Big Country Technology Starts with Mobile Phones
Chapter 80 Pricing close to cost
One month is neither long nor short. For those who don’t want to change their mobile phones, one month passes quickly. But for those who want to buy Redmi 2, the waiting process is a bit too painful.
During this period of time, Dalang Technology was able to do a lot. The colorful mobile phone cases of the co-branded fruit entered mass production on the third day.
On January 15th, colorful fruit phone cases were put on the shelves at Nebula Flagship Store, Nebula Mall, Chubing Mall, and the official website of Dalang Technology.
Sales of Dalang's mobile phones were boosted again that day, and the first batch of 10,000 colorful fruit phone cases were immediately snapped up by consumers.
Since the first batch of supplies was small and mainly purchased, they disappeared quickly.
After receiving the news, many people made a special trip to Dalang's direct-operated store, but the answer they received was that they still need to wait for about half a month.
Because Nebula Technology does not produce mobile phone cases, although Liu Dalang did some unprofitable things, it was impossible to open a dedicated mobile phone case production line.
If Nebula Technology eats meat, it must leave some soup for other accessory manufacturers. Otherwise, even accessories such as mobile phone cases are included, and how can we still let people live?
For Liu Dalang, in addition to releasing colorful fruit phone cases, there is another important thing today. Xiaomi is going to hold a press conference.
The Xiaomi note that Rebus has been brewing for so long is finally released today.
It's a pity that what Liu Dalang is waiting for is not a Xiaomi note, but a Snapdragon 810 mobile phone from the same period.
It has been so long since the Spark-Chi equipped with Snapdragon 810 was released, and friends have finally made a new phone. In their words, they are polishing the chip.
In fact, everyone understands it. Some manufacturers even published a long article to diss Xinghuo-Chi, thinking that Xinghuo-Chi is just a semi-finished mobile phone.
As a gaming phone, it doesn’t have many game adaptations, so just use it for daily use... It has a thick feel, and the problem of heating from time to time cannot be solved.
As for which mobile phone manufacturer it is, Liu Dalang doesn't know, and of course, he doesn't care.
A garbage chip that cannot be suppressed even by a fan on Spark-Chi, can it be suppressed by an ordinary mobile phone?
Fortunately, the Xiaomi Note was released in January. If only the OnePlus Phone 2 was released in July or August and had a wooden back cover...
The heat dissipation that could not be suppressed in the first place directly became a hand warmer in summer, so the wooden back cover was later eliminated by major manufacturers.
However, we have to admit that major mobile phone manufacturers have never stopped exploring the back covers of mobile phones, including the Xiaomi note to be released today.
Compared with the Xingyu and Xinghuo conferences, the number of online live broadcast rooms for the Xiaomi Note conference is relatively small, only seven, and these are enough.
Before the press conference, Rebus also specifically answered the question about the number of live broadcast rooms. He believed that the number of soldiers is not large but fine, and the general is not brave but strategic.
Why do you need so many live broadcast rooms? As long as he stands at the press conference, he is top-notch, isn't he better than the two women Li Meng and Mingyue?
The hidden meaning is obvious. If Liu Dalang personally hosted the press conference, he would pay more attention to it and send two women to host it. Forget it~
Liu Dalang's meaning is also very obvious. Li Meng and Mingyue can better represent the brand image, and Xinghuo and Xingyu are not the flagship series of Nebula.
If Rebus knew that the Xinghuo with flagship configuration and the Xingyu with flagship appearance are just two mid-range series, I don’t know what he would think.
According to Liu Dalang's plan, Nebula Technology's flagship series is divided into two. One is Nebula, which specializes in concept top flagship phones.
For example, folding screen mobile phones, double-sided screen mobile phones, hole-free mobile phones, surround screen mobile phones, etc. At the same time, the Nebula series is also the most expensive.
Named after nebulae, such as the famous Fomalhaut, Rosette Nebula, Cat's Eye Nebula, etc.
When Nebula Technology polishes its folding screen technology and makes a product that Liu Dalang is satisfied with, he will naturally introduce it in person at the press conference.
The other flagship is the Star/starry series, which is the main series of Nebula Technology to hit the high end. It is Star in China and starry abroad.
Starry is translated as starry. Although they are both flagship phones, the price of the Star series is relatively low, making it a flagship phone suitable for ordinary people.
However, the Star series will be later than the Nebula series. Without his own top-level chip, Liu Dalang would not make the Star series anyway.
Unless the Jiuxiao series chip drawings are exchanged and various peripheral conditions are upgraded to the top level, the mobile phones produced will be meaningless.
Major mobile phone manufacturers are going high-end every day and making flagships. The prices have gone up, but what about the configurations? Where is the independently developed technology?
Liu Dalang always believed that it would be meaningless to assemble a flagship mobile phone until Nebula Technology's technology reached a certain level.
Of course, he is still willing to take a look at the press conferences of other mobile phone manufacturers, such as today's Xiaomi Note press conference by Rebus.
Major mobile phone manufacturers always choose high-end venues for their press conferences, which can be used for later publicity. Xiaomi chose the Huaxia Convention Center.
This is comparable to the location selection of Xingyu and Xinghuo press conferences. Unfortunately, location selection is not the key. If the product is not easy to use, no matter how good the press conference is, it will be in vain.
