Big Country Technology Starts with Mobile Phones

Netizens in the live broadcast room said that they also know that the top version of Xiaomi Note has no problem in terms of pricing, because it is indeed better than Xiaomi Mi 4.

With the digital series as the base, the note series must be high-end. Have you not looked at the Samsung note next door? That's the high-end business-oriented one!

Compared with Apple 5 and Samsung Note, Xiaomi Note is already very conscientious! It’s not that Xiaomi is cost-effective, but that the price-performance ratio of its competitors is too low.

Of course, Apple and Samsung have never relied on cost-effectiveness to sell their products. Before Xiaomi came out, few people looked at cost-effectiveness when buying mobile phones.

Brand, after-sales service, and price are the key factors. Coupled with the Chinese concept that you get what you pay for, Samsung and Apple's sales have always been very high.

If he didn't know that Samsung would have problems later, Liu Dalang would definitely regard Samsung as Nebula Technology's biggest enemy in the Chinese market.

Unfortunately, that’s not the case now. Nebula Technology’s biggest enemy is not Samsung or Apple, but core production technology and consumer perceptions.

In general, because Xiaomi Mi Note has the Xiaomi Mi 4 guarantee, the Xiaomi Mi 4 with the same processor only costs 1,999, and the workmanship and appearance of the whole machine are online.

Except that the screen is a bit anti-human, but with the extremely high cost performance, these shortcomings are not important. The price is low enough and there are no shortcomings.

When the price of Xiaomi Note was announced online, the reactions from various parties were different. Some thought it was reasonable, while others thought it was too expensive.

“With the same processor and the same memory, the Spark-Chi is more cost-effective and only sells for 3299!”

When someone raised this point, Xiaomi marketing department trolls and Xiaomi fans who had been lurking for a long time immediately came out and retorted: "It has a bad screen!"

“Xiaomi note has a 2k screen!”

"Starfire-Chi and Nebula Flash Charge!"

“What’s the use of a bad screen?”

"Starfire-Chi also has a cooling fan!"

"The screen is bad!"

"Xinghuo Chi has a 6.5-inch big screen!"

"The screen resolution is not high!"

"..."

Just talking about the screen?

"No matter how good the screen of Xiaomi Note is, it is not a screen produced by you!"

"???"

As a result, the Nebula Technology Marketing Department and Xiaomi Marketing Department started a new round of war of words.

The daily online lives of major domestic mobile phone manufacturers are so simple and unpretentious. They are either engaged in a war of words or preparing for a war of words.

When Liu Dalang saw this, he couldn't help but think that this might be a screen problem. How come the apples are better than the other when they come out?

Can a 720p screen be used? Can a battery of less than 2000 mAh be used? Can a price of more than 3,000 be called cost-effective? Are you kidding me?

Liu Dalang himself doesn’t quite understand the idea of ​​​​chip theory, but his purpose is to make money. In this case, wouldn’t it be enough to just make chips?

He does not believe that when Nebula Technology's Chixiao chip is produced, it will not be able to compete with the A12, Kirin 980, and Qualcomm Snapdragon 855 in the same period.

In addition, with the C-class nano-SOC production line, Nebula Technology can also expand a wave of business and enter the field of computer CPU and graphics cards.

However, in terms of design principles, computer CPUs and mobile phone processors are very different.

C-class nano-SOC can already produce chips with up to 14nm process, and Liu Dalang plans to increase investment in chip R\u0026D and design in the future.

Because the plasticity of nanoimprint technology is so high, things that are difficult for other manufacturers to take into account will become easier with nanoimprint.

Otherwise, it would be too uncomfortable every day. He doesn’t want to use any of the Snapdragon 810 and Snapdragon 820, but he has no other choice now.

Samsung and MediaTek cannot stand up, Nvidia’s focus is not on mobile phone chips, and Huawei’s Kirin is not for sale and can only rely on its own research and development.

The blank period in the middle will definitely be uncomfortable, so I can only endure it and rely on MediaTek to successfully launch the next generation Xingyu into high-end phones.

However, although the Xiaomi Mi Note launch conference is over, its launch time will still be delayed by about two weeks, and the overall efficiency is not very high.

Of course, this efficiency is not high, but it is only compared to Nebula Technology. Compared with other manufacturers, the efficiency of Xiaomi Note is not slow.

During this period, several manufacturers successively released flagship phones equipped with Qualcomm Snapdragon 810 and promoted them vigorously.

This is a good thing. Although it has impacted the market of Starfire-Chi, it is still a good thing because the era of Fire Dragon is coming.

According to Liu Dalang's request, Qu Xiangqun drew a promotional poster about the birth of the fire dragon overnight, and accompanied it with a copy:

"Xinghuo Chi has overturned. Your flagship mobile phone has no chance of survival! If Nebula Technology can't control the temperature, you can't control it either!"

As soon as this statement came out, major mobile phone manufacturers were immediately shocked, because when they tested their own mobile phones, they really couldn't control the temperature.

But what can we do if we can’t control the temperature? There was only so much time, and due to supply chain issues, they simply couldn’t redesign it.

As soon as the promotional poster for "The Fire Dragon is Born" was released, it immediately aroused heated discussions on the entire Internet, because they all had a question in their minds before this.

