China Entertainment King of Science Fiction

Chapter 415 Eye-popping Crazy Marketing

Chapter 415

The fundamental reason why DreamWorks can participate in these games across the ocean is that the cooperative relationship between DreamWorks and Universal Pictures is more closely.

Although the two co -produced "Ninth District" was slightly twists and turns during the production period, they eventually killed the green smoothly.

"Matrix Ⅱ" Global is purely investors, and naturally there is no moth.

The adaptation of the movie "The Walking Dead" has also been put on the agenda, and according to the two negotiations, the film is divided into two series. One series of Huaguo and the United States adopts the mode of co -production of both sides.

After all, the origin of zombie viruses must always be injustice and head debt, or the United States is more suitable.

In addition, the raccoon market is blocked by the army, and then the plot of the nuclear bomb washed the ground is not a pity, it is a high time of such subjects.

This is obviously not possible to put it in China.

Two waves of protagonists are in Huaguo, one in the United States, each of them made a few movies. When it is appropriate, a convergence is also considered to be a surprise to fans.

There are no such settings and zombie movies under the pattern before. Before the audience is tired, they should still be able to produce many ministries.

In addition, Universal Pictures is also buying the stocks of the Dream Factory, and even the two parties have discussed the possibility of equity replacement. However, because the stock price of the Dream Factory is still rising, the asking price is relatively high.

Then, then

The increasingly closer ally relationship that the Global and DreamWorks and DreamWorks have actually been tied to each other's movies for the Dream Factory, provided that the movie that was released in North America and achieved a large box office score opened the door.

Although it is not comparable to "Sky Eagle Warrior" and "Special Motor Team", the number and quality of animations facing teenagers or adults have improved.

What's more, although "Kung Fu Panda" does not have the IP of the Westward Journey, but with the blessing of Kung Fu and Panda, I have to say that the selection of the Dream Factory is quite a chicken thief.

"Catch Monsters Ⅱ" adds more comedy and family love elements than the first one, which is for the Spring Festival. This year, there are "Red Sea" and "Kung Fu Panda" so they retreat.

Is there any other movie companies without DreamWorks and squeezed it in.

According to last year's market, the row fee for each theater of the Spring Festival is around 2,000 yuan.

And the importance of word of mouth has also formed a consensus in the industry.

It also played the slogan of a live -action movie+animated movie.

Because of the butterfly of the Dream Factory, the 15 -year box office record is 2 billion in the "Source Code", and the box office of "Catch Monsters" has not made a demon after becoming a new champion.

As long as the two partners of the Internet flying and the globe are bound overseas, the dream factory will be as stable as Taishan.

The 4.3 billion film history box office record of "Wolf tooth II" is still hanging on the box office rankings. "Red Sea Action" is also filmed in Africa. It is said that there is also an element of withdrawal overseas Chinese.

Fear of people.

The other is the global film industry. The North American market is still the highest point of the strong English cultural area. The film and television dramas and IPs of the DreamWorks must be able to stand in North America in order to radiate in Europe and the United States more deeply.

With the support of the world, "Mars Rescue" was painted with an unprecedented scale of more than 4,000 theaters. In the end, the box office reached 182 million US dollars. In the 2017 North American box office rankings, it ranked 12th.

However, Jianghe Culture and Anle Films from Hong Kong Island are not without response.

And "Catch Monsters Ⅱ" includes both real people and animation. The coverage must be larger than "Kung Fu Panda".

Not only the DreamWorks brought "Great Saint Return", a movie that created a box office miracle, and brought "Sky Eagle Warrior" and "Special Motor Team", such as the animation god masterpiece.

Not only did "Mars Rescue" nominated for the Golden Globe Award, "Return of the Great Saint" also nominated the Golden Globe Award for Best Animation.

The 3D animation style with oriental aesthetics has a greater influence than the box office performance.

However, with the nominations of the last "Gravity of the Earth" and "Matrix", the Chinese netizens and the media did not pay much attention to the Golden Globe Award again, and Chen Jingxing's fans were far from being so excited last year.

