Blackstone Code
0093 Crazy Dividends
The three different auction methods are arranged in order, which actually has a lot of purpose and clear purpose.
The first stage auctions are things that are necessary for life. Even if these things are second-hand, they still have high practical value. As long as the price is not too high, people can accept it.
But its auction rule is to rush the auction, and whoever raises his hand first will own it. This kind of rush auction will greatly catalyze people's unnecessary impulses. It is possible that they themselves have not thought about whether they need this thing. Here In such an atmosphere, he raised his hand rashly.
Except for the first person who raises his hand successfully, the other people's raising their hands will end in failure. This also makes people subconsciously have a concept that if they like something, they must raise their hands at the first time.
The bidding auction in the second stage is to suggest to those who have paid the money to participate in the auction that it is reasonable to tell them that the approximate price of a second-hand commodity is the original price.
Everyone will have an account in their minds. When the concept of a reasonable price between 50% and 70% goes deep into their minds, they will wonder how much second-hand goods should be sold for. a rough positioning.
See, activated consumption impulse, clarity on price positioning, with the help of these two concepts, the third stage of the auction has become an alternative focus.
They didn't need Lynch to arrange for someone to tell them, they had already begun to have some valuations of these commodities in their hearts, even if they didn't want to buy them, they would still make valuations, this is a real-time inertial thinking behavior.
When the quotation of a commodity is lower than a certain range, a valve will be opened, and the impulse to consume will continue to rise in the face of income far higher than expected.
Indeed, this auction mode is actually similar to the second-stage auction mode. In the former, as long as one person bids the price and the others do not, a house may be sold for ten yuan.
The same is true for the third stage. As long as everyone holds back, the product will eventually drop to one yuan, and then everyone is competing for this opportunity.
But the complexity of human nature lies in its unpredictability and selfishness. This is also the core of Lynch's second-hand commodity auction, selfishness.
When the price meets people's expectations, people will start to panic and start to feel uneasy. They will be afraid that others will suddenly raise their hands and buy the product, and they will become hesitant.
If someone raises their hand during this process to make them fail in the auction, they will subconsciously increase their valuation of the final transaction price of a product, and an increase of about 5% is a reasonable value.
And more importantly, the commodities auctioned in the third stage are all brand-new commodities that have never been used by anyone, which further stimulates people's desire to buy these possibly useless commodities.
Under the guidance of the two-stage auction, the third stage is the real profitable stage. They are all flashy and hard to sell in real second-hand commodity transactions, but they will become popular here and now. goods.
With the hammer down of the first product, the second product was sold very quickly, and the price range was slightly higher than the transaction price of the first product, and the same was true for most of the subsequent products, more than 50%.
Except for a very small number of goods that really don't make much sense, the price drops to more than 30% before they are sold, the others are maintained at around 55% to 60%.
Seeing this, Lynch knew that his auction meeting was a success. The huge transaction amount and sales volume would attract the attention of the whole society. Crowds of people.
Curiosity is a characteristic of intelligent creatures, and those people will want to see for themselves what kind of bidding meeting can drive people crazy.
The bidding that was originally planned to end at 6:00 p.m. will be delayed until after 7:00 p.m., and the Sabine Federation is dark later in daylight saving time. Of course, in order to ensure that people can see the goods clearly, Lynch still called from the warehouse management company. Some high powered lights.
The host only worked for a short while under the illumination of the lamp, and then burst into tears. Fortunately, he gritted his teeth and persisted until the end. For this reason, Lynch gave him an extra two hundred yuan as compensation for the delay .
When one thousand belts were collected, the auction was successfully concluded.
The scene was handed over to the management company in the warehouse area to clean up. They had received money to provide professional services, and Lynch brought everyone back to his office.
In fact, Vera was also present today. Not only was she alone, there were also two accountants who were about her age, a man and a woman, and they counted all the sales for today.
In one afternoon, more than 490,000 second-hand goods were sold, almost half a million. This figure shocked everyone. They never thought that second-hand goods could create such a huge economic value.
Lynch just nodded indifferently. It's a pity that it didn't exceed 500,000 yuan, but overall he was satisfied.
He coughed lightly, and everyone's eyes immediately focused on him. He knew the fiery thoughts behind those eyes, and he didn't tempt these people. He said directly, "It's a very successful day. Let’s not talk about it, the next step is to divide the money.”
He glanced at some forms in his hand, "We set up an office emergency fund, and all the odds and ends will be erased and filled into this fund to deal with emergencies..."
Everyone is the beneficiary of this, and if there is no objection, it will be considered passed.
"490,000 yuan, minus 10% of the management fee, after 49,000 yuan, there is still 441,000 yuan. How much was this batch of goods when we brought them?" Lynch looked at Vera, in fact, it is also on the form, but he needs someone to say it, and he doesn't say it himself.
Vera quickly reported a number, "Three hundred and twenty-two thousand four hundred and seventy-nine yuan and fifty."
Lynch nodded, "After removing these costs, we have made a profit..." He frowned and calculated, "About 120,000 yuan, and then we will split it in half. You will get about 60,000 yuan in dividends today. Gentlemen!"
The boys immediately became excited, and Lynch smiled and asked Vera and the others to make bills for these people and then share the money.
Richard, and all the young people including Wood finally felt the reason why Richard advocated Lynch like a magic stick. He is really a myth, a myth that can create miracles of wealth.
There are 17 people here, 60,000 yuan, even if they are divided equally, they can share thousands of yuan.
If they work in an ordinary factory or certain enterprises, it may take them a year to earn this money, but here, they joined Lynch's team in just a little more than a week, and they got the same money as others. The money that can only be obtained by not eating or drinking for a year.
This huge surprise accompanied by a certain sense of uncertainty made each of them flush. They happily discussed some things that happened at today's bidding meeting, while Lynch sat and watched.
About ten minutes later, Vera handed the form to Lynch. After Lynch said it was hard work, he told them to wait, and he would invite everyone to have a good meal later.
Lynch who got the form glanced at it, √ slightly twitched the corner of his mouth, and showed the form to others.
Before seeing this form, everyone thought that the sales champion this time would be Wood, after all, he sold a house, and some people thought it should be Richard, who encouraged many people to buy big things.
But what everyone didn't expect was that the sales champions of this issue were actually those children, and their presence here was so weak that they almost didn't exist.
Even the children themselves couldn't believe the form. They didn't do anything, they just distributed the leaflets.
They didn't encourage clients to scramble to shoot like Richard, and they didn't have the good luck like Wood, but how did they become the sales champions?
Lynch knew the answer, and he even planned it himself, but he needed these people to think it out for themselves. Only the result of their own thinking would they firmly believe that it was the truth.
=========
Recently, some people always say that the price is unreasonable. I think everyone should not bring the current consumption standard into another background era.
When the wages of workers were only 32.5 yuan, a radio cost 200 yuan, and people rushed to buy it.
When the wages of workers were only more than 60 yuan, it took them three years without food or drink to afford a TV set. Some people also saved money to buy it.
In the past, the small umbrellas issued by the unit were not only oil-free, but also a box of talcum powder was given as a gift. After use, wash and dry them, and wrap them in talc powder before using them again.
Around 1990, the per capita salary was only 100 or 200. I went to a certain place and got 15 packed lunches, and people only ate ten packed lunches a month. Why didn’t anyone stand up and say it was unreasonable?
Don't use an era of material abundance, technology and productivity to replace it with an era that is completely different from the present.
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