China Entertainment: Director’s happiness is so simple

"Chainsaw" already has considerable brand power in the United States.

During the release period, although the films released at the same time also had loud promotions, hoping to compete with "Chainsaw 2".

But the classic horror series, it just fights!

In one week, the North American box office results of "Chainsaw 2" were released, 33 million!

The media predicts that the North American box office of "Chainsaw 2" will exceed 100 million and the global box office will exceed 160 million.

This achievement ranks high in the history of North American horror films.

Regardless of the ranking, compared to the cost of less than 5 million US dollars, this result means that Summit has once again achieved success!

There was no time to celebrate, and soon a new partner came to our door.

In addition to "Chainsaw 3", everyone's goal is also "District 9".

In August last year, Lu Pingan released two short films of more than one minute through Summit.

One is "Kung Fu Panda" and the other is "District 9".

At the same time, Summit also announced that both short films will be made into major movies.

Relevant abbreviated plots have also been released.

Both of them have only one purpose, which is to set the nail in advance.

The news about "Kung Fu Panda" was actually made public at the end of the 2003 Oscars.

The subsequent release of short films and various related content only drove the nail deeper.

The situation is very good now. DreamWorks has not started the project, but has come to seek cooperation.

Lu Ping An’s attitude is to do the production himself first, and distribution and in-depth IP cooperation can be discussed after the success of the first one.

Although DreamWorks was reluctant, the project had already started after all, so they had no choice but to accept it.

This was last year.

Regarding "District 9", many companies also came to inquire last year.

Although Lu Ping An's brand name is not really mainstream in Hollywood, that's what it says, but companies don't really see it that way.

If it can make money, it is mainstream.

However, Lu Ping An asked Wattsberg to give an explanation at that time, saying that he would have to wait until "Chainsaw 2" was released.

The reason is that there is financial pressure.

Now that "Chainsaw 2" has been released for a week, the results are impressive, and Peak will not be under financial pressure because of this.

How can companies of all parties sit still after analyzing the situation?

So people have actually come to our door since the day after "Chainsaw 2" was released.

Some provide money, some provide others, and some recommend themselves.

All in all it was very lively.

Lu Ping'an is also paying attention.

He wondered if the director of the original "District 9" would also volunteer.

It would be great if he came.

With him around, just like Nolan on the set of "Batman," Lu Pingping can feel much more relaxed.

But unfortunately I haven't encountered it so far.

Among the actors, there are a few who are well-known and self-recommended.

But Lu Pingping was not in a hurry.

The nail has been hammered in. He has the final say on when filming will start next.

He has already thought about it and will wait until "Batman 1" is successfully released before officially announcing the start of filming.

Only in this way can the best publicity effect be achieved.

By then Lu Ping'an will be a serious Hollywood director.

A great director who has always been a high-quality director is launching a new film, so the effect will naturally be different.

Wattsberg applauded the move.

But he regarded this more as Lu Ping'an's insurance against the big director.

No matter what, I just give my full support.

At worst, I might go back to making low-budget horror films.

This is more profitable than a blockbuster film

"Chainsaw 2" continues to be released, and the promotion of the first issue of "Batman" has been completed.

The time for the "District 9" project was also agreed upon with Wattsberg.

Lu Pingping has only two final things left in Los Angeles.

The next day, Lu Pingan and Hu Qingquan met and met Dell from the public relations company again.

"Long time no see Dale."

"It's been a long time indeed, Lu."

The two met and shook hands warmly.

Lu Ping'an has a good impression of Dell.

It was a pleasure to work together on the public relations work of "Memory Block House" last time.

For this reason, Lu Pingan also approached him for the public relations work of "Brokeback Mountain" this time.

In fact, the original public relations job was for the original version of Focus Film.

Several CEOs of Focus Film and Television have worked with Li An for many years. They are skilled in the business and know how to operate this kind of artistic film.

But the problem is that Focus Film and Television has not yet been established at this time.

In addition, Dell also included them.

Lu Pingan was very curious: "How did you think of bringing them in?"

Dale smiled and confessed: "It's not hard to find people who have handled public relations work for Chinese directors' works."

"That's true. There really aren't many Chinese faces in the Oscars."

Lu Pingan smiled and asked no more questions.

No need to bother now, it's finalized that there is nothing wrong with Dell.

Of course, this also made Lu Pingan once again doubt Qi Dell’s true identity:

"Do you have anything to do with Dell?"

Dale stopped pretending this time: "It's true, a distant relative."

"Family, no wonder."

“But the business is still done independently.”

"If you really want to do it independently, there are some things you can't do."

"Of course, I will definitely lend a little strength when necessary."

Dale is very humble, but his eyes are full of confidence.

He is also qualified to be so confident.

After all, he did succeed in the public relations of "Memory Block House" by relying on his own ability alone.

After this successful experience, many things that followed became much smoother.

