Build a Dream Dynasty

The regular season and playoffs are sold separately, a first for televised sales. In other words, in business negotiations, the addition of these additional terms is often proposed by the buyer for the purpose of avoiding risks. As the seller, Jiang Mingliang took the initiative to raise this point, which is really surprising.

However, after carefully studying the operation of the Nets before signing the contract with Yokohama Tire, it is not difficult to see that he has a considerable gambler's mentality. Willing to take unnecessary risks for more substantial profits.

In any case, the essence of NBA games is the playoffs. If the regular season is only sold, the price will definitely not be high. And NBC will definitely weigh the offer for the New York area broadcast of the Nets' playoff games based on the Nets' regular season results, not to mention that if the Nets fail to make the playoffs, this part of the income will naturally be Cleared, even if their competitiveness is not enough, it seems that there is a risk of a round trip, NBC will naturally lower the price.

Jiang Mingliang met with Matthew, the person in charge of NBC's project, at the headquarters of NBC TV station. The initial quotation he gave was also lower than Jiang Mingliang's expectation of 60 million US dollars in the regular season, only 54 million.

Compared with the price of 90 million, it has dropped by 40%!

It's almost a fraction of the 20-year, $3 billion contract the Lakers are about to sign.

We are a team that is about to enter the Eastern Conference finals. This basic offer is a little too low!

Jiang Mingliang used the performance and prospects of the Nets as a selling point, while NBC put forward targeted opinions on the Nets' star flavor, eyeball effect, etc.

No matter how strong the Pistons are, you will definitely not be able to sell tickets to James. This is an iron fact. To give another example, the San Antonio Spurs have long maintained the status of the NBA's powerful players, but even they receive less than 50 million yuan for broadcasting on regional TV stations each year. They have achievements, and they also have superstar Duncan! As for the Nets, in the past two seasons, only George has reached the All-Star bench and the third team this season. His jersey sales are also outside the 20th in the league. From the perspective of commercial development , NBC is also more afraid that the Nets will grow into a Pistons-type team.

Of course, from Jiang Mingliang's point of view, he also noticed that his Nets team was somewhat similar to the Pacers who played against Zhan at this time in history, and he himself was trying to adjust this situation. Jiang Mingliang's rebuttal to NBC's point may be a little weak.

Jiang Mingliang can tell Matthew, I will get Curry in the summer, he will be an MVP-level superstar, and the most popular TOP3 superstar in the league. But, will Matthew agree? No one will use the blueprint that exists in the imagination as a bargaining chip.

Although there was no way to change the basic terms, it didn't mean that Jiang Mingliang was at the mercy of others when he came to negotiate. NBC was not named as the sole buyer for the sale of the Nets' playoff rights. In other words, other TV stations also have the right to participate in the bidding, and the highest bidder wins. Under Matthew's fight, NBC got the right of first refusal, that is, before the start of the playoffs, NBC can give an offer first, which will be evaluated by the Nets. If it feels suitable, then sign the contract directly without proceeding. bidding. But if the Nets management does not approve of this offer, then the Nets will use this as a reserve price to negotiate with other TV broadcasters, and NBC still has the right to match the final offer.

"I hope we will have a pleasant cooperation in the next time." Basically reached an agreement, this time the negotiations are relatively friendly.

"It's just the beginning, we're working together."

He took the initiative to finalize a huge contract of 450 million in 5 years into a contract of 270 million in 5 years + playoffs. I have to say that Jiang Mingliang's approach is very bold. If he is not the son of the big boss, this is the only one. The negative effects brought about by the operation are likely to be fired directly. This kind of fluctuation is quite different from the cooperation with Yokohama Tire. According to the speculation of professionals, as long as the Nets fail to make the playoffs in one of the next five years, the amount they can get will basically be less than 450 million US dollars. This is tantamount to pushing out the money you get.

"Your operation is too bold, and the ratio of gain and loss is really not worth taking such a big risk!" Jiang Shixiao's right-hand assistant, Selina, also called Jiang Mingliang after she figured out the ins and outs of the matter, and "tactfully" proposed own protest.

"For my team, I have full confidence. This year's Eastern Conference Finals is just a starting point." In fact, after the negotiation, Jiang Mingliang also found some hidden problems when he summed up, but there was no turning back when he opened the bow. Follow your own confidence and the path planned in your mind, and continue to walk.

Fortunately, in the hands of Jiang Mingliang, the Nets have made leaps and bounds in terms of performance and management. After the 13th to 14th season, as the team moves to Brooklyn, there is a high probability that there will be a wave of higher take-offs. So, no matter what, Jiang Mingliang got Jiang Shixiao's support.

Jiang Mingliang closely linked the success or failure of the team's business with the team's performance. At least in this season, it was a successful operation. In Game 6 of the Eastern Conference semifinals, the Nets narrowly beat the 76ers 102:98 in an away game and took the lead in entering the game. Eastern Conference Finals.

It can also be seen from the score that the two sides played very fiercely in this game. After the first session, the point difference between the two teams has never widened to more than 6 points. Jeremy Lin, Brand, and Thaddeus Young also lost the lottery, and Fernandez even splattered the field with blood. The two teams without superstars reached the decisive moment. In the end, at the critical moment of the fourth game, consecutive Leonard, who made a mistake, completed self-salvation at the last moment of the game, received a serve from the sideline, turned around and passed Iguodala's defense, broke into the basket, and succeeded in a layup between Brand's defenses. The most critical two points of the game helped the team win the 76ers and advance to the Eastern Conference Finals.

"At the beginning of the playoffs, I am afraid that no one would think that the Nets will become the first team in the Eastern Conference to enter the Eastern Conference Finals. If it weren't for the Spurs' two consecutive rounds of 4:0 that were too dazzling, this team would have There is a chance to become the first team to step into the conference finals." In the TNT broadcast room, Kenny Smith said with emotion.

"In fact, if Brook Lopez can catch up with this year's Finals, maybe I will also speculate that the Nets will enter the Eastern Conference Finals, but the reality is that they have lost their main center. Great. I have a hunch that after experiencing this playoff tempering, George and Leonard will go one step further. Maybe for a long time, we can see the competition between the Nets and the Heat to become the Eastern Conference. The main theme." Although the series between the Celtics and the Heat is not over yet, Barkley did it out of his own premonition of the future, and there is no taboo issue.

Well, the two of them don't worry about offending anyone at all!