China Entertainment King of Science Fiction

Chapter 351 General

"A film that has undoubtedly left its mark on cinema and popular culture, one of the best science fiction films ever made, and a revolutionary science fiction fable."

"The Matrix is ​​a cinematic experience like no other, and experience is what it's all about, blasting through theaters with dazzling visuals and transcendent excitement."

"This film is a new kind of cinema, a visionary mixture of technology, philosophy and thrilling action."

"If you're curious about where the next generation of directors are coming from, look at Gravity and The Matrix."

"The Matrix is ​​a super sci-fi thriller that reveals the human imagination as the most precious saving force in the universe. For those who have been waiting for movies to catch up to the possibilities of the human imagination, wait no longer.

, "The Matrix" is among us."

"A frenetic futuristic thriller determined to overwhelm the imagination, The Matrix combines the premise of traditional science fiction with brand-new visual technology in a way that is almost indescribable, and it perfectly translates to the big screen.

.”

"A special tribute to Johnson Chen, who created a horrific and engrossing nightmare."

"The experience of watching the movie is a journey into a true vision of the future of network technology, and then at the end it makes you examine your own reality. I have to say that "The Matrix" completely raised the standard of science fiction movies in my mind, which for me

So unfortunate."

Chen Jingxing looked at the film critics' almost unanimous praise with great satisfaction and sighed: "It seems that Hollywood still knows its stuff."

Zheng Hong, the director of the film promotion and marketing department, reported with a smile on her face: "Ordinary audiences also rated it very highly. The imdb score is currently 9.2, which is the highest score among all DreamWorks movies. Rotten Tomatoes film critics and

The freshness of the audience is 92% and 94% respectively... MTC also has...

More importantly, his opponent, Jeff Miller, the vice president who single-handedly facilitated the cooperation with DreamWorks, must be going crazy with joy now.

DreamWorks has not held any premieres in North America. Although if it were held, it would definitely be good for the promotion of the movie, but "The Matrix" can only be regarded as a small-scale premiere. What kind of premiere can be done with such a small amount of pomp?

The wedding ceremony was also a joke, so luckily I let it go and let nature take its course.

But there is no way. The North American market is highly monopolized. The market share of the three major theater chains exceeds 60%. Without the cooperation of major studios or distributors, this is already the result of taking full advantage of the fame of Chen Jingxing and DreamWorks.

.

But gold always shines, and the feedback from film critics and audiences is very high. Chen Jingxing's fans on the other side of the ocean are also very strong. However, by accident, he embarked on the road of Internet marketing. He became very popular on social media and was even criticized by netizens.

It ranked second on Twitter’s trending list in North America.

Of course, the person in the worst mood was Universal Pictures President Robert Kent.

[This is truly the best movie I have ever seen! You must go to the theater. I can’t spoil it, but “The Matrix” completely redefined science fiction movies.]

They have all turned into free promoters, soliciting customers for movies on social media and various forum websites.

But the good news is that three days have passed since the release of "The Matrix". The attendance rate and theater schedules have increased almost every day. The number of theaters showing "The Matrix" has also increased to nearly a thousand, and the stance of the three major theater chains has also loosened.

.

But I didn't expect that DreamWorks was so single that it didn't take any offers at all and directly arranged for distribution and release in North America, completely ignoring the constraints of only getting a few hundred theaters to open the film.

Although the movie box office is falling every day, movie fans are still getting more and more anxious - why is the box office of such a beautiful and shocking movie so low? Why are there still so many theaters that haven't shown it yet?

It is indeed the rule of the game for small-scale movies to gradually expand or reduce their theaters in the North American market based on their reputation, but is "The Matrix" an ordinary movie?

Compared with those viewers who have just watched the movie and don’t know how to check information online and go to imdb to brush up their scores, many core viewers - not necessarily fans of Chen Jingxing, are just active viewers who were attracted and shocked by "The Matrix" and fell in love with it.

They all very much hope that "The Matrix" can get a box office that matches the quality of the film.

[This is a good movie worth going out in the heavy snow, that’s what I want to say, go watch it!]

Chen Jingxing nodded. He was secretly happy at these words. Because Universal did not cooperate and Chen Jingxing did not want to be blackmailed, it was distributed in North America directly through Firefly Publishing Company.

Just as fans are cheering for "The Matrix", and just as Chen Jingxing and other DreamWorks executives are rejoicing in watching "The Matrix"'s reputation and popularity in North America continue to grow, there are also people who are angry about it.

