China Entertainment: Director’s happiness is so simple

Chapter 91 Watts: I regret it! (Seventh update)

"Director Lu, I hope Guorong can stay with us for a few more days."

After Boss Cui and Lu Ping'an chatted about the issuance for a while, they made such a request.

Lu Ping'an knew that Boss Cui wanted to keep Wang Zha in his hands. With Guorong's announcement resources in hand, he could negotiate with more distributors and theaters.

Lu Pingan did not agree directly, but asked Guorong for his opinion.

Guorong agreed directly.

Guorong now knows that Lu Ping'an's public opinion situation in the mainland is actually not very good at this time.

"Hero" will premiere tomorrow, and it is certain that it will surpass "Source Code" at the box office, unless "Hero" takes a hit.

Lu Ping An is regarded as the "biggest loser" because of the splitting of copyrights and the possibility of becoming the runner-up at the box office.

So the situation in South Korea now looks very good, and it is time for Lu Ping'an to make a "turnaround."

As a friend, Lu Ping'an helped him fight a "turnaround" again, so now, it's time to help him in turn!

"Peace, don't worry and do it. I can stay here for at least two weeks."

"elder brother..."

Guorong smiled smartly: "Needless to say, I can just chat with the fans. I haven't been here for many years."

Lu Pingan looked at him, then smiled and nodded.

Everyone on the scene was very happy.

That night, Boss Cui secured three distributors. "Source Code" will start the day after tomorrow, and the number of big screens has increased from 50 to 230, accounting for 20% of the number of big screens in South Korea.

Starting from the next day, Guorong and Lu Ping'an continued their road shows. At the same time, the production of digital copies was also stepped up.

This is also due to the fact that the filming was done on digital film, and South Korea is also more advanced than the country. This year, the digital screening hall has basically been fully covered, otherwise it would not have been completed so quickly.

So starting from the next day, the original 50 screens welcomed moviegoers.

Afterwards, everyone unanimously experienced the process from curiosity to shock to running water.

One fan directly wrote on the call sheet: "I came here with my girlfriend. I usually don't watch Chinese movies, and I'm not interested in Guorong, but "Source Code" is really good to watch, and Guorong is also super handsome. Once I started to like an actor, when I got home I wanted to buy "Days of Wild" and watch it again..."

The market response was strong.

Boss Cui once again spent money on public relations and media.

In addition, the media will report it.

So with the release of "Source Code" on 230 big screens on the third day, "Source Code" officially started a "national glory + Chinese science fiction style" in South Korea.

"Guorong's new work, "Source Code" has exploded in reputation."

"A different Chinese masterpiece!"

"Chinese science fiction that has won the box office record of China + Xiangjiang + Wanwan!"

"Guorong's new work surpasses "Days of Being Wild"!"

"..."

Various promotions have begun, and there are not many strong competitors in the current schedule.

The most powerful competitor visible to the naked eye, "Hero", will not be released in South Korea for another two weeks.

So the results of "Source Code" were directly reported.

At the end of the third day, Boss Cui said to Lu Pingan with excitement: "100,000 people!"

100,000 people, converted into box office in South Korea, is about 3 million yuan. This is the result of "Alien Space".

Because the screen was temporarily added, the results were good, but not enough.

This is a split account. Xuanfa has spent nearly 800,000 US dollars so far.

The number of moviegoers must be more than 500,000 to make a return on investment.

Fortunately, Boss Cui said: "The next three days are critical. If the box office and word-of-mouth are still good, I can increase the number of big screens to 500, and even cover all of Korea!"

Lu Pingan nodded, and just as he was about to encourage him, the phone rang, and it was Wattsberg.

After getting through, Wattsberg stopped and said: "Lu, I regret it!"

North America at this time.

Wattsberg looked at the movie viewing survey report in his hand with a look of constipation on his face.

How come Chinese science fiction like "Source Code" is so loved by North American audiences?

Yesterday, "Source Code" was released on 100 big screens in North America.

The publicity of 1.5 million US dollars can actually achieve more than this.

But Wattsberg is relatively conservative.

After all, this is Chinese science fiction.

The market potential is unknown.

In addition, in the gambling agreement, the publicity expenses have to be paid by yourself. If you lose, it will not affect Lu Ping An. You can only admit the loss yourself, so it is just a small test of your skills.

Spending money to buy out the distribution rights is actually the same principle. You spend money and you are responsible for your profits and losses.

But now it seems that after being released on 100 screens for one day, the audience’s comments were excellent!

Among them, Wattsberg paid a low price and invited Rotten Tomatoes, a website that has just emerged but is not yet very influential. It actually gave Rotten Tomatoes the third highest score for science fiction films since its establishment.

Rotten Tomatoes Fresh Index 95%!

Wattsberg asked in confusion: "This is a Chinese film, don't you feel awkward?"

"Of course there is some awkwardness. Chinese faces do make people laugh, but the movie has no cultural leanings. The sci-fi ideas are generic, and terrorists are a hot topic around the world. The editing and storyline of the movie are very exciting. I I think this film will do well.”

So says a Rotten Tomatoes reporter.

"So it seems that I made a mistake?"

After hearing this, Watts looked at a pile of questionnaires in his hand and felt that he was a little unclear about the current preferences of American movie fans.

He had thought that "Source Code" would do well.

The box office of 5 million US dollars is what is expected.

