Big Country Technology Starts with Mobile Phones

Is it expensive? Xingyu-Ning starts at 3,999, and Xingyu-Qingling, the data version, starts at 4,299. It’s impossible to say it’s not expensive.

The price of Xingyu mobile phone is not bad, but the price of Xingyu tablet directly compares to the iPad mini3, and even Apple is not so expensive.

Liu Dalang personally believes that Xingyu tablet is likely to be another controversial product of Nebula Technology, and the polarization will be very serious.

People who like it will like it very much, but people who don't like it will think that the Snapdragon 801 of Xingyu Tablet is a small horse and a big cart and not worth the price.

As soon as the Xingyu press conference ended, Nebula Mall and the official website of Nebula Technology were immediately overwhelmed. Fortunately, the server built by Liu Dalang was powerful.

If we look at other mobile phone manufacturers, there are really not many that can withstand the traffic of hundreds of thousands of people. It may be about the same in three years.

Several other purchasing channels: Nebula flagship store, Nebula self-operated store, etc., immediately collapsed, and ordinary users could not buy the goods if they wanted to.

As a last resort, they could only enter the official website of Nebula Technology while cursing, or download a Nebula Mall, otherwise they would not be able to buy it at all.

Unless you are going offline, at this time, the offline Nebula Mall and Nebula counters are already crowded with people, and those who are not in a hurry are still waiting for the display machine.

Those who were anxious, such as the young man in the peaked cap just now, bought a Xingyu four-piece set and even bought several accessories.

"Okay, you just said it was out of stock, so what did you bring out? You also lied to me and said that I can buy it all for ten thousand yuan. Can you buy it?"

Faced with the complaints about the peaked cap, the teller at Nebula Mall felt helpless: "If you don't buy the top version, 10,000 yuan will definitely be enough."

But she couldn't say that as a salesperson, she knew that selling products was the key. The more they sold, the more they earned.

What she didn't expect was that her sales skills were of little use today because too many people came.

Normally she would have to go to great lengths to introduce products to customers, but today she just had to keep collecting money, opening packages, and activating the phone, which made her feel numb.

In Xingyun Mall, there are only 13 sales staff including managers. Faced with this situation, they are simply too busy, resulting in a lot of slowdown in shipments.

This is because Nebula Mall has enough inventory, but at some Nebula counters, they don’t have much stock and they are sold out in a short time.

"The data version of the tablet is gone!?"

"Isn't there another one?"

"Sorry, this is a display machine. Our display machines are not for sale to the public!"

"You don't even make any money!?"

"I'm sorry, I really can't help it..."

"I'll pay the original price, no, I'll pay the increased price!"

"This is our rule..."

It doesn’t matter if the price is increased or not, if it can’t be sold, it just can’t be sold. If Nebula Technology sells a display machine today, if it hits the news tomorrow, its reputation will drop.

Among them, the most popular one is the first-generation Xingyu smart bracelet. The price of 399 is not cheap, but people think it is cheap!

Comparing the Xingyu bracelet with the Xingyu-Ningyi, which starts at 3,999, the advantages are immediately apparent.

Of course, if compared with Xiaomi bracelets, the price is very expensive. You can buy two Xiaomi bracelets, but consumers are still willing to pay.

In their words: "Does the Xiaomi Mi Band support flash charging? Does it have an interconnection function? Can the phone automatically record daily body data?"

Xiaomi has the ability to provide these functions, but they don’t have many offline stores. If they only build an ecological chain online, they will naturally be greatly constrained.

Users who buy Xingyu-Ning may not buy a Xingyu tablet or a Bluetooth headset, but most of them will also buy a Xingyu bracelet.

After all, those who can afford a 4,000 yuan mobile phone are no longer price-sensitive users who pursue cost-effectiveness. An extra 400 yuan makes no difference.

It can also bring a better experience. The promotion of Xingyu bracelet is also very clever. It does not promote parameters, but focuses on promoting health and Internet.

Once it is linked to health problems, 80 to 90 percent of consumers will take the bait. Of course, the quality of the Xingyu bracelet itself also needs to be excellent.

At the same time, the Xingyu Internet function satisfies consumers who want health but don’t want to record it. It doesn’t matter if they don’t want to record it~

We are here to help you!

As long as you buy a Xingyu bracelet and pair it with a Xingyu mobile phone or tablet, the health management software will automatically help record it when connected to the Internet.

There is also a sports function. If you want to exercise, you can directly connect to the native application of Nebulas OS: exercise, or the cooperative application keep.

The Xingyu bracelet will also be put on the keep store simultaneously. You can also buy just one bracelet. As long as you buy the bracelet, someone will definitely buy others.

Because it has left Nebulas OS, the Xingyu bracelet is a bracelet with richer functions, but it is different with other Nebulas products.

This is the benefit of being a Nebula ecological chain. In fact, it is essentially a bundled sales model. The difference is that consumers are voluntary.

Nebula Technology has not done any promotions, not even a first-time price reduction. The product is here just to make money!

In a press conference, Nebula Technology completely turned the situation around. No one expected that this generation of Xingyu series products would be so bulky.

MediaTek's executives were extremely happy when they saw the first sales of Xingyu-Ning. If nothing else, at least there were flagship phones using their chips!

"Notify our partners and tell them that MT6795 is temporarily out of stock. If you want to buy it, you must wait half a month and then buy it at a higher price!"

It's a good thing that the senior management of Meizu didn't hear this, otherwise they would have pulled the senior management of MediaTek and slapped them. This is too bullying!

