China Entertainment: Director’s happiness is so simple

On the 12th, the recording of the latest episode of Mango Channel’s “Quick Book” began.

He Yan faced the camera and announced today's guests with a sense of suspense:

"She is the most beautiful woman in the fairy world"

The suspense is the same as not.

But it did not affect the enthusiasm of hundreds of spectators at the scene.

Amid warm cheers, Yan Danchen and the main creative staff of "Twenty Again" appeared one by one.

This is still a week away from the release of "Twenty Again".

This time I went on "Quick Book" to record a program. After the program was broadcast, it happened to be three days before the movie was released, which is the time when the publicity effect is the best.

In 2006, "Kuaiben" should be said to be at its peak, and it was the leading program in domestic variety shows.

This visit is also the penultimate stop in Xingchen’s announcement plan.

Because "Twenty Again" is not a literary film, it is a purely commercial film, and its main target audience is women and young people.

The fans of the main creators also tend to be younger. For example, Yan Danchen and Joker Xue are famous celebrities who are very popular among young people and new generation starlets. This is very suitable for "Quick Book".

In addition, Yan Danchen and Liu Yan are both from southern Hunan, which is another promotional point that is extremely suitable for "Quick Book".

With Shonan people as the protagonists and good publicity, it will have a great stimulating effect on Shonan, which is not a small ticket bank.

After a brief opening introduction, we then enter the regular mode.

Yan Danchen and Joker Xue contributed singing vocals.

Yanzu interacted with fans in the audience during the show.

Wang Zhiwen and Yan Danchen performed a "dubbing show" with great contrast.

Then everyone plays games together.

There was also a wave of live connections with Guorong, which caused the female fans at the scene to shout "brother" to the sky.

Everyone had a great time, and there was no need to worry about whether the scene would be edited, because the entire scene today was from "Twenty Again".

As for the last part, everyone hopes it will be a great box office success.

Yan Danchen also launched new concepts at the right time.

"Don't worry about not being able to get tickets. You can buy tickets online on Kuaiben's official website."

The few hours of recording went very smoothly, and everyone was still impressed.

Afterwards, He Juan invited the guests to dinner as usual, but at this time Lu Ping'an was already having dinner with Mr. Ouyang Yang.

This time when I came to Shonan, he was also here, but he just didn't appear on the show.

He came here mainly to talk about TV series projects and cooperation with ticket purchasing platforms.

The two TV series projects "Young General Yang" and "Soldier Assault", as well as the ticketing platform using Mango Channel to attract traffic, are the protagonists this time. After all, the director of Renouyang is the director of the station. If he is not a low-ranking person, he must talk to him in person.

Of course, Director Ouyang Yang will not lose the favor of Director Lu Da, and who knows that the quality of the works controlled by Lu Ping An is of high quality.

Of course, he also mentioned future cooperation.

Lu Ping'an didn't refuse. As for business, since there will be intersections in the future, he is naturally open-minded.

For example, the online ticket purchase this time with Kuaiben is one of the cooperation projects.

This involves the goal of "movie peripherals" for "Twenty Again".

Commercial movies, movies are important, and business is also important.

In fact, starting from "Source Code", Xingchen's commercial film projects are no longer just targeting the box office.

Instead, we focus on movies and continue to expand peripheral industries.

Peripheral industry 1.0 model in the era of "Source Code".

Peripheral Industry 2.0 during the "Wonderful Night 1" era included brand business development as well as 3D, special effects, Douban, theater and other businesses.

Later "Batman" and "Rantamo" focused on the complete set of industrial system hardware models.

This year, the Internet model will be officially introduced starting from "Twenty Again".

Online ticket purchasing is the biggest seed planted this year.

This online ticket purchase is an online movie ticketing website launched by Xingchen and Penguin. The name is copied from the later "Maoyan Ticketing".

The model is copied later.

Now Lu Ping An has Penguin shares in his hands, as well as relevant talents. The most important thing is that he has money and theater chains.

It's not that difficult to do something like this.

The difficulty lies in the times.

Now in 2006, the Internet is not developed. A small joke can make the program effect explode. Similarly, there will be great resistance to the promotion of new things.

The number of Internet users is limited, payment methods are not popular, and movie-watching habits have not been fully activated.

Therefore, the role that "Maoyan Ticketing" can play in movie box office is actually limited.

But to say it is limited is only from the overall situation and in comparison with later situations.

In fact, its contribution to "Twenty Again" is indeed surprising now.

Next ten days.

Lu Pingan continues to promote movies and "online ticket purchase".

Cooperate with Penguin, cooperate with Alipay, cooperate with Wanda and other three theaters that have agreed to try cooperation, and cooperate with various traffic portals.

On June 18th, one day after the current issue of Kuaiben was broadcast, there were still two days before it was released.

The pre-sale box office of "Twenty Again" on Maoyan Ticketing has reached 17 million.

This is only available on Maoyan. On other platforms, such as traditional phone ticket purchase and movie theater reservation ticket purchase.

The overall pre-sale box office has reached 46 million!

The news was announced by the media.

Countless traditional media have lamented: Lu Ping An’s box office appeal is so terrifying.

Only Lu Ping'an sighed: The Internet changes life!

It has not yet been released, and the box office has exceeded 40 million.

This was not unusual at all a few years later.

But in 2006, it can really be said to be "horrible".

The pre-sale box office of "The Promise", which was extremely popular before, was only over 20 million.

This was despite a long period of publicity and a lot of money spent.

So looking at the data alone, countless media have begun various analyses.

Everyone's analysis basically points to one direction: This is the inevitable result of the high reputation that Lu Pingan has accumulated over a long period of time.

You know, the most popular saying among people about Lu Ping An's movie reputation is: Director Lu never makes bad movies.

This is passed down from Douban.

So far, among all Lu Pingan's short films, commercials, and feature films, the one with the lowest score is "Happy Death Day" with a score of 7.4.

The highest-ranking movie is the Oscar-winning movie "Brokeback Mountain" which has been released in mainland China for two weeks, with a score of 9.3!

The film has already grossed 120 million yuan at the box office in the mainland, and the global box office has reached 240 million US dollars.

The second place is "Source Code" with 8.9 points.

The rest of the movies are basically above 8 points.

Judging from the highest score, Lu Pingan is certainly not as good as many mainland directors.

But judging from the average score, Lu Pingan's performance is simply not on the same level as that of several major Asian directors.

So safe road and no bad movies.

This also makes "Twenty Again" inherently generate extremely high movie-viewing expectations.

In addition to this factor, Internet ticket purchasing has also aroused the curiosity of some media.

However, due to the huge reputation of Lu Ping An, the importance of Internet ticket purchasing has been subjectively ignored.

Everyone feels that if it were someone else's movie, it would definitely not sell so well.

Of course, some people think this is a useful tool!

So at this time, there are already investors and film producers on their way to seek cooperation.