China Entertainment 2000

"Warner has officially announced the date of Zhou Yi's Guangzhou concert, which is July 20th. Jiafeng, I want to go. Let's go work together to make money and save some money to go to Zhou Yi's concert."

Guangzhou, Yuexiu District, Yuexiu Park.

The girl who went to the barber shop to get a small wavy perm on the first day after the college entrance examination is currently nestled in the boy's arms, her eyes full of infinite longing for the future: "I have asked my cousin to help find out, we can go to the new Work in a factory over there in Tang, or work as a waiter in a restaurant over there in Tianhe.”

"Okay."

The boy named Jiafeng nodded without thinking: "We have nothing to do now anyway, but the premise is that we have to grab the tickets."

Zhouyi's concert is now the most popular concert in the entire Chinese music scene, bar none.

Not only is it hard to get a ticket, but the price is extremely high.

Even the cheapest 288 and 388 grades are difficult to buy at the original price. Doubling it is a sure thing.

Fans who went to the Shanghai venue last year were so excited that they almost went crazy after the show. Various experiences shared online made countless people jealous.

After finally surviving SARS this time, the concert was still in Guangzhou. If possible, he really wanted to go to this Zhou Yi concert with his girlfriend.

Warner has already announced that it will arrange overseas performances for Zhou Yi in order to appease the restless overseas fans. If I miss this time, I don’t know when I will have this kind of opportunity at my doorstep again in the future.

"Ah! I think I saw the head teacher!"

"What are you afraid of? We have all graduated now."

Facing the visible panic of his shameless girlfriend, the boy was not afraid at all——

For Li Jiafeng, who has just finished the college entrance examination, the most obvious benefit of graduating from high school is that he can go shopping with his girlfriend Fu Yuqin openly, without having to worry about being discovered by teachers or beaten by parents.

Thinking back to the beginning, the reason why he was able to fall in love in the first place was because he bumped into his girlfriend when he was going to another school to play with friends, so he had to add her on QQ and promised to pay her back the money to repair the tire——

Then every now and then, when I went to an Internet cafe to surf the Internet, because I was bored, I started chatting through QQ with my girlfriend who was playing computer at home. After going back and forth for a long time, I got it.

At that time, QQ wasn't even called that, it was still called OICQ.

Unknowingly, this relationship has lasted four years, from the third grade of junior high school to the graduation of high school.

“When I opened OICQ, the chat history stopped in the late autumn of last year~

"The last reluctance was left unsaid~

"We are still friends, the most distant friends..."

On the bench at the corner of the park, a girl who was playing with an MP3 player obviously had no experience. She most likely bought it from her parents after the college entrance examination. When the volume was turned to the maximum, Zhou Yi's singing came from the machine, which scared the surrounding people. Li Jiafeng and Fu Yuqin jumped.

Was that Zhou Yi's voice just now?

Why is this a song I haven’t heard before?

Li Jiafeng could even recite "Ghost", the most unpopular song among all Zhouyi songs, by heart. Therefore, when he heard Zhouyi's singing and unfamiliar lyrics, some doubts suddenly appeared in his mind.

"Could it be Zhou Yi's new song? Today is the 10th. If I remember correctly, Tencent announced that it was today, right?"

"Oh no, I forgot about this."

Patting his forehead, Li Jiafeng was full of annoyance: "Yu Qin, let's go, I'll take you to the Internet cafe and download the new song to MP3."

"...No, no need."

When Fu Yuqin heard that he needed to use a computer, he didn't know what he thought of. His ears turned slightly red and he muttered in a low voice: "Go to my house and use my dad's computer to download it. They are not at home these two days."

"..."

——? !

Li Jiafeng, who was also in a turbulent mood, scratched his head, but his body still instinctively walked towards the woman's house, his steps a little wandering.

The weather was very hot, but the clumsy boy and girl always held each other's hands tightly.

After returning home, Fu Yuqin made a special trip to wash some fruits for her boyfriend, and then brought them to the computer for him. Fu Yuqin curiously poked his head and found that there was already an additional song called Qianqianjing Listening to the music list on the computer desktop. Songs from "Gray Head".

"I had a dream last night. In the dream, we were back holding hands.

"The feeling of disappointment upon waking up is beyond words~"

A more... melancholy-sounding intro?

Fu Yuqin blinked, poked a piece of the cut apple into pieces with a toothpick, and handed it to the mouth of her hard-working boyfriend.

Due to the speed of the broadband network, the MV download was not that fast, and it was still crawling slowly in the small window.

