China Entertainment King of Science Fiction

Chapter 352 "The New Mummy" is over!

"Only US$8 million? The box office of "The Matrix" was lukewarm in its first week. Several major reasons are key."

""The Matrix" is popular in China but not in North America, all because of these three reasons"

"Two embarrassments about the New York screening of "The Matrix", and the reason for the poor box office in North America was found"

"Why don't you adapt to the local environment? The seven-day box office in North America is less than 10 million. The reason is actually that everyone..."

"The Mummy is back with a vengeance! It topped the box office on its first day and was praised wildly by filmmakers. "The Matrix" may not be able to make a comeback."

Li Weiming, the bar owner of Chen Jingxing Bar, looked at these hot domestic news headlines with a shit-eating expression on his face, which really made him feel ridiculous and helpless while being angry.

"The Mummy" is praised by the filmmakers? Rotten Tomatoes 27% is the ghost's praise?

After all, it is a well-known Internet media. Can hydrology from foreign countries be translated and published as news without any objection?

Although he has known for a long time that the domestic media is accustomed to the urinary behavior of second-rate dealers, when this kind of thing happens to his favorite directors and movies, Li Weiming cannot remain calm and turn a blind eye.

"The Matrix" What's the reason for the cold weather in North America? Isn't it obvious that this is lice on a bald man's head?

To be honest, Li Weiming is not actually a box office research expert. Before he became a fan of Chen Jingxing, he was just an ordinary movie lover. He only watched the content of movies and did not pay much attention to things like box office, ratings, and playback volume.

But as the saying goes, a long-term illness makes you a doctor, and being a fan is the same.

Paul shook his head and sighed, and began to continue working on the manuscript. He is a special editor who drafts box office news and reviews. He wants to summarize and comment on box office results and trends.

Everyone was suddenly startled, but found that no one could refute this judgment.

Coupled with Chen Jingxing's timely reduction of the bill sharing ratio, 43% in the first week, 40% in the second week, and 37% in the third week... the tiered bill sharing agreement is very important to North American theaters that have been suffering from more and more excessive "bullying" by Hollywood giants in recent years.

It's a great deal for the line.

In contrast, on Monday, "The Matrix", which was originally only to be released in 1,000 theaters, was directly expanded to 2,600 theaters. It received 7.95 million in box office in one day, which exceeded the box office in the past week. The cumulative box office has reached

16 million.

A heavyweight project from a major Hollywood studio, it even claimed to be the key to the dark universe before its release, and also invited super A-list stars to participate. There is no doubt that such a special effects blockbuster is regarded as a box office bomb.

In the era of self-media, word-of-mouth spreads too fast. By Sunday, there were only 18.1 million left. This plunge is fully worthy of the exaggerated Rotten Tomatoes index of 27%.

"I didn't expect that the performance of the early shows was very good. Even for the earliest show, the attendance rate was over 40%..." Paul, editor of Box Office Mojo, the largest online box office statistics website in the United States, looked at the data on his computer.

He said a little surprised.

Seeing that such a box office bomb was going to die in a dramatic way, many people just wanted to watch the fun. Who doesn't want to see the jokes of Hollywood giants?

It's especially dramatic for a giant to kill a blockbuster that it regards as a treasure by a film that should have been distributed by it.

It’s not our fault that we “led the wolf into the house”. You, the mighty Hollywood giant, caused our box office to shrink by pulling your hips like this. We also need to eat, okay?

After becoming a fan of Chen Jingxing, he not only conducted in-depth research on the domestic box office, but also learned a lot about foreign countries such as Japan and South Korea, and even the North American market on the other side of the ocean. After all, Chen Jingxing is currently the most popular director in China with box office appeal overseas.

.

…

Today, what makes Chen Jingxing's fans, including Li Weiming, breathe a sigh of relief is the fact that "The Mummy" has received good reviews and is a hit.

However, "The Mummy"'s poor reputation and box office not only hurt Universal, but also hurt theaters. An expected heavyweight movie suddenly shrunk in size. Not everyone can fill this gap.

On Monday, the number was cut in half, down to 9 million, and attendance hit a new low.

Why are there basically no particularly heavyweight blockbusters in the North American market before and after Halloween?

Isn’t it because of the situation created by Universal Pictures for its highly anticipated “The Mummy”? It even suppressed its partner DreamWorks’ “The Matrix” for this reason.

You must know that the water in the North American distribution market is not shallower than that in China, but deeper. In addition, the major Hollywood studios are not very friendly to DreamWorks. Normally, without the cooperation of major studios like Universal and Lionsgate, Firefly has no choice.

Knock on the doors of the three major theater chains.

Xu Wenshen also had a happy face on his face, but after hearing Chen Jingxing's words, he still advised him seriously: "It's better not to irritate him too much. After all, we still have to cooperate with Universal, and this advantage cannot be obtained all the time.

"

Xu Wenshen was as happy as Chen Jingxing. Previously, he was prepared to exclude the North American market because of Chen Jingxing's toughness, but he didn't expect that "The Matrix" would suddenly become frightened because of the big gift package of "The Mummy".

