China Entertainment King of Science Fiction

Chapter 416 Qin Zhonghe’s “Brilliant Plan”

The crazy marketing of "Monster Hunt II" really made other companies feel uncomfortable.

The Spring Festival period is an arms race. In recent years, the market has been getting higher and higher, but the investment of major developers has also increased. Of course, this has also restricted small companies in the Spring Festival period and raised the issuance threshold. Large companies are not unhappy to see this.

But "Monster Hunt II" breaks some rules by doing this, not only the superficial promotion, but also distribution fees, film scheduling fees and other things.

Distribution fees and film scheduling fees are hard to come down after they go up. Originally, the country started to limit ticket subsidy, which made the major studios breathe a sigh of relief. As a result, they started to be involved in other places again. It's no wonder that many movies

The company has been quite critical of the announcement of "Monster Hunt II".

But the problem is that theaters are so happy that major companies can only swallow their breath.

Moreover, several major studios themselves are also beneficiaries. Major studios such as United Cinemas, National Film, and Beijing Movies also have theaters of their own, and even DreamWorks also invests in theaters.

I am unhappy, but I can only comfort myself with the mentality that the meat is rotten in the pot. The real victims are small and medium-sized companies.

However, Chen Jingxing has no intention of following the trend and getting involved, even though the film schedules of "Red Sea" and "Kung Fu Panda" are constantly being snatched away by "Monster Hunt II".

Because he knows that the sky-high movie scheduling fee is just an appetizer, and soon the "high service fee" will also rise.

"What kind of scale? The scale in online dramas?" Qin Zhonghe thought about it and asked.

With such a dazzling star, the first-day box office of "Operation Red Sea" may not be as good as "Monster Hunt II", but it will definitely be better in the media tomorrow.

Chen Jingxing nodded lightly: "It's a relatively alternative science fiction movie. You'll know when you watch it. It's been reviewed after deleting a few scenes."

Therefore, the relationship between the two is closer than before.

…

These first-line actors of the "DreamWorks Series" are not only famous domestically, but also well-known abroad.

Qin Zhonghe shook his head. Even if the film bureau is biased and has double standards, the double standards cannot be too obvious. If DreamWorks opens an opening, all the demons will start dancing.

A certain movie of "Resident Evil" in the past life plane can also be released in China with the Dragon Ball. In this plane, China's review is more relaxed. It is not impossible for the movie version of "The Walking Dead" to win the Dragon Ball. If

It would be better if the movie could be released in China.

Zhang Weiping, Lao Mouzi's golden partner at that time, although this person was arrogant and domineering and had conflicts with Chen Jingxing, he still deserves praise for using his reputation as a national master to gradually increase the proportion of the producers' accounts from the theaters.

Become an industry leader.

The total of the national film industry special funds and business tax is only 8.3%.

Of course, the fundamental reason is that he has always been relatively confident in supporting domestic films. If he believed that the quality of his competitors could be above 7 points, he would definitely not dare to be so confident.

Of course, the back door to DreamWorks cannot be too excessive. The zombie movie you shoot must have the look of a blockbuster, and the number cannot be too many. It doesn’t matter if you put one in every year or two.

Compared with the main creators such as Guo Fan, Zhang Yi and Yin Fang, Wu Jing, Lei Jiayin, Wu Yue, Lu Hongzhe and others are more dazzling.

However, there are quotas for budget-sharing blockbusters, and it is up to the country to decide who will be introduced and who will not be introduced. If the zombie movie you make is too shoddy or not large enough to meet the requirements of a budget-sharing film, you will have nowhere to complain.

Wu Jing plays the male lead in "Edge of Tomorrow" directed by Guo Fan, and is the second actor in "The Wandering Earth". Moreover, the two of them have also directed a military action blockbuster with an African evacuation background. They are both owned by DreamWorks.

Quite newsworthy.

Although he has resigned, he has not withdrawn from the industry. Qin Zhonghe is also a filmmaker himself. He has been a director and a producer of countless projects. He is still in good health and naturally still wants to shine.

.

Chen Jingxing understood that what Qin Zhonghe meant was to introduce the movie version of "The Walking Dead" as a split movie. China Film is the only company that introduces and distributes split movies, and Huaguo also has a quota for split movies in a year.

