Big Country Technology Starts with Mobile Phones

Apple is awesome. I dare to buy the iPhone 6 with the lowest 16GB version at 5288. Looking around the world, which manufacturer dares to be so arrogant in pricing?

In addition to the 8848 titanium mobile phone...

Because Apple's brand power has improved over the years, they have the confidence to sell it so expensively, and consumers will pay for it.

According to Liu Dalang’s understanding, the only time Apple’s market share in China’s high-end mobile phone market shrank significantly was because of the arrival of 5G.

And that was already in 2020. Before that, Apple had been killing Buddhas and gods, and its high-end market share continued to increase sharply.

Every domestic mobile phone manufacturer regards Apple as its biggest rival. At the press conference, they even advocated benchmarking Apple, beating Apple, etc.

Nebula Technology also regards Apple as its biggest rival, but Liu Dalang will not use his own products to compete with Apple at the press conference.

What’s the point of beating Apple every year at the press conference, but being beaten by Apple every year in reality?

According to Liu Dalang's understanding, Apple's strength lies in three points: A-series chips, IOS, and marketing.

Chips cannot catch up in a short period of time, and Nebula OS still has some gaps compared with IOS, not to mention marketing, the gap is even bigger.

In this case, why doesn't Nebula Technology start from other aspects? Other technologies, Nebula Technology, are not strong enough, but they have a good card:

High refresh rate screen!

Nebula Technology's C-level OLED screen supports a maximum refresh rate of 90hz, and B-level LCD screens support a maximum refresh rate of 144hz.

However, Liu Dalang does not intend to directly use the 144hz refresh rate of the LCD screen. First, it is not available, and second, the high refresh rate requires testing and adjustment.

Screens that previously supported a maximum refresh rate of 60hz can actually be forcibly adjusted to 75hz or even higher, but this will affect the screen display effect.

Now that there is a C-class OLED screen production line, not only can high-end OLEDs be produced, reducing the weight of mobile phones, but also some form adjustments can be made.

For example, curved screens are all the rage. At the peak of curved screen mobile phones, many people believed that curved screens were the representative of high-end mobile phones.

Is this really true?

The answer is different from what many people imagine. It is difficult to make a straight screen with extreme borders. The four-sided borders are too narrow and the packaging cost is very high.

The curved screen not only has lower packaging costs, but also increases the screen-to-body ratio, making the viewing range extremely large, and the display effect looks amazing from the side.

However, regarding the curved screen solution, Samsung and LG tried it once a year ago, one with upper and lower curved surfaces, and the other with left and right curved surfaces.

Ultimately, according to market feedback, people don’t like either of these curved screen solutions because only the screen is curved and feels bad in the hand.

The solution is also very simple. To make a hyperboloid screen, not only the screen is curved, but the back cover glass also needs to have a certain curvature for the feel.

Next year's Samsung Galaxy S6 Edge will use a hyperboloid design. As soon as this phone was launched, it was sold out of stock in China.

Liu Dalang still remembers that at that time, many people wanted to buy a Samsung Galaxy S6 Edge at a higher price, and the curved screen directly became a high-end representative.

However, Samsung’s curved screen mobile phone has experienced a failure, and the project has been approved for a long time. Nebula Technology may not have enough time to make it now.

The curved screen is very good, but there are many problems. Nebula Technology has just begun to solve the screen problems, and the overall progress is not that fast at all.

"Since there was no way to use a curved screen before Samsung, let's slowly polish it first..."

The best solution is to make the next generation Xingyu mobile phone into dual versions, one with a regular straight screen and the other with a high-end curved screen.

Of course, curved screens may not necessarily be truly high-end, but as long as they are publicized and consumers are willing to pay, curved screens will represent high-end products.

It's a pity that Liu Haiping is equipped with a curved screen...Liu Dalang didn't appreciate it a bit. He used a hole-punch screen in advance, and the design of the next generation Xingyu had to be significantly changed.

Liu Dalang will naturally not give up making curved screen mobile phones, but he will not take risks and sell a semi-finished product just for temporary gain.

The next generation of Xingyu only needs to use the 90hz high-brush OLED screen as a selling point, and narrow the four-sided borders to increase the screen-to-body ratio.

The curved screen can be handed over to the R\u0026D department for trial production first. When the technology matures, it will not be too late to solve the problems of the curved screen before bringing it out.

Qu Xiangqun, the head of the design department, thinks he has a lot of fantastic ideas, but every time Liu Dalang comes to him, the design ideas he proposes are all unconstrained.

The problem of the crystal back cover has just been solved, and there is another curved screen, and there is also a hole-punch screen, and even an under-screen camera.

"Isn't this too crazy?"

"How much money does it cost to invest in R\u0026D?"

"Double version of Star and Rain? What a great idea!"

"It's a pity it's not a good time..."

In the end, Nebula Technology executives agreed that the next generation of Nebula should focus on expanding its product line without adding a new model.

There are a lot of mobile phones being released, but not all of them are necessarily easy to use. A certain manufacturer released more than 60 mobile phones in a year, but in the end, they were all in vain?