According to Chen Jingxing's estimation, the exaggerated publicity of "Catch Monsters Ⅱ" must be hit 130 million, and the production cost of "The Return of the Great Saint" is only 130 million.

The big theaters in the central city have exceeded 10,000 yuan.

And from the information feedback from the theater, "Catch Monster Ⅱ" also smashed the cost of the row out of the sky.

This is the fundamental reason why Jianghe Culture dares to use "Catch Monsters Ⅱ" to hardly touch "Red Sea". The market for the Spring Festival is so big. You "Red Sea" will not affect me to earn me. It does not hinder me from taking 3 billion.

2.5 billion, although "Mermaid" two years ago was pressed by the Mekong River, but in fact, people also made a lot of money.

In addition to the advantages of the subject matter, the greater confidence is the cost of publicity, which is overwhelmed.

The child wants to watch the animation? It doesn't matter, "Catch Monsters Ⅱ" is all -inclusive, and it is satisfied with the adults and children.

The lineup of the DreamWorks this year is more luxurious. "Action of Red Sea" and "Kung Fu Panda" are also a real person, an animation combination partner, which makes other companies secretly.

It can even allow animated movies to counterattack real -life movies.

And this also makes "Kung Fu Panda", which wants to appear in the Spring Festival, has attracted more attention.

Net flight is the future, and it has eliminated the English center system of film and television products to a certain extent. Under the major changes set off by streaming media, non -English film and television works have obtained a low -cost cross -language cross -language communication channel.

It is not so money that is so rich. The most cost -effective publicity of DreamWorks is "Gravity", and it is mainly invested in overseas declarations.

Just after 2017, netizens and the media looked back at this year that it could not be considered the beginning of the rapid rise of Hua Guo animation.

During the period of the number of hundreds of millions of people watching in the Spring Festival, the development of social media has allowed the marketing public relations to confuse people at most for a day or two, and the real word of mouth will be exposed in three days.

Even if the production of "Catch Monsters Ⅱ" can not shake the positioning of "Red Sea" in the minds of the media and netizens.

Because it is just a global family, the two companies can avoid direct competition through cooperation and in -depth binding. After all, even if the Dream Factory withdrew from the North American market, can the benefits of vomiting be eaten by the world?

The Spring Festival stall must have the needs of family and watching, and there must be a comedy demand for movie viewing. These are unsatisfactory from "Red Sea". The family goes from grandfather to grandson to the cinema.

Is the violence and blood in the Red Sea? Will the cinema be a child's cry and watching experience?

Perhaps the Family Huan has "Kung Fu Panda" to replace it, but after all, it is an animated movie. There must be a lot of people who do not have a cold on the theme of animation. Otherwise, how can the word of mouth of "Big Sheng" stopped by the Spring Festival last year?

》 You have to give him up.

In foreign countries, two allies are bound to, one is Net flight. This is a streaming platform. In essence, the two are complementary and there is no conflict between interests.

The streaming giants such as Penguin Video and Fantasy World have been produced earlier. They have produced many self -made animations that have produced many non -confession, all of which are well -known online novel adaptations.

There are wolves in front of tigers, but "Catch Monsters Ⅱ" and other films have to be touched on the scalp. The Spring Festival files cannot hide.

Come to the Spring Festival.

Because the quality of the first part of "Catch Monsters" is actually good, and there is no scandal of water injection in the box office in this place.

This animated film that is based on "Big Sheng" is said to be higher than "Big Sheng". Even if there is no blessing of the West Journey IP, the filmmakers who will be released in the Spring Festival will be like the enemy.

Other film and television companies that are stimulated have also continued to move, investing in, investing, digging, and establishing animation companies, and a lot of funds have invested in the animation industry.

This ship dream factory must be boarded, and it has been boarded. The two equity replacement agreements have been reached.

DreamWorks began to fight the Spring Festival in 2016. It has been the biggest winner every year for two consecutive years.

