China Entertainment: Director’s happiness is so simple

"I think Mr. Zhou's acting skills are getting better and better."

"It's so cool to watch Mr. Zhou and Zeng Li having fun!"

"Zengli is so beautiful!"

"The person who feels most demon-like in this film is actually the actor who plays Wang Sheng - Chen Kun."

"The first half of the story is long-winded and boring at the end. The performances of Mr. Zhou and Zeng Li are the highlights. Wang Sheng's positioning is confused and the director lacks talent."

"The special effects are much better than "The Promise". Why didn't Director Chen ask Xingchen to do the special effects? The actors' acting skills are pleasing to the eye. Mr. Zhou's acting skills have improved. The scene where Zeng Li turned into a demon was amazing. Wang Sheng was stupid, and Wu Jing was the worst. .”

"The 3D of "Painted Skin" is great value for money, and at the end the demon pill exploded, I thought the popcorn was gone."

"For well-known reasons, ghosts cannot appear in movies, they can only appear in the form of monsters. This is a pity. It is a pity that Mei Sanniang has changed species."

"Love has nothing to do with right or wrong. Humans and monsters are just clothes worn by the soul. Once there is desire, they will fall into extreme madness, uneasiness, and short-term joy."

"The difference between humans and demons may lie in their ability to act. Demons are very simple. To love, just strive for it at all costs and have firm goals. Humans are too complicated. They cannot love. They cannot love. They dare not love but want to love too much. .”

"I went to see Painted Skin with my friends, and I felt a little bit unable to sit still after watching a third of it. As a person who watches movies, I usually only watch movies. Regarding the camera and technical issues, I have finished watching, or second. Only when you review it over and over again can you reflect, but this time, I realized during the process of watching the movie, why are there so many long shots? Even I can react. It can be seen how long the shots are. How slow. This is the way of art films. Chen Jiashang, do you want to be Edward Yang? You want to be Hou Hsiao-hsien."

"."

A few days after its release, the reviews for "Painted Skin" were as expected.

There are good and bad.

The rating on Douban gave it 7.0, which is about 0.2 points higher than the original time and space.

In fact, in Lu Ping'an's view, the film is much better than The Original Time and Space, at least about 0.5 points better.

But as some netizens said, movie ratings are relatively subjective. In addition to watching the movie itself, it also depends on who you compare it with.

"Painted Skin" certainly has advantages over existing costume blockbusters.

But the timing of "Painted Skin" wasn't very good.

On the one hand, it is Lu Ping'an. In this time and space, movie fans' aesthetics and tastes in watching movies have been developed a lot over the years.

On the other hand, the timing of the release of "Painted Skin" was not particularly good.

There are two masterpieces of Ping An Lu ahead, and a bunch of Hollywood movies will follow at the same time.

"Initial D" is not released, "Mission: Impossible 3" is released for half a month, "Dragon Gate" is released on July 27, "Garfield 2" is released on August 11, "The Caller" is released on August 15 and 8 "Cars" on September 22nd.

In addition to these, there are also a bunch of lesser-known films, such as Xuecun's "Xinjiekou" and the like.

Generally speaking, the pressure faced by "Painted Skin 1" is actually much greater than that of Lu Pingan's two films.

However, "Painted Skin" also has its own unique advantages.

The theme of "Liao Zhai".

Costume blockbusters.

Big production, star team.

The first two of them are still the basic market in China.

In addition, the quality of the film actually exceeds the average level of blockbusters in recent years.

So within three days of its release, including pre-sale box office, the box office of "Painted Skin 1" reached 63 million!

In terms of final box office expectations, considering the fierce competition in the summer season, the media did not give very exaggerated figures.

But most of them are optimistic about breaking through 150 million. As for whether it can break through 200 million, it depends on fate.

If you count the 200 million box office, compared with "Initial D" which also cost 100 million, "Painted Skin" will have greater pressure to repay the money in the accounts. After all, it is a period film, and the first round of advertising revenue will be much less.

But "Painted Skin" also has other income.

Second-round advertising in theaters, song revenue, premium sponsorship, etc.

