Big Country Technology Starts with Mobile Phones

Xingyu-Mu sold 110,000 units for the first time online, and 16,000 units were sold at 500 Xingyun counters offline in one night. The total sales volume is very high.

Excluding Nebula Technology's internal orders, Xingyu-Mu sold a total of 100,000 units. With various accessories, the single-day turnover exceeded 500 million.

In fact, Liu Dalang did not even expect that Xingyu-Mu would be able to sell so many units in less than five hours after the press conference.

From the time he went to India to do Nebula 1 until now, Liu Dalang has never had such a big mood swing as he does today.

Looking at the senior executives of Nebula Technology next to him, Liu Dalang almost couldn't help but say: "Follow me, and together we will make Nebula number one in the world!"

However, he still held back and quickly calmed down, because the situation of Nebula Technology in India was not very optimistic.

Jain worked hard to introduce the product, but in the end he was defeated by the real price. Meteor1 was well received but not popular, and it was not suitable for the female market.

Because there are not as many women in India who can afford mobile phones as imagined, and as for men, they will not choose such a light color.

The middle class prefers some business-style models, while the people at the bottom prefer the sexy models of the Nebula digital series.

Meteor1 is like exquisite clothing in the window. Four hours after the press conference, the total sales exceeded 10,000 units.

If this result is taken alone, it looks pretty good, but don’t forget that in India, Nebula Technology has more than 10,000 Nebula directly-operated stores.

In addition, they also have the support of countless dealers, Xincheng Industrial 4G business hall, and Nebula flagship store online.

With so many conditions, only 10,000 units of Meteor1 were sold for the first time. You can imagine how difficult it is to enter the female market of mid-range mobile phones in India.

Expanding the market scope of Nebula mobile phones and continuing to launch cost-effective models with lower prices have become top priorities for Nebula Technology in India.

But it is a bit difficult for Nebula Technology to move from the Indian market to more developed countries, especially the most developed European market.

That is Huawei's territory. Coupled with insufficient mobile network coverage and tariffs, the resistance to entering Europe will be very high.

In addition to Huawei, there are also Samsung, Apple, HTC, Blackberry, etc., and the major brands are fighting in the high-end mobile phone market.

Huawei has accumulated a lot of resources there, but it is not very comfortable. Looking at Xiaomi later, why has it never been able to make a difference in the European market?

Even high-end machine representatives like HTC have fallen, not to mention the current Nebula Technology.

But one thing is that not everyone in Europe is pursuing high-end phones. For them, mobile phones are more of a tool for office and communication.

Nebulas Technology does not have high-end machines, and Nebulas OS does not have enough software development for office use, but this does not mean that Nebula Technology cannot go to Europe.

Xingyu-Mu's main focus is good looks and fast charging. As long as the software is not too complicated, you can try the water and see how it goes.

Of course, Jain’s first target is not the European market, but the concentration of big dog owners relatively close to India, who are the main consumers.

At the same time, in India and some backward countries, Nebula Technology must continue to launch cost-effective models below 1,500 yuan to seize the market.

In addition to the Nebula digital series, Liu Dalang now has a new helper, Zhang Bo, who just suffered a loss some time ago.

The Pineapple Phone is a copycat phone that everyone calls out in China, but abroad, no one knows whether the Pineapple Phone is a copycat phone or not.

It is enough to pack the Pineapple Phone to a certain extent and differentiate it from the Nebula digital series.

In China, Pineapple Mobile can continue to be a copycat with low-end accessories from Nebula Technology, or it can abandon the copycat and enter the regular mobile phone market.

If there is an opportunity to enter the regular mobile phone market, who would be willing to make a copycat mobile phone?

Therefore, Zhang Bo would rather sign various seemingly unreasonable agreements with Nebula Technology than just purchase accessories from Nebula Technology to make a copycat phone.

"Making a copycat mobile phone means you are hungry and full, but also worried. With Nebula Technology here, at least now you don't have to worry about your job!"

At this time, Zhang Bo is already hurrying to assemble his own Pineapple 6 series mobile phones. There are three models in total, which are exactly the same as the Apple 6 series mobile phones.

Pineapple 6, Pineapple 6s, and Pineapple 6 Plus are not only the same models, but also almost identical in appearance. You can’t tell the difference without looking carefully.

The pineapple logo on the back cover is still translucent. With just a simple Apple sticker, you can successfully turn the pineapple phone into an Apple phone.

A perfect example of security in the mobile phone industry!

Moreover, the Pineapple 6 Plus has been put into mass production. This progress can directly make many domestic manufacturers drool with envy.

The goal of Pineapple Technology is very clear. Since it has chosen to imitate Apple’s mobile phone, it might as well go all the way and imitate it to the end!

As a senior imitation master, Zhang Bo is well versed in the art of imitation. Even though things are not the same thing, they still look exactly the same from a distance.

At this time, Liu Dalang didn't know Zhang Bo's plan. Even if he knew, he didn't care, because Nebula Technology just sells accessories!

