China Entertainment: Director’s happiness is so simple

"Bang!"

Zhang Weipin dropped the newspaper on his desk again.

"When it comes to marketing, he is still awesome!"

Zhang Weipin was speechless.

He didn't expect that things could develop like this.

Not only him, but Lu Ping'an himself didn't expect this.

The original publicity plan for "The Bucket List" was, at best, to create a "bucket list" craze, and the Internet would just drive the movie-watching mood.

This is based on a comparison between The Bucket List and Golden Armor itself.

In Lu Ping'an's view, this time "The Bucket List" is used to compete with "The Golden Jacket", and he is not completely sure that it can crush "The Golden Jacket" at the box office. After all, the gimmick of this film is indeed very high.

If it's anything like House of Flying Daggers, The Bucket List will kill it without any other marketing.

So the biggest goal he set at the beginning was to win at the box office, followed by a complete win in word-of-mouth, and then to use word-of-mouth to contrast Lao Mouzi.

Ask for it and get it.

And no matter what, this is just a matter of the film industry.

But unexpectedly, Lin Xiaohui suddenly appeared in the middle.

Then things got out of hand and began to develop socially.

During this period, Lu Ping'an had already considered the "change of flavor".

So I got in touch with Lin’s old army early.

Father Lin was indeed very helpful, and his last wish list was indeed "high-level" wishes such as sweeping graves, so the old army directly agreed to cooperate and help.

So things ended well.

In this regard, while Lu Ping'an felt lucky, he was actually thinking about something.

As a director, I have achieved this level. This is the first time that my work has had such a social impact.

This is not a good thing, because a movie is a movie, and if it is mixed with too many other things, it will taste bad.

But this can be considered a good thing, because from the director's own point of view, it is a great achievement to be able to use his works to promote some good effects on society.

It's just that Lu Ping'an has no time to think about the in-depth understanding of this issue.

Now, he just wants to settle accounts!

Zhang Weipin has been fooling around for so long. Now that the winner has been decided, it’s time to settle the score!

Lu Pingan directly called Wu Guohua: "It's time to start!"

"clear!"

Can it be done to death?

As long as Zhang Weipin and Lao Mouzi don't have a complete breakup, it's basically impossible to kill him.

Lao Mouzi will not sit idly by and will definitely help.

So this time the most he can do is suffer a big loss, unless he really goes too far in some places and even Lao Mouzi can't protect him.

It's just that Lu Ping'an thinks it's unlikely.

So after hanging up the phone, I continued filming and stopped worrying about domestic matters.

Domestically, public opinion in the film industry has begun to change again.

The protagonist of this criticism became "The Golden Armor".

There have been a lot of criticisms of this movie since its release, but most of them only focus on the movie itself.

The filming is not good, the plot is bad, the lines are not good, etc.

Everyone scolded him, but the scope was controllable, and it didn't hurt or bother Zhang Weipin.

But it's different now.

Now that the social impact of "Bucket List" is in front of us, "Golden Armor" naturally cannot escape being criticized for being "out of the circle".

The most talked-about point this time is actually the super unlimited marketing method of "Golden Armor".

Jia Zhangke raised an issue earlier when he was promoting "The Golden Jacket" at Peking University.

"I want to see whether people nowadays want to see more good people or more golden armor."

At that time, two movies, "The Good Man" and "The Golden Armor," were released at the same time. When such a topic was brought up, society would naturally take notice of it.

The answer is now obvious, gold is clearly more attractive than good people.

It's just that for those with vested interests, this kind of result can only be seen, but cannot be directly stated, let alone used.

But in the new picture, Zhang Weipin is not a human being at all this time.

They actually directly use the vulgar and unlimited method of "watching The Golden Jacket to gain wealth, watching The Bucket List to gain bad luck" to openly market the movie.

"Gold" is openly used to promote money worship and superstitious ideas in society.

It’s so shameless!

At that time, the social impact of "The Bucket List" was not that big, it was just that the movie had a good reputation.

Now "The Bucket List" has set off a "list craze" at the social level, as well as high-level thinking about "death and life" at the social level.

At this time, let’s look back at Zhang Weipin’s operation.

This directly caused Zhang Weipin's personal reputation to hit rock bottom again.

Not only was he vulgar himself, he also made Lao Mouzi extremely vulgar.

Now everyone knows that Lao Mouzi has made a movie about Jin Wanako.

Jia Zhangke even directly ridiculed: Lao Mouzi has been destroyed by Zhang Weipin!

Naturally, Jia Zhangke can't stand Zhang Weipin. Not many people in the entertainment industry can stand this guy.

At the same time, Ping An's theater chain also gave "The Good Man" a lot of film schedules. Although the effect was not very good, Jia Zhangke naturally wanted to reciprocate.

So he scolded Zhang Weipin harshly.

"This person doesn't understand movies at all and has no respect for movies at all. Lao Mouzi has been blindly cooperating with him until now."

As soon as the news came out, others quickly came forward to support him.

It is said that Zhang Weipin will engage in publicity, interfere too much in movies, etc.

This time, Lu Ping'an won in a magical way, and everyone naturally wanted to push him to the bottom.

Of course, everyone still accepts criticism of Lao Mouzi. After all, he is now the chief director and has a solid past, so he has to take it easy no matter what.

Zhang Weipin also recognized this point.

He knew very well that Lao Mouzi was his talisman and cash cow.

It doesn't matter if you are scolded, as long as you protect Lao Mouzi well, you can defeat everything.

So in China, these people just scold him, just like scratching an itch, which is not a problem for him at all.

Anyway, Lao Mouzi is in his hands now, and he still holds his handle. It is almost impossible for the two to separate.

In terms of profit, "Golden Armor" and the first two blockbusters were criticized, but it did make money.

Making money is better than anything else.

So it's useless for you to scold me like this.

If you can, go scold Lao Mouzi.

As a result, you don’t dare to scold too harshly, and you are looking forward and backward. Aren’t you tired?

Therefore, he didn't care about the criticism from the outside world, and instead worked harder to promote "Golden Armor".

"The Golden Jacket" currently cannot beat "The Bucket List" at the domestic box office. This is a fact, but we still have foreign ones.

Although, "The Bucket List" is currently doing well at the box office in Taiwan, China, Taiwan and Southeast Asia.

But can you go to North America?

Don't tell me that the rights have been sold and a North American version will be made in the future.

This has two different meanings than Chinese-language films landing directly in North America!

Who can promote Chinese culture and convey Chinese stories better than Lao Mouzi now?

Only Lao Mouzi!

And you, Lu Ping'an, will only be adapted by others. There is a level difference between the two!

Also, who holds the box office record for Chinese-language films in North America?

It still belongs to Lao Mouzi.

This time "Golden Armor" may even break the record.

After all, this is what foreigners like.

Zhang Weipin was full of confidence and raised his hand to start the next step of soft article marketing.

As a result, at this time, the assistant came to report: "The Oscar nominations are out!"

"Well, has our "Golden Armor" been nominated?"

"Best Foreign Language Film was not nominated, but there was one other item, which was Best Costume Design."

Zhang Weipin was a little confused. He submitted for Best Foreign Language Film, but ended up being nominated for costume?

But at least there is one, which is good.

But then he seemed to remember something again, and then asked: "Where is "1937"?"

"Eleven items."

"What!"

Zhang Weipin's eyes widened, and before he could think about it, someone in uniform came from the company.

"We are from the tax bureau."