Even though the Spark-Chi has a fan, it still gets hot from time to time. Will other phones with the same processor be better? It must be impossible!

At that time, someone asked Nebula Technology a question: Since the Snapdragon 810 is so hot, will it not be hot if it is downclocked?

In fact, it is not that easy. In the era of Fire Dragon 810 and 820, some mobile phone manufacturers tried to reduce the frequency, but the final effect was minimal.

Even Qualcomm itself couldn't resist the pressure of public opinion and tried to reduce the frequency, but it still needs to be hot. Qualcomm is still not comfortable using ARM's architecture.

Nebula Technology dares to release the promotional poster of the birth of the fire dragon so arrogantly, which shows that they are very confident in the heat generation of this processor.

At the same time, it also pushed public opinion to the other extreme. Liu Dalang's purpose was very simple. First, he would pull down all the new machines from major manufacturers.

Everyone is on the same starting line, isn’t the advantage of Xinghuo-Chi’s active cooling coming? We can also take the opportunity to launch a new generation of Xingyu family buckets.

It’s impossible to count on Qualcomm Snapdragon to compete with Apple’s A-series chips. So, let’s get rid of our friends first and let Nebula Technology go solo.

In fact, there is a processor that can compete with Qualcomm Snapdragon 810, and that is Nvidia's Tegra K1. Unfortunately, not many mobile phone manufacturers choose it.

Of course, many people expressed disdain for Nebula Technology’s remarks. Rebus was the first to respond publicly on social media:

“Xiaomi Note is an all-around balanced product, with four built-in graphite heat sinks that optimize the overall heat dissipation structure.

The heat dissipation of the whole machine is more balanced, and there is also a CPU heat conduction process. Daily use will not cause the excessive temperature situation mentioned by some friends! "

Some rice fans responded one after another, and many of them also posted screenshots of successful reservations for the premium version of Xiaomi Note to respond to Nebula Technology.

"Xiaomi Note is a mobile phone that normal people should use! Xinghuo-Chi's exaggerated shape and heavy feel are not suitable for daily use!"

It started again and again. When Liu Dalang saw this situation, he immediately chose to retreat invisibly and let the marketing department's trolls and fans fight on their own.

It's a pity that even if they don't want to admit it, they know the answer because of Xinghuo Chi's experience, but they are just taking a chance.

During this period, Nebula Technology even made a prototype of the folding screen. The overall appearance is very similar to Royole Flex Pai.

The same outer folding and the same size, the only difference is that Nebula Technology’s folding screen has put great effort into other configurations outside the screen.

Appearance, as a traditional skill of Nebula Technology, must be well managed. In terms of processor and screen quality, it can be cut down as much as possible.

"Chairman, when our prototype was folded for about 10,000 times during the folding test, there would be obvious bend marks on the screen!"

It stands to reason that a product of this level cannot be sold. It must at least pass the 100,000-fold folding test, but it is not sold to one's own people.

How can a big scammer be so durable? 10,000 folds, even if folded 30 times a day, is enough for them to use it for a year, and they can just replace it when the time comes.

Who can spend more than 10,000 yuan to buy a mobile phone, who cares about the service life of the mobile phone?

“Buy a batch of plain leather of decent quality, and replace the middle frame with a metal one. The charging power doesn’t need to be fast, just 9V2A 18w fast charging!

After all testing is completed, the first batch of 20,000 units will be produced. By the way, the outer packaging of the mobile phones must be exquisite! Don't be careless! "

"Understood!"

The employees in the core production area were suddenly full of energy. They might not be able to bear it if they cheated their own people, but what else could the big cheaters say?

Apple and Samsung have more pitfalls than them. Apple is still using 5V1A. 18w fast charging can lift Apple up and give it a slap.

On the other hand, the screen packaging process disassembled from the B-level fully automatic assembly line has also made some progress, and the yield rate has increased to about 20%.

When the yield rate reaches 80%, we can start designing a full-screen mobile phone with narrow sides and a water-drop screen, and reap another wave of money.

Finally, the waiting time is over, Xiaomi Note and other models with the same Snapdragon 810 have begun to be launched and delivered to users.

The all-round balanced product that Rebus had sworn before had problems on the first day due to the promotion of the Nebula Technology Marketing Department.

“The top version of Xiaomi Note is extremely hot!”

This is a video from Dabai’s evaluation. It was on the hot list of Bilibili on the first day. In the video, he conducted a comprehensive test on Xiaomi Mi Note.

"My current room temperature is 25 degrees after turning on the air conditioner. After playing a 10-minute video, it feels warm to the touch.

Specifically measured, it is 38.7 degrees. Next, we will conduct a set of wild racing tests and a set of 60-frame video recording tests. "

The chip may not be the hottest during gaming, but when recording videos, the chip generates a huge amount of heat due to the long hours of work required.

But what people didn’t expect was that Xiaomi Note overturned during the wild racing test session, and a high-temperature pop-up window appeared in the 28th minute.

(The update is a bit late, we are working on it)

Thanks to My Sadness, Zheng Junfu, Lotus Pier, and Book Friends 20210301170554763 for their monthly votes! The launch and release time of some models in the book are different from reality and are for reference only! Thanks again to all book friends for your support! ! !