It can be said that even if he was asked to use the so-called family power before, he was not qualified to do so.

But it's different now. Dell is now successful and qualified.

Of course, the most important thing is that confirming that Dale is a Jew can actually give him half the peace of mind.

The remaining half is about the quality of the movie.

Dell also said bluntly: "I admit that my own experience is still somewhat lacking when it comes to feature films competing for Oscars. However, our team is also very different from before. As long as the film meets the standards, we will go all out."

"Then let's stop talking nonsense and watch a movie first." Lu Pingan said directly.

"Okay, I can't wait to see the level of your artistic films."

A few hours later.

Lu Pingan and Dell finalized a general public relations plan.

The process is still the same. First, go to the three major European countries to collect awards and bonuses, then release it in the United States to start public relations, then compete for the Golden Globe Awards, and then compete for the Oscars.

Regarding whether "Brokeback Mountain" can compete for awards, his evaluation is the same as that of Hu Qingquan. The film itself has the potential to compete for awards, and it is excellent.

The probability of winning a prize in Europe is extremely high, and the people in Europe are good at this.

But when it comes to Oscars, the answer from the Dell team is "hard to say."

The movie is indeed good, Dell likes it very much, and the artistry is indeed high.

But the subject matter is indeed somewhat sensitive.

Lu Pingan was not surprised by this answer.

The original "Brokeback Mountain" had already won the Golden Lion Award before its release, but it was still not well received in North America.

Same-sex themes.

But the problem is that at this time in 2005 and 2006, the atmosphere in the United States was changing.

Just like in 2018, it may be completely unimaginable for the American people. Just four years later, mermaids will actually be black!

So timing is very important.

This is why Lu Pingan must make the movie stick to this node like the original time and space.

Because of this, "Brokeback Mountain" became more than just a movie after its release.

Instead, it became a landmark movie in the early 21st century.

Boldly challenging social morality and interpersonal relationships is a stimulus to a group that has been waiting to explode, a spiritual progress, and a social leap.

Therefore, before "Brokeback Mountain" was released, not many people were optimistic about it.

After it was released, no one expected that this kind of movie would become a big hit.

Naturally, Hu Qingquan and Dale didn't know about this, and Lu Ping'an wouldn't say much.

So for the answer "It's hard to say", Lu Ping'an just nodded, and then said: "Work hard, I will prepare the money anyway."

It is said that the original time and space "Brokeback Mountain" cost more than 10 million US dollars to win the prize.

I don’t know how much exaggeration there is in this, but Lu Ping An is already ready.

This money must be spent.

Because after passing this village, there may really be no next time.

To put it bluntly, the release of "Brokeback Mountain" came just in time for people from special groups in North America.

The attack on the Oscars attracted some protests.

But it is also because of this that it gives the movie a certain meaning.

With this meaning, it will be more successful for it to win the Oscar.

Of course, the price is that it is unlikely to win "Best Picture".

In contrast, Lu Ping'an values ​​"best director" more.

Speaking more broadly, China and the United States are still in the honeymoon period during this period.

Lu Ping'an's identity as a Chinese has the smallest impact on winning prizes.

Combined with this, if Lu Pingan wants to win the Oscar trophy, "Brokeback Mountain" is the most likely one to achieve it.

After the honeymoon period, if you miss this movie, it will be difficult to win an Oscar.

But there’s no need to take it by then.

It also depends on the timing to praise old beauties and their stinky feet.

When you do something, you have to conform to the weather.

During this period, Lao and the United States are friendly forces, so we must make good use of them.

If you can win international awards domestically, you should win more.

After this window period, the United States and the United States have become enemies, so we must stay away.

Well, speaking of it this way, Lu Pingan feels that he is quite a villain.

But what the heck.

Anyway, he just wanted to win an award, and he didn't change his nationality.

It won't have any permanent effects.

Those who take advantage of this period to change their nationality and then come back to show their worth are really stupid.

As for the subject matter of "Brokeback Mountain", it will also cause some criticism in China.

Lu Ping'an and Hu Qingquan have already considered these things.

First of all, he does not ask for the film to be released in China.

Secondly, the film has no other political risks except for the homosexual aspect.

Furthermore, winning an award will be a positive boost. If it doesn’t win an award and it won’t be released, people won’t know how great this movie is.

Finally, when the time came, he really won various awards, and there was widespread criticism in the country.

Lu Ping'an was supported by Tian Zhuangzhuang, Jiang Wen and others.

Tian Zhuangzhuang knew the script and had seen the finished film. He said, "This movie really wants to win an Oscar. If anyone wants to mess with you then, I will risk my life to fight him!"

Lu Ping'an expressed doubts about this, after all, the relationship was not that good.

But considering the criticism caused by the movie The Original Space and Time in China, the intensity is not high. This time Lu Ping An has no intention of seeking a domestic release. Tian Zhuangzhuang doesn't have the chance to fight for it even if he wants to.