Big Country Technology Starts with Mobile Phones

We are not afraid of the popularity of Xiaomi, nor are we afraid of the high cost performance of Redmi and Dalang phones. We are just afraid that they are hiding in the dark waiting for opportunities and doing nothing.

The so-called "fighting against friends" and starting a war with friends is just a way to create public opinion topics by dissing other brand products.

Xiaomi has been controversial since its debut. Their various behaviors have been criticized by major manufacturers, including Nebula Technology.

Liu Dalang couldn't control that much at all. He was already trying his best to restrain his subordinates, but the trolls in the marketing department used all possible means to fight.

Nebula Technology's marketing department hacked other manufacturers' products, and other manufacturers dissed Nebula Technology's products again, specifically targeting the faults of their competitors.

Of course, if Xiaomi is just using the Internet to start a war of words, it means that Rebus can bear it, otherwise he will just go to the press conference to force himself.

Liu Dalang doesn’t know who is the worst offender against Xiaomi, but Honor must have done a lot of work, and LeTV, which likes to make crazy mistakes for users.

Building cars may be Jia Yueding's obsession. If it succeeded in a certain period of time, it might push LeTV directly to its peak, but it failed.

Leaving aside the field of smart cars, Xiaomi has successfully attracted the attention.

After all, the Dalang mobile phone did not hold a press conference and has only been on the market for a week. In addition, there is no hunger marketing, so it is normal for the popularity to drop somewhat.

In this era, consumers have too many choices. If a mobile phone manufacturer wants to stay popular, it must develop its own characteristics.

The offline expansion of Dalang's direct-operated stores relies on brainwashing marketing and low prices to attract many consumers.

At the same time, in contrast to Xiaomi's hunger marketing, Nebula mobile phones and Dalang mobile phones were fully supplied, and they quickly became famous offline.

However, there are also problems. The brand value of Dalang mobile phones is directly limited.

Redmi may still be able to turn around through hunger marketing, but Dalang Mobile will never be able to turn around.

In addition, the supply of products is too sufficient, and it is impossible to attract consumers' attention for a long time. In the end, it can only be solved through product upgrading.

This is still an ideal situation. The unideal situation is like now. Redmi has directly stolen Dalang's limelight, and the price is still one dollar lower.

Faced with this situation, Liu Dalang also had a solution. He approached Qu Xiangqun of the design department and proposed a new idea:

"I need you to design a down-to-earth fruit phone case for Dalang V8 and Dalang 8!"

His idea is very simple, just create a wave of co-branding for Dalang’s mobile phone, but it’s not co-branding with other brands, but co-branding with down-to-earth fruits.

Create a colorful fruit phone case specially customized for Dalang V8 and Dalang 8, and then grab the popularity through hype and marketing.

Qu Xiangqun immediately understood and started working on the design. On the other hand, Redmi, after becoming popular, directly announced the parameters of Redmi 2.

The starting price of 598, the same processor as Dalang V8, and the color of the back cover specially designed for young people have attracted a large number of fans.

This time they can't compare the configurations. On the one hand, they can't compare, and on the other hand, because the price has reached this stage, users purchase based on preference.

What they want to buy is just a functional mobile phone. Whether it is Dalang V8 or Redmi 2, the configuration list is quite impressive.

It can only be said that among the many brands, Dalang and Hongmi are the most famous and have sufficient guarantee.

Especially for Dalang mobile phones, it now has nearly 2,000 Dalang directly-operated stores. It has a certain after-sales guarantee and is not afraid of problems.

Other mobile phone manufacturers either don't make products in this price range, or they don't care enough about it, and they still want after-sales service? Let's go aside~

Compared with the online battlefield, Liu Dalang is now more focused on offline direct stores. At the same time, he does not believe that the online inventory of Redmi 2 is more than Dalang.

Since the pre-sales of Dalang V8 and Dalang 8 began, until now, the combined sales of Dalang V8 and Dalang 8 have exceeded two million units.

Online sales account for 70%, and more than half of them have been shipped. Even if Redmi 2 goes on sale, there will be 200,000 units in stock.

So on the day of the release of Redmi 2, Liu Dalang directly posted an update on social media:

“ @Rebus, I have pre-ordered the latest Redmi 2, do you think I can grab it?”

Liu Dalang also included a picture below, which is a screenshot of the notification that he successfully reserved the Redmi 2 in Penguin Space, reminding him to start the purchase on time at 10 o'clock.

Everyone knew what he meant, both covertly and overtly. Rebus immediately responded and had packed up four high-end versions of Redmi 2 and sent them to Liu Dalang.

Redmi 2 is not the focus, Xiaomi Note is. For Xiaomi Note, Rebus is very well prepared and has also invested in Midea Group.

While Xiaomi was cooperating with Midea Group, it also had a lot of friction with Ms. Dong’s Gree Group, so much so that they have been fighting each other ever since.

Even Ms. Dong has the idea of ​​​​making a mobile phone. Unfortunately, Gree mobile phones are lagging behind each generation, and the Gree mobile phone G7 is even more empty-handed.

