China Entertainment: Director’s happiness is so simple

On the afternoon of the seventh day of the Lunar New Year, when the team landed in Shenzhen City, China Film Group sent a Spring Festival battle report.

So far, the statutory holiday of the Spring Festival has ended, and today is the first day of work.

New Year's Eve is still a holiday at this time, so excluding New Year's Eve, the three movies were actually released for only six days.

In these six days, the real-time total box office for the Spring Festival period in the first three days was 520 million, and in the last three days it soared to 690 million!

In other words, the total box office for the entire Spring Festival this year just exceeded 1.2 billion, reaching 1.21 billion!

Among them, three Xingchen movies took in a box office of 1.06 billion.

"Wonderful Night 2" 580 million

"Crazy Racing" 245 million

"People on the Road" 235 million

As soon as the data comes out.

The road show team erupted in cheers.

In fact, the box office these days is reported daily.

In society, there is also a daily report.

How much does it cost on the third day of the Lunar New Year? How much does it cost on the fourth day of the Lunar New Year?

High-intensity reports have kept the popularity of the Spring Festival hot and rising.

Everyone already knew that the box office exceeded expectations.

But now that I heard the actual box office, I am still very happy.

Lu Ping An also directly fulfilled his promise. This was made during the road show. He said that if three movies exceeded 1 billion during the Spring Festival, he would directly give out red envelopes!

Now based on the maximum cost, the three movies are now profitable.

And there is still more than a month to slowly continue to increase the box office.

The most important thing is that it is certain that Lu Ping An is the originator of the Spring Festival stalls in the Mainland.

So it’s no problem to give out some red envelopes during the Chinese New Year!

And the good news doesn't stop there.

Not long after, Wu Guohua received a call from the director team of CCTV Lantern Festival Gala.

The content is very simple. I want to invite the main creative team in the movie to perform at the Lantern Festival Party.

It’s no surprise that the show the other party is eyeing is the beauty’s dance, Lady Gongsun’s sword dance, and it would be great if the leading actors such as Brother Hu, Fan Wei and Ge You can recite poetry.

If all three positions are available, keep them all. If not, you must attend the beauty dance anyway, and it is best that the lead dancer among them is not absent.

This also means that the artistry of dance is indeed high, and Tong Yaya is indeed popular.

Of course Lu Ping An agrees to this.

Although the Lantern Festival Gala does not receive high ratings, it is still CCTV's annual large-scale party.

Letting the team go up is just a matter of qualifications, not to mention the benefit for movie promotion.

After learning that they were going to be on CCTV, even if it was just a Lantern Festival party, the main creators were very happy and began to prepare.

After the battle report came out, ordinary media people have begun to repost comments and data in various ways, and then put them online to harvest traffic.

On a slightly more advanced level, it has begun to release in-depth film reviews of three movies.

Or start analyzing why the Spring Festival stalls are so popular.

In this regard, some people believe that the reason why the three Spring Festival movies are so popular is not only the quality of the movies, but also related to publicity.

Xingchen has invested a total of more than 100 million in publicity funds. As long as the quality of the movie is not bad, a pig can fly into the sky.

Of course this is the most obvious.

For more professional people, the more they look at it, the more they feel that the layout of the stars is very clever.

First of all, the three movies are comedies, which are very suitable for the atmosphere of the New Year.

Secondly, the costs of the three movies are evenly distributed between large, medium and small.

A big king and two little kings are like chickens and dogs ascending to heaven.

And the cost is not the most critical.

The most important thing is that the three movies cover a 360-degree range of people.

Needless to say, "Wonderful Night 2" is suitable for all ages and is suitable for both north and south.

"Crazy Racing" is obviously aimed at fans of the series and southern audiences. The Hokkien songs and southern cities, bays and other elements in the film are very friendly to southern audiences. Of course, northerners also like it, but they focus more on it. Slightly different.

"A Stranger on the Road" takes more care of northern audiences, and coupled with the Spring Festival travel theme, the popularity of the film may be stronger than that of "Wonderful Night 2".

Based on the above, many people feel that the key is that Xingchen has focused its three movies on young audiences this time.

"Wonderful Night 2" features various young stars, great special effects, fantastic ideas, and various jokes.

"Crazy Racing" has the fastest spread and the largest number of memes.

The appeal of the lead actor in "The Lost Road" among young people and the story unfolding with young migrant workers as the protagonists.

This all shows that Xingchen is targeting young audiences this time.

The popularity of the movie also reflects from the side that today's young people are enthusiastic and cheerful, have strong consumption power, and have their own unique cultural consumption perspective.

Xingchen captured this point extremely well.

In fact, if you think about it carefully, many people realize only belatedly that the youth group is indeed the current market trend. The current film market has obviously begun to be dominated by the consumption power of young audiences.

It's just that for this matter, few people have really studied this kind of group before.

This can be seen in the films released in theaters.

Is there any film currently that can really cater to young audiences in terms of story type and techniques?