The two people who could only listen to the song and read the lyrics felt inexplicably immersed in it because of the very familiar "OICQ" in the lyrics——

Because strictly speaking, they both started from OICQ and online dating.

In conjunction with the nostalgia card played by Tencent, it publicly stated that this was the third anniversary of the transition from OICQ to QQ. While recruiting new users, it continued to play the emotional card for old users. It is easy to give people the impression that these lyrics may have happened in the past. The feeling of adapting things.

"We are still friends, the most distant kind of friends

"The tenderness you gave me is all preserved in the record~

"Your gray avatar will no longer jump, even with a simple greeting

"How sad it is to read page after page of this heart-to-heart communication; what is it, falling into the sky~~"

This song doesn’t have many gorgeous techniques, some are just simple vocals combined with a step-by-step explosion of emotions. The emotional stacking of the two choruses becomes stronger each time, until the final catharsis. .

Just through singing, the two people who had also experienced the OICQ era automatically came up with a story——

An online love affair that ended in vain.

The account avatar that will never light up again in the male protagonist's friend list may mean that the female protagonist has given up on him, or it may be that the female protagonist is... dead?

After the MV that Tencent hired someone to shoot was downloaded, the two people who chose to play it were stunned by the plot of the short song——

Perhaps to show respect for Zhou Yi, or perhaps because he was too cruel in sadomasochism and was afraid of being scolded, the director also specially added a script guide in the script column: Zhou Yi.

The catchy sad melody, extremely life-like lyrics and atmosphere, combined with the tear-jerking MV, really made Fu Yuqin's eyes sparkle with tears.

Even though this time the male protagonist of the MV is no longer Zhou Yi, he just plays a role like a storyteller and narrates the story through singing. But with the blessing of the director's technique, Zhou Yi, who is just singing quietly, Unexpectedly, I felt a sense of desolation as I recounted the past.

"Jia Feng, will we break up in the future?" The emotional girl sobbed a few times, sat on her boyfriend's lap, and asked him.

"Of course not, we can never be separated." Li Jiafeng brushed his slightly long bangs on his forehead and answered firmly.

"Then you must marry me."

"When we graduate from college, we will get married!"

As an R\u0026B song, it is undeniable that "Gray Head" has an extremely catchy melody and rhythm. This is one of the most basic reasons why this song has become popular all over the country.

Coupled with the unique sense of story and artistic conception of Chinese words, the combination of the two directly resulted in a speed of return and new acquisition that was unbelievable to everyone at Tencent——

11th, 12th, 13th...

In just three days, relying on Zhou Yi's strong fan appeal and the song's continuous fermentation, millions of users returned to the embrace of QQ, directly giving reassurance to the senior management team headed by Xiao Ma. ——

This further stimulated their determination to invest more money in promotion.

By the 16th, based on Zhou Yi's own reputation, the heavily promoted "Gray Avatar" can be said to have swept through Internet cafes, KTVs, street shops and barber shops in first-, second-, third- and fourth-tier cities across the country. .

The newspaper "Southern Weekend", which has begun to gradually transform into the direction of entertainment and people's livelihood, calls Tencent's surge in data the "Book of Changes Effect"——

"The Internet is changing our lives.

"With the advent of the rapidly developing Internet era, the connections between people have become more and more convenient, but at the same time they have become more and more fragile.

"The song "Gray Avatar" is a microcosm of this era. Zhou Yi used music to record people's emotional changes and mental journey after the advent of the Internet era..."

The editorial department of "Contemporary Music Circle" even collectively supported such an advertising song——

"As a customized advertising song, Zhou Yi can be said to have delivered an extremely dazzling performance and once again demonstrated his overflowing talent. This is definitely the most widely circulated advertising song since the new millennium. There is no one.

"The melody of the song is gentle and deep, like a slowly flowing river, with a touch of sadness and endless memories. Every note is like a carefully carved work of art, making people immersed in listening and unable to extricate themselves;

"The lyrics are simple but full of meaning. Each sentence seems to tell a story about loss and memory. Through the vivid image of 'grey avatar', it cleverly expresses people's deep longing and longing after losing contact. Unspeakable emotions.

“The best thing about this song is that it touches people’s hearts and creates a strong emotional resonance when they hear it.

“It is more than just a song, it is more like an outlet for emotions, allowing people to find resonance in the song and release their inner emotions.

"It is not just a song, but also a carrier of emotional sustenance and memories..."

Judging from this article alone, it is difficult to say that this was not paid by Tencent.

But on the Internet, it was surprisingly not disliked by most netizens - because this song is really fucking popular!

