Blossoms of Rebirth

After all, he majored in marketing and has been working for more than half a year after graduation. Li Qiule's vision is not comparable to that of the student subordinates in the external relations department. At this moment, the prosperous Tang Dynasty is no longer the one who just let people pour water and deliberately find faults.

, instead he pulled a chair for Li Qiule and took the initiative to pour her a glass of water.

Li Qiule glanced at him, pursed his lips, and said: "There are no absolutes in the world. Since not every bookstore will listen to you, it certainly won't be that every bookstore will not listen to you, so when a bookstore does not cooperate,

If it’s your case, you don’t need his cooperation, just pick up the book from a nearby bookstore and use your logistics team to deliver it.”

Li Qiule took a decent sip of the water poured by Shengtang, and continued: "If you give him a day, he won't be anxious. If you give him a week, or a month? Then someone will definitely be anxious."

Sheng Tang thought for a while and asked: "Sister, the method you mentioned is indeed feasible, but don't forget one thing. After all, our Sanwei Bookstore does not get books from the wholesale market, so the price of the books in our hands must be higher than

Bookstores are more expensive, and then we have to pay wages to the part-time students who deliver books, so our costs are much higher than those of bookstores, so what if the disobedient bookstore starts a price war with us?"

"Are you afraid?"

Li Qiule asked back: "The disobedient bookstores are just individuals, and they work on their own. They sell books to live and support their families, but you are different. The three of you are bookstores to expand the market, and when the time comes

There are so many universities and bookstores that cooperate with you, so your capital chain must be much stronger than that of a single bookstore, right? So, if he starts a price war with you, it will be self-destruction, so you just have to accompany him to the end!"

Sheng Tang smiled "hehe" and asked: "If there is a price war, they won't sue me for unfair competition, right?"

Li Qiule rolled his eyes at Sheng Tang and said: "Then let me educate you, a legal illiteracy, on the law. What you just talked about should be low-price dumping in the Anti-Unfair Competition Law. Article 11 of the Anti-Unfair Competition Law stipulates that business operations

No one is allowed to sell goods at a price lower than cost for the purpose of squeezing out competitors. Do you think your opponent dares to sell books at a price lower than cost? He is not allowed to lose his life?"

"..."

Listening to Li Qiule's words, Sheng Tang thought about the previous life when the two online taxi giants just entered the market and spent money like crazy. As a result, other small platforms directly withdrew. The two giants spent hundreds of millions of dollars every day. It was really painful.

The enemy is eight hundred, and one thousand is lost.

The ones who take advantage are the consumers. Sheng Tang remembers that the cheapest taxi he took at that time was only one yuan, and the rest was all through various subsidies and red envelopes. Don't be too happy.

However, after the two giants merged, only one was left on the market, and consumers could no longer enjoy that kind of discount. Therefore, Shengtang could guess that if Sanwei Bookstore really started a price war with a certain bookstore

, the student group will definitely not take sides casually, they will just follow whoever sells cheaper.

Therefore, Shengtang said again: "Senior sister, my price can only be the same as that of the bookstore in the end, or slightly higher than his. After all, my cost is higher than others! If I encounter someone who consumes money with me, then I will have to lose money every day.

, people can earn a little bit at most.”

What Sheng Tang said is the truth. The purchase price of a book is 10 yuan, and the bookstore sells it for 11. If Sheng Tang also sells it for 11, then he will have to lose money. After all, he bought it from other bookstores, and the purchase price is at least 10 yuan.

Yuan, he can't go any lower than this.

Moreover, he also has to pay wages to students, so if Toutie’s bookstore sells 11 and spends it with him, Shengtang will have to lose money.

Li Qiule nodded and said, "When you meet a ruthless person, you do have to pay for it, but didn't I say you can afford it?"

Sheng Tang smiled bitterly: "Thank you, senior sister, for thinking so highly of me, but I'm afraid that I'll lose the money in the end and the market won't be able to get it. After all, my lowest price is the same as others."

Li Qiule shook his head and said: "It's impossible not to get it. If there is a price war, at the same price, students will definitely choose your Sanwei Bookstore, especially those who are taking postgraduate entrance examinations. For them, time is money, and you can deliver books to their doorsteps.

, you have accurately captured their destiny, and over time, they will definitely choose you."

"What you have to do in the early stage is to cultivate the book buying habits of these students. Once they adapt to the Sanwei Bookstore model, it will be difficult for them to choose a bookstore again - don't expect that bookstore to stick with you forever.

So when the appropriate time comes, if you take action again, the bookstore will surrender without a fight."

After finishing speaking, Li Qiule suddenly asked: "But I'm very curious. Since you have entered the book market, why don't you establish your own supply? Not to mention other things, just look at the current Changqiu University Town.

If you get it, if you go to the book wholesale market to negotiate, those book suppliers will definitely be happy to cooperate with you. And once you get the book source, you no longer have to be controlled by others."

After hearing this, Sheng Tang shook his head.

"Senior sister, do you know why our Sanwei Bookstore was able to capture the Changqiu University Town market in less than one semester?"

"Because of what?"

"Because we didn't abandon the bookstore."

After finishing speaking, Sheng Tang himself laughed: "Actually, we can't say that we haven't abandoned the bookstore, because we relied on the bookstore to develop and grow from the beginning. After all, how many books could we sell at the beginning? We couldn't find a bookseller.

Pay no attention to us! Now that we have a certain market, if we turn away from bookstores and find booksellers, isn’t this killing the donkey?”

Li Qiule nodded after listening and said: "That's true, but you can stay in Changqiu University Town and continue to get books from these bookstores, and then in other newly opened markets, you can get books directly from booksellers. In this way

You can completely get rid of the constraints of those new bookstores, and the problems you just worried about will no longer exist."

Sheng Tang still shook his head and said: "Senior sister, when I open up the market, I actually want to be gentler. What you just said, didn't you just ask me to start a war with others? Opening up the market is already difficult, and it will be even harder this way! Besides,

Just started to enter the market,

The amount of books I get must not be high. I get dozens or hundreds of books from booksellers every day. Who is willing to serve me? Also, Sanwei Bookstore recruits all students. It is most convenient for them to get books in the bookstore.

They contacted the bookseller and said goodbye."

Li Qiule thought for a while and agreed: "My consideration is still too one-sided. In fact, you should not call it Sanwei Bookstore, you should call it Siwei Bookstore!"

"..."

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