China Entertainment 2000

"What's wrong? Isn't this just selling albums?"

Warner, Imperial City offline signing event.

After seeing off the last excited fan and ending the first autograph session in the morning, Zhou Yi shook off his sore right hand. Facing Qian Jiang's thoughts, which were always paying attention to the direction of public opinion, he smiled and breathed a sigh of relief. , rubbed his hands and said, "Just asking if you have sold it."

This set of operations actually has a more familiar name in later generations - brand co-branding, follow and forward lottery.

The most typical example is "Black Myth: Wukong", which co-branded many cross-border products. While using its attention and traffic to drive other co-branded brands, it also gained further attention.

Even in the era of mobile Internet, there are still many people who do not pay attention to news in non-interest fields immediately, let alone this year of 2003.

Many fans know that he has released an album as a "brand", but many passers-by do not.

At this time, engaging in brand co-branding sales behavior is to increase the popularity, further expand the original circle, form a broken circle, and let more people know about one of the things - so that through this thing, they can know about the other thing that is co-branded and linked. thing.

It's even easier to pay attention to the lottery by retweeting it - getting something for nothing is something everyone has subconsciously thought about, so even if they know that the chance of getting them in the lottery is extremely slim, many people are still willing to repost it happily.

Even those who have not followed before will click to follow before forwarding the lottery. At the same time, they also know what the person they are following probably does, which is a potential means of adding followers and expanding their circle.

Coupled with the e-commerce live streaming shopping classics such as "Family members, I will cut the price for you", "This is the benefit I seek for my family" and other variations of words, it is difficult to remember Fan, that Xiaowei , the little emotion came up after being scratched.

"This group of people call themselves Internet elites, won't they be seen through? Isn't this a bit too obvious?" Qian Jiang frowned: "Will it affect your reputation?"

As an agent, his focus is still on Zhou Yi.

"The Internet elite is not the current group of people, but the original group of people. Even though it has only been a few years, the Internet world has actually iterated twice." Zhou Yi put on gloves and a scarf and got into the car. Here, the tone is joking.

Students, office workers and those who are pretentious and like to show off online are the mainstream in this Internet age.

Are there any real elites?

Of course there are, but their numbers have been crushed by ordinary netizens.

The emergence of Internet cafes and the popularity of black Internet cafes have allowed even ordinary young people in small towns to transform themselves into Internet gods who guide the country and criticize Fang Qiu online, enjoying the pleasure of being sought after by everyone.

The "Muzimei" incident that brought blogging into the public eye has already shattered the aloof persona of the so-called Internet elites.

It was from this period that Tianya became a place where rumors frequently spread.

And it is precisely this group of people who are most likely to blind themselves to marketing.

Just like after the advent of the mobile Internet era, those who open their mouths to capitalize and those who shut their mouths to capitalize are often the ones who are most likely to lose their own opinions and the easiest to charge as a yes-man. Their understanding of so-called capital is essentially a product stuffed into their minds at the marketing level.

As for Zhou Yi, now he is just using these marketing methods to continuously superimpose the influence of his new album online, thereby achieving a circle-breaking effect of 1+1\u003e3——

"Because those who study journalism will not let go of the hot issue that I spent millions or even tens of millions out of my own pocket. Even if they are not given red envelopes, they will automatically follow up and report on this matter. .

"They want to chase popularity. As for the truth, it doesn't matter. They just want KPI and attention."

Zhou Yi, who crossed his legs and was half lying on the seat, calmly opened a gossip newspaper and ate the melon with relish——

Because the shooting cost of "New Police Story" began to exceed the original budget, and began to exceed the budget again and again, Cheng Long and his old partner Chen Ziqiang, who had been with him through ups and downs for 30 years, were suspected of falling into trouble. Break up the gang.

……………………

"If you break up the gang, break up the gang!"

WLMQ, inside a restaurant.

Daolang, who was wrapped in a big coat, was silent. He kept pouring Xingyou Daqu worth RMB 50 a bottle into his mouth. The members of the Freezing Point band sitting around him were all smoking cheap drinks, and their eyes were a little red while he was puffing away.

They are both old partners who have worked together for many years.

In early November of this year, Daolang and his manager Li Songqiang went to the XJ Women’s Basketball Nostalgic Celebration to sing four songs for free, which gave rise to the idea of ​​​​going out of WLMQ and entering the mainland music market——

Because Daolang and his manager were surprised to find that among the group of people from the mainland, his songs were surprisingly popular.

