China Entertainment 2000

"How does it feel to win a Grammy? It feels like three golden gramophone-shaped trophies stacked together are quite heavy."

"What about the red carpet? I'm just telling you the truth. When I was working part-time as a singer in a bar, I was much happier mentally than I am now. I don't need to worry about this or that."

"Are you worried that you will make too many enemies in Europe and the United States? No, no, no. Anyone who knows me well knows that I have always been kind to others."

"Yao Ming? I haven't met him yet. Houston is a bit far away from New York. He has to play games and I have to do promotions. Both sides can't make time."

"Is it possible that Apple will bring us together to shoot an advertisement? I don't know. My agent will only tell me after confirming the business aspect..."

Facing the exclusive interviews with the two CCTV reporters, even Zhou Yi, who had always been out of touch with his language, became relatively more honest. Because he still had to be in the camera for filming, Zhou Yi even changed his flirty floral shirt into a regular white shirt and black suit.

"Congratulations, Zhou Yi."

After a brief Q\u0026A, Zhu Zhenping and Xie Wenjie, who had concluded their visit, smiled and shook hands with him: "You have given us Chinese a face this time. The domestic commotion is bigger than that of "Crouching Tiger, Hidden Dragon" ”

"Crouching Tiger, Hidden Dragon" is the first Chinese-language film to win the Oscar for Best Foreign Language Film. It is also the first Chinese-language film to win four Oscar trophies: Best Foreign Language Film, Best Score, Best Art Direction, Best photography.

However, the praise of this movie abroad is actually greater than that in China. Many people even said that the plot of this movie is not for Chinese people at all.

For this reason, many people criticized it when it was released. However, after winning the Oscar, due to the rounder moon in foreign countries, the voices of those opponents were instantly drowned out by the wave of blindly supportive public opinion.

Zhou Yi's English album benefited from "Baby" and "Wavin Flag", two songs that were very popular in China. Although the sales volume was not as good as that of the Chinese album, at least it was praised more - although it was hard to listen to it. I understand, but as a song, its melody is understandable.

Even many students have never bought Zhou Yi's English album, but they can always hear the extremely brainwashing "babybaby, ohoh~" on the school radio station. During the World Cup, with the popularity of football and the promotion of Coca-Cola, "Wavin Flag" became a household name.

If the starting point of favorability is different, then the dynamics of the domestic market after winning a foreign award will naturally be different.

And because the speed of information dissemination in this era is indeed much slower than that of the later mobile Internet era, even with the help of the fledgling Internet, it would take several days for the information about Zhou Yi to win the award to be reported by multiple newspapers. Let it ferment -

Not only in China, but also in other countries in Asia, Europe, and America.

Zhu Zhenping and Xie Wenjie came here just for this.

"If you weren't too young, I even suspect that CCTV might have a tendency to make documentaries on you."

After the two left, Qian Jiang felt quite emotional and joked: "Especially after the "News Network" was broadcast."

The first singer to appear on the network in eighteen years, this gold content is much better than some big pot rice.

You must know that even when "Crouching Tiger, Hidden Dragon" won four Oscar trophies before, it was broadcast without even a glance.

Going one step further, Teresa Teng's songs were so widely sung and so influential in the mainland that when she died, they were not even reported by the network. Only the "China News" column of CCTV 4 reported it for the first time. News of her death.

"It's hard to say, what if they are already making preparations."

Zhou Yi walked out of the interview room with a smile: "If you can't do it at 22, then we can do it again in a few years."

Apart from anything else, CCTV is truly unparalleled in the country when it comes to documentaries.

"Oh, by the way, when you go to Japan to promote in the future, remember to thank your Japanese fans for supporting you."

On the way to Disney, Qian Jiang was sitting in the car and handed Zhou Yi a document. The latter took it in surprise. The moment he opened it, what came into view was the information and prices of the large outdoor advertising screen in Ginza, Tokyo. , and a photo of himself holding the Grammy trophy.

"This is?"

"Japan is indeed the favorite backyard of American singers. Fans are not only rich and willing to pay, but also very loyal. Thanks to the popularity of fan culture, there are all kinds of support activities, and this is an example.

"They want to celebrate your Grammy win by buying a large outdoor advertising screen in Ginza."

On February 24, 2003, after Warner Japan officially announced that Zhou Yi had won the Grammy and made history as an Asian singer, several major Japanese fan groups of Zhou Yi got together and discussed spending money to buy the most central location in Ginza. A day of outdoor screen billboards -

It's not for anything else, just to cheer.