Of course, after seeing the popularity of Xingyu-Ning, Meizu executives also made the decision to increase the price of Meizu MX5 equipped with the same processor.

"The starting price of 1,799 is a bit low! We have adjusted it to 2,199! The highest price is 2,499!"

"Do you want to adjust the time to market?"

"Isn't this nonsense? Speed ​​up the progress. I will hold a new product launch conference before June!"

"What about our Meizu Pro 5?"

"Before September, the starting price of the lowest configuration will be raised to 3099! The highest configuration will be raised to 3399!"

"Mr. Huang Yingming!"

The Fire Dragon 810 overturned, and Nebula Technology rushed to the 4,000 price range. Sassafras believes that this is an excellent opportunity for Meizu to expand its mid-to-high-end market share.

Because their two main new products this year have avoided the pitfalls of the Huolong 810, and are in the same price range as Xingyu, which is in the spotlight.

"Isn't this God's help for the rise of Meizu?"

As for other manufacturers who are in the meeting - Rebus is very worried. The Fire Dragon 810 has caused Xiaomi Note sales to fall short of expectations.

And they don’t have enough backup. This year they only have Mi Note Goddess Edition and Mi 4c. It may be a bit difficult to explore higher price segments.

Xiaomi still has to continue to explore the female market, and Xingyu was born in the female market. It sells at a high price, and many people pay for it.

The low-end Redmi 2A and Redmi note 2 not only have to compete with Dalang phones, but also compete with Gionee, LeTV and Smartisan for the market.

Let’s not talk about Gionee and LeTV. One was too radical and destroyed itself, the other was too capable and rolled itself to death. Hammer and Hammer U1.

Coupled with other brands that focus on cost-effectiveness, Redmi's sales may not be optimistic, and the flagship Xiaomi digital series will have to wait.

He couldn't figure it out. We were all still on the same starting line last year, so how come this year has just begun and Nebula Technology is about to take off?

A 90hz high-refresh screen, coupled with stable Nebulas Internet, and three new products from the Nebulas ecological chain, can they still have fun?

On the other side of the ov, the content of the meeting was very simple: "Bring over Xingyu's Liu Haiping! We also want to make tablets, headphones and bracelets!"

In fact, OV tried to make a tablet when the iPad first came out, but in the end it gave up on the tablet market because the risks were too high.

Later, it was finally made, but the result was still a half-finished product, and the experience was really unsatisfactory, so the overall reputation has not improved.

Huawei is planning to devote part of its energy to the research and development of high-refresh screens and support screen suppliers that cooperate with Huawei to compete with Nebula Technology.

Lenovo and Coolpad have been unable to come up with a final plan at the meeting. Should they follow up on the high refresh rate? Do you want to do ecology?

In terms of strength, Lenovo will never lack the strength to build an ecology, but there are too many branches, making it impossible for them to form a unified and progressive force internally.

"Notice that Zuk plans to advance!"

The major domestic mobile phone manufacturers have different reactions, but Liu Dalang has only one goal now, which is to compete with Samsung for the Chinese mobile phone market.

Whether you can beat it is one thing, but whether you dare to shake your fist is another matter. The four Xingyu products are aimed at the Samsung S6 series.

What Liu Dalang didn't expect was that within two hours after the Xingyu press conference, Xingyu-Ning could not sell Xingyu-Qingling, and mobile phones could not sell tablets?

"How is this going?"

As everyone knows, in the eyes of consumers, Xingyu Tablet is the best choice. It has the same 90hz high refresh rate, larger screen, more functions, long battery life, and a wider field of view for playing games.

Except for the weak camera and the inability to make phone calls and receive text messages, everything else is perfect.

Especially for users who have purchased Xinghuo and Xingyu mobile phones, although there is no need to replace their phones in a short period of time, it does not affect their purchase of Xingyu tablets.

It also does not affect their purchase of the Xingyu bracelet. Among the four new products, the sales volume of the Xingyu bracelet is first, followed by tablets, mobile phones, and Bluetooth headsets. This is normal.

Many people are accustomed to using wired headphones because there is no battery anxiety, unless Nebula Technology follows Apple and directly cancels the 3.5mm headphone jack.

Within four hours of the Xingyu press conference, 89,000 Xingyu-Ning, 107,000 Xingyu-Qingling, 201,000 smart bracelets, and 34,000 Bluetooth headsets had been sold online.

Offline shipments have not yet been calculated, but 107 Nebula counters have applied to Nebula Technology headquarters or branches for replenishment.

Among the four products, even the Xingyu Bluetooth headset, which is the worst-selling one, can be regarded as a hit among products of the same type.

Not to mention Xingyu-Ning, the first sales volume has reached the level of a gold-branded brand. The most surprising one is naturally Xingyu-Qingling, whose first sales exceeded 100,000. The previous one was Apple's iPad Air2.

Of course, the number of first-time reservations for iPad Air2 in China is more than three times that of Xingyu-Qingling. In terms of tablets, Nebula Technology is still a little behind.

This is not a problem, because Nebula Technology’s marketing department has just begun to work hard, and the overwhelming copywriting, videos, and advertisements are still on the way.

There are still many people who did not watch the press conference. The potential of Xingyu products has not been fully realized, and sales can be further improved.

"The Star Era is really here! Our next goal is: to hit tens of millions of sales!"

The four products of this generation of Xingyu are highly competitive products in Liu Dalang's mind, but whether they will work or not depends on the final sales volume.

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