"Just go ahead and try it, but you have to be careful. Those channel dealers are all bastards who cannibalize people without spitting out their bones. They are essentially engaging in piracy on their own. The anti-piracy campaign in the mainland is now in full swing. Don't get yourself involved."

Big Brother took the last sip of wine and warned.

The person who approached Daolang was a channel dealer.

To be precise, several pirate channel dealers.

They thought that Daolang's music was different from the popular music styles in the mainland music scene and might be a bit confusing, so they talked to Daolang and his studio after the celebration.

Dao Lang was hesitant about this, but he was still somewhat moved by the prospect it depicted.

"If you use the channels of pirates to enter the mainland market, you will definitely not be accepted by the mainland music scene. Not only will you not be accepted, you will also be severely criticized.

"I have already thought about it. If you can succeed, sign with a company in Hong Kong, such as Universal Music, Sony Records, etc. Warner Records can't go because Zhou Yi is now the leader of mainland music. With him It would be impossible to sign you at Warner."

Agent Li Songqiang analyzed the pros and cons of using pirate channels to enter the mainland market, and also helped Daolang eliminate a wrong answer.

For Daolang, it is a sure thing that he will be able to achieve success and rely on the channels of pirates. Even if he will be ostracized by the mainland music scene, he will admit it.

He couldn't resist the temptation of becoming famous. He even imagined in the dead of night that he would move out of WLMQ, move to a big villa, and buy two or three luxury cars as soon as he became famous.

As for being as famous as Zhouyi...

He had thought about it, but still thought it was impossible.

His music genre is very narrow, basically rough and rough, and he can only stay fresh in the mainland music scene for a few years at most.

"What is the shape of hope in children's eyes? Is it..."

The speakers in the restaurant played "Sorrow to Stop the War" from Zhouyi's new album "Return to Tibet", but it was quickly protested by some diners——

"What the hell are you singing? Cut it out. Can you change the song? Come on and do something a man should listen to."

"Okay, okay, I'll cut it, I'll cut it."

At the same time, in the dormitory of a boarding art school in WLMQ.

Gulinazar Bai and Tiyal, who easily bought Zhou Yi's new album at the video store, nodded hurriedly at the urging of their roommates.

"The World", "In a Flick of a Finger", "Great Rivers and Mountains"...

"What kind of songs are sung on side A of Zhouyi? I feel like I can listen to just "New Earth" and "Heshan Dahao", but I still don't quite understand what they mean."

"What's that thing about "The Art of War" that starts with side A? Did Zhou Yi get his brain kicked by a donkey while abroad?"

"Me too, I'm even more confused than the last album. On the A-side of the last album, there was a song called "Mom and Dad" that I heard very clearly and understood what it meant."

"..."

For a group of eleven or twelve-year-old children, you can't expect them to understand what music is. They will only follow their own hearts and ears. If they think it doesn't sound good, it doesn't sound good. No matter how extravagant you say it, it doesn't sound good.

If the music is too high-pitched or too low-key, that's your problem as a singer, not the problem of us listeners who spent money to buy the album.

What's more, they pooled their pocket money to buy albums just because of Zhou Yi's reputation as a "world superstar." Shouldn't a world superstar be good at singing?

"Why do I feel that Zhou Yi went abroad for a walk and lost his brain?"

The cat pounced on it, and many posts appeared silently that were very incomprehensible about Zhou Yi's album——

"Let me state in advance that what I bought is an authentic version, but I don't know what Zhou Yi was thinking. I didn't even stick to side A of this album. What is he singing? Is "The Art of War" sung by a human?

"As for the songs at the end, I understood the song "Heshan Dahao". On the surface, it told me not to be a netizen, but in fact, it told me not to worship foreigners. I understood this."

"I agree, I'm at a loss for songs, but I like the melody of "In a Flick of a Finger". The lyrics seem to be about the story of Su Wu Shepherd."

"What happened? Zhou Yi overturned? Isn't it serious?"

Those who have not yet grabbed the Zhouyi album were immediately shocked after seeing these posts——

Isn't "Qili Xiang" very nice?

Is it possible that only one song, "Qili Xiang", is good?

Did Zhou Yi go to France and end up in Waterloo?