China Entertainment: Director’s happiness is so simple

Iron Man is indeed a soul figure, at least that's what most fans of the original time and space think.

But this is not very important for the time being. What is important is the practical issue.

Marvel is in a bad situation now. If you want to successfully invest in shares, of course you have to raise your own value. In this regard, Kevin Feige also understands what Lu Ping An means.

In other words, he had no choice.

The originally planned soul of Captain America has now faltered, failing to lead the Marvel Universe towards movie success.

If you want to continue shooting, the best way is to change it.

In the end, whoever is the most popular and has the best box office will be the soul.

It's a pity that Marvel originally had enough time to slowly try and make mistakes.

But now, with the financial crisis, there is not much choice left. We can only wait and see whether the next "The Incredible Hulk" can take off.

Of course, Kevin Feige was also quite surprised by Lu Ping'an's analysis.

It's not surprising that Lu Ping'an saw through his own grand strategy at a glance.

What interested him was that Lu Ping'an seemed to have a more detailed plan in mind.

He remembered what he heard when chatting with Warner not long ago.

He said that before "Batman 1" reached Lu Pingan's hands, he already had a complete trilogy plan.

Therefore, Marvel also feels that they must have a trilogy plan for "Iron Man".

But now it seems that Lu Ping'an's plan is far bigger than imagined.

I just don’t know which one is better compared to my own.

After retracting his thoughts, Kevin Feige asked: "Okay, then, Lu, when are you going to shoot "Iron Man"?"

Lu Ping'an smiled slightly: "Let's first tell you what you think of the investment plan I proposed. Don't be anxious and speak slowly. I have plenty of time."

. . . . . . .

In the original time and space of 2009, Marvel was acquired by Disney.

The acquisition price at that time was about US$4 billion.

At that time, Marvel had already successfully produced "Iron Man 1".

It was also because of the huge profits made by this movie that it made up for the losses of another Marvel movie "The Incredible Hulk" in the same year.

Now, "Captain America 1" is losing money, and "The Incredible Hulk" will lose money again in a while.

If you really want to fully acquire Marvel, you probably can do it for less than 3.5 billion, or even 2.5 billion. After all, you don’t need to spend much money to acquire a company on the verge of bankruptcy.

It's just that Lu Pingan has no idea of ​​​​a wholly-owned acquisition.

There is no problem with funding, mainly because Disney is already in contact with Marvel.

Ping An Road cannot be compared with Disney.

In the original time and space, Disney implemented a free-range policy after acquiring Marvel. Marvel can do whatever they want, as long as Marvel can achieve results, they will receive money and technical support, and there will not be too many restrictions or interference. The global distribution and marketing channels will be more It's a huge support.

Therefore, Marvel, with sufficient funds and freedom, successfully launched the Marvel Cinematic Universe plan. The 2012 "Avengers" became a blockbuster and made the world aware of the Marvel Cinematic Universe.

Later, Marvel also made requests to Disney for more suitable development. For example, the Marvel Cinematic Universe must require the participation of Spider-Man, but Spider-Man is in the hands of Sony, and Sony is unwilling to sell Spider-Man back to Marvel.

When Disney heard this, he decided to help Marvel, so he talked with Sony and found that Sony is really a tough guy, but who is Disney? In the United States, he is the boss among the bosses. He has a lot of face and ability. Needless to say, the means that a company like Sony can use to deal with it are far beyond what Lu Ping An can do, and ultimately successfully helped Marvel win the right to lease Spider-Man.

With the help of Disney, Marvel successfully added Spider-Man to the Marvel Cinematic Universe.

Later, Marvel proved to Disney and the world that the addition of Spider-Man was correct. Avengers 4 even successfully topped the box office in global film history.

If it were Lu Ping'an, of course, don't even think about it.

So this is not something that can be solved simply with money.

Therefore, since Disney has set its sights on Marvel, this window period is the best time for Lu Ping An to invest in it.

In terms of specific plans, negotiations between Lu Ping An and Marvel lasted for a day.

Back at the residence, Hu Qingquan was also there, and the two chatted about today's harvest.

In the end, it was basically finalized that Lu Ping An would use cash and a gambling contract to invest in Marvel in multiple installments.

In terms of cash, Lu Pingan invested US$175 million to acquire 7% of the shares to solve Marvel's urgent needs.

In addition, "Iron Man 1" is a betting target, if it can be released next year and reach a global box office of 600 million.

Then the lifespan of "Iron Man" and the added value brought by the film's success can be valued at at least US$500 million.

That is at least about 20% of the shares.

This comes to 27%.

Not counting taking advantage of the situation, Marvel is already in dire straits right now.

But it doesn’t mean it’s too little. No matter how thin Marvel is, it’s still bigger than Ma.

So both parties are relatively aware of this.

Of course, for Marvel and others, it is not easy for the first "Iron Man" to reach 600 million.

Even if Lu Ping'an is a senior director, he may not be able to do it.

In other words, there are very few people in the world who can guarantee that the box office of a movie will be so high.

If it really fails to achieve this, then the value of the bargaining chips in Lu Pingan's hands will be greatly reduced. The final price will not be 500 million, but 200 million, and the box office will be higher than 350 million and the box office will be profitable.

This also limits the cost, and ultra-high costs cannot be used as gimmicks.

Whether someone agrees to bet depends on your ability after all.

So if "Iron Man" loses money, let alone buying a stake in Marvel, you will lose money!

The tens of millions spent on buying the right to use it are just waiting to be lost.

Hu Qingquan laughed and joked: "Hollywood here is just a casino."

"I can't help it. They won't let you buy shares for free, and if you don't take the initiative, you won't have a chance. Disney is watching. It's better to negotiate with them than with Disney, which lacks everything."

"So optimistic about Marvel?"

"right."

"Are you sure?"

"have."

For Lu Ping An, the 600 million box office is really stressful, which is tens of millions higher than the original time and space.

But he is still confident. Now that he is a big director and has strong appeal in the global market, he may not be able to do it.

Once this is done, then Disney will acquire it. Lu Ping An will still be able to retain some of his protected shares and remain the boss of Marvel.

At the same time, the production rights for the "Iron Man Trilogy" can still be retained.

The concept of the Marvel Universe can also be expanded and there will be no restrictions.

Other Marvel movies can also be involved in production.

What a bargain.

"Okay, there's hot milk in the kitchen. Drink it and go to bed early. I'll rest first."

Hu Qingquan turned around and went upstairs.

He is the producer of "Iron Man 1" and is very busy.

Lu Pingping didn't think anything of it, drank milk and went upstairs to get ready for bed.

He has to go back to his country to take care of some things before his flight tomorrow morning.

After solving the problem, I will return to the United States to start filming "Iron Man" and then release it next year to win the bet.