On January 10th, Liu Dalang had been paying attention to the news of Redmi 2 and entered Penguin Space in advance to see if he could grab it.

As the countdown slowly returned to 0, he immediately chose to place an order. Nebula Technology's Internet speed was very fast, and he immediately grabbed a high-end version.

But when he wanted to buy another one, the Redmi 2 page showed that it was temporarily out of stock, and then he returned the Redmi 2 he had just grabbed.

"Snatch it in half a minute, it's really yours!"

Sure enough, Rebus will never give up his hunger marketing. Hongmi is a strong player in his hands and cannot be easily led astray by Dalang.

Liu Dalang originally wanted to send a screenshot that he didn't grab, but now that he had grabbed it, there was no need to do such a thing, since there were friends and businessmen here anyway.

Huawei Honor immediately posted a long article with screenshots of the Redmi 2 that could not be obtained, and started complaining about hunger marketing.

What’s the use of a dollar lower than Dalang V8? If you have the ability, take out the goods and sell them! So what was announced for Redmi 2? PPT mobile phone?

The two waves of trolls started a new round of war of words online. Liu Dalang took this opportunity to directly announce the joint fruit phone case.

This wave of operations really shocked major mobile phone manufacturers and some netizens:

"I am not wrong, right?"

"Dalang mobile phone co-branded fruit?"

"Hahaha, that's so funny. Do you want to imitate Huawei's co-branding? Can't you even read the homework and understand?"

"I heard that Huawei is already preparing to co-brand Leica. Why is there no news recently?"

"It's so quick to co-brand, but you still have to check Dalang's mobile phone! By the way, why not co-brand pancakes?"

"Isn't this nonsense? Dalang is the one who makes Chubing, why do you want to jointly name Chubing?"

"But this fruit phone case looks good! It's quite cartoony!"

"I think it looks pretty too!"

“I don’t know what the price is…”

"If it's 99, just give up!"

Just kidding, a Dalang V8 only costs 599, and a mobile phone case costs 99? It’s almost free! In fact, this phone case is free!

In subsequent activities, when placing an order for Dalang V8 or Dalang 8, you can choose a colorful fruit phone case, which costs 19.9 yuan if purchased alone.

Currently, there are six choices of watermelon, apple, banana, grape, orange, and pear. In the future, we will judge whether to add more according to different situations.

The marketing copy of Dalang Technology is also perfect: "Choosing Dalang mobile phone is equivalent to choosing six colors and choosing six different fruits!"

They will also shoot a commercial in the future. From Monday to Saturday, a mobile phone case will be changed every day. On Sunday, the difficulty of choosing will become uncomfortable.

Just a co-branded fruit phone case is not enough, Liu Dalang also officially announced that he will create exclusive animations for Pancake Superman and Xiaoxing.

At this time, the Redmi 2, which was out of stock, was immediately snatched up. Who would have thought that a mobile phone manufacturer would actually make an animation for its mascot?

"I don't believe that Nebula Technology can make any good animations, and it's not profitable!"

"Yes, what Nebula Technology means is that these two animations are used for free promotion, how can the quality be good?"

"Anime? I think it's a cartoon!"

"Star Interactive Entertainment doesn't make games honestly, and goes to make animations again? Where are our games!"

"Brothers! Go to the official website of Nebula Technology! They have made anime posters!"

"Damn it! The promotional poster is a bit awesome!"

"???Did it really happen?"

"???"

They originally thought that Nebula Technology was going to make animations, which were mainly advertisements, but when they went to the official website and took a look, they found that this was not the case at all!

I saw the Pancake Superman in the promotional poster, with a big yellow head and a red cape, and he was full of muscles with flying posture.

Xiaoxing on the other side is even more exaggerated. He is wearing a light individual armor full of technology. In front of him is a vast universe, and behind him is a city with tall buildings.

The entire promotional poster uses the small star as the dividing line to connect the two spaces.

The two promotional posters seem to have different styles, but if you look closely, you can find that the city in the background of the poster is actually the same city.

From the beginning of production, they had no intention of separating the two mascots. There will be some linkage in the later stage, but the focus of the animation is different.

One prefers passionate adventures, while the other prefers daily unit dramas, and the content delivered by the anime is all positive and uplifting.

Although Liu Dalang has tricked many people in order to make money, since the purpose of these things is no longer profit, he must do better.

As soon as the promotional posters for the two animations were released, the news about the fruit phone case co-branded with Dalang Mobile was picked up by various marketing media.

Many of them are from the Nebula Technology Marketing Department. They are very efficient in publicity and spread throughout the entire Internet in one day.

This makes Rebus very uncomfortable now. Before the popularity of Redmi 2 has risen, Dalang Technology has snatched it back, and the Redmi 2 is still out of stock.

As a last resort, they could only announce on their official Weibo that they would restock the goods within a month.

Thanks to Hailong Yiming for the reward! Thanks to TAS, book friend 854***742, and book friend 141105020035679 for your monthly votes!