In this case, it is naturally impossible for Warner (Japan) not to hear the news. After inquiries and investigations, the news was directly organized into files and sent to Qian Jiang, so that Zhou Yi could be mentally prepared to thank the fans in advance.

Although he does not understand this kind of behavior, Qian Jiang is undoubtedly happy to see this kind of scene occur. This can not only expand Zhou Yi's influence, but also a manifestation of his commercial value.

"In addition, Armani is very satisfied with your performance at the Grammys and intends to achieve further cooperation with you."

"Armani?"

"right."

Qian Jiang suddenly became energetic when he mentioned this brand and said with great interest.

As we all know, the European and American fashion circles mean one thing to artists - resources.

The so-called endorsement fees in the fashion industry are actually not too high. But even so, they are still sought after by global stars just because of their resources.

Whether it is the exposure of various advertising blockbusters or the promotion of various media channels, top fashion brands have extraordinary organizational capabilities and influence in various regions around the world, and the reflection on celebrities is the so-called strong style.

Hermès, Chanel, Gucci, Prada, Armani, these are all luxury brands that often appeared in Hong Kong movies in the past. Thanks to the influence of Hong Kong movies, even in the mainland in 2003, many people had heard of these luxury brands——

In one word: death is expensive.

"So, they are interested in my body?" Zhou Yi, who took the information, rubbed his chin with one hand and teased while reading.

"So be it."

Qian Jiang smiled like a Maitreya Buddha, and then said with some regret: "It's a pity that it's not a blue-blood brand like Dior and Louis Vuitton."

"There is no such thing as red blood or blue blood. Don't be brainwashed."

Zhou Yi looked at the information and shook his head.

In the fashion world in early 2003, the fashion model website models.com, which single-handedly directed the birth of this blue blood concept, had only been established for three years.

Currently, there are only six so-called blue-blood brands: Chanel, Dior, Louis Vuitton, Gucci, Prada and Calvin Klein. The concept of future red-blood brands has not yet been established.

But even so, Armani's resources as one of the top luxury brands are not inferior to the blue-blood brand concept promoted and marketed by this website.

Models.com obviously realizes this, so in the future, it will re-create a "red blood" concept and include eight top fashion brands for major models and celebrity fans to cyber-fight crickets——

Yes, this so-called red and blue blood was actually created by the models.com website to increase the popularity and discussion of cyber cricket fighting. The original intention of its birth is essentially nothing to do with the global Chinese music charts and other water-award data lists. the difference.

"Global spokesperson for EA series, US$10 million for three years?"

Zhou Yi, who had not taken Armani seriously at first, immediately became excited when he saw the price - in this era of luxury, looking for celebrities to endorse, and the endorsement fee reaching 10 million US dollars can be said to be extremely serious.

"In the Grammy red carpet report submitted by Armani founder Giorgio Armani's people, he noticed you wearing Armani haute couture..."

In the European and American entertainment circles these days, there is actually a somewhat unconventional saying about men's clothing on the red carpet - when you don't know what to wear, you can't make a mistake wearing Armani.

This is also the reason why Warner previously found Armani couture suits for Zhou Yi.

These red carpet shows are often occasions where major brands and companies pay special attention to performance, and there will be dedicated personnel within the company to collect data and provide public opinion feedback.

With his superior height, outstanding temperament, handsome cheeks, and high popularity, Zhou Yi has all the qualities that a clothing spokesperson should have.

If you want to endorse Armani's main brand GA series, then Zhou Yi is not only not old enough, but also has a young and arrogant temperament that does not fit in. Then the EA series, a branch line with one person less than ten thousand people, is very consistent with Zhou Yi's personal image. .

As the most successful sub-line brand among all luxury brands so far, the EA series, which represents youth, fashion, and creativity, can almost be said to have single-handedly helped the Armani brand complete its transformation from a top designer brand to a fashion brand. Kingdom transformation.

In addition to the main brand GA series, the EA series is the only series personally operated by founder Giorgio Armani in the Armani empire with many categories, and its status is evident.

"This endorsement is in line with your long-standing philosophy of valuing quality over quantity. Moreover, when these luxury brands want to find spokespersons, they usually start with branch series. If the cooperation is happy and you perform well, they will upgrade you or find other brands to recruit you. you……"

Qian Jiang said slowly, fearing that Zhou Yi would lose his position by endorsing a branch.

For Zhou Yi, Armani’s global channels have indeed made up for a big shortcoming...