Such high word-of-mouth spread has also caused the attendance rate of "The Matrix" to increase day by day, and even the average daytime attendance rate has reached an almost record-breaking level of more than 80%. Of course, this is also related to the fact that there are relatively few theaters showing "The Matrix", and there are even

In many local theaters, there is no news that fans of "The Matrix" are scheduled to drive to other cities to watch it, especially the Chinese theaters, which are almost full.

[A better movie than "Gravity"!]

With such internal and external attacks, "The Matrix" has created a buzz on social media that far exceeds the scale of its actual screening even before it has been released in most theaters in North America.

[Although it is exciting, it is really scary and a sci-fi nightmare. "The Matrix" should be a limited Halloween treat! 】

Unfortunately, most theaters in North America did not show "The Matrix", so social media became a North American discussion forum.

[According to Box Office reports, "The Matrix" won the weekly box office championship in 17 countries and regions including Japan, South Korea, China, and Singapore last week! They are all maxed out on Twitter, why can't I watch it! Our country's

Is the movie theater suffering from Alzheimer’s disease?!】

"The Matrix", which was originally supposed to be distributed by Universal Pictures in Europe and the United States and bring box office split to Universal, was now single-handedly forced to become a competitor by him, and the losses between this plus and one minus were considerable.

This number of openings is considered very good for normal foreign movies, but for a Chen Jingxing movie, it is a very low number, especially after the summer release of "Gravity".

Moreover, the topic of "The Matrix" is also very popular on Twitter and other social platforms. Firefly is in contact with theaters. Based on this reputation and popularity, there may be opportunities to significantly expand the theater and box office.

"

"The Matrix" has only about 780 opening theaters in North America, mainly distributed on the east and west coasts. In major cities, it is mainly concentrated in areas where Chinese or Asians live, and the film schedule is not high.

Of course, without the cooperation of major studios, Firefly alone would not be able to win many theaters, so in stark contrast to "Gravity", the release of "The Matrix" was quite low-key.

And not to mention anything else now, the performance of "The Matrix" has indeed completely exceeded his expectations - not the performance in North America, but the performance overseas, or to be precise, in Asia.

China's box office is aiming at the US$400-500 million level, let alone saying that, although he is still extremely enthusiastic, it is the local box office of DreamWorks, but the performance of "The Matrix" in Japan, South Korea and Southeast Asia is simply

It was a box office bomb, even worse than "Gravity".

Under this situation, even non-internet media started to report on the topics and popularity caused by "The Matrix" from almost turning a blind eye to it. After all, just because you don't report it doesn't mean that the audience can't see it. It's already so popular on the Internet.

, there is nothing else to be reserved about.

That's what he originally thought.

He just wanted to get a hold of DreamWorks, to get Chen Jingxing to give in and get more of the cake from DreamWorks' movie plans - some sequel to "The Matrix" and a zombie movie jointly developed, some unconventional pseudo-documentary format

Alien stories, in his opinion, are not weighty enough. They are completely perfunctory words made by Chen Jingxing, a Chinese, to Jeff Miller, a son of a bitch. These unreliable things are not enough to buy Universal's global distribution services.

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Not only was "The Matrix" beaten first - under the current public opinion, "The Matrix" will definitely continue to expand, and it will directly become a competitor of "The Mummy".

Moreover, the popularity that should have reached its peak before the release of "The Mummy" was overshadowed by "The Matrix".

This situation actually allowed "The Matrix" to dominate the global army, because "The Mummy", which Robert had high hopes for, was about to be released.

[I was wowed by the whole movie. Whether it was fighting or sci-fi creativity, it was something I had never seen before—never seen in Chen’s previous movies!]

Seeing that it will be released in Australia and several European countries, it can be said that the popularity of "The Matrix" is unprecedented - for non-Hollywood blockbusters, and the Internet has no borders, regarding the popularity of "The Matrix" and

Discussions have long been brewing and erupting on social media.

If the situation continues to develop, Robert's extreme pressure operation will become self-defeating, and it will be difficult for the board of directors to explain.

It's okay to make less money in "The Matrix", but if "The Mummy" and the dark universe project based on it are disrupted, the board of directors will not let him go easily.

Thinking of this, Robert naturally would not sit still and wait for death. He sneered, dialed a phone number, and then ordered: "I don't care what you do. When "The Mummy" premieres, I want the voice of "The Matrix" to disappear from the mainstream media.

! No matter what, "The Mummy" will overwhelm him in terms of popularity. I want TV and the Hollywood media to talk about "The Mummy" on that day! How much money is needed for me to increase the publicity budget.

Also, contact several right-wing media and...the Chinese and Chinese companies have already taken away enough box office in North America, and they are also promoting Chinese culture. Isn't this phenomenon worthy of vigilance?"

(End of chapter)