China Entertainment: Director’s happiness is so simple
Chapter 92 Profit, go and breathe fresh air (eighth update)
On the other hand, Neon also reported good results. "Source Code" was released for one week, with a box office of 300 million yen, equivalent to RMB 15 million. The market is larger than South Korea, but slightly lower than South Korea. It is understandable, after all, they have expanded the screening The move was late, and Guorong didn't go on a road show, so naturally it won't be particularly high.
However, Neon has an advantage. "Heroes" will be released on Neon in two weeks. During this period, Neon will expand the scale of its release. Supervisory agencies predict that "Source Code" may eventually reach more than 1.5 billion yen, which is 7,500 About 10,000 yuan.
This number seems huge, but in fact it is incomparable to that of "Heroes". Neon will earn 4 billion yen in the future!
Fortunately, Lu Ping'an split the accounts.
On December 14th, Lu Pingan and Guorong ended their road shows in South Korea and Neon.
"Source Code" has been released overseas for two weeks, and the box office has also come out.
Ping An’s first priority is North America.
"Source Code" was released in North America for two weeks. In fact, it was released on 1,000 big screens for only one week, but the total box office reached 21 million US dollars!
The most critical thing in North America is that "Heroes" may not be released until 2003.
Lu Ping'an knew that "Heroes" in the original time and space was not released until 2004. There were rumors that it was to make way for the two blockbusters "Gangs of New York" and "Chicago". Both of these are films from the distributor of the distribution rights of "Heroes" and are investments. A large-scale production worth hundreds of millions of dollars.
In Hollywood, it is normal for the same company to make the first move with the largest investment. Even if "Hero" has been released in China for half a month, it may still have to be hidden.
These two blockbusters were also released in North America in mid-December. Although the box office was not very popular, they also caused a big impact on "Source Code".
But this is enough.
"Source Code", as a Chinese science fiction film, has a box office of US$21 million in the first two weeks in North America, and it is also split on a step-by-step basis, with the producer sharing 70% of the revenue in the first two weeks! The account sharing ratio is according to the contract, minus the 25% of the publisher's share. Lu Ping An can actually get about 40%, which is 8 million US dollars before tax!
Huge profits!
Wattsberg called Lu Pingan again: "I regret it."
"Source Code" was released in South Korea for one week, and the number of moviegoers exceeded 600,000.
Basically exceeded the critical point of return on capital.
Next, it’s basically all about making money.
And the enthusiasm for watching "Source Code" has not diminished at all.
The number of big screens has now increased to 800, and it is still hotly released, and will increase in the future, eventually covering 1,100 screens, and there is still a week until "Heroes" lands.
In the coming week, there is no problem if the number of movie viewers exceeds 1 million.
One million moviegoers is more than 30 million yuan.
Calculating this, minus the publicity and distribution costs, Lu Ping An can earn about 400,000 US dollars.
This number is basically the same as the issuance buyout price.
In addition, when "Hero" is released, although it will have a certain impact on the box office, "Hero"'s 100% film schedule will not work in South Korea.
Now among the publishers of "Source Code", three publishers have bought "Heroes".
After they joined in, they repeatedly expressed pity and regret for Lu Ping An, and then began to vigorously publicize it.
When "Heroes" comes out, they will buy it out. Although they will definitely squeeze "Source Code" in the film schedule, they will definitely promote it vigorously now.
There is money to be made, why not?
. . . . . . .
The North American branch is like a big fat piece of meat.
The pre-tax division of 8 million is very scary, but in fact after paying taxes, lawyer fees, and three-party supervision fees, what you get will have to be cut in half.
The publicity and distribution fees have not been calculated yet. If Wattsberg uses traditional Hollywood skills, Lu Ping An may be in vain.
Fortunately, he has already grabbed the offer. If it doesn't work, he will use it.
As a 100% loyal employee, you can't fool your boss, right?
However, he still decided to wait a few days before using it. The offer cannot be used so easily. If there is a better one, of course it must be applied to a better candidate.
The two-week box office in North America is out, followed closely by other regions.
The number of moviegoers in South Korea has reached 1.4 million, which amounts to a box office of 42 million yuan. After subtracting the publicity and distribution costs, including the account sharing, and subtracting the distribution profits of the South Korean film studios, this wave can get about 8 million yuan in box office income. Before tax.
Neon’s box office is 1.6 billion yen, which is equivalent to 80 million yuan in box office. Neon’s share of the total is relatively low, about 20% to 25%. But one thing Neon is better than South Korea is that they are large-scale from the beginning. The cost of release and promotion is much lower than that of South Korea, so based on 20%, the cost is about 16 million yuan before tax.
The box office in the remaining five places including Germany and Spain totaled RMB 120 million, and the revenue sharing was still less than 20%, about RMB 24 million before tax.
The subsequent box office growth in these areas will not be too large.
Because "Hero" has been released one after another and achieved amazing results.