Especially among students and young people.

This group of people is the most willing to come into contact with new things such as QQ. They are also the most able to "empathize" with others, and they are also the loudest on the Internet.

"Damn it! Even a grown man like me has smoked two more cigarettes."

"Stay with me."

"Zhouyi is still the same Zhouyi. He doesn't even fool around with the commercial songs. China Mobile's "My Land" and Jay Chou are also very brainwashing."

"I like "Gray Avatar" but I don't like "My Place". Jay Chou's singing was so bad that he even chanted sutras to the point where he couldn't hear clearly. He relied solely on the music to save the day. It was really a waste of Zhou Yi's lyrics and music."

"I agree. At least I can clearly hear the lyrics of "Gray Head"."

"No, I prefer 'My Place', it sounds cool."

"Why can't everyone like it?"

"..."

As time went by, when formal entertainment magazines such as Southern Weekend and Contemporary Music Circle began to analyze and brag about the performance of Zhouyi's advertising song, most netizens who always talked about hating marketing But they all shouted that it smells really good.

So when a sober passerby pointed out that this song was obviously at the bottom of all Zhou Yi's works, the irritated Zhou Yi fans directly responded: "That's because he is Zhou Yi! Just a commercial song can do it." With such a high popularity, can you be an idol?”

Many passers-by even commented: "Advertisement songs are definitely not as thoughtful as album songs and singles, but even if they were written casually by Zhou Yi, they are so catchy that other singers in the music industry can't match them.

"Why is it written simply? Because this is an advertising song, so everyone must understand it. Otherwise, if I play you a song that is as niche as "Ghost" and expresses it in an extremely niche way, would you have to scold me?"

In the entertainment industry, if you want to be popular among the public, well-known strength is still important after all.

As a singer in the eyes of the public, as long as Zhou Yi's new songs are good to the public and not a carnival for a small circle, that is enough.

What's more, Zhou Yi is not an ordinary listener. This year, after "Super Star", "My Land", and "Li Bai", another of his songs has become popular all over the country. It can be called a golden song making machine, except for Warner All the record companies in the country are greedy for it.

It is precisely for this reason that many people are discussing whether Zhou Yi will write the four poems "Super Star", "My Territory", "Li Bai" and "Gray Head" for the fourth Chinese specialization in the second half of this year. songs into the album.

Especially the first one.

"One thing to say is that this should be impossible. Zhou Yi is famous for forcing people to kill without burying them."

"'Yellow Race' and 'Young China Story', two songs that became popular all over the country after being sung at the China-Korea Song Contest and Spring Festival Gala, have not been included in the album. Those songs before his debut serve as a warning."

"But "Super Star" is so popular. For such a popular song, wouldn't it be a waste if he doesn't sing his own version?"

"When did you think he cared about this?"

"..."

18th, Shenzhen.

Zhou Yi, who participated in QQ's third anniversary celebration as a spokesperson, was naturally asked this question by reporters. He immediately smiled and shook his head: "Including "Gray Avatar", these songs will obviously not be included in my album. Because it has already been released.

"Perhaps when I have time in the future I might remake them and put them into a commemorative album, but definitely not now."

"Then, Zhouyi, what do you think of the news that has started to circulate on the Internet again?"

"News? What news?"

"Many netizens believe that the song "Grey Avatar" was adapted from your personal experience. The girlfriend in your story actually died of cancer. Do you have anything to say about this?"

"????"

Zhou Yi was startled, his eyes widened at a speed visible to the naked eye, and there were question marks on his head.

What the hell is this just my girlfriend?

My girlfriend died again?

Soon, Zhou Yi caught the culprit——

Entertainment magazine "Performance Weekly" is known for its "low prices and exciting content".

In order to achieve the so-called "powerful content", they directly started the business of interpreting the meaning of the lyrics of "Gray Avatar" - and then concluded that Zhou Yi's girlfriend died again, so he wrote this kind of song.

What?

You want evidence?

"This picture in "Warner Love Stories Collection" is proof!"

I don’t know whether he is really stupid or fake to gain popularity. Wang Jianjun, the editor-in-chief of "Performance Weekly", directly took out the Gemini album with an introduction written on the cover——

"Warner Records' new masterpiece at the end of 2002! Zhou Yi and Sun Yanzi officially formed a duo and released the group's first album "Warner Love Stories·Selection" for the first time!

"Rearranged concepts, extraordinary spiritual baptism, let us make a pilgrimage to love!"

In this collection, "Lilac" is impressively included!