It seems to be a custom of "Catch Monsters Ⅱ" to the Spring Festival.

In addition to "Red Sea" is the main force, "Kung Fu Panda" also makes people unable to report it.

In 2015, because the catfish moved into the animation industry because of the Dream Factory, and suddenly produced three high -quality non -supply -to -animation dramas, that year, the media was called the rise of Hua Guo animation that year.

The taste of the Chinese audience is really elusive. Who do you think will love to watch and kill? But this view was beaten two years ago.

In this context, the breakthrough of "The Return of the Great Saint" in the Golden Globe Award has extraordinary significance.

However, this unprecedented marketing not only shocked the industry and the media, but also a number of senior executives of Chen Jingxing and DreamWorks.

Maybe next year, "Tang Tan III" will be welcomed, and the two comedy movies will still compete with homogeneous.

Instead, the best animation reaction to the best animation nomination of "Return of the Great Saint" is greater.

Last year, "The Return of the Great Saint" for all the live -action movies except "Tang Tan Ⅱ", which got 1.58 billion box office, it was enough to be amazing, let alone the DreamWorks participated in the "Tang Tan Ⅱ" produced by DreamWorks.

Become the box office champion of the Spring Festival.

Netizens think that Hua Guo Animation has finally been ranged.

The focus of marketing goes directly to the direction of Brain Platinum.

"Big Sheng" has therefore become one of the two foreign animated films nominated for the best animation of the Golden Globe Award. Another animated film is the French animated film "Love Van Gogh".

Turn on "Catch Monsters Ⅱ" with the Spring Festival -Spring Festival Gala, "Catch Monster Ⅱ" anyway, you have to see one, ah no, the Spring Festival Gala plus "Catch Monster Ⅱ" is complete, otherwise you are white

After.

Therefore, the marketing of "Catch Monsters Ⅱ" has not really caused too much disgusting. The audience is also willing to go to the theater to watch a well -quality family -friendly movie.

The trailer is also divided into a live -action version and a monster -based animated version, let alone the monster's modeling is quite cute.

It is worth mentioning that 8 of the top 11 in the box office are all -in -one movies. "Mars Rescue" turned out to be the highest box office of more than 60 movies released by Global Films in 2017, as well as the "Edge of Tomorrow" in the first half of the year.

It also got a box office score of nearly $ 60 million.

And word of mouth is really the strength of the Dream Factory. Many people look forward to the day when the Dream Factory is overwhelming, but this possibility is really not much. If the Dream Factory takes a bad movie one day, it can really let it be eaten.

The incident of the people of melon.

Flash competition.

In the big strategy formulated by Chen Jingxing and Xu Wenshen and others, DreamWorks are in the domestic deep cultivation of the courtyard line, holding the State C station C, and honestly continuously shooting industrial films that can export overseas can be maintained in the official, and the position in the industry.

In Chen Jingxing's predecessor, "Catch Monsters" was to set a record of film history, and got the first box office champion domestic movie that broke the monopoly of Hollywood, so when the box office was close to 2.2 billion, it was hard to pull to 2.4 billion in this way to 2.4 billion.

Then, then

"Mekong Action" staged a counterattack miracle, and "Mermaid" became the box office champion.

Even though some media and many people in the industry think that "Catch Monster Ⅱ" as a comedy -themed Huanhuan film is greater than "Red Sea", but the words are quite conservative between words.

10,000 theaters across the country, even if it is given 70 %, the cost of rowing is 30,000 to 40 million.

It should be known that the cost and the payment fee is not the same. The issuance fee is given to the theater line. Each theater has to give the row fees, especially the theaters in the first, second -tier and third -tier cities must be given.

Hidden rules.

"Catch Monsters Ⅱ" is doing this, and other companies, including DreamWorks, are also big. This is a thorough inside roll. Xu Wen Shen yelled.

Under such crazy marketing, "Catch Monsters Ⅱ" surpassed the "Red Sea Action" and got 34%of the proportion of picons, which also became the hottest movie in the Spring Festival.

(This chapter is finished)

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