Based on this calculation, Lu Ping An's theoretical overseas revenue sharing so far will be a pre-tax box office revenue of 110 million.
Lu Ping An accounts for 85%, which is about 93 million.
If you add in the 40 million split income from the Mainland, Hong Kong and Taiwan, the total is close to 140 million!
And how much did Lu Pingan invest in the "Source Code" project? Not counting the money for special effects, he only invested less than 6 million yuan.
This is so profitable!
At this time, "Hero" began to be released overseas.
Zhang Weiping shouted: "Heroes will surely create miracles at the overseas box office of Chinese-language films!"
This is indeed the case.
"Hero" has done very well at the overseas box office.
The total box office of Original Time and Space is 177 million US dollars.
Lu Ping'an never thought that "Source Code" could compare with it.
The original version of "Source Code" was only about 140 million US dollars.
How does this compare?
So Lu Pingping ignored it and let him go.
Of course, we still have to pay attention to the domestic box office of "Hero".
. . . . . . . . . . .
By December 31, one month after "Hero" was released, the box office exceeded 195 million.
This number is terrifying.
But it was only slightly higher than "Source Code" by one or two million in the same period.
This also made many people express regret.
You know, the media initially shouted that the record of "Source Code" was broken in 10 days!
Now it seems that everyone has determined that the future box office expectations of "Hero" will drop from more than 300 million to 250 million.
Why?
It’s not because the reputation of “Hero” is so divisive!
Now that Zhang Weiping turns on his computer, there are some who are optimistic about it, but at the same time, there are also more people who are scolding him.
Various comments such as incorrect views, glorification of tyrants, and disordered plot.
In addition, the reputation of "Source Code" is even worse!
If a movie has a bad reputation, it will definitely affect the box office.
But just like Zhang Weiping said.
Reputation is not actually the main issue.
The main thing is to rely on support from above.
Now is the Lunar New Year period, with 100% theater coverage and 100% film schedule, plus the ticket price has increased by 20%.
I can't do "Source Code"?
funny!
So the following January.
As the student body begins its break.
"Source Code" has been offline for a long time.
"Hero" has no domestic rivals at all.
So Zhang Weiping launched another propaganda offensive.
Go on TV, go on road shows, do publicity.
It’s January 20th.
"Hero" finally exceeded 230 million! Beyond Source Code.
Zhang Weiping immediately shouted: "The box office record of "Hero" will open the door for domestic blockbusters!"
Very arrogant.
but.
Not many people bought it.
Because you have a bad reputation.
So some media published:
"If the ticket price of "Source Code" increases by 20% like "Heroes"
Everyone who understands understands.
If it rises by 20%, it will exceed 260 million.
So what is your "Hero"?
Of course there are people who object.
What's the use of saying "Source Code" has good grades?
Lu Ping'an has nothing to gain.
No profit?
Okay.
The settler is here.
"Source Code" has been released overseas for two weeks, and its overseas box office currently totals 650 million.
Among them, the box office of Lu Ping An’s overseas branches was 410 million yuan.
Much more than expected.
What shocked everyone even more was Lu Ping An’s theoretical split income!
410 million, everyone rounded up to 30%, which is an income of 120 million yuan!
That’s 14 million U.S. dollars in U.S. dollars!
See this number.
No one cares whether the calculation is reasonable or not.
Whether to deduct publicity fees, taxes and other miscellaneous items.
Everyone only knows one thing, that is, Ping An Lu has made a lot of money!
"As for the media that said Lu Ping An was the biggest loser, stand up!"
"For one movie, the overseas revenue share is 14 million U.S. dollars, plus another 3 million U.S. dollars from copyright income. This is half of "Heroes". How much did "Source Code" cost?"
"The key is that it's not over yet. It has only been released overseas for two weeks, and the data will still increase!"
"..."
A lot of people in the industry and netizens discussed it wildly.
A bunch of producers who quit early were so regretful that their foreheads were blue.
Han Sanpin was extremely happy.
He has been paying attention to overseas box office performance.
They also know more details than the average person.
In fact, "Source Code" has almost been released overseas now.
The data given by the media is lagging.
So the real benefits will be more!
But even now.
It’s enough for him to feel proud in the company!
We had to split the accounts before. Didn’t you say that I was too careless about the company and blindly followed Lu Ping An’s path?
Now take a look, the income from the split far exceeds the outright price.
What do you say now!
The same goes for Light King Changtian.
He was the only one other than China Film and Television who followed Lu Ping'an and split the gambling money.
Now that Lu Ping An is "feeling proud", Wang Changtian reports directly on his own media channel Shang Tian Tian.
""Source Code" is a box office hit in North America. Under the split-account model, the profit rate of "Source Code" far exceeds that of "Heroes"!"
""Source Code" cost 6 million U.S. dollars and grossed 100 million U.S. dollars at the global box office. Its excellent results are considered miraculous in Hollywood!"
