China Entertainment: Director’s happiness is so simple

Xiao Zhang from Hui Province is a little depressed now.

According to custom, the day after tomorrow relatives from my mother’s family will organize a group to come over.

They are from the next county, which is relatively far away, so the Zhang family takes turns getting together to pay New Year greetings.

This year it's his family's turn, and the five families including uncle and aunt will come together.

Xiao Zhang’s task is to take care of five families with a total of 7 children.

No matter how to take care of her, the most trouble-free and longest-lasting person is Xiao Zhang, a college student, who takes his cousins ​​to watch movies.

These days, going to the cinema to watch movies is nothing new in first-tier cities.

But in the county where Xiao Zhang is located, due to economic development, this kind of thing is still very luxurious.

After hearing about the movie watching event on the phone, my cousins ​​were all very happy. My uncle and aunt also praised Xiao Zhang for his future and his willingness to introduce his younger brothers and sisters to the world.

This made Xiao Zhang very proud.

In order to make proper arrangements, he made a movie plan today.

It is said that the three Spring Festival movies are all very good.

The best guide to watching movies is also given online.

If you want to watch it as a family, the first choice is of course "Wonderful Night 2". It is suitable for all ages, especially students, and has educational significance.

The second is "People on the Road", which is simple and relaxing.

If you watch it yourself, or if you have a certain level of appreciation, you can watch "Racing". This movie is very good, but children may not understand it.

Xiao Zhang briefly read the guide, then directly aimed at "Wonderful Night 2", and then opened the Maoyan ticket.

Select AQ City in Hui Province.

The result page is refreshed.

Xiao Zhang immediately frowned.

There are many cinemas in downtown AQ.

Why are there only 5 stores that open online pre-orders?

No matter, find the nearest one.

After clicking in, select January 28, the third day of the Lunar New Year.

Then choose "Wonderful Night 2".

As soon as the result is refreshed, it is "sold out" in succession.

It reminds me that online tickets have been sold out and you have to buy them on site.

Damn it!

Xiao Zhang almost yelled.

This is too hot!

But what else can be done?

For the sake of the face of the first college student in the Zhang family, and for the adoring eyes of his younger brothers and sisters, I had to go!

That night, Xiao Zhang rode a battery scooter straight into the city.

Fortunately, the journey is not far, it is just a small city, and the distance between urban and rural areas is not far.

After entering the city, he went straight to the theater he was most familiar with.

As a result, the theater is closed!

Xiao Zhang finally couldn't help but complain this time.

Small cities are small cities.

People in first-tier cities don’t close their doors during the Chinese New Year, but you’re actually going to close down!

After cursing for a while, Xiao Zhang rushed to the next cinema.

As a result, it wasn’t until the third one that we found one that was open.

Xiao Zhang entered directly without hesitation.

Fortunately, after waiting in line, he finally bought 8 tickets, including his own.

Unfortunately, the show was quite late, and it was the fourth day of the Lunar New Year after the show.

But he was still lucky after all.

At this time, many movie fans in many second-tier and lower-tier cities have encountered the problem of being unable to buy tickets.

It is different from first-tier cities.

Many theaters in these cities are not ready to open two or three days before the Spring Festival.

The reason has been mentioned before.

Although Lu Ping An has been calling for Spring Festival stalls.

The appeal is also very strong.

But the Spring Festival stall has always been a cool stall after all.

Although some movie theater owners feel that Lu Ping An can attract many movie fans.

But they feel that at least three days before the Spring Festival will not be too much.

Wasn't it always like this before?

As soon as the Spring Festival comes, the box office of the movie market is cut in half.

Last year's "Yangtze River No. 7" was slightly better.

But that little profit is not as good as shutting down and going home to celebrate the New Year. After all, they and their employees also have to celebrate the New Year.

It's not just them. In cities with slightly poorer economies, there aren't many shops open during the Chinese New Year, except for those opened by out-of-towners.

Citizens also returned to their hometowns to pay New Year greetings.

There weren't many people.

This will also affect the judgment of theater owners.