This is also the highest box office for a Chinese-language film or even a foreign film in North America.

But he really didn't expect that the film's popularity in North America would exceed expectations by so much!

"Watts, you didn't make a mistake. Being able to bring this movie to America proves that you have a good vision."

"Thanks."

Watts bid farewell to the people at Rotten Tomatoes.

Decided to check it out next time.

The next day, the media suddenly released a movie viewing report from the Los Angeles Post.

"Today's movie recommendation is "Source Code," a box-office record movie from a mysterious country in the East. This is a fast-paced, very clever science fiction thriller, a fascinating science fiction thriller, and quite a prediction of "Phil the Groundhog." The Feeling of Spring is currently being released on a small scale in Los Angeles and other places, with a Rotten Tomatoes freshness index of 95%. If you are close by, you can go check it out. I can guarantee that it will definitely be worthy of the audience."

At the same time, the effects of Rotten Tomatoes, which is still a small website, are beginning to show.

So on this day, theaters in Los Angeles welcomed more audiences.

After they left the theater and continued to receive movie viewing surveys, their evaluations were basically consistent with what previous audiences and Rotten Tomatoes reporters said:

The Chinese face is a bit of a drama, but under the plot of the movie, it doesn't matter. This is a very standard Hollywood action movie, good-looking, exciting, and well received!

What surprised Watts even more was the three-day box office report.

Three days, $820,000!

This was far beyond his expectations.

If this trend continues, not just 5 million US dollars a month, but maybe 10 to 20 million US dollars.

What if we increase the number of big screens to more than 1,000, then arrange the films and then increase the number?

Watts gritted his teeth, his face full of regret. He tried hard to suppress his thoughts, and hesitated for a long time before calling Lu Pingan: "Lu, I regret it!"

"Watts, you haven't told me the situation yet."

"Huh~lu, you are such a genius! I should pay a high price for your adaptation rights!"

"Watts, buy it and leave."

"I know, but I still have to say, Lu, you can surprise me so much. I have never met someone like you in all these years..."

"Watts, it's important to make money!"

"You're right, damn, it's only 25% of the issuance fee. I won't make this mistake next time."

An hour later, Watts hung up the phone and decided to do something big!

This time, it will be directly on 1,000 screens!

At this time in South Korea, Lu Ping'an also successively received box office reports from various branch distribution areas.

These calls either come from film producers or directly from third-party monitoring agencies.

At present, it seems that the overseas distribution of "Source Code" is promising.

Expansion plans have been started one after another.

In fact, Lu Ping'an was quite helpless about this.

These film producers are not powerful film producers to begin with.

Just like this boss Choi in South Korea.

The overall strength is not strong. Similar to domestic ones, their strength is at most able to distribute films in one region such as the Yangtze River Delta or the Pearl River Delta.

But there is no way, "Hero" has poached all the blockbuster producers.

In addition, Chinese science fiction is not promising.

So that’s all we can do.

It seems now that the film is doing well. If it really does well in the future, it might be able to cultivate its own group of film dealers who share the revenue.

After all, we have known each other since childhood.

Of course, even if the prospects are good, there are still things that should be paid attention to.

Among them, Ping An is most concerned about North America.

The urinary nature of North America has been mentioned before, and it is a well-known name.

"Harry Potter" can make you lose money, Wall Street's past has left a waist, what else is not easy to imagine.

Therefore, for Wattsberg, Lu Ping'an was several times more cautious.

The distribution in other places is not as eye-catching compared to Hollywood, but it is equally important.

Account sharing is a complicated job.

At the same time, I encountered the first exploration of Chinese science fiction overseas.

It is necessary to be extremely careful and learn more.

. . . . . . .

It’s December 4th.

In South Korea, "Source Code" has been released for five days. The number of big screens has officially expanded to 500, and the number of moviegoers has exceeded 300,000. The future is very promising.

At the same time, good news also came from Neon, Germany, Spain and other places, the box office was booming, and the number of screens continued to expand.

There is also good news from North America: "Source Code" is officially released on a thousand big screens!

After answering a bunch of phone calls, news came from the domestic side.

"Hero" was released for three days, setting a three-day box office record of 8 million in Beijing and 60 million nationwide!

The media quickly reported:

"60 million in three days, "Hero" makes a strong debut!"

"The box office record set by "Source Code" may be broken within 10 days!"

""Hero" expects a box office of 300 million!"

"..."

"Hero" was released and became a huge hit.

The media is rushing to catch up with it, and the value of "Hero" has naturally increased.

Movie fans' enthusiasm for watching movies has increased again.

As for the reviews after the premiere?

Yan Danchen in China commented like this: "The pictures are beautiful, very atmospheric, and very nice to watch, but as for the plot, everyone thinks it's not that good. In terms of plot alone, everyone thinks it's not as good as "Source Code."

The next day, Yan Danchen called again: "Ping An, domestic netizens are scolding "Hero" to death! Hahaha..."

What was supposed to happen happened.

It seems that this version of "Heroes" is still the same as the original time and space.

How can you stop word of mouth?

"Hero" will also start a decade-long marathon of being scolded.

Putting down the phone, Lu Pingan was at the roadshow again at Guorong's signal.

"Ah, brother!!"

"Guorong!!"

"Director Ping An."

I have been in South Korea for a week.

Lu Ping'an also started to have his own face. . . No, it’s a talent fan!

Lu Ping'an firmly believes so!