China Entertainment 2000

As a self-proclaimed literate Chinese, Zhou Yi has always been very interested in calligraphy, and practicing calligraphy is a no-brainer.

For example, after dinner last night, he and Qin Lan, who was also interested in calligraphy, discussed and studied the four ways of writing the Chinese character Kun——

Qin Lan was like an enlightenment. He gained a lot and gained a lot of knowledge.

Probably because she was too eager to study after burning the midnight oil, Qin Lan slept until noon the next day before she woke up leisurely. In a daze, she subconsciously moved her hand to her side, and the touch of the brush across the back of her hand made her jump. The lingering sleepiness immediately dissipated without a trace.

Turning around, he happened to meet the eyes of a man who had also been awakened——

"Morning, big star."

"Although I don't know what time it is, judging from the light coming from under the curtains, it must be noon at least." The sleepy Zhou Yi narrowed his eyes to a slit, and his slightly messy hair was hanging down. It does have a different kind of messy beauty.

"In your words, don't worry about the details."

Qin Lan smiled and raised his hand to pinch the man's nose: "The number one in the music world is nothing more than that. You are so sleepy, I thought you had unlimited physical strength."

"You can be so stubborn now."

Zhou Yi, who let the woman's fingers do what he wanted, reached for the bedside table and fumbled for a while before grabbing the phone——

Notifications of unread text messages came into view one after another.

In addition to the agent Qian Jiang, he was slightly surprised by the message from Anta President Ding, whom he had not contacted for a long time. Mr. Ding came to invite him to dinner.

Obviously, as Zhou Yi has not advanced the contract renewal process, Mr. Ding is somewhat anxious.

The three-year, 9 million yuan endorsement contract that Anta originally signed with Zhou Yi on May 7, 2001 can be called one of the most successful commercial cooperations in the entertainment industry to date. At that time, Anta had just embarked on the fast track to profitability. Relying on the increasingly powerful Zhou Yi, he conquered the city and established himself into an existence strong enough to compete with the behemoth Li Ning.

Nowadays, although Li Ning still has a strong first-mover advantage and the bonus BUFF of the company founder, in terms of popularity and market share among the younger generation, relying on Zhouyi, Anta is fully worthy of Li Ning.

Unfortunately, now comes the problem——

The contract between Zhouyi and Anta will expire on May 7, 2004, and today is already September 21, 2003.

After seeing the terrible commercial value of Zhouyi, Adidas, Nike and even Li Ning, which missed Zhouyi in 2001, these two international giants plus a domestic giant have all set their sights on the contract with Anta that only has eight months left. The Book of Changes.

According to reliable sources, these three giants have prepared sufficient funds to attack Zhou Yi. And this is precisely Anta's shortcoming.

In terms of money, although Anta has made rapid progress and reached the second position in the country, it is really not worthy of competing with the Big Three.

"Adidas and Nike have already made preliminary contact with me. The first round of quotations they gave me directly offered a price of US$9 million for three years. Li Ning has not sent anyone to contact you yet, but I guess if they want to rob you, It will definitely open more. ”

Just a shoe endorsement can earn you at least 9 million US dollars. This ability to attract money really shocked Qin Lan who was still having lunch——

Converted into RMB...more than 74 million? ? ? ?

Due to the sensitivity of the accounting profession, Qin Lan quickly converted the exchange rate of 1:8.27 in his mind. He was shocked and the fragrant noodles in his mouth no longer tasted good...

Damn it!

What a nuclear-powered money printing machine!

ZTE Mobile is said to have spent tens of millions of yuan to hire Li Lianjie to endorse the mobile phone, and the negotiation is now close to success. Just now, he is already one of the film and television stars with the highest endorsement fees in the domestic entertainment industry.

Zhouyi... directly increased it seven times? ? ?

If you think about it carefully, the last person in the domestic entertainment industry to use US dollars to settle endorsement fees was Li Wen, the diva invited by Bird Mobile——

In the late 1990s, the signing fee was only a few hundred thousand US dollars. When the contract was renewed in 2001, because he was on the Oscar stage, the endorsement fee had soared to about 40 million yuan when converted into RMB...