""Source Code" was released in South Korea, and Guorong and Lu Ping'an were loved by thousands of people!"
"..."
Anyway, I am in the business of publicity.
In addition, the actual box office is indeed here.
That cannot be exaggerated.
The media even changed their attitude, describing Lu Ping An as having changed from a "loser" to a "strategic vision!"
Overnight, Lu Ping'an was once again promoted to the "sacred altar".
So now some people have begun to compare the income of "Heroes" with "Source Code".
This is another shocking reversal.
At the beginning, they were all bragging about the high income from the copyright of "Hero" and how big Lu Ping'an's heart was. It was too young and unstable.
Until now, they have all been bragging about how awesome "Source Code" is and how great Lu Ping'an's vision is.
Everyone is starting to count the costs.
"Source Code" cost $6 million, and "Heroes" cost $30 million.
The overseas income of "Source Code" was 14 million U.S. dollars, more than twice the amount.
As for "Hero", it's just a return on investment, and the distribution rights are sold out!
Even if the subsequent box office is so high that it sets a record in film history around the world, "Hero" will not make a dime.
And don’t talk about the far ones, just talk about the near ones.
The final domestic box office of "Hero" will reach 250 million.
Very awesome.
But your ticket price is 20% higher than that of "Source Code", have you ignored it?
Therefore, this comparison, coupled with the bad reputation of "Heroes", made everyone think that "Source Code" was more and more outstanding.
Upon seeing this, Zhang Weiping directly shouted to the media again: "The overseas box office of "Hero" can definitely set a record for Chinese-language movies! The significance of "Hero" lies in cultural export! It is to let more people understand Chinese culture, and it is by no means just a movie. The movie is so simple! This is far beyond the comparison of "Source Code"!"
After the words were shouted, everyone applauded.
But it won’t have much impact on word of mouth.
Especially domestically.
It would be better if you were abroad.
After all, the original "Heroes" has a good reputation abroad.
It’s January 25th.
"Source Code" is being released overseas one after another.
The number of moviegoers in South Korea reached 1.77 million, equivalent to US$6.5 million.
Neon grossed 1.9 billion yen, or $11 million.
The box office in Germany and other regions totaled 17 million US dollars.
The largest box office is North America. "Source Code" was released for one month and screened on 1,000 big screens for three weeks, with a total box office of US$42 million.
In total, the income from "Source Code" is approximately US$21 million before tax, calculated according to the proportion of each party. Subtracting the publicity and taxes from all parties, we can get roughly half of it.
Of course, how to successfully recover the money is what needs to be dealt with slowly next.
The box office in other non-separated areas was around US$37 million.
Including the box office in Mainland China, Hong Kong and Taiwan, "Source Code" has a global box office equivalent to US$140 million!
At the same time, in terms of the global box office of "Hero", because "Hero" has not been released in North America, the total global box office is only about 70 million US dollars, and it is expected to be 80 to 90 million US dollars in the end.
No matter how much it is, it is much less than the US$140 million of "Source Code".
Someone said that "Source Code" ignored the morality of its compatriots and blocked "Heroes" overseas!
Wu Guohua of Star Film and Television directly held a press conference and asked the camera: "Who released it first?"
Just this sentence has the meaning of piercing the window paper.
In October, "Heroes" blocked the release of "Source Code". Do you really think everyone can't see it?
It's just that no one broke the window paper, so the face has been kept very good.
But up to now, "Source Code" has far surpassed "Heroes" in domestic reputation.
Lao Mouzi has disappointed people.
The performance overseas is not much better than that of "Source Code", and the data is even worse, it is so far behind "Source Code".
In terms of profits, Lu Ping An has a more "strategic vision".
"Hero" now basically has the flavor of "South Korea reaching the semi-finals".
You won at the mainland box office, but did you really win?
Don't even look at how much better the schedule is than "Source Code".
The ticket price is 20% higher than that of "Source Code".
The film schedule is even more "shameless" than that of "Source Code", with 100% scheduling, which makes it impossible for other films to survive.
In this way, the mainland is only 10 to 20 million more than "Source Code".
The box office of Hong Kong is less than 26 million, which is 20 million less than "Source Code"!
For a time, the reputation of "Hero" was even more divided.
From winning, it slowly changes to winning and losing, and it is estimated that it will soon change to losing and losing again.
And here we are, the year-end blockbuster era of 2002.
People will no longer mention 2002 and will only remember "Hero".
Instead, I will inevitably talk about the "Source Code" that has exploded in reputation and made a lot of money overseas!
In addition, there is Lu Pingan, a new director.
Discussions about "Heroes" and "Source Code" continue.
But now, for Lu Ping'an, "Source Code" has temporarily ended.
Next, comes the next project.
That night, Lu Pingping flew to the United States again. The Saint-Denis Film Festival concluded and he was about to win an award.
If the article does not match the title, there is no need to be surprised, because it has been corrected and does not affect reading.
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