China Entertainment: Director’s happiness is so simple

"Modu xx Hospital has seen a peak in patients with dislocated jaws."

News is simple.

During the Spring Festival in a hospital in Shanghai, the number of people with dislocated jaws soared from two or three people a day to more than 20.

This kind of news, in fact, does not seem to be an exaggeration in general.

In previous years, during the Chinese New Year, patients with bad stomachs, people injured by firecrackers, etc. would experience a sharp increase in the disease, which is nothing surprising.

It's not uncommon to even dislocate your jaw from laughing at a movie.

But for similar symptoms, some even causing lung damage, there were a lot more of them during the Spring Festival, and most importantly, they were in the newspapers, so this seems strange.

The media who released the report were lucky and smart.

There was a lot of traffic during the Spring Festival period. At first, they just reported what others reported.

As a result, a colleague dislocated his jaw while watching a movie. When he went to the hospital, he discovered that there were about a dozen other people suffering from the same problem!

And the doctor said it has indeed increased a lot these days.

As a media practitioner, how can we let go of such explosive points?

So the reporter from Shanghai made a profit.

Now the topic of "dislocating my jaw because the Spring Festival movie was so funny" has made headlines on the fourth day of the Lunar New Year.

The first stop of the road show at the Beijing City Hall.

All the main creators were overjoyed when they saw the news sent by the road show coordinator.

Then they all reminded each other to take it easy and laugh with their chins in their hands!

Everyone did it, but in a funny way, so they laughed even more cheerfully.

The happier people are actually the employees of Xingchen.

Such popularity will naturally affect the entire film market.

Another surge in pre-sales is a basic operation.

At the same time, it also heightened the popularity of the national tour of more than 60 celebrities.

More than 60 stars from three movies are out together!

Although many of these stars are not well-known.

But it is still a spectacle.

It’s almost time to catch up with “The Same Song”.

And "Same Song" also requires concert tickets.

This time it’s easy, just grab the tickets to the target theater.

This immediately made many local theaters in the first batch of cities jealous.

Xingchen soon received many calls from theaters that wanted to cooperate, saying that if you come to us, even if you just make an appearance, food, accommodation and appearance fees will not be a problem!

Not only theater cooperation, but also various other business negotiations are coming like snowflakes.

Wu Guohua laughed and said that he originally planned to spend at least 20 million on this tour, so it seems that he might still earn another 10 or 20 million. The most important thing is that the money does not need to be divided with the producer, because strictly speaking, the contract There is no such item in it, so to be honest, you can keep it all to yourself.

Hu Qingquan also smiled and said: "The land reclamation is successful, and the dividends are really bigger than imagined!"

Isn't it? Once the momentum picks up, it will be a trend effect, and the winner takes all.

However, Lu Ping An still said that what should be earned should be earned, but what should be divided should also be divided, and allocate it reasonably.

In a word, if Xingchen wants to make money this time, so will those who run the road show together, not to mention the partners.

Since it is the Spring Festival, the first shot of the founding of New China, it must be carried out successfully. Don't turn a good thing into a bad thing and create any hidden dangers just because of three melons and two dates.

Soon, everyone in the road show team, as well as various producers and publicity units, all knew the news.

The effect produced will naturally be more intense.

Cooperating units such as Enlight, China Film, Wanda, and China Film in Shanghai have all provided more resources.

The relevant provisional agreement was quickly reached.

When Wu Guohua calculated it on the afternoon of the fourth day of the Lunar New Year, he would make more money if he kept going like this.

Wu Guohua couldn't help but admire his boss's big style again.

Isn't that how you should make a big cake? Lu Ping'an waved his hands and ignored it. He turned around and reminded Xu Shanzheng: "The next show is "The Lost Road", why are you still wearing the short-sleeved shirt from "Crazy Racing"?"

Xu Shanzheng laughed, took off his silver "Racing" road show T-shirt on the spot, and then revealed the red "囧路" T-shirt underneath.

"I've already put it on. Look, there's another one inside. It's from our "Wonderful Night 2"."

Everyone laughed.

Soon the next road show started, and everyone was greeted with the same roar of welcome.

Next, the road show officially begins.

It will appear in four theaters in Beijing on the fourth day of the Lunar New Year.

That night I went to Lao Zhao's place in Shenyang, debuted in two theaters, and then went all the way south, first to the first-tier cities and then to the second-tier cities.

There are 15 stops in total, lasting one month.

In this wave, producers such as Lu Ping'an and Han Sanpin have only one goal, which is to blow up the seven-day Spring Festival stalls while also blowing up the overall box office of the movie!

I don’t know how much box office it can achieve.

Everyone's expectations range from conservative to radical.

Among them, Lu Pingan's goal is naturally the most radical.

Now in early 2009, the number of big screens across the country is about the same as in early 2011.

At that time, the national annual box office champion was "Transformers 2" with 1 billion.

So Lu Ping An's goal is aimed at this.

Han Sanpin's goal is a little more realistic. The main force "Wonderful Night 2" stabilizes 600 million, strives to match "Huan Tai"'s 750 million, and then try their best to hit a new box office record.

It's very practical, and the accompanying actions are even more practical.

Various video websites were told to resist piracy, and pirates were also warned.

It’s the same as when the blockbusters started in 2002.

From top to bottom, everyone is ready.

This is also a source of pride for Lu Ping An.

Speaking of original time and space, Zhou Xingxing's "Journey to the West and Conquer the Demons" opened the Spring Festival release.

But who doesn’t know that it was the 10-year-old “Avatar” that really showed its potential during the Spring Festival.

Ten years later, "Avatar", which had been released for more than a month, continued to earn about 100 million yuan at the box office during the Spring Festival, surpassing films such as "Little Soldier" and "Flower Field 2010" to become the top box office box office during the period.

This is how the concept of “Spring Festival”, which does not have a holiday on the first day of the Lunar New Year, was formed.

At the same time, almost no domestic film could compete with Hollywood at that time.

So at that time, I could only watch helplessly as Hollywood released "Kung Fu Panda" and opened the Spring Festival stalls again.

It was not until "Journey to the West: Conquer the Demons" became a big hit during the Spring Festival that the film was released during the Spring Festival.

Just like John Woo used mainland actors to carry the sedan, Yuan Shikong had no choice but to watch John Woo self-destruct in "The Wheel" before kicking him out.

So now, a new era is about to be unveiled by our own filmmakers and works, and everyone will naturally participate actively.

What this brings about is that wherever the road show team goes, it is extremely lively.

At the same time, on the Internet and various TV stations, as long as it involves the entertainment industry, the Spring Festival period must be mentioned.

Social news is also paying attention to the situation of the Spring Festival movie market.

And the news that makes "Wonderful Night 2" even more exciting is coming soon.

On the seventh day of the Lunar New Year, the Spring Festival battle report came out. (End of chapter)