Big Country Technology Starts with Mobile Phones
Chapter 57 Crystal Diamond Craft? Get it you!
In recent times, mobile phones like ov that rely on appearance innovation have been having a hard time, and Nebula Technology has come in to disrupt the situation, which will make things worse.
It's okay if Xingyu failed to disrupt the situation. The key is that Xingyu succeeded in disrupting the situation and successfully found its position in the market. This is troublesome.
OV's senior management held a meeting overnight to re-plan the next generation of products and directly reset the previous design plan.
Liu Dalang still doesn’t know that Oppo R7 and Vivo X6 are completely different from what he remembered, and they have adopted another style.
On the other side, Xiaomi Technology and Rebus are also planning new products. After Xiaomi 4, a heavyweight flagship product will be released soon.
That is Xiaomi note. Xiaomi originally planned to release only Xiaomi note and Xiaomi 4c next year, focusing part of its energy on Redmi.
Just kidding, if we don't consolidate our cost-effectiveness market, those wolf-like friends will swallow up all the red rice without leaving any dregs.
Already, Xiaojiao 4Gmini, Coolpad Master F2, etc. have entered the thousand-yuan phone market, plus the yet-to-be-official Meilan...
Life will not be easy for Rebus. Xiaomi 4 is very popular, but the hunger marketing method is bound to make a group of users impatient.
Liu Dalang knows that the era of Xiaomi 5 and Xiaomi 9 is the most difficult time for Xiaomi, as well as many mobile phone manufacturers such as Oppo, vivo, and Meizu.
Because Huawei was so strong during this period, it was exerting its online and offline efforts simultaneously, and almost wiped out manufacturers such as Xiaomi and OV.
The most important reason is that Huawei has more core technologies, so Nebula Technology must develop technology while marketing.
The good news is that the two Chang Geng chips have entered the final experimental stage. The bad news is that they can't use the chips even if they have them.
The 40-nanometer process destined Chang Gung Memorial Chip to be a commercial chip built for other fields. Even MediaTek cannot beat it when placed on mobile phones.
The advantage of Nebula Technology is that it has the [Technology Collection], and its R\u0026D investment in technology, chips and other issues is much less than that of Huawei.
This means that Nebula Technology has more money to invest in the market, to do marketing, to expand its product line, and to make up for the gap.
After the release of Xingyu-Mu, Nebula Technology not only promoted and marketed Xingyu-Mu, but also continued to build momentum for Xinghuo-Chi through various channels.
"The most powerful game console in history!"
"Born out of fire! Walking in the wind!"
These two slogans are already well known to people. Just entering September, Nebula Technology once again released a new Xinghuo-Chi promotional video.
The style of the Xinghuo-Chi continues the Xinghuo-Lie, with a built-in small fan and a detailed disassembly promotional video, which has aroused heated discussions across the Internet.
Because the idea of putting a fan in a mobile phone is simply crazy to people.
In just one day, Xinghuo-Lie's fans dominated the hot searches on major social media:
"Fuck! What did I see!"
"Is this a design that anyone can come up with?"
“Isn’t the fan design easy to accumulate dust?”
“Put a fan in your phone!?”
"It's over, Starfire-Chi is on the street!"
“You don’t even need to look to know that the battery life is broken!”
"Can't you carry a 4000 mAh battery?"
"If you don't understand, just ask, is Snapdragon 810 so powerful? Does it still need a fan to dissipate heat?"
"..."
Different from Xingyu-Mu, all major mainstream media are badmouthing the design of Xinghuo-Chi, believing that having a built-in fan in a mobile phone is not a good choice.
Because it is foreseeable that after the Xinghuo-Chi is launched, users will face various problems such as difficulty in cleaning up dust accumulation, heavy mobile phones, and extended battery life.
Faced with doubts, Nebula Technology immediately stood up and explained: "Xinghuo Lie's built-in fan has certain automatic cleaning capabilities."
"In terms of battery life, the built-in fan can be adjusted through performance mode, and coupled with Nebula flash charging, even if the phone is out of power, it can quickly recharge."
If there is no way to charge, Nebula Power Bank can activate Nebula Flash Charge. If you still feel unsatisfied with the battery life, there is nothing you can do.
As for the thickness of the fuselage... there is nothing we can do about it. The bare body of the Xinghuo-Chi weighs 205 grams. In this day and age, it is just a brick.
Of course, there are also many people who like the appearance and design of the Xinghuo-Chi. This also benefits from the good reputation accumulated by the first-generation Xinghuo-Chi.
Many people still remember that Xinghuo Lie was the first mobile phone manufacturer to promote heat dissipation at a press conference. The starting point was very unique.
Xinghuo Chi has taken heat dissipation to the extreme. This approach of Nebula Technology can’t help but make people think: Is heat dissipation so important?
If Xinghuo-Chi uses Snapdragon 835 or Snapdragon 6 series chips, heat dissipation is not important, but Xinghuo-Chi uses Snapdragon 810!
Qualcomm releases Fire Dragon every now and then, and MediaTek is not strong enough. As long as there are more competitors, it won't be so arrogant.
The less optimistic the mainstream media are now about the Xinghuo-Chi, the more they will miss the Xinghuo-Chi's cooling system when the Fire Dragon 810 breaks out.