In fact, Qianjiang's excitement is not unreasonable.

In 2003, even in the United States, these top luxury brands had not lost their mysterious and glamorous color. The Chinese people who did not know why were adopting the same set of top luxury and premium theories as Americans.

After the savvy American reporter exposed this matter, Zhou Yi, who had already caused a stir in the United States because of the Grammy, caught the Norah Jones team off guard——

In this year's Grammys, Zhou Yi won three Grammys by himself, winning 3 out of 6 nominations;

Norah Jones lost to Zhou Yi in the two awards of Best Pop Vocal Album and Best New Artist, but won all the others. She won six Grammys by herself, winning 6 out of 8 nominations.

To a certain extent, Zhouyi is the one who seizes the food from the tiger's mouth.

Norah Jones herself is willing to have a good relationship with Zhou Yi, but it does not mean that the company behind it is so willing to be stolen by Zhou Yi——

After the Grammy Awards, huge media channels launched and directly flooded the news that praised Zhou Yi with massive reports, and also found many celebrities to support during interviews.

Zhou Yi was nominated six times, and she received six trophies directly.

If the popularity of Zhou Yi in East Asia is the second place, then in the United States, Zhou Yi only stayed on the Google hot word search for one day and then fell down - ranking third at the same time, Norah Jones took the top spot.

Eminem ranked second, because his behavior of having to use scratch paper to read his acceptance speech at the Grammys was in sharp contrast to Zhou Yi, not to mention that Zhou Yi showed no mercy after defeating him head-on. , fully explains what black and red are also red.

After the news that "Armani suspected of inviting Zhou Yi to be its global spokesperson" spread, on the 27th, Zhou Yi miraculously regained the number one search term position on Google, and people on his personal blog once again gathered to ask whether it was true or false. fans——

This group of people also did not forget to step on the body hair. Luxury goods endorsements did not include Eminem.

"It's sad that a native American and a white man who should be more favored by luxury brands has not even had a rumor of a luxury endorsement after debuting for so long. Spike has an Asian."

"What do you mean by emphasizing white people? Are you being racist?"

"I only discriminate against Eminem."

"I@#%@#￥%!"

In this regard, Tom fans who really have nothing to say can only start to transform into Mom and Fake Man, spitting out fragrance.

There is no way, Eminem's personal image does not match luxury goods.

On February 28, when Disney announced Zhou Yi's schedule, stating that he had finished watching "Pirates of the Caribbean" and would start composing the theme song for "Pirates of the Caribbean" after finishing the album promotion work, Zhou Yi's own popularity was deliberately suppressed. The situation instantly improved to a higher level!

Because, at this time, there is only one day left before the release of Zhouyi's second English monograph - or, in other words, tomorrow.

"This album is what Warner forced Spike to release to harvest fans' wallets. I can vouch for it with my chest beat!"

"Fuck you! Just don't say Spike can't do it if your idol can't do it!"

"..."

As the biggest controversy at this year's Grammys, the New York Times also borrowed the words of an editor to implicitly express the fact that Zhou Yi was hyping up the Grammys in its preview——

Is there still a renewal for "The Magic from the East?" 》

The Los Angeles Times has become a staunch guardian of the American music scene, sternly pointing out the sinister intentions of Warner’s hype——

"God is fake!" 》

"From the beginning as the so-called emperor of Chinese pop music to the number one person in the Asian music scene, to the American music scene hooking up with Maria through hype and defeating Eminem with a sneak attack, Warner Records wants to develop and monopolize the Chinese market. The idea of ​​a big cake is already obvious.

"Warner spared no effort to promote his Grammy, spared no effort to help him connect with Armani, and even Disney, Nokia, Samsung and other groups, just to hype this upcoming album. At this time, it has been 10 years since his last English release The album was only seven months old.

"Spike has been shaped by Warner into an unprecedented music talent, or in other words, they are deliberately deifying Spike's talent in music - everyone loves Spike's talent, recognizes his talent, and strives to Whatever he wants to do can be done.

"Warner wants to implant the inherent impression of Spike's omnipotence into the minds of every American. This is an ideological invasion..."

March 1, 2003 was the day when Zhou Yi’s new album "Forever Young" was officially released.

The Los Angeles Times, which talks about not taking advantage of the heat, is honest enough to publish this extremely inflammatory and controversial report on this day - even earlier than the release date of Zhou Yi's new album. For an hour...

At 10:08, "Forever Young" was officially released in the United States.