China Entertainment 2000

September 12, 2003, for all the members of Viking Records who had just celebrated the Mid-Autumn Festival, it was like the sky falling.

Yao Qian, who was not very angry and had a good reputation in the circle, rarely lost his composure and accused the other party of being inhuman in front of the reporters who came after hearing the news-

"I don't know why they did this, I only know that it was a very stupid behavior, so stupid that I couldn't believe it, they have completely lost their bottom line as human beings!"

The album songs of the company's ace singer were leaked, which is undoubtedly fatal to the Chinese music scene, which is now in an increasingly bad environment.

Even if Xiao Yaxuan is as popular as she is, she can't resist the damage caused by free songs to her album.

"I don't know what happened yet, but this incident did cause me a lot of harm."

Xiao Yaxuan, who rarely spent the Mid-Autumn Festival at home with her mother and brother, woke up and was confused. On the way to the company in an emergency, she was also blocked by reporters. Facing the camera, the new popular queen who is called a genius had a solemn expression.

"Elva, after this happened, will your new album "Fall in Love with Love" be released as scheduled?"

"I'm not sure about this yet, it depends on the company's arrangement."

Xiao Yaxuan, who was about to scold those idiots in her heart, could only smile perfunctorily, and hurried into the Viking building with a bunch of reporters chasing after her.

"The current situation is very serious. We must release Elva's new album in advance."

At the emergency meeting, Yao Qian rejected all opinions and directly announced his decision.

After Xiao Yaxuan, who fully agreed with his mentor's decision, also expressed that he had no problem, Viking Records immediately took action-in addition to immediately announcing the early release of the new album "Fall in Love with Love", the legal department also went all out to find targets to attack-

Although this sounds very abstract, why do we need to find targets to attack when pirated audio sources are already circulated, but the actual situation is like this.

Because it is really impossible to verify who released the audio source.

In this wildly growing Internet era, traditional pirates can't keep up with the times. In addition to the insiders of record companies, they will also cooperate with the new-age Internet pirate sharks...

"I don't know what those people are thinking. It's fine to make money with piracy, but now they want to further force the market to death? Don't they know that if the legitimate record market dies, it will be the end of the world for them, the pirates?

"I give up. They really don't care about anything for the immediate interests..."

On the phone, Xiao Yaxuan cursed endlessly, and her resentment towards the pirates was almost sky-high.

Zhou Yi, who was trimming his fingernails, listened and hummed and ahed and cursed a few times.

"Why do you sound not surprised at all?"

"Nonsense, didn't this happen a long time ago?"

Zhou Yi curled his lips in disdain: "It's just that you still have a strange mentality of piracy. ”

Many people who like to belittle the mainland market, accuse the mainland market of rampant piracy and praise the Taiwanese music market often ignore a cruel reality - in the environment where the sales of Chinese music are really collapsing, the mainland market is actually the one that supports the market.

Looking back, whether it is the 1970s, 1980s or 1990s, the market share of genuine records has always been the mainland market that silently contributes to sales and is criticized. With only two cities, Hong Kong and Taiwan, plus a number of Southeast Asian countries, there is no way to break out of the so-called golden age;

Looking back, if the mainland market is not large enough to support the bottom, the singers in the Chinese music scene will starve to death.

Hong Kong's local sales of 70,000 to 80,000 copies can take the top spot, and Taiwan's local sales of 100,000 copies can surpass Jay Chou and win the annual sales king. This is the reality.

And it was the local pirates of all sizes in Taiwan who really started the collapse of the Chinese record market - they did not abide by the rules and sneaked ahead, and even introduced the Internet, which directly opened the era of collapse.

It was also in After that, the pirates in the mainland also began to follow suit, and everyone started to break the rules, until the giant officially entered the market - Baidu.

To be precise, it was the rapidly growing Baidu.

Pirated music directly helped Baidu gain extremely huge popularity and user volume, which greatly helped it to go public in the United States and created a miracle of skyrocketing after listing.