It's US dollars, how can he be unhappy?

And you don’t have to split the box office bill with Universal!

However, this time is actually a special case. It does not mean that Firefly's distribution capabilities have reached this point, nor does it mean that DreamWorks has opened up in North America, and the vague hostility of Hollywood majors towards DreamWorks has disappeared.

Although he didn't know the twists and turns of the game between Universal and DreamWorks, there was a popular opinion among DreamWorks fans - Universal abandoned "The Matrix" for "The Mummy", leaving DreamWorks alone in North America.

Market issuance, Li Weiming agrees with this statement.

Therefore, almost as soon as Monday's pre-sales were released, the three major theater chains relaxed their attitude towards DreamWorks.

And these were all directly picked by Chen Jingxing.

There is never an inevitable relationship between a good-looking movie and a high box office.

""The Matrix" has expanded its theaters to 1,500 theaters this time, right? The attendance rate is still so high?" Someone sighed out loud.

"The Mummy" opened really well, opening in 4,165 theaters on Friday, with a first-day box office of 35 million. However, it plummeted to less than 26 million the next day, since the next day was a Saturday.

While Li Weiming and other movie fans are refuting these baseless speculations online, they are always paying attention to the box office curve of "The Matrix" in North America, and they don't even pay much attention to the domestic box office.

Moreover, "The Matrix" continues to expand its theaters, and it is obvious that the three major theater chains have opened the door for Firefly.

And the opportunity for "The Matrix" did come.

But isn't this a movie that can only be considered a small-scale release? The starting point is too low. If "The Mummy" is really a dominant blockbuster, it might really suffocate "The Matrix" to death.

Nowadays, "The Matrix" is very popular in China and even surrounding markets, but it suddenly failed to do so in North America. How could the media and marketing accounts not join in the fun in this situation? Never mind whether they know the North American market or even know about Rotten Tomatoes.

, MTC, no matter what the North American film critics said, they just grabbed the sensational title and started making up the content.

Of course, the increasingly fierce online public opinion may also have played a role. "The Matrix", which has exploded in word-of-mouth on social platforms, cannot be watched, or there are few screenings, while "The Mummy", which is fully booked in every theater, has fallen to the bottom in terms of word-of-mouth.

It has been criticized again and again by film critics, and the voices calling for theaters to release "The Matrix" on a large scale are getting stronger and stronger.

"Has anyone in our department seen it? Why don't you watch it after get off work? Look at the manuscript sent by the Outreach Network. Even Lucas was convinced. Is this movie really that awesome..."

The popularity of "The Mummy" will inevitably affect its dominance. Li Weiming does not understand the specific details of theaters and distribution in North America, but he and other fans of Chen Jingxing feel that this will be a good opportunity for "The Matrix".

If there is a head-on collision, "The Matrix" cannot be afraid of any movie. This is something Li Weiming, a fan of "The Matrix" firmly believes.

Someone in the office responded in a gloating tone: "Ha, "The Mummy" is over!"

With "The Mummy", which was supposed to support the market, suddenly collapsed, last weekend's box office market shrank visible to the naked eye. However, for a while, other heavyweight blockbusters were unable to suddenly raise their schedules, and their announcements and premieres

It is difficult to suddenly change arrangements for screenings and global markets.

"It's mainly due to the hunger I felt before. It was released on a small scale for a week, and many people couldn't release their movie-watching needs. This time, it can be considered a concentrated release."

Therefore, the three major theater chains almost just showed a little reserve and took advantage of the situation.

As a senior practitioner and box office analyst, Paul certainly knows why "The Matrix" suddenly opened up the situation. It was entirely because "The Mummy" gave the good situation directly to the opponent.

"The Mummy is my great benefactor!" Chen Jingxing was so happy that he almost danced in the office: "I want to call Robert now to thank him."

Universal has just signed a cooperation agreement with DreamWorks, and they even said that the two companies would co-produce a movie. Isn't it because Universal is being unkind and betraying its promise? Is it because DreamWorks thinks it's making too much money?

As a fan who loves the movie "The Matrix" very much, in Li Weiming's mind, how can there be people in the world who can't appreciate the shocking feeling of this movie? He believes that if the release scale of "Gravity" is followed, "The Matrix"

The box office in North America will only be high, not low.

Chen Jingxing naturally knows this truth. He has not been dazzled by the sudden change. Universal still needs to cooperate, not only for distribution in Europe and the United States, but also for some film projects that are really difficult to be released in China, or really

If international co-production is required, DreamWorks still needs a Hollywood partner.

"Of course I won't take the initiative to call Robert." Chen Jingxing said with a smile: "Universal should take the initiative to call me."

Xu Wenshen frowned and said, "I'm afraid Robert won't be able to lose face."

"Humph, it's not up to him. They finally understand the value of "The Matrix" this time. How can they let go of the sequel to "The Matrix"? But this time there are no such cheap conditions. It's my turn to ask for the sky-high price!"

(End of chapter)