Build a game empire from scratch

On Saturday, Lin You had a rare early morning, and together with Xiaomeng, he paid attention to the sales of Mirage hosts, waiting for that milestone moment to come.

And that moment came quickly.

Last week, a large number of families bought new consoles for their children because of the launch of "Paradise".

In the past week, as expected, the "children's social circle" has exerted its power.

The inventory of 15 million mirage hosts that were newly put on the shelves plummeted.

In just half an hour, more than 6 million units were reduced.

After that, the speed started to slow down.

However, neither Lin You nor the media are concerned about the remaining inventory anymore.

When everyone has sold 5 million units, they start to act.

The fastest one was of course Xiaomeng, Yunmeng's official account, who immediately released a celebration poster.

On the poster, the cloaked man from Journey, the villain from Light Yu, the Firefox and the cross from League of Assassins, and the initial capsule villain from Paradise, all gathered together, surrounded by a A player wearing a silver headband.

At the bottom of the screen, there is another line of big characters:

"The sales volume of the Mirage console has officially exceeded the 100 million mark!"

Big and small game media are not far behind, and have released the congratulatory pictures and congratulatory messages prepared in advance:

"One person, one machine, one hundred million! Yunmeng's leaping journey."

"100 million players! In three months, the player base has expanded by 5 times, an incredible feat!"

"100 million, that's all! We have reasons to believe: 100 million sales are far from the limit of the mirage. There is still potential in the domestic market, and even more so in the overseas market! The journey of the mirage has just begun!"

"Prior to this, it was generally believed in the industry that the total number of players would grow at a rate of three to five million per year until reaching the peak of 50 million. But this "invisible ceiling" has never appeared in front of Yunmeng. Maybe Everyone has underestimated the huge potential of the game industry, or as Lin You said, the development of the game industry has fallen into a wrong path before, which led to a slowdown in growth.”

And the game media don’t forget to cue NetDragon:

"Seeing the miracles created by Lin You at this moment, and recalling NetDragon's targeting at that moment, it really makes people feel emotional: the difference in one thought is the difference between heaven and earth.

If the boss of NetDragon was publicly ridiculed by Lin You because of the press conference, if he had been more humble, had come to the door to admit his shortcomings, and even invited Lin You to join NetDragon's R\u0026D department, would the result have been different? "

...

All the news are released intensively at almost the same time, which has the same effect as swiping the screen in the players' information flow.

As a result, many players even missed Xiaomeng's second post following the celebration poster - "Mirage 2.0 is coming soon!"

——Yes, it is exactly the same as the entry that was sent to the hot search because of the oolong the day before yesterday.

So much so that only looking at the information flow, many players just passed it by without looking at it at first glance.

Until the subconscious felt that something was wrong, I went back to watch it again, and found that I almost missed a big news:

" # Mirage 2.0 will be launched soon # In order to celebrate the sales volume of Mirage mainframe exceeding 100 million, we hereby announce that the second generation of the new mainframe [Mirage 2.0] will meet with you soon.

Completely get rid of the wire trouble, give you unfettered freedom! "

"At the same time, new and old users will have grand benefits coming soon!

Huge discounts for new phones, old phones for new ones, and collective coin gift benefits! "

The more detailed preferential measures were also made into pictures by Xiaomeng and put at the top of the comment area.

This announcement can be regarded as completely stabbing the hornet's nest.

The media was in a panic, and there was no time to write a new manuscript. They first took down the information and preferential measures of this announcement, and forwarded it to their homepage.

After reposting, I had time to think about the meaning of this announcement, how to make comments, and how to catch up on this hot topic.

"Study the configuration of the new host to see what has been upgraded, and how valuable is it?"

"Excited on behalf of the players?"

"Protest on behalf of the players?"

"Or is it on behalf of the players urging Yunmeng to hurry up and build a third-generation console?"

Or, "Wow on behalf of your peers in the gaming industry?"

"Dissatisfaction?"

"Or ask how many people are there in their R\u0026D team?"

...

Unlike the entanglement and sense of urgency of the media, the players exploded in place.

"Friends, I seem to have just experienced a time travel? Why did I see the same thing as the day before yesterday?"

"The prophet is here! I can tell you the hot searches tomorrow!"

"Do you still need to say that? I also know that # has no Mirage 2.0! # "

"Be serious, brothers! This time it's different, this time it's an official announcement!"

"Absolutely! I just bought a mirage for my child, and it was out of date after only 5 seconds? The child's father's bridal chamber was never so fast!"

"Sister, calm down...it's a big deal to return the goods!"

"The return you mentioned, which product do you mean?"

"Be more serious, my friends!!! We're talking about business here!"

When countless players gather, this problem is easy to arise: Everyone talks about their own things, and they always go wrong, and basically don't want to discuss any serious topics.

It took more than ten or twenty minutes for the players' real opinions and concerns to be pushed to the forefront of the comment area by a large number of approvals.

Of course, this is not always the case.

There are also quite a few times when the ones who are pushed to the forefront are some players who do a lot of hard work...

For example, Lin You saw a comment of "one likes one push-up" in his comment area.

As a result, this comment was praised by hundreds of thousands of netizens with the mentality of "helping every life-or-death dream".

That buddy is also stubborn, and he is still uploading videos every day to repay the debt. Watching his progress, if it goes well, he can repay the debt until the child reaches adulthood.

Of course, the premise is that he can still find a wife.

Ten minutes later, the issues that appeared at the forefront of the comment area turned out to be the most concerned issues of the players:

"Will the appearance of the second-generation host affect the use of the first-generation host? Will the system upgrade and maintenance be synchronized?"

"The latest generation of hosts, apart from the [wireless] selling point, there seem to be few hardware changes, so are there any other upgrades? If not, is the [wireless] function really worth 2,000 yuan?"

"Does the launch of the second-generation console mean that the production of the first generation will be discontinued? After that, if there is a problem with my console, will there be any problems in after-sales and maintenance?"

"These 500 yuan won't turn into 200 coupons of '2.5 off 100' when you spend them?"

...

Lin You didn't mean to be secretive at all, so he followed the order of the players' likes and replied all the way down:

"It doesn't matter, no matter how many generations it is, the system will be updated synchronously, and the performance of the first generation is completely sufficient."

"The hardware has not changed much, and the quality and storage capacity of a few small parts have been upgraded. It is really not worth 2,000 yuan. But, if you can buy the original price, I will lose!"

"The first generation will indeed be discontinued, but the warranty promise will not be affected, and one assembly line will always remain."

"It won't turn into a coupon, and the free coins are completely equivalent to cash recharge. You can spend it all at once, or you can spend it piece by piece, whichever you like."

...

Lin You's frank answer without evasion immediately caused a sensation in the comment area.

Lin You has always believed in one thing: if you want to be sincere, the easiest and most effective way is to be sincere.

And sincerity, in many cases, is the most powerful weapon.

His performance at this time, coupled with the word-of-mouth accumulated from his past actions, quickly calmed down the players and tended to trust him again.

It's not that there are voices of doubt, but it's obvious that it's lonely and weak, and it can't affect the mainstream opinions of the players at all.

In this way, a storm of public opinion that worried Zhong Chang and was very likely to be brewed quickly subsided before it could be stirred up.

Lin You even felt a little unsatisfied.

——The gifts he prepared for the players in the game have not even started to be distributed yet!