There are also separate accounts for cross-strait, three places, and Southeast Asia.

And the copyright of "Painted Skin" is also a big deal.

In terms of copyrights, the copyrights of period blockbusters like "Painted Skin" are still much easier to sell than modern Chinese films.

Neon is very fond of this kind of mysterious Chinese movies, so the Neon distribution rights of "Painted Skin" were sold for US$6 million earlier.

This is also the basic plan mentioned above.

Costume blockbusters are not only naturally close to domestic movie fans, but also to foreign fans.

With these alone, there is no problem in achieving profitability.

In addition, Huayi also has a brokerage business. Now that Mr. Zhou is theirs, the number one heroine is responsible for the box office, her net worth has risen sharply, and the brokerage income is a lot of fat.

Lu Ping'an suffered a little loss because Lizi, Wu Jing and others were not under the name of Xingchen.

But it doesn't matter, since Xingchen's route is to be the main production company, then just accept it happily.

In the future, the two companies will work together to promote "Painted Skin" to awards such as the Golden Rooster and Hundred Flowers, Golden Statue, and Golden Horse.

Even a nomination is good. In other words, this summer, Yan Danchen and Li Zi will gain both honor and popularity.

In addition, Huayi also intends to expand the IP of "Painted Skin".

Huayi is not a small company. They already have their own mature model for making money from peripherals and derivatives, and they are very good at making money. They are not as kind-hearted as Xingchen.

In this regard, Huayi is also seeking more benefits from Lu Ping An, such as project share sharing.

This was also a plan that had been made early in the morning.

Of course we can negotiate as long as we ensure the most reasonable interests of Xingchen and Lizi themselves.

Copyright cooperation can be further relaxed when necessary.

For example, Huayi President Xiao Wang mentioned one of the plans, saying that he wanted to make money from the "Painted Skin" online game, which Lu Ping An would definitely not participate in.

It's not that he doesn't want to participate or boycott the game, but he believes that Huayi can't do this kind of thing.

Wang Xiaowang is the kind of person who has big ambitions and talents, but is easily distracted when he succeeds and doesn't know much about cross-industry careers.

If you follow the trend and play games, let alone you, even professionals may not survive. Of course, Ping An will not go into this muddy water and lose money in vain.

But he himself will not rule out playing games in the future.

With Penguin shares in hand, it is not difficult to build such a large platform.

Even if he doesn't borrow Penguin, it won't be difficult to put together a good game with his current abilities.

But let’s wait until this time is over before we talk about this kind of thing.

On August 10, ten days after "Painted Skin" was released, the mainland box office reached 115 million.

High box office naturally brings various dividends.

Needless to say Mr. Zhou and Chen Kun, Wu Jing’s status as a celebrity has also been substantially improved. Previously, Xiangjiang’s “Slaying the Wolf” was not released in the mainland, so before that he was actually still a TV celebrity in the mainland. Although now The overall improvement is not as good as the other three leading actors, but he has finally become a serious movie star.

Lizi has been extremely busy lately.

The promotion of the celebrity status that Yan Danchen experienced earlier was especially obvious for her.

Before "Painted Skin", Lizi could only be regarded as barely second-tier in the film circle after being blessed by "Wonderful Night 1".

In the TV industry, he is just barely on the front line.

But now, her role as Pei Rong in "Painted Skin" has directly elevated her position in the film industry to the forefront.

In addition, Lizi has another literary film this year, "The Sweeney," which was almost killed by Jiang Wen.

In this way, Li Zi can be regarded as having achieved both literary and commercial films this year.

After the two films are nominated for Golden Rooster and Hundred Flowers, she will be able to secure her first-line position.

It can be said that this is indeed a rise in status.

The price of being on the front line is that you become busier than before.

Julizi said that she has also received in-depth endorsements from many high-end brands. The income from one endorsement can be equal to the income of one quarter last year, and there are currently four or five people lined up for such endorsements!

Although Li Zi likes this, she does feel a little helpless.

Fortunately, she knew that Yan Danchen was also very busy, so her mood became much more balanced, otherwise she would have been really afraid of being pushed out of the edge.