micromax or the other three national Indian mobile phone brands, they all use Chinese OEMs for assembly. Without their own processing plants, the cost cannot be reduced at all.

This is also their development model, Chinese supply chain + Indian channel. In another world, they used this model to kick Samsung and punch Nokia.

At its peak, the four brands together accounted for 45% of the market share. Of course, this presupposes that Nebula Technology was not established.

"Now that I'm here, how can I let you get market share so easily?"

Liu Dalang didn't pay attention to the so-called four major national brands in India at all. The real threat was always the opponents from China.

But what he didn't expect was that the first to compete openly with Nebula Technology was not these four brands, but Nokia.

Nokia published a durability evaluation of all Nebula1 series mobile phones on the entire Internet and major newspapers, and came to a conclusion:

"Nebula mobile phones are electronic waste!"

This news not only made the headlines of Google News, but also appeared on the popular science channel of Jinyin TV, instantly arousing heated discussion.

Nokia’s testing team concluded the following points from its evaluation of the Nebula1 series:

“The batteries of all three phones in the Nebula1 series are too small, and the battery life can only last for one day at most.”

"The plastics used in the fuselage are all the cheapest engineering plastics, even if they are several grades behind Nokia's entry-level feature phones."

"In the drop resistance test, the Nokia phone was unharmed when dropped from the seventh floor and could be continued to be used when opened, while the Nebula phone was shattered into pieces when dropped from the third floor."

"In the waterproof test, the Nebula phone lasted only half as long as Nokia."

"In terms of high temperature resistance, the two are barely tied, but in terms of freezing resistance, the Nebula phone's battery can only last less than two hours before shutting down, while the Nokia's lasted for six hours."

"In addition, the camera quality of Nebula mobile phone is only 8 million pixels at best, while Nokia's general pixels are above 12 million pixels!"

There may not be many Asans in other cities who have seen Nebuka mobile phones, but in New Delhi and Algarh, those who have bought Nebuka1 series mobile phones are once again in a rage.

Some Ah San who had received the recharge even compared Nebula phones with Nokia phones at the entrance of a Nokia store in New Delhi, and came to the same conclusion.

For a time, the little reputation Nebula Technology had just established returned to its original place, and the sales of Nokia mobile phones increased a lot.

There are also some unreasonable Asans who come to Nebula mobile phone stores and unreasonably demand returns. In fact, these Asans are arranged by competitors.

Ah San is still in the minority who is guided by public opinion. No matter how bad the Nebula phone is, as long as the price is there, the sales floor will not be low.

Of course, due to durability considerations, many Asans also chose Nokia products, and the sales of Nebula mobile phones began to fluctuate.

These are problems that Dalang Technology has never encountered before. Dalang Technology only needs to be responsible for the continuous production of copycat mobile phones, and does not need to consider after-sales and brand issues at all.

But Liu Dalang was not a vegetarian. He immediately found Kurma Jain, who had just entered the workplace in New Delhi and was already well-known, and directly promoted him to the CEO of Nebula Technology.

"Rebus, I'm sorry! I intercepted your Indian CEO in advance!"

Jain was later the CEO of Xiaomi in India. Not only was he outstanding in ability, but his ability to incite people was even more superb.

Xiaomi is considered by most asan to be an Indian brand, and Jain’s contribution is indispensable behind it.

The most important thing is that Liu Dalang is not suitable to stand in front of the stage yet. He cannot come up and say "Hello", "Thank you" and "Thank you very much" like Rebus.

A local Indian CEO will be more conducive to Nebula Technology's market expansion.