If the previous pirates only made the record giants run around, then the efforts of Baidu Music Platform completely broke through their psychological defenses -

The seven major record giants in the world rarely joined forces to sue Baidu for pirated infringement, but they could not shake this giant in the first generation of the Internet era, whether in China or abroad.

During this period, Li Problem was truly rising in the sky. He still did his own thing against foreign giants. At worst, he would find a sue.

"The leak has been leaked, so hurry up and do the publicity. The more you can sell, the better. It just so happens that you are popular now. ”

Adhering to the attitude of "I'm already here", Zhou Yi still advised her to use the popularity of this pirated product to sell her misery, and in turn to boost her own popularity and fame, and maybe even gain a reputation as an anti-piracy pioneer.

If nothing else, her noble image will at least be raised immediately. If Yao Qian is helpful, her endorsement value can also be raised by this opportunity.

"Aren't you going to the US to compete at the end of the year? Prepare to start marketing your disappointment with piracy in advance, create an image of being heartbroken, and then go to the US to compete at the end of the year. When you arrive in the US, let Viking arrange a scene for you, and ask people to mention the Taiwan piracy incident when asking questions.

"Then you can strongly counterattack that piracy is not the reason for you to come to the US, and cite Madonna's audio source leak incident as an example to take advantage of her popularity. Then market in Taiwan that you still love your birthplace, and severely hurt the hearts of fans, and purify it..."

Zhou Yi, who was in high spirits, spoke very clearly, and Xiao Yaxuan was stunned.

For singers, the most important thing is recognition.

The competition in the US is so fierce that it is difficult to be quickly remembered by a large number of listeners without being unique - this sentence does make sense.

Xiao Yaxuan silently wrote it down and turned to give it to teacher Yao Qian.

"Hmm? Who gave you this plan?"

"Oh, I complained to Zhou Yi, and he asked his agent to help me with advice. "

Knowing that Zhou Yi has a universal scapegoat, Xiao Yaxuan is calm.

For this kind of marketing method, she still wants to maintain Zhou Yi's image in Yao Qian's eyes, after all, Yao Qian is indeed half her father.

As everyone knows, in the mouths of fans, Zhou Yi is a white lotus that is untainted by the mud in the Chinese music scene - and Qian Jiang, the gold medal agent beside him, is the marketing promoter hidden behind the scenes!

"A-choo!"

Qian Jiang, who returned to the capital early and was working, sneezed suddenly.

"Damn it, which bastard is cursing me in secret again?" Rubbing his nose, Qian Jiang, who was arranging Zhou Yi's schedule, muttered habitually, and was about to drink a sip of water, but the phone suddenly rang -

"Hello?"

"Mr. Qian, hello, I'm Yang Junrong from Alpha."

"Oh, Mr. Yang, hello, hello. ”

“It’s like this, Mr. Qian. Jaylen will start a concert tour next year. I was thinking about whether Zhou Yi has time. If possible, I would like to invite Zhou Yi to be a guest on behalf of Alpha.”

“Next year? It’s not clear yet. The main reason is that Ayi will be very busy next year. He also has things to deal with for the Athens Olympics. When exactly?”

“It is tentatively scheduled to start the tour in October 2004…”

After asking about the relevant schedule, Qian Jiang hung up the phone without saying anything final. He decisively called Zhou Yi who was still playing in Shangrao——

“No problem for me, just arrange it.”

Warner has concerns. After all, Zhou Yi’s current popularity is too high. He himself doesn’t care.

“Okay, I’ll decide based on the situation. When will you be back?”

“Almost, in the next two days. ”

The school plot of the MV of "Writing Poems for You" is just that short. If Ning Hao hadn't been a little demanding, it would have ended long ago.

After hanging up the phone, Zhou Yi patted his face and continued to devote himself to the filming of the MV, acting out the young crush in high school with Qin Lan.

Two days later, the high school scenes were shot, and except for some crew members who needed to continue to travel to Jiangxi to shoot, the rest of the crew returned to the imperial capital.

On the way back, the cover of a new album in Qin Lan's hand attracted Zhou Yi's attention--

"Warner Love Story III? There can be three of this fucking???"