Build a game empire from scratch

When he was about to leave work, Lin You rarely remembered that he was Yunmeng's boss.

I took the time to open the office software made by Xiaomeng, and took a look at the management's developments in the past week.

After browsing it roughly, there is basically nothing interesting.

Only Zhong Chang's itinerary and diary attracted his attention.

A row of izakayas, bars, custom shops, nightclubs...

It felt like living in Kabukicho, and Lin You was dumbfounded.

He pulled the page to the top and confirmed again: this is really the itinerary submitted by Zhong Chang, not Fan Rui.

Lin You thought before that it was because Izumo's game company was difficult to deal with and Zhong Chang's work was difficult to carry out, so he stayed with the team for a week.

Looking at it now, I'm afraid it's not that Izumo's colleagues are not easy to deal with, but that they are too easy to deal with and entertain them too well!

So much so that Zhong Chang couldn't think of Shu at all, right? ? !

It's unreliable!

Sure enough, such an important job should not be done by subordinates at all, but by the boss himself!

"Hey, I don't know how Fan Rui will feel when he sees this itinerary?"

Lin You immediately wanted to take a screenshot and chat privately with Fan Rui.

But considering that "Quick Chase" has reached the final stage and needs a rigorous and calm leader, in the end, it still didn't send it to stimulate him.

Taking a closer look at the records, it turns out that Zhong Chang is not idle.

The Izumo game company's background investigation went very smoothly, but it encountered some difficulties in acquiring IP.

There are many, many famous IP images here, but the ones that are easy to buy are not very famous.

For the famous ones, the owners are not willing to sell them, and the resistance to acquisition is very high.

This is the main reason why Zhong Chang has been delaying in Izumo.

However, according to his report log, he will stay until this Sunday at most. If he still fails to make a breakthrough, he will leave half of his subordinates to continue trying, and he will take the other half to Baekje to conduct background checks on potential cooperative companies.

Lin You opened the panel and checked the characteristic industries of Baekje, especially the places where their businessmen used to go when discussing business cooperation.

It turned out that there was basically no information to be found.

Based on this estimate, there is probably no special industry, so I decided not to go on a business trip to see the world... No, it was the idea of ​​going on a business trip to enrich the sensory database.

After leaving a sentence of "Come on", Lin You closed the office software and happily planned to go home from get off work.

Just before going offline, he suddenly thought: Tomorrow, Mirage host sales will exceed 100 million units, and he will launch [Mirage 2.0] accordingly.

It seems that such an important matter should be discussed with Zhong Chang, the director of the marketing department?

Anyway, Zhong Chang is a professional, at least much more professional than him.

For such a critical matter, it is still necessary to listen to the opinions of professionals.

Lin You checked the time, and found that it was 15 minutes before the off-duty time, so he decisively called Zhong Chang.

"Doo-beep-"

After two rings, Zhong Chang answered the phone.

——This is also expected by Lin You, it is only 5 pm, and the nightlife has not even started yet.

According to the schedule reported by Zhong Chang in recent days, most of them have not started working at this time.

"Hello, boss? What's the matter?" Zhong Chang asked in confusion.

Since he was on a business trip, he has been seriously writing work reports every day, but the boss didn't even read it, let alone asking questions.

A week has passed in a row, and the work report on the first day is still "unread".

This made him feel that he was not on a business trip with an important mission of the company, but was exiled.

Why did the boss suddenly change his sex today and think of us?

Lin You looked at the time and said straight to the point: "That's right, Mirage sales will exceed 100 million units tomorrow. I plan to take advantage of such a good opportunity to launch the [Mirage 2.0] wireless version."

"Ah??" Zhong Chang was dumbfounded when he heard this, and he couldn't answer at all for a while.

"When the time comes, players may not be willing to continue buying the first generation when they see that the second-generation version of the console is about to be launched. Then this batch of 15 million consoles may be slow to sell."

Lin You didn't care about Zhong Chang's surprise, and continued, "My idea is that we can sell at a lower price. If the price is still unsalable after bargaining, then we should organize some activities and sell it abroad, because the latest generation of hosts is likely to be sold in China in the short term. Demand exceeds supply. What do you think?"

What do I think? I think boss you are crazy!

Zhong Chang felt very broken inside.

"Boss, think twice!"

"What's wrong?" Lin You was puzzled.

"Just a few months after I bought it, the console was directly upgraded, and the value of the first-generation console in my hand immediately depreciated, and the players would rebel!" Zhong Chang didn't even want to ask Lin You why he was in such a hurry to release the second-generation console.

Anyway, there is a high probability that it will not be due to commercial considerations.

So he skipped this useless stage and directly explained the pros and cons to Lin You.

"Is there a problem with depreciation? It's simple. According to the price protection measures, wouldn't it be enough to refund them the price difference?"

On the other end of the phone, Zhong Chang opened his mouth wide, he really wanted to ask: Boss, have you ever calculated how much money you have to put in this?

100 million units, even if the price difference is 100, 10 billion must be refunded!

It's outrageous!

What's even more frightening is that Lin You probably won't be so cheap.