After arriving at the time, Liu Dalang randomly chose a live broadcast room and went in, and happened to see a clip of a promotional video for Xiaomi air purifier being played.
As usual, there is no problem in showing a promotional video before a press conference. However, for Xiaomi's press conference, the promotional video is not a mobile phone.
But there are various products, which can be regarded as products of Xiaomi ecological chain. The company is also a subsidiary of Xiaomi, such as Huami, Zimi, etc.
Putting aside the issue of competitors, Liu Dalang believes that the products of Xiaomi Ecological Chain are still good, but unfortunately there is a bit of confusion about priorities.
If it is a Nebulas Technology press conference, the main product will be placed first, and the products of the Nebulas ecological chain will be placed after the main product.
Liu Dalang believes that Rebus is not determined enough to pursue high-end products. If this were left to him, Xiaomi Note would dare to sell for more than 3,000 yuan at the starting price.
Because from a craftsmanship point of view, even if the appearance design of Xiaomi Note is not as good as that of Xingyu-Mu, it can be smoothed over by its configuration advantages.
Either it is high-end or it is cost-effective. Xiaomi Note, which has a vague positioning, is not introduced at the first place in the press conference.
Of course, each mobile phone manufacturer has a different development strategy. Perhaps in Rebus’s eyes, Xiaomi’s ecological chain is more important than Xiaomi Note.
After the promotional video ended, Rebus finally appeared in the center of the press conference stage. The audience was very enthusiastic and applauded and cheered continuously.
Just as Liu Dalang remembered, Rebus announced that he had reached a cooperation with Midea Group, and also dissed Miss Dong.
Then he blew up the Midea Group, followed by an introduction to Xiaomi's ecological chain products, as well as some future plans for Xiaomi.
After introducing these things, the press conference finally got to the point. The first content introduced was OV’s unique skill, thin and light craftsmanship.
Liu Dalang couldn't help but think of a classic line in his mind:
“The artistic content of Xiaomi Note is very high!”
"How high?"
"It's as high as the third or fourth floor..."
At the same time, it also crushed Apple. At least Xiaomi Note has won in lens design.
The number of patent applications was also mentioned in the middle. Xiaomi applied for 2,318 patents in 2014, while Nebula Technology applied for 10,568 patents.
However, many of Nebula Technology's patents are not suitable for disclosure, so Liu Dalang did not ask the marketing department to promote this aspect.
When it comes to the design process of Xiaomi Note alone, Rebus did not brag about it, but it was a pity that he went in the wrong direction.
Nebula Technology has pioneered the full-screen design, and major mobile phone manufacturers are also following suit. However, Xiaomi is still using the same old solution.
In fact, Rebus also wanted to use a full-screen design, but the cost of full-screen is relatively high, and Xiaomi's main focus is the cost-effective market, so he had no choice.
Gionee chose full screen because the chairman likes gambling and he likes to play this kind of exciting games, so he later stopped playing with Gionee phones.
It is normal for LeTV to choose a full screen. Jia Yueding himself is quite arrogant, and his choices in development strategies are often difficult to understand.
As for others who choose a full screen, ZTE Nubia Z9 is already in preparation, while Huawei, Xiaomi, and OV are still the same.
Huawei and Xiaomi are already working on full-screen displays, and ov's development strategy is too stable. They will never take the path that others have not taken.
Only after ensuring safety, OV will invest a large amount of money in it in one go.
Therefore, among the four major Huami OV manufacturers, the development of OV product layout has been slow.
Rebus certainly understands the importance of Xiaomi Note, so in this press conference, he focused more on introducing the product rather than comparing it with competitors.
The results achieved are not bad, and all the advantages of Xiaomi Note are introduced. Unfortunately, the processor used by Xiaomi Note is still Snapdragon 801.
This chip was already used by Nebula Technology's Spark-Lie a year ago, and is still used by other manufacturers until now. The top-end version of Snapdragon 810 has to cost extra.
Like Xinghuo-Chi, it is the top version of Xiaomi Mi Note with Snapdragon 810. It is 100 yuan more expensive, and the 4+64GB memory combination is 3299.
From this point of view, Xinghuo-Chi was forced to become a cost-effective mobile phone. Rebus must have known this situation, so he guarded Nebula Technology.
"No matter how good your Xinghuo Chi configuration is, it is an indisputable fact that it uses a 720P screen! And our top-end version of Xiaomi Note uses a 2k screen!"
He has already arranged that in the later promotion, they will focus on the advantages of the Xiaomi Mi Note top version and compare it to the Spark-Chi.
Of course, at the press conference, Rebus did not mention Nebula Technology. He only had Samsung and Apple in his eyes and only compared them with Samsung and Apple.
"So how much is the price?"
“We still use pricing close to cost!”
"3299!"
"We at Xiaomi want to tell everyone that we will always persist in the spirit of fighting to the end..."
The response from the audience was quite enthusiastic, but from Liu Dalang's perspective, the live broadcast room was full of question marks.
"It's over, Xiaomi has changed!"
"1999 is gone! Ye Qingjie!"
"Please, 1999 is not even the cost!"
“Just the regular version of Xiaomi Note!”
"..."
(I’m a little busy today, the third update will be later!)
Thanks to Hailong Yiming for the reward! Thank you for the early bird catches the worm 66, book friend 141108213850088, book friend 20210420064349073, Emperor Huang Tian is my brother’s monthly ticket! Thanks for the support! ! !
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