Big Country Technology Starts with Mobile Phones
Chapter 53 Nebula Technology is gone?
When Fo Mingyuan appeared on the press conference stage wearing an improved and more slim-fitting manager uniform, netizens in the eleven live broadcast rooms were stunned:
"??"
"?"
"??"
"Where's Dalang?"
"Why has the person changed? Where is Dalang?"
"Who is this? It's pretty!"
"Who is Dalang?"
"..."
Some of these people are led by their own navy, and the other part have seen Xinghuo Lie's press conference and have a certain understanding of Nebula Technology.
The audience at the scene didn't react much. They only knew that someone else was hosting the press conference. As for whether the people on the stage looked good or not, they couldn't see clearly.
The only things that can be seen clearly are the form and movement, and these things, Fo Mingyi is affected by various factors, and his temperament comes out in his movements.
The main reason for coming to watch the press conference is to gain a sense of participation, just like watching a basketball game live. The viewing angle is not necessarily better than on TV.
But just watching the live TV broadcast was far different from the atmosphere at the scene. Unfortunately, Liu Dalang was not here this time, which was a little regretful.
It's normal to think about it. Xingyu-Mu seems to be a mobile phone mainly targeted at the female market. Liu Dalang was asked to introduce it on stage, and he even touched it during the introduction...
Is this inappropriate reverse delivery?
Find a vase with outstanding temperament. Even if the product introduction ability is average, there will be no big problem. It can be made up for by subsequent hype.
But as soon as Fo Mingyuan opened his mouth, many people at the scene knew that they might be wrong.
"The people at Nebula Technology are interesting!"
Because Fo Mingyuan is not like some professional hosts who use a lot of mandarin clichés and just read the parameters, but really introduces them seriously:
"Welcome..., I am Mingyue, the product manager of Nebula Technology. I believe that everyone has seen the promotional video of Xingyu-Mu and already has an intuitive understanding of our Xingyu-Mu."
"After 18 months of hard work, from the establishment of the project to the actual production of the product, we have always believed that Xingyu-Mu is unique!"
"Xingyu-Mu is unique. The first thing you can see is its exquisite appearance. Whether it looks good or not, I believe everyone has the answer in their mind."
There is no doubt that Xingyu-Mu's appearance is more feminine, and it is difficult for everyone to agree. There are also a small number of people who think that the positive appearance is not high enough.
As well as the design of the rear camera, it is a bit fruity, but the current netizens are not that violent, so they don’t have to say anything.
Think about the netizens who came later. Whenever a new mobile phone is released, the Internet is full of fire, and any shortcomings can be taken out and magnified infinitely.
People who want to buy will buy the product directly after seeing it. People who don’t want to buy will keep comparing products with the same price and will not buy it in the end.
Everyone has different needs for mobile phones and different starting points for purchasing. It is impossible to not find even one advantage of a mobile phone.
Xingyu-Mu's main direction is very clear, that is, packaging and appearance, so that people will never forget it after seeing it for the first time.
Of course, Xingyu-Mu not only has appearance, it also takes into account daily use and photo optimization.
Just imagine, users who paid for the appearance suddenly discovered when they got the mobile phone:
Xingyu-Mu is much easier to use than expected. This kind of psychological feeling may not matter once, but when they change to a new phone in the future.
It’s okay to continue to choose the Xingyu series. If you switch to other brands and buy some cost-effective mobile phones and find that they are not easy to use, will there be a gap?
Because the optimization of Xingyu-Mu cannot be expressed in parameters, such as external sound quality, active noise reduction during calls, etc.
Once users get used to these functions and switch to other brands, they won’t be able to tell what’s wrong with them, but they will definitely feel uncomfortable using them.
Of course, these are only for some extremely cost-effective mobile phones. If it is a top-level flagship mobile phone, it will naturally have no shortcomings in all aspects.
But the price is also expensive, and the appearance may be more considerate of male users. In this comparison, the advantages of the Xingyu series come out.
But if Nebula Technology wants to truly gain a foothold in the women's mobile phone market, the biggest enemy it will face in the future is not Huawei Mate, but Apple.
This is also the reason why Liu Dalang only dares to set the price at 3399, because if Xingyu compares with Apple at the same price, it really can't compare.
Fortunately, Apple has not yet fully penetrated the Chinese market, and Xingyu-Mu's situation will not be as difficult as that of later manufacturers.
On the press conference stage, Mingyue spoke slowly but at a very fast pace. In less than five minutes, she introduced the entire appearance.
In Liu Dalang's view, this is the normal rhythm of a press conference. After all, the appearance and texture of the mobile phone can only be felt when you get it.
Then comes the focus of Xingyu-Mu, including sound quality, call noise reduction, camera algorithm, EIS electronic image stabilization, front adaptive fill light, etc.
During the entire process, there was no comparison with the products of any competitor. In Nebula Technology’s view, comparison with competitors is a matter for evaluation bloggers.
It is meaningless to bring out friends and businessmen at the press conference, even if the all-round comparison is successful, and may instead lower the brand image.
The press conference boasts about this and criticizes about that. Once users get started, various problems continue. Isn’t that just digging a hole for yourself?
Therefore, Mingyue took another approach to reduce sound quality and call noise, use it directly on site, and then record a section and put it online for reference.
