China Entertainment: Director’s happiness is so simple

The box office has exceeded 100 million, which ranks among the top five in domestic film history.

The key is that this result only took 12 days!

Next, "Source Code" will be released for at least 18 days. If the film schedule and piracy can maintain the status quo, a box office of 200 million will not be a dream!

That’s 200 million!

It is absolutely unprecedented and unprecedented!

Guorong opened the champagne on the spot and poured it directly on Lu Ping'an's head.

Then shouted: "Peace and happy birthday!"

At this time, the other main creators realized that today was Lu Ping'an's birthday!

So in the middle of the night, everyone didn't have to sleep, and poured champagne! Give Lu Ping'an a bath!

That night, accompanying reporter Feng Ke posted the celebration photos online.

Then it attracted blessings from many netizens.

""Source Code" is great!"

"Director Ping An turns out to be only 20 years old?!"

"Brother is so gentle, he actually remembers other people's birthdays."

"Director Ping An is actually very handsome!"

"Happy birthday, safe director, I wish you peace every year!"

"They have a good relationship. I really want to join them."

"..."

"Source Code" set a record, and the crew had a warm and harmonious relationship.

These are all ways to gain goodwill and increase popularity.

For a time, everyone in the industry was envious and envious.

As the news spread, more and more people knew about the transcript of "Source Code".

What? Breaking 100 million in 12 days!

What? A 20-year-old director? !

What movie is so awesome? !

The audience at this time has never seen such a posture.

Breaking 100 million in 12 days, what a guy.

This movie must be great!

So more people went to the cinema.

Then, everyone went through the same movie-watching journey.

Good guy, is this going to explode? !

Well, let’s live and die!

Guorong is so handsome!

This movie is awesome!

nice!

Word of mouth is fermenting again!

The box office also remained strong during the slow period after the Golden Week.

By October 20, the domestic box office of "Source Code" exceeded 160 million.

At the same time, after three weeks of release in Hong Kong, "Source Code" has officially exceeded 35 million, and there is basically no problem in exceeding 45 million in the future.

Public opinion unanimously believes that there is no problem that "Source Code" will exceed 200 million in the future. The suspense is whether it will exceed 250 million.

And this depends on piracy control and whether there is an extension key.

The latter is actually not a problem at all, the problem is the former.

Fortunately, it seems that the control of piracy is pretty good at the moment. In the 20 days after the release, although there are pirated copies on the market, the disc dealers have gone crazy. They are staring at them and suing them one by one. Not only are they suing, but they are also arresting them. .

You know, this is the age of blockbusters.

It is an important moment for domestic movies that are being watched from above.

To borrow a line from "Born Out of the Sky": The history of Chinese films will be divided into two parts in the second half of this year!

At such an important time, the movie is still in release, and if you dare to make mistakes, it will be an ending!

And many pirates never thought of it.

Didn’t you always turn a blind eye before?

Why were you arrested?

"Brother Wang, please do well. I am also a first-time offender."

"Fuck you, how many times has it been? If you really want to do it, you can't choose a good time, you're blind!"

The police car whistles and a song of tears behind bars is sung

. . . . . . .

At this time, at the Beijing New Picture Company, Zhang Weiping frowned while looking at the online reports.

I just went out not long ago.

Why did everything change as soon as I came back?

Good guy, 160 million!

This has exceeded the third level target he set for "Heroes".

The media was boasting that the quality of "Source Code" was indeed very good, which made him very confused.

How good does it have to be to be like this?

Spend a lot of money?

It feels impossible.

He felt like going to see it for himself.

The next afternoon, Zhang Weiping put on a peaked cap and entered the theater.

I bought a ticket for 50 yuan and sat in the last row of the theater.

He felt that the money was spent unjustly, and many people in the theater also thought so.

However, when the movie started, everyone didn't think so.

Life and death, 8-minute loops, explosions, and super classic stop-motion shots.

It travels through 9 times and captures the audience's heartstrings every time.

Until the happy ending of the movie, everyone was as happy as if they were drinking the rain in summer.

"It's a great movie."

"The special effects are not inferior to Hollywood."

"Lu Ping'an is really great."

"Guorong is really handsome..."

Listening to everyone's discussion, Zhang Weiping felt as if he was facing a formidable enemy.

To be honest, he didn't think much of the movie at first.

What does he think of domestic science fiction movies, no matter how good they are?

He had also watched some of Lu Ping An's movies before.

How should I put it, the short film has no reference significance.

There are only two novels.

One is a drama, which is okay, and the other is just boring.

But now it seems that this safe journey gave him the feeling of a sudden explosion.

Such a Western approach and such a wonderful script, could this really be done by a Nortel student? !

Very cool, very powerful!

This is the truth.

Zhang Weiping admitted.

but.

Still have to do something!

He knows that in his opinion, the quality of "Heroes" does not actually exceed "Source Code" by much. Even after it is released, fans will even feel that "Heroes" is not as good as "Source Code".

But he also knew it.

Reputation is actually not the most important thing in the context of this project.

The most important thing is how to use various resources at hand to push "Hero" to the "number one" position!

The domestic film with the largest copyright transaction volume.

The first domestic film to exceed 200 million.