Curved screen mobile phones can be placed on the next generation of Xingyu mobile phones, because the update speed of Xingyu tablets, Bluetooth headsets, and bracelets is not that fast.

At that time, some of the energy can be allocated to focus on polishing the Xingyu thin and light notebook, but the Xingyu thin and light notebook is just an assembled computer.

Except for the design, screen, and lithium battery, nothing else is from Nebula Technology, but these are not important.

What Nebula Technology doesn’t have, nor do other mobile phone manufacturers. The manufacturers that have these things, but the sales of mobile phones they make have never increased.

It is easier to use mobile phones to drive notebook sales than to use computers to drive mobile phone sales.

Although Nebula Technology's future products have been planned, Liu Dalang has always been a little uneasy recently, and he can't tell what went wrong.

He originally thought that friendly businessmen were putting too much pressure on him, so he watched the new product launches of Gionee, Coolpad, Oppo, and Huawei.

He still watched the replays of some press conferences, but after watching these press conferences, the uneasiness in his heart did not disappear. When he was puzzled...

He saw a piece of news:

“A woman from a certain place spent 2,000 yuan to buy an unopened Apple 6s. After activating it, she discovered that ‘this apple is not that apple’!”

"Let's take a look at the detailed report: Hello, are you Ms. Yu?"

"right!"

"I heard that you bought an iPhone 6s at an Apple experience store here. Is there something wrong with this phone? Or..."

As soon as this was mentioned, Ms. Yu became very angry and her tone raised to a higher level:

"It's not just a problem! The problem is too big. What he sold me was not an apple at all..."

Ms. Yu explained in detail what she had encountered. It turned out that she had bought this iPhone 6s, and when she was using it, her friends said it was a copycat phone.

At this time, Ms. Yu was really angry. She obviously spent 2,000 yuan to buy a new mobile phone, but why did it turn into a copycat phone?

After taking a closer look, she realized that the newly released Apple 6s was not yet on the market!

The merchant lied to her and said that the Apple 6s was shipped to them in advance by Apple, and they were planning to boost sales and achieve a certain target.

I don’t know how the merchant deceived this lady with such a clumsy lie.

Originally, these things had nothing to do with Liu Dalang, but after a few operations, the familiar pineapple phone startup animation actually appeared!

"The United States has apples, China has pineapples!"

"Pineapple phone!"

Liu Dalang:? ? ?

Without hesitation, he called Zhang Bo directly and asked Zhang Bo:

"Zhang Bo, what kind of aircraft are you working on? Didn't you say you want to change your ways and not make a copycat aircraft? It's already on the local news!"

airplane?

Zhang Bo was a little confused: "Brother Dalang, at our age, we definitely don't want to build airplanes! Why is it in the news? We didn't make Apple 6s!"

Liu Dalang directly took out the evidence, Zhang Bo clicked in and took a look, and immediately shouted that he was wronged:

"Brother Dalang! This is not a copycat phone! This is the Pineapple 6s we just launched, and these people changed our Pineapple logo!

Moreover, the startup animation is also covered. If you don’t believe it, come and take a look. Our Pineapple 6s is not packaged like this at all, right? "

Liu Dalang thought about it carefully and felt that the Pineapple Phone might have been exploited. In addition, it is very common for these news media to direct and act on their own.

But when he saw the picture sent by Zhang Bo, he fell silent, and his uneasiness focused on Pineapple 6s as if he had found a target.

"Is this your pineapple 6s!?"

Apart from changing the Apple logo to a pineapple logo, what else is different? The pineapple logo on the back cover of the phone is actually spray-painted!

"Zhang Bo, are you an idiot? This is no longer a question of copycat phones or not. You are very likely to be involved in appearance patent infringement!"

When Pineapple Technology is sued by Apple, the compensation issue it will face will be much more than the amount of money Zhang Bo paid to Nebula Technology!

Unexpectedly, Zhang Bo didn't care at all, but said seriously: "Brother Dalang, if I dare to do this, I must have my own way!

I won’t tell you anything else today, but I’ll ask you one thing: Do you want to break the apple? "

Turn over the apple?

Liu Dalang was angry:

"You can overthrow Apple if you want to? Do you know that the more copycat Apple phones you create, the stronger Apple's brand influence will be?"

"No, no, no, Brother Dalang, I have a plan, you might as well listen to me first..."

The anger on Liu Dalang's face gradually disappeared and turned into surprise, because the plan proposed by Zhang Bo seemed to be really possible!

The risk is very high, but as long as it is half successful, Apple can be dragged into the water. By then, Apple's competitor may become pineapple...

"Okay, let's wait until we meet in person to discuss the details!"

"Okay, Brother Dalang!"

The next day, Liu Dalang walked into the Nebula Technology headquarters refreshed and ready to go to the core production factory as usual, when Zhang Jianzhi stopped him:

"Chairman, Xiaomi, 360, and Smartisan have all called me. Do you need to reply?"

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