The same goes for taking pictures. In addition to proofs, take pictures directly on site, front and rear, and take pictures under on-site lighting for reference.
"As for the photos taken on site, we will post the original photos on the official website of Nebula Technology and the official channels of each platform after the press conference."
The meaning is obvious. Xingyu and Mu did not make any comparisons at the press conference. Everyone can make their own comparisons about the quality of the photos.
There must be mobile phones with better camera capabilities than Xingyu-Mu. Liu Dalang still remembers Nokia’s Carl Zeiss lens that shocked the world two years ago.
But Xingyu-Mu is not a pure camera phone. It does not have the blessing of high-end lenses. It also has Nebula flash charging. It only takes 30 minutes to charge from 0 to 100%.
Now, many people can’t sit still:
"Five minutes of charging, two hours of talk time?"
"It can be fully charged in half an hour?"
"It takes two and a half hours to charge my mobile phone. This gap is too big..."
"It's so strong. With this charging speed, I will definitely buy one of Xingyu-Mu!"
"I hope you can still say this when the price comes out..."
"What's wrong with the price? Are you looking down on me, Zhou? Will I not be able to afford it?"
"Leave one for me in the starting lineup!"
"rush!"
"..."
At this time, the Nebula Technology navy has completely integrated with the audience.
Mingyue then introduced the fast charging protocol and safety issues of Nebula Flash Charge.
Many people are also concerned about the damage caused by fast charging to the battery: "Xingyu-Mu's battery has passed 3,000 fast charging simulation experiments!"
"And the battery damage does not exceed 5%!"
If you are still not satisfied with these, Xingyu-Mu also has a one-year warranty card, and you can replace the battery for free at Nebula after-sales outlets.
Of course, Nebula’s after-sales outlets are not yet complete, and repairs need to be carried out at Nebula counters or by express delivery.
After-sales issues have always been a pain point for small manufacturers. Nebula Technology’s next plan is to completely solve this pain point.
The problem about fast charging is gone. Mingyue gave a brief introduction to the optimization of Nebula OS. To sum up, it is: smooth!
Animation optimization, theme addition, and the addition of some small functions may not be used on a daily basis, but who would dislike a mobile phone with few functions?
Mingyue's introduction to Xingyu-Mu took a total of 26 minutes. It was quite brief and the priorities were clear.
In addition to Xingyu-Mu, the focus of this conference is also the original accessories of Nebula Technology.
As soon as the macaron phone case came out, there was a burst of cheers. Compared with all the plain cases, the macaron color looked very bright.
Mingyue picked up a color matching on the spot, and Xingyu-Mu's appearance was hardly affected.
The fresh solid color mobile phone case, coupled with the two-color Nebula logo, has a simple aesthetic.
It fully captures the needs of users, not only making their mobile phones look better, but also protecting them from damage to a large extent.
There are too many cases where the screen is broken and the back cover is broken because the hand slips and hits the corner.
If the macaron phone case doesn’t resonate with everyone, the Nebula power bank has really captured the needs of most users.
"The Nebula power bank has a battery capacity of 8,000 mAh and supports Nebula flash charging!"
The appearance of the Nebula power bank looks more like a thin piece of soap, all white, with a two-color Nebula logo only in the center.
People have seen a lot of power banks, but this is the first time people have seen a power bank that supports fast charging.
"In this case, wouldn't it be possible to fully charge the battery in 30 minutes using a Nebula power bank?"
After confirming this, many netizens became excited, including some viewers at the scene, who couldn't help but want to buy one and try it out.
When people are wandering around in the world, there will always be times when they run out of power, and ordinary power banks charge slowly. With the Nebula power bank, you can quickly recharge your batteries!
These two accessories are the main ones, and they are also the most expensive. As for other original accessories: new color matching headphones, etc., there is no detailed introduction.
Original headphones, anti-blue light tempered film, power adapter set, etc. These are necessities for mobile phones and there is no need to introduce them at the press conference.
"I think many people will pay more attention to the price, so the price of Xingyu-Mu is——"
"3+32GB, 3399 yuan!"
"3+64GB, 3699 yuan!"
"3+128GB, 3999 yuan!"
"Macaron phone case——"
"99 yuan!"
"Nebula power bank——"
"169 yuan!"
"After the press conference, Nebula Technology will simultaneously open pre-sale channels in all major official flagship stores across the network, as well as offline Nebula counters!"
"Finally, thank you again to all the viewers at the scene and in the live broadcast room for watching our Xingyu press conference. See you next time!"
As soon as the price was announced, netizens in the live broadcast room broke their guard on the spot, and the number of barrages surged:
"??"
"!?"
"?!?"
"Nebula Technology is gone?"
"3999! 666!"
"What about 1998 as promised?"
"It's over, I really can't afford it!"
"Ye Qingjie!"
“The price is okay and acceptable!”
"You call this okay?"
"I'd better look at something else..."
"..."
Obviously, people would prefer that all mobile phone manufacturers shout out 1999 like Rebus, but Nebula Technology does not accept this approach at all.
Thanks to Hailong Yiming, Crush Oh, Happy Pikachu, and GUNZFCL for the rewards! Thanks to 卍98, Two People, One World, Moonlight Light Song, Tang Minglai, Canxueyuan, Danyu Xiaoran, Youxingshen, Pobai, and Book Friends 2019060523313644 for their monthly votes! Thanks for the support! ! !
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