The domestic film with the highest box office in domestic film history.

It even wants to be the number one domestic or even Chinese-language film in the overseas box office!

When people in the future think of the first decade of the 21st century, the first domestic movie that comes to mind must be "Hero"!

The value of "Hero" lies in being "first". If it cannot be "first", there is no point in spending so much effort!

Now "Source Code" is about to exceed 200 million, and after its release is postponed in the next two months, it may exceed 250 million or even 300 million!

The third target of "Heroes" is 150 million, the second target is 200 million, and the first target is 250 million.

Now "Source Code" is directly aiming to surpass 250 million.

How do you want "Hero" to fight?

The film scheduling support is about the same, and the theater coverage of "Source Code" is slightly worse.

The quality of the other party is good, and the original schedule advantage of the Lunar New Year stall may not be able to make a big difference now.

The only advantages that "Hero" has are the ticket price and the remaining ten percent, which "Source Code" does not involve in film schedule and theater coverage.

Under such circumstances, Zhang Weiping found it not easy to open up a big gap at the box office.

In his opinion, since "Hero" wants to become the number one box office, it cannot win by a narrow margin, it must win by a big advantage!

So after thinking for a while, he called Lao Mouzi directly:

"Lao Zhang, Lu Pingan's "Source Code" may break 250 million, we must not let him do it!"

Zhang Weiping spoke firmly.

After hearing this, Lao Mouzi on the other end of the phone also frowned: "What do you want to do?"

"I have an idea"

After a while, Lao Mouzi sighed and said, "You're going to offend people like this!"

Zhang Weiping disagreed: "Achievements are the most important thing. Lao Zhang, just listen to me. This time I am right! It will be too late if you don't do it!"

Lao Mouzi still wanted to talk, so Zhang Weiping hung up the phone and continued to make calls. He didn't fall asleep until four or five in the morning. He woke up a few hours later and started working.

. . . . . . . .

On October 25, "Source Code" exceeded 190 million, one step away from 200 million.

On the same day, at the China World Hotel, the domestic audio and video copyrights of the VCD and DVD of "Hero" started at 800,000 yuan and sold for 19.8 million yuan, which was 2 million more than the original time and space, setting a record for the domestic feature film audio and video copyright auction.

For a time, the industry and the whole society were shocked!

The direction of public opinion is highly consistent:

"'Hero' deserves to be the number one blockbuster!"

"It's simply unimaginable. "Source Code" only has 1.5 million, and only "Heroes" can achieve 20 million!"

"Hero is coming!"

"..."

With such popularity in copyright auctions, Lu Ping An noticed something unusual.

Because the auction of the video copyright of "Heroes" seems to be much earlier than the original time and space.

Is it possible that "Hero" needs to be released?

Without thinking too much, on the 28th, Hero "Origin" was released.

"Origin" is a 3-hour documentary that records the entire process of "Hero" from preparation to filming to completion.

And its listing immediately attracted the attention of the whole society.

Because "Origin" was not only released on a DVD, it was also broadcast on TV stations. It is said that the new picture paid 10 million in advertising fees for it!

At this point, the promotional campaign for "Hero" has begun.

There are speculations in the industry that "Hero" may be released in November!

Just as he was thinking about it, Deng Chao from the creative team ran over with the newspaper: "Director Lu, look."

Lu Pingan took the newspaper, which was a local newspaper in Wuhan.

There is a news article on it, titled: "Chinese face, Western structure, "Source Code" copied Hollywood, how can it be called a domestic blockbuster?"

Obviously this is for evil.

Bao Qiang, who was running the road show together, said angrily: "Brother, they are going too far!"

Before Lu Pingan could say anything, Wu Guohua also called and said that there had been a lot more negative comments about "Source Code" in the past few days.

After looking online, it turned out to be true.

"There is no Chinese flavor. Is the success of "Source Code" the success of domestic films or the success of Hollywood?"

"The significance of blockbusters lies in cultural transmission, not box office"

“A Western-style feast.”

After reading these reports.

Lu Ping'an suddenly felt like he was back 20 years later.

It seems that only at that time did the media pay so much attention to national culture.

Aren’t we all supposed to worship foreign things now?

The key is that these messages popped up all at once.

When something goes wrong, there must be a monster.

As for the reason, Lu Pingping knew it without even guessing.

It was definitely done by the interest groups in "Heroes".

Even if it’s not, you have to assume it is!

"Zhang Weiping is anxious!"

The person in charge of lighting, who followed the creator on the road show, laughed.

"Heroes" is coming with such force that the publicity dynasty will never start just on the day of its release. It will definitely start before then. "Source Code" is not enough to watch in front of it.

But so what?

"Source Code" now has 192 million!

This has exceeded the highest goal set at the beginning by nearly 50 million!

Even if you ask me to withdraw now, we can all go home and celebrate the New Year with drums and gongs!

So what's the use of doing this?

Mr. Guangguang and Mr. Huayi looked at each other and laughed.

Fighting.

To achieve strategic goals is to win.

The rest is up to them!

"Peace, what do you think?"

Guorong asked from the side.

If the article does not match the title, there is no need to be surprised, because it has been corrected and does not affect reading.