The impact of this is what happened to Xiao Zhang.

Not many theaters in the surrounding area are open for pre-order online, and tickets are not available.

Then you can only buy it on-site. If you go on-site, of course, it is the principle of being nearby or looking for something familiar.

As a result, the familiar theater was not open.

Then you can only toss.

Some people gave up and planned to come back a few days later, while some people went to theaters further away, which resulted in very tight ticket sales.

Also encountering this problem is John Woo.

The next day arrived, the morning of the second day of the Lunar New Year.

Douban has finally opened a score.

At this time, Douban has already rated the three movies.

"Night at the Museum 2", rating 8.8

"Crazy Racing", rating 8.6

"People on the Road", rated 8.3

Are they all this high? !

At this time, John Woo, who was also paying attention to the situation of the Spring Festival stalls in the Mainland, expressed such emotion.

He knows Douban. This website is very objective.

Of course, he didn't think so at first, because the ratings of both "Red Cliff" films did not exceed 6.4.

But other movies under his name, such as "A Better Tomorrow" have 8.6

And the website's evaluation of him is indeed very objective.

So whether "Under the Red Cliff" can backstab Lu Ping'an during the Spring Festival, Douban's rating is one of the criteria for John Woo's judgment.

Now that the results are out, John Woo is a little disappointed.

Then he decided.

He wanted to watch the movie himself.

After all, website ratings will fluctuate. Lu Ping An is very powerful, so maybe he will take action in this regard?

So he directly gave the order to his assistant: "Go buy tickets, buy all three."

Although the assistant didn't understand, he still nodded in agreement.

Just as he lifted his legs, John Woo reminded him again: "Avoid big cities."

The reason is simple, because he is John Woo, and he cannot be photographed trying to detect the enemy.

"clear."

The assistant took the order and left.

But it didn’t take long for him to come back and tell him: “Boss, I can’t buy a ticket.”

John Woo: "!!!"

"I searched in several cities, but none of them are available today. You have to buy them offline, and you have to buy them offline tomorrow and the day after tomorrow, but many theaters are not open."

After hearing this, John Woo was slightly shocked by the popularity of the movie.

But that's about it.

He felt that this situation was more or less like "God helps me".

“No matter how strong Lu Ping An’s propaganda campaign is, it will never change Chinese New Year customs!”

John Woo pointed out the situation with a smile, and then made a judgment, "This Spring Festival, Lu Ping'an may win, but he will never win completely. It is very likely that he will be the final loser!"

The reason is simple.

What does it mean to open the Spring Festival stalls?

Just think of Cheng Long in Xiangjiang's golden period.

Some movies are released during the Lunar New Year.

At that time, all theaters in Hong Kong gave up celebrating the New Year and opened for business.

So far, Xiangjiang has had the concept of Lunar New Year stalls.

Cheng Long has also become recognized as the "originator of Lunar New Year".

The status improvement this brought to Cheng Long is immeasurable.

And now Lu Ping An is going to open Spring Festival sales in the mainland.

The idea is good, the ambition is there, the appeal is strong, and the quality of the movie is indeed good judging from the reviews.

But what he did did not change the business model of the entire film market.

Just look at those theaters that are still closed during the New Year.

Maybe they will change the model next year. They feel that they missed last year, that is, this year's Spring Festival stall, which is a loss, so they choose not to close during the Spring Festival.

But at that time, the film market only had Lu Ping An’s films?

By then everyone knows that this schedule has potential, will they let it go?

Therefore, Lu Pingan may be the initiator of opening the Spring Festival stalls, but it is by no means the "originator" of opening the Spring Festival stalls. Other capital will dilute his influence.

During this year's Spring Festival, Lu Ping'an's three films failed to fully meet box office expectations, and in the end, the "originator" was not awarded the title.

Isn’t that the biggest loser?

After hearing this, the assistant gave a thumbs up and said: "Best regards, boss!"

But as soon as he finished speaking, another assistant hurried into the office.

"Boss, watch the news!" (End of chapter)