Foreign films can be imported.

Chen Jingxing first attended the premiere of "Kung Fu Panda" and then hurried over.

Those Internet companies are too unprofitable to start early. Can those ticket purchasing platforms not charge tolls when they mature?

In a few years, the service fee included in the ticket price by the ticket purchasing platform will account for even more than 10% of the total box office revenue!

Isn’t it normal for DreamWorks to get some special treatment?

While greeting the celebrities, Chen Jingxing walked across the aisle and sat down in his own seat, next to Qin Zhonghe, Guo Fan, Wu Jing and others.

Who can let DreamWorks live up to expectations? There is nothing we can do about it.

After Qin Zhonghe and Chen Jingxing finished talking about "The Martian" which had just won the Golden Globe Award for Best Picture in the Comedy Category a few days ago, they then turned to DreamWorks movies.

The vampires are still behind. Even if DreamWorks is not short of money and is the king of cash, Chen Jingxing will not give away any profit easily.

Other companies also want to make zombie films. Domestic and approved films will definitely not be able to get the Dragon Award. If they also want to cooperate with foreign companies to "save the country", that's fine too.

The promotional show of "Monster Hunt II" and the "arms race" of major movie studios have been extended all the way to the Spring Festival.

"Is it possible for a movie adapted from "The Walking Dead" to pass?" Chen Jingxing asked tentatively, looking at Qin Zhonghe's face.

Although DreamWorks has remained relatively calm in the arms race, the premiere of "Operation Red Sea" still tried its best to be as impressive as possible, at least not inferior to "Monster Hunt II".

Wu Jing is the top-grossing director and leading actor in film history. He also became one of China's top actors and commercial directors through "Spike II".

"Fifth Master..." Chen Jingxing invited Qin Zhonghe to attend the premiere this time without hesitation: "We and Universal Pictures are going to develop a movie version of "The Walking Dead," right?"

"Operation Red Sea" can also rely on the reputation of military action blockbusters and the audience's expectations to stabilize its position. "Kung Fu Panda" is an animated film after all, and it is not a big IP. It has no loyal fans. No matter how high the box office performance of "The Return of the Monkey King" is,

That’s the Monkey King. Audiences don’t have special expectations for a family-friendly animated film like “Panda,” and the film schedule is even more squeezed.

Qin Zhonghe's influence cannot be underestimated, and he still has quite a say in film review. Many projects seek him out as a producer largely to pass review.

Even if other companies are not angry and bring this matter up, it will not stir up much public opinion.

DreamWorks' current relative advantage may not be as good as that of the National Director - it is related to the small size of the domestic film market back then, but Chen Jingxing does not want to indulge this "unhealthy trend".

Hollywood produces hundreds of movies a year, but only a fraction of them can enter China as blockbusters.

Chen Jingxing shook his head and sighed, without any sourness in his tone.

The media and netizens pay more attention to it than Chen Jingxing. After all, Chen Jingxing is not an actor.

"I know."

Chen Jingxing also knew that if it were based on the standards of "The Walking Dead", it would definitely not make it to the big screen: "We can accept the deletion. I mean, is there any room for censorship of the zombie genre?"

Guo Fan and Wu Jing, a pair of filmmakers who have collaborated twice, are also very eye-catching, and for a time they became the golden partners in the media.

"Director Chen!"

The premiere of "Operation Red Sea" not only included the main creators including Guo Fan, but also the main actors of "The Wandering Earth" such as Wu Jing and Zhao Jinmai. The main creators of "Inception" also had other appearances such as Yan Xiaoyue

, Lei Jiayin, Wu Yue, Lu Hongzhe and other DreamWorks actors were also present.

In addition, questions about "The Wandering Earth", "The Matrix II", "Inception" and even "Wolf Fang III", which has yet to be written, almost outweighed the attention on "Red Sea".

"How can you compare with others? Their real premiere is not in the theater, but in the Spring Festival Gala. Who can compare with this skill?"

"But..." Qin Zhonghe whetted Chen Jingxing's appetite: "Of course there is no room for accommodation. Haven't you been prepared for it? Co-production is an idea, but it is not enough. You can use him as a credit card..."