"Laugh, laugh, it won't be long before you can't laugh anymore..."
Whether Xinghuo-Chi can succeed or not, only time can tell. During this period, Nebula Technology can still do many things.
While Xingyu-Mu's sales are outstanding, MediaTek is the happiest because finally someone has sold MediaTek processors at flagship prices.
Therefore, Liu Dalang immediately took his troops to contact MediaTek and obtained the priority supply of the next generation MediaTek flagship processor.
This unreleased processor is MediaTek MT6795, or Helio X10, and its theoretical parameters are slightly stronger than Snapdragon 801.
But in terms of price, it is much cheaper than the already released Snapdragon 801. If you buy a new one instead of an old one, you can also get a preview of the processor at the press conference.
But Liu Dalang would definitely not do this, because he remembered that the initial price of the Redmi note 3 equipped with the same processor was less than 1,000 yuan.
If you blow too much, it would be a bit unseemly for Rebus to use Ray's Contrast Method, so you have to be careful when blowing.
In addition, Nebula Technology, as an old customer of MediaTek, has also obtained a large supply of low-end processors at a lower price.
These processors are used for Dalang 8 and Dalang V8 mobile phones. Before leaving, a senior executive from MediaTek did not forget to tell Liu Dalang:
"Our high-end dream depends on you!"
Liu Dalang promised that there would be no problem, but in fact his heart was not with MediaTek at all. No matter how useful other people's products are, they are not as good as his own.
"When Nebula Technology has its own chip, I will kick you away!"
MediaTek goes high-end? Are you kidding? Later, Kirin was out of stock, and Qualcomm continued to fail. It gave MediaTek so many opportunities, but it didn’t work!
"I gave you a chance but you didn't use it!"
Poor Meizu was deceived by MediaTek. The reputation and market it finally established was directly destroyed by MediaTek.
After getting the goods, Liu Dalang returned to Nebula Technology to lead the design department and began the configuration and appearance design of Xingyu's next-generation product.
When it comes to appearance, which one is better, OV is the one with the crystal diamond process of reno4~6, the star rain photolithography process of reno7, and the photogradient of S12.
Liu Dalang wants all of these, but when it comes to cost and process difficulty, the lowest one is definitely Oppo’s crystal diamond process. In that case...
"Crystal diamond craft? Bring it to you!"
"The so-called crystal diamond process is to use the principle of crystal nucleus growth to use hexagonal crystal nuclei to control its growth direction to form regular crystals..."
Liu Dalang put forward both the theory and the method, but the employees in the Nebula Technology Design Department and R\u0026D Department had never seen it, so it was a bit difficult to implement it.
Moreover, there are no supporting facilities in the Xingyun Technology Industrial Park, so this is not a problem. They are responsible for the design and let others do the specific production.
For those who have the ability to produce crystal diamond technology in China, BYD is of course the first choice. After all, BYD made the back cover of Xingyu-Mu.
Incidentally, it also deepened the cooperation between Nebula Technology and BYD. However, during the valuation, Liu Dalang finally experienced what it means to be expensive.
Producing a back cover using crystal diamond technology is actually more expensive than MediaTek’s next-generation flagship processor. It’s simply outrageous!
Sure enough, behind the good looks, there is a heavy price to pay. Liu Dalang couldn't help but think to himself:
“Is it possible that I wrongly blamed Oppo?”
Then he shook his head again. The first time Oppo used the crystal diamond process was already in 2020, and BYD had already been reborn at that time.
Therefore, the production cost must be lower than now, but Liu Dalang does not know how much the design and development cost of the crystal diamond process will be.
In short, no matter how much the cost is, it must be borne by consumers in the end.
"Regarding the next generation of Xingyu, we have four new products: the new generation of Xingyu mobile phones, Xingyu Bluetooth headsets, Xingyu tablets and Xingyu bracelets."
Airpods have not yet been launched, so Nebula Technology has enough time to polish its own Xingyu Bluetooth headphones and seize the market first.
The positioning of Xingyu tablet is very simple, that is, it is developed in the direction of sophistication. It does not need to be very practical, it only needs to be beautiful enough.
Because the function of the tablet is nothing more than a large-screen audio and video player and instant noodles, it is not qualified to be used as a productivity tool.
But Nebula Technology will definitely not give up exploring the practicality of tablets. It will either not do it, or it will work hard to make the product the ultimate.
Apple is not a god, nor is IOS, nor is the iPad. They also have shortcomings. Unfortunately, Android manufacturers have not paid much attention to tablets.
As for the Xingyu bracelet, it is much simpler. The cost of the bracelet is very low, and it has only a few functions. It only needs to be made of good quality.
"It's a pity that I don't have a laptop..."
It might be more perfect if we add another thin and light notebook to Xingyu, but four new products in one series are enough, so there is no need to add more.
Xingyu is the focus of Nebula Technology at this stage, while Xinghuo will be much slower. If new products are added, Nebula Technology will simply not be able to keep up.
At the same time, the Apple 6 press conference finally came. Immediately after the press conference, Liu Dalang received a message from Zhang Jianzhi:
"Chairman, the price of Apple 6 is out. The lowest 16GB version is 5288. It is expected to be sold in mainland China at the end of this month!"
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