China Entertainment King of Science Fiction

Chapter 260 Intangible Wealth

The box office performance of "Operation Mekong" was somewhat beyond Chen Jingxing's expectations. Of course, it greatly exceeded the expectations of National Film and DreamWorks, and also exceeded the expectations of director Guo Fan.

Regardless of whether it is Qin Zhonghe or Guo Fan, as well as other executives of DreamWorks, they still have confidence in "Mekong" in terms of film quality, even before the screening, "Mermaid" and "Lion and Camel Kingdom" were screened

The reputation and media reviews are very good, but everyone is also fully confident that "Mekong" will be one of the best among the Spring Festival movies in terms of quality alone.

But isn’t it that the subject matter is not suitable for the Spring Festival schedule? Not to mention that the film schedule is behind.

From word-of-mouth fermentation to box office, there are limitations and it takes time.

In fact, DreamWorks and China Film's prediction for "Mekong" before its release was to secure the third place in the Spring Festival. After all, "Lion and Camel Kingdom" did a good job in pre-release word-of-mouth marketing. On the basis that it is both a good movie, its reputation has improved.

The effect of the gap is not big, but the effect of the theme is greater.

Fortunately, in the Chinese film market where the number of screens is rapidly expanding, the predicted box office capacity for the 2016 Spring Festival is still considerable. Even if it is ranked third, based on the quality of "Mekong", there is always 1 billion, which is a relatively ideal prediction.

It is 1.5 billion.

According to the production and promotion costs of the movie, a box office of 1 billion is enough to recover the cost, and even make a profit.

On the one hand, the income is that as a proposition assigned by the Ministry of Public Security, a military action film can reach a box office of 1 billion. It is completely acceptable in terms of internal and external, top and bottom, and even the credit is great. It is praised by the official media.

There was no problem getting up.

The evaluation of "double success in word-of-mouth and box office" is completely affordable, and no one will blame it for not winning the Spring Festival box office championship. This achievement is already a record for this type of genre.

Chen Jingxing also gradually understood the reason for the rapid and fierce counterattack of "Mekong" by browsing netizens' evaluations of "Mekong" and related supportive remarks.

This is the reason why Qin Zhonghe does not regret setting the Spring Festival stall even if his competitors are stronger than expected. The capacity of the Spring Festival stall is too large, and he can make a lot of money by following the leader.

Inside DreamWorks, both the executives and the marketing department were as happy as if they were in a dream.

Therefore, although "Mekong" is not Chen Jingxing's own movie, nor is it even a movie led by DreamWorks, both Chen Jingxing and CEO Xu Wenshen are extremely concerned about the results of "Mekong".

Maybe it's a stereotype, maybe it's the summary of each company's past experience in the Spring Festival. In short, this year's Spring Festival movies are almost full of comedy elements. Not only comedy movies, but also other non-comedy movies have a lot of elements.

Comedy elements.

The Spring Festival Gala itself has many language-based works, and the cinemas are full of comedy elements and works. "Mekong" does not have any comedy elements at all, and it does not even shy away from cruel and bloody action movies, but it has become a different kind of freshness during the Spring Festival.

Air.

The seven days of the Spring Festival have become a two-strong competition between "Mermaid" and "Mekong", and other films have been pushed to the edge.

Qin Zhonghe and Chen Jingxing talked on the phone almost every day, and Qin Zhonghe's mood became more optimistic day by day, smiling from ear to ear.

What is the concept of 2 billion? Even if we only look at the distribution of products, the benefits are more than three times compared to the cost.

"Mermaid" has grossed a total of 1.5 billion in box office in seven days, while "Mekong" has received nearly 1.1 billion in box office. The two top films have taken a total of more than 2.6 billion in box office, accounting for nearly 70% of the seven-day Spring Festival market.

Of course, this is all for later. Back to the present, Chen Jingxing and the executives of DreamWorks can be said to have spent the Spring Festival holiday in a joyous atmosphere.

The "scenery-shaking" theme and content of "Mekong" are not only not a shortcoming, but an advantage that can drive the audience to enthusiastically support it.

DreamWorks will become the unavoidable film company for this type of theme-themed movies in the future.

But everything has a degree. In a period, everyone is a comedy, and you are the only one who is different, then you will be popular. But if everyone is in the same style of war or drama, and there is only one comedy, then you will also be popular as a comedy.

The quality of the film is certainly important, but what is actually more important is the subject matter of "Mekong".

This is not only related to official resources, but more importantly, the official view of DreamWorks and its positioning.

As a private enterprise, DreamWorks has benefited even more than National Film Group.

Although only three days have passed, the cumulative box office is only 420 million, but this box office curve is so terrible. Maoyan Movies even directly raised the box office target of "Mekong" to 2 billion in one breath, second only to the 25 of "Mermaid"

100 million.

And this is not the news that excites the media and the melon-eating public the most.

These intangible things are the most precious wealth, especially for private enterprises. They will be reflected in all aspects of DreamWorks' future development and help DreamWorks stabilize or even create a more special position in the film and television industry.

I am afraid that the themes of the Spring Festival movies in the future will become more diversified, and "scenery-shattering" movies like "Mekong" will probably appear more in the Spring Festival movies in the future.

In addition to the income, "Mekong" is even more significant as a military action-themed movie. It is a milestone for the official department's attempts to gradually promote through film and television dramas in recent years, and may even directly affect

In the future, other departments besides the Ministry of Public Security and the military may follow suit and launch large-scale cooperation with film and television companies in this regard.

However, "Lion and Camel Kingdom" quickly revealed its true form, and "Mekong"'s word-of-mouth spread to the box office quickly, and the trend was obviously beyond most people's imagination.

Chen Jingxing believes that not only DreamWorks has such a review and analysis, but 80% of other film companies can also come to similar conclusions.

You must know that Chen Jingxing is not only the creative creator of the script, but also one of the main screenwriters. In addition, he not only has half of the investment from DreamWorks, but as the director who has produced this high-level military action film that is comparable to Hollywood's outstanding films of the same theme -

Guo Fan is also a contracted director of DreamWorks.

The most surprising thing is that on the seventh day of the Lunar New Year, the last day of the Spring Festival holiday, the single-day box office of "Mekong" surpassed that of "Mermaid" by a large margin.

After the two movies have passed the intersection, according to the deductions of the media and many netizens who are more knowledgeable about box office, it is very likely that "Mekong" will eventually surpass "Mermaid" at the box office and truly become the biggest winner in the Spring Festival.

In fact, after "Mekong" emerged from the amazing reverse curve in the three days of the Spring Festival, DreamWorks supporters and "Tap Water" of "Mekong" raised this possibility, but it has not been taken seriously, or most people

No one dared to think so.

But as time goes by, especially after "Mekong" achieved a single-day box office lead on the seventh day of the Lunar New Year, this possibility has become more and more likely, and has even become a hotly discussed topic on the Internet.

(End of chapter)