Many people have begun to come up with data to study.

There are more than 400 films produced domestically this year.

There are less than 200 of them.

It can be released in theaters but can really meet and leave an impression on the audience.

Maybe not even 100.

But it is among these 100 movies that can truly reflect the entertainment needs of young audiences.

In fact, there are only a handful of them.

Most of them are Hollywood movies, and there are also Chinese entertainment movies, but most of them are movies about stars.

Therefore, Xingchen's goal has always been clear.

It's just that Lu Ping'an's personal halo is too great.

Many people ignore this.

It wasn’t until this Spring Festival stall that the sales started to explode.

The key three movies were not directed by Lu Pingan.

Only then did everyone reluctantly begin to pay attention to the "wealth code" that Xingchen has always upheld.

Therefore, many people in the industry believe that if Xingchen really opens the Spring Festival schedule this time, it will definitely make capital truly aware of this, thus bringing Chinese movies into a new era.

Also paying attention to the "new era" are more senior upper-class people.

For example, some decision-makers at Han Sanpin and the Film Bureau.

On the eighth day of the lunar month, everyone came to the Demon City.

Lu Ping'an was chatting with Han Sanpin, the leaders of Huaxia Film and several political bigwigs in Shanghai about the Spring Festival stalls and box office.

One by one, they began to analyze the results and intentions of Qilu Ping An’s Spring Festival release.

Their focus will be more lofty, while the rest will focus on the reasons for such high box office.

They are concerned about the impact of such a high box office.

For example, this time, Han Sanpin said: "The three Xingchen movies are indeed very particular about their layout."

"Wonderful Night 2" represents the top level of the domestic film industry.

But this has been called for many years, and currently only Xingchen can do it. This is related to the market. Those without international market advantages cannot do what Xingchen does.

So Lu Ping An released two other small and medium-budget movies this time.

Comedies, masterpieces, catering to the needs of young people from both north and south, and focusing on the viewing needs of young people are of course the key to attracting box office.

But as a leader in the domestic film industry, Lu Pingan has definitely done more than that.

This time, he gave a textbook-like demonstration to his domestic colleagues.

One is "Crazy Racing" and the other is "People on the Road".

The total cost is only 15 million.

This is a typical small to medium budget movie.

But now they have won more than 200 million respectively.

This is for Chinese movies.

Breakthroughs have been made in the two areas of small and medium-budget and genre films.

This means that the country has an opportunity to resolve the crisis in the Chinese film market.

In the very short marketization process of Chinese films.

After the era of domestic blockbusters led by "Hero" has arrived, although they can drive market consumption, before the overall market is not large enough, such blockbusters' monopoly on schedules, funds and other resources has further worsened the low cost. The living space of the film.

As a result, the current status of the film market is that only films that cost tens of millions or hundreds of millions can have the greatest profit return.

Low-cost movies with a million-level budget can basically only lick the plate after blockbusters and survive on the remaining market space.

Under such market conditions, if a low-cost masterpiece can succeed in the market.

Its significance is so great that it can definitely be said to be another milestone in the marketization of Chinese films in addition to the opening of the Spring Festival.

Because this marks the beginning of the initial formation of the famous Chinese film industry chain.

As long as the film industry can seize the opportunity, there may be a chance to usher in a golden decade for Chinese films again.

In 2007, China's total movie box office revenue reached more than 4 billion yuan, and in 2008 it reached 5.2 billion yuan.

For such a rapidly expanding market, even if the competent authorities continue to provide policy and market support for domestic blockbusters.

It is impossible for domestic blockbusters to catch up from beginning to end in this expanding market.

From the perspective of the industry chain, it is also inevitable to support the healthy development of medium-cost films.

The pattern of all high-budget films is undoubtedly bizarre and impossible to stabilize.

If they are all low-cost films, they will certainly not be able to compete with foreign films in terms of production quality or narrative mode.

Under the impact of information in the Internet era, it is doubtful whether such a market can still exist.

Therefore, the existence of medium-budget films has become a necessary link.

This turns the entire industry into a chain with circular functions.

Therefore, the success of "Crazy Racer" and "Unfortunate Road" in the market will definitely lead to the success of more small and medium-sized films.

And for Chinese movies, its contribution must be far greater than the box office figures.

All the leaders spoke to each other in a clear and logical manner.

In this regard, Lu Ping'an carefully listened to the analysis of Han Sanpin and several leaders from the Film Bureau and the local government.

I felt a little confused.

Of course he must have thought about what the leaders had analyzed.

As a leader, the situation must be big, and there must be a feeling of worrying about the world first.

But to be honest, he really didn't think so much and detail.

It's a bit shameful that the layout can't keep up with the status.

So.I admit it!

Clearing his throat, Lu Pingan said seriously and modestly: "This is just the beginning. In the future, our country's film market will be far greater than it is now. I am just a stepping stone."

The eyes of all the leaders burst out with praise, and they all expressed their desire to communicate more and keep in touch. (End of this chapter)