The first domestic sales of 500 million are only temporary, because Xingyu-Mu’s biggest rival is not Huawei mate7, but Apple 6.

Huawei Mate 7 is still focusing on business, mainly attacking the European market. Liu Dalang is not worried. The Apple 6 released next month is the focus.

Can Xingyu-Mu compete with Apple 6... isn't that nonsense? It's not a product of the same level at all. How can Xingyu-Mu compete?

Of course, Xingyu-Mu has its unique advantages. As long as the advantages are shown, users who like Xingyu-Mu will naturally pay for it.

As for Gionee S5.1, Oppo r5, vivo X5max, etc. in the same period, it is not a big problem because their details are not done well.

The day after the press conference, Xingyu-Mu's shipments increased instead of decreasing, directly exceeding 150,000 units, allowing Nebula Technology to quickly recover its costs.

Based on the feedback from the marketing department, the Nebula Technology Marketing Department analyzed the real needs of Xingyu-Mu users to purchase this product.

Most people come here just for the appearance. The Nebula flash charge takes 30 minutes to fully charge and the Nebula power bank supports 30W, which are the icing on the cake.

Therefore, Nebula Technology's marketing department immediately changed its marketing strategy, focusing on promoting the appearance, while other configurations were mentioned in passing.

Through the online channels of Nebula Technology, it is accurate to the individual, and Amway Xingyu-Mu is started in the news. In short, it is as exquisite as possible.

Because if you look at the living conditions of the Chinese people in recent years, you can find that many people no longer blindly make money, but begin to pursue a refined life.

Some wealthy nouveau riche are also working hard to improve their cultural level, and have gradually begun to restrain themselves, and have made great changes.

8848 will not be listed until next year. By then, you will indeed be able to make money, but the money of wealthy businessmen will no longer be as easy to make as before.

Rather than saying that 8848 is a mobile phone, it is better to say that it is a successful marketing case. As for making mobile phones, they might as well forget it.

At the same time, users who buy Xingyu-Mu are themselves a self-media publicity. Users who pay for the appearance have a high probability of promoting the appearance.

Chinese women's consumption is mostly used to package their external image, and Xingyu-Mu just meets their image packaging needs.

If you really pursue practicality, why not buy Xingyu-Mu and go directly to the top flagship.

On the second day of the Xingyu press conference, Nebula Technology immediately invested in the construction of the second batch of 3,000 Nebula counters.

The location of the Nebula counter is still the same as before, and the rent issue is not a concern at all.

First build the Nebula branch at transportation hubs in various places, and then expand to surrounding cities, choosing only the shopping malls with the largest flow of people in the city.

Moreover, the Nebula counter is still open in the central area of ​​the mall. While they were putting in the construction, a sentence spread from somewhere on the Internet:

“If you can’t find a local Nebula counter, then go to the largest mall in the city and look for a counter that sells jewelry!”

"The Nebula counter must be nearby!"

It’s not that Nebula counters have to go to the jewelry counters, but the rent in the central area cannot be afforded by ordinary mobile phone manufacturers.

Of course, Liu Dalang will not forget to build after-sales service centers in Nebula. In the initial stage, 100 to 200 Nebula after-sales service centers will be built.

Each city only needs two or three, but the Nebula after-sales service center is so large that one can rival dozens of OVs.

Why do we need so many Nebula after-sales service centers? If it breaks, you can fix it yourself or take a car there. Nebula Technology doesn't care about this.

Opening branches all over the world is a matter for Dalang directly operated stores. If you find it troublesome, you can also go to the Nebula counter in Dalang directly operated stores for after-sales service.

The rapid expansion of Dalang's direct-operated stores in the early stage must be accompanied by the Nebula counters, but this method itself is unreasonable and cannot last long.

Therefore, preparing to build Nebula Mall and Nebula Direct Store is Liu Dalang's future goal.

However, there are prerequisites for building Nebula Mall: Nebula Technology must have a large enough number of users, and Nebula Technology cannot have only a few product lines.

Therefore, the next generation Xingyu series is particularly important. It not only needs to rely on MediaTek’s momentum to make Xingyu stand out in the Fire Dragon 810 incident.

We also need to expand our product line. The three best directions are Bluetooth headsets, bracelets and tablets.

It still focuses on good looks, thinness and lightness, and then connects them together through Nebula OS.

The Spark series of Bluetooth headsets, bracelets and tablets will progress slightly slower. It will not be too late to wait until some mainstream games are released.

At the same time, Nebula Technology’s first-generation flagship phone is about to be launched, but the polishing of the flagship product is destined to be very long.

While Nebula Technology mobilized all its staff, it naturally also attracted the attention of other manufacturers. The ones with the strongest sense of crisis are Xiaomi, Oppo and vivo.

Xingyu-Mu is very expensive, but if you don't play monkey, it's like putting Rebus and millet on the fire.

ov feels a crisis. On the one hand, it is very difficult to compete in the offline market recently, and on the other hand, Xingyu has stolen their limelight in appearance design.