Without the burden of responsibility of being the head of a national film industry, if we look at it from the perspective of a filmmaker, if Qin Zhonghe wants to get on board, he must join DreamWorks. DreamWorks also needs such a person with a huge network of connections in the industry.

senior filmmaker.

"What a big deal you have. It's almost the same as a film festival. The one in "Monster Hunt" is far behind."

Although he is said to be a man of leisure, Qin Zhonghe is not from a commoner background. His father is also an old revolutionary. There are also officials and businessmen in his family. There are also a number of old classmates and friends who are in high positions in the film and television industry. There are also many in the cultural management unit.

Young classmates and even old subordinates, his cup of tea is not cold.

The counterattack of word-of-mouth effect can only work if word-of-mouth is crushed. Once the quality of both parties is close, the one or two points you have higher than others will not be so powerful. The theme, marketing and film arrangement are the king.

Although the number of stars is not as large as the premiere of "Monster Hunt II", the quality is almost as good as that.

But Chen Jingxing still made up his mind to stabilize his position and not to get involved with "Monster Hunt II". DreamWorks has been playing the word-of-mouth card since its establishment and arranging films for premieres. There is no need to fight for a false reputation by arranging films in the first three days.

.

"The film bureau is definitely not happy to see this theme. Zombie movies are not special effects blockbusters. Your DreamWorks strives for excellence. Other companies do not have your strength and do not need to film according to your standards. If this gap is opened up,

, aren’t all the zombie movies out there?”

Qin Zhonghe also attended the premiere. National Film Group is also the producer of "Operation Red Sea" and Qin Zhonghe is also the film's producer. This boss officially retired last year, but his influence has not decreased much.

Although he is not the darling of the media, he is still very important in the industry.

Chen Jingxing complained: "Isn't it because I am incapable of doing all the work? Besides, "Red Sea" doesn't lack me. In fact, it doesn't matter if I come or not."

"The quality of "Operation Red Sea" is still excellent. No matter how strong the promotion is, it can only be done in the first three days." Qin Zhonghe, as the nominal chief producer, also watched the finished film in advance, and he is confident in "Red Sea"

It's still quite enough.

"You are so busy that you are so late." Qin Zhonghe joked with a smile.

Moreover, other film studios are following suit in raising distribution fees and film scheduling fees, but DreamWorks will withdraw if they don't follow suit.

Compared with "Red Sea", "Panda" is indeed a bit shabby. Of course, it is an animated movie after all, and it does not require much ostentation.

"Monster Hunt II" was not only overwhelmingly popular, it even sponsored the Spring Festival Gala, which was truly unprecedented in the film industry.

Many branched-out movies are also subject to cuts. It is very rare to see a branched-out movie without any cuts. I believe that if the movie version of "The Walking Dead" is slightly different at home and abroad, the audience will certainly complain, but they will also understand.

"Has your alien movie "District 9" been reviewed? I heard it's quite heavy-handed?" Even though he is no longer the head of National Film Group, Qin Zhonghe is still well-informed.

There are indeed some scenes in "District 9" that are quite gory and heavy-handed. The first trial was called back and asked for revisions. The most outrageous scenes were deleted and submitted again for review. The film bureau gave the green light and did not continue to face difficulties. This is actually

This is considered special treatment. In terms of review, DreamWorks can definitely be regarded as the biological son of the film bureau.

Someone within DreamWorks proposed to increase funding and increase film scheduling fees. "Operation Red Sea" was considered the top seed for this year's Spring Festival since it was announced in the third quarter of last year. However, it is now being overtaken by "Monster Hunt II"

, everyone is a little angry.

"Director Chen!"

Although DreamWorks and Universal Pictures cooperated to develop zombie movies because they considered that future movies developed by "The Walking Dead" may not be released domestically and can only rely on overseas markets, Chen Jingxing feels that there is hope.

One handsome man can cover up all his ugliness applies to actors, and it also applies to studios.

If a bad movie is stolen from the box office and artificially smeared, so what? Netizens will only think you deserve it.

Good writing is the opposite logic.

The public's perception of cultural works and creators has always been judged based on personal likes and dislikes, and they will be more tolerant of good works and people with stronger professional capabilities.

(End of chapter)