Well, both of them are singers...

"Are all your singers' endorsement fees so terrible? Chenglong isn't even that high, right?"

Seeing Zhou Yi hang up the phone, Qin Lan, who had been holding back his doubts, finally asked: "Zhou Yi, do you think I have singing talent?"

This can't be blamed on her. It's true that she has never seen such a profitable person in her whole life. She was shocked.

The singer's endorsement fee is so high and she is still a shitty actor. Wouldn't it be nice to cling to Zhou Yi's thigh and become a singer?

"You? Then you'd better give up on this idea."

Zhou Yi, who was drinking porridge, glanced up at her and chuckled: "Unless you feel from the bottom of your heart that you are a lark."

Qin Lan: "..."

Why does she think this little brat always has a bad mood when he says this?

Is it her imagination?

She felt that although her voice was not a gift, at least it couldn't be said to be unpleasant, right?

Zhou Xun can sing two songs even if he has a strong voice, so there's no reason why she can't.

……………………

“You have to do it even if you don’t!

"The market for Zhou Yi's popularity and personal image is extremely broad. We should seize this opportunity to deepen our ties with him, rather than sit back and watch our competitors snatch him away. Even Xtep is ready to make a move. If we lose Zhou Yi, our market share will be There is no doubt that he will be beaten by them.”

In the conference room, Ding Shizhong, who had made the decision to sign Zhouyi, the God of Wealth, slapped the table and said his own ideas: "If you want to survive in the 21st century, you must do good marketing and let everyone know and remember us."

The entire Anta family is the one-spoken house of the Ding family. Since everyone is a member of the same family, Ding Shizhong's words are also quite rude -

In a word, I signed Kong Linghui, Prince of Ping Pong, and Zhou Yi also signed it; I have contributed to the company, I have vomited blood for the company, and you all have to listen to me now.

“We don’t have as strong financial resources as Adidas, Nike, or Li Ning, but we also have our own advantages, that is, we have the final say in the company, and our Ding family has the final say.

“So, I think trading some shares and transferring some shares at a discount as endorsement fees to Zhouyi is our current best solution.

"As for why I want to do this, you can look at the sales data in your hands. Xie Tingfeng, who Xtep signed back then, sold more than one million pairs in a year, but he still lost to Zhou Yi's more than two million pairs. A miracle of sales.

"It can even be said that Zhou Yi's single style of shoes has sold more than two million pairs a year. The future benefits of renewing the contract with him need not be said. We can even open a new series for him..."

In order to convince his family and the professional managers he invited, Ding Shizhong worked hard.

He really wanted to tie Zhou Yi to his own ship, but he still couldn't jump off.

So what better way to bond than to become a shareholder?

Of course not.

Anta's current overall debt situation is not bad, but no one can take it lightly. After all, two domestic brands, Li Ning and Xtep, are double-teaming him. If he is not careful, he may end up dead.

"Zhouyi's Guiyi or Guiyi subsidiaries or new companies can enter the market and hold 7%-9% of the shares. He personally can hold 0.25%-0.47% of the shares in proportion. This will not affect the market. Our decision-making power has an impact, and we can also show sincerity to Zhou Yi..."

As for whether Anta's shares are worth that much money, Ding Shizhong can only say that he doesn't know. There is no shortage of companies in this market that are on the verge of bankruptcy or have already closed down after their success.

Anyway, let’s fool around first.

Moreover, he believed that Zhou Yi was a "gambler" like himself, and they were the kind of people who liked to "take a chance and turn their bicycle into a motorcycle."

As long as I can show him this PPT, everything will be fine!

However, when Zhou Yi and Ding Shizhong started talking on the phone, they almost laughed out loud after hearing this opinion.

Anta's shareholders...well, the picture is kind of beautiful.

The Anta of the future will not be the "small fish and shrimp" now, but one of the top giants in the country.

Dai Geyan became a shareholder on his behalf, so this wave of endorsement wars came to an end.