"Boss, have you figured out how much money you want to refund?"

"I plan to reduce the price to 9,000 yuan, then one set will be refunded 1,000 yuan, and 110 million units will be 110 billion yuan. Hiss——"

After reaching the conclusion of 110 billion, Lin You immediately took a deep breath.

He really didn't think about it carefully, but now that he calculates it, it's a bit scary!

Even Lin You, who is increasingly disregarding money as money, can't help but feel a bit of heartache.

Hearing Lin You's breath, Zhong Chang heaved a sigh of relief: Fortunately, there is help if you know you can't bear it.

"I have a few ideas for your reference, boss." Zhong Chang skillfully took out some methods commonly used in the market.

"First, do not refund the price difference in cash, but exchange it with the balance of the Yunmeng account, and use the future game revenue to cover this part of the expenditure, and 1,000 yuan is indeed too much, it is better to be less, a masterpiece. The selling price should be enough."

"Secondly, we can consider the trade-in policy, so that players can use the first-generation console to add some money to buy the second-generation console. The consoles that have been collected can be sold for a second time at a discount or resold abroad."

These two suggestions are based on Lin You's idea of ​​"reducing the price", but his own idea is actually more inclined not to reduce the price——

"But boss, my suggestion is not to lower the price of the first-generation console, and increase the price of the second-generation console appropriately. As long as the price is not lowered, players will not have such a strong sense of loss of interests, and the psychology of needing to be compensated will be weaker."

"When a newer console means a more expensive price. Then intuitively, players will not feel that their console has depreciated, but will think that there are more expensive and better new devices. And this is actually normal. Players should have gotten used to business logic in their lives.”

After finishing speaking, he also tactfully comforted Lin You: "Boss, I know you want to be nicer to the players, but you can't always be so honest in business. Sometimes you do less, and the troubles will be much less."

"Even if you want to lower the price, you can do it after a while. Not so fast, let alone at this juncture."

After hearing a series of suggestions from Zhong Chang, Lin You also fell into thinking.

He had to admit that Zhong Chang was indeed professional, much more comprehensive than he thought.

And no matter which suggestion, it seems that it is smarter and more rigorous than what he came up with.

"Okay, your suggestions are very good, I understand what you mean."

After hanging up the phone, Zhong Chang let out a long sigh of relief, feeling that it was really worrying to have such a boss.

But at least it was persuaded.

Here, after Lin You hung up the phone, he really considered Zhong Chang's proposal seriously and perfected his own plan.

Regarding the reasonable suggestion given by Zhong Chang, Lin You decided——

I want it all!

The price of the first-generation host will not be reduced, and the price of the second-generation host will increase by 2,000 yuan!

But the second-generation host is new, and the first month's special discount is 2,000 yuan!

——After the first month's special offer passes, there will be a next month's special offer!

The special offer for the next month is over, and there is also a special offer for the first quarter of the sale!

Anyway, in Lin You's plan, the increased price was simply for viewing.

Moreover, all players who purchased a first-generation console will also receive a Yunmeng account balance equivalent to 500 yuan in cash.

It can be used for consumption of all Yunmeng games, equipment and places!

Not to mention buying games, but buying a monthly card, you can directly spend the account balance when you go to your experience store.

Even if you take the account balance to travel prosthetics, you can directly offset the purchase cost of the prosthetics.

The trade-in policy is not very easy to implement, it is impossible for players to directly trade in the old for the new, otherwise the previous Void price increase would be meaningless at all.

If so, then——

Reach 8000?

"Forget it, 9000!" Lin You shook his head.

The returned first-generation mainframe can be directly upgraded to the second-generation by removing the wires and replacing it with a wireless signal transceiver device.

Strictly speaking, it is still profitable...

This part of the money can also upgrade Yunmeng's after-sales service from "if there is a problem, you can only send it back to the original factory for a new one" to "every provincial capital city has at least one after-sales center."

This can greatly reduce the time required for after-sales of consoles and improve the after-sales experience of players.

Killing three birds with one stone belongs to yes.

——Although, so far, there are very few hosts that have actually been sold after sales, and the total number of them is less than a thousand.

But that's more because time is still too short.

Prepare in advance to be prepared.

After finishing this part of the plan, Lin You sighed with satisfaction: Having a group of reliable employees is indeed very helpful!

Next time there is a similar big move, we must discuss it with the employees more.

Otherwise, if the old one slapped his head and made a decision, he would suffer a loss sooner or later.

*

At the same time, countless media outlets in Daxia had already written congratulatory messages to Yunmeng in advance.

Just waiting for a new batch of mirage hosts to go online the next day, and after another 5 million units were sold, I immediately sent a congratulatory message.

But obviously, among all the manuscripts written by the media—one counts as one, there will be no news about the second-generation Mirage host...

This is actually easy to understand.

After all, it was only yesterday that everyone refuted the news that [Mirage 2.0 is coming soon], knowing that it was just an oolong incident caused by the confidentiality requirements of [Journey Prosthetic Limb].

In the hot search list at that time, [No Mirage 2.0] also appeared!

Thank you for rewarding 500 points again if the gentleman is not full!