China Entertainment King of Science Fiction

Chapter 417 Pleasant movie viewing experience

"Panda Hero!"

"Crocodile!"

"Haha, it turns out I was dreaming!"

"Shh, Yangyang, how many times have I told you, don't speak loudly, sit down, it will block the view of the little sister behind you..."

Cheng Ruijun and his wife pushed their son back into his seat. His son Yangyang was relatively well-behaved. He sat back on the seat that was a bit wide for him, and his eyes were still fixed on the screen in front of him.

Chen Ruijun and his wife looked at each other and smiled, secretly thinking that the money spent today was indeed worth it.

My son Yangyang is actually not a good boy. He is considered the more naughty one among the boys in school. His concentration in studies is not very good, but he can only concentrate when watching his favorite cartoons.

Not only do they like cartoons on TV, but they also like animated movies on the big screen. The couple also often go to the cinema to watch cartoons as a reward for their children.

For example, the "benefits" of watching cartoons during the Spring Festival this year were obtained by my son getting two hundred points in the final exam. Of course, since he is in the first grade of elementary school, this requirement is not very high.

While following the plot, Cheng Ruijun still had time to observe the short hair on the panda, the down on the face and long neck of the duck, the rabbits and pig diners in the noodle shop, the image and hair of the red panda master, the tiger, the green

The fight between snakes, cranes, apes, mantises and red panda masters is full of oriental Chinese charm, surrounded by clouds and mist, beautiful landscapes, cornices and brackets, red walls and green tiles.

It's just a pity that "Kung Fu Panda" doesn't have many movies scheduled, and the evening shows are also very sparse. There are only two shows in the prime time period from 18:00 to 20:00, and there are no IMAX shows. They are all "Monster Hunt II"

” and “Operation Red Sea” monopolized.

But one child has to correspond to at least three tickets, which seems a bit worthless.

Cheng Ruijun is very familiar with the opening style of "The Return of the Great Sage". It has to be said that DreamWorks' animated movies are really very aesthetic. He actually thinks that children should watch more such high-level animations. This is also subtle.

If you are influenced by aesthetics and see too many good things, you will naturally not regard bad things as good in the future.

The people in the valley are most optimistic about the five masters in the valley: Tiger Master, Bamboo Leaf Green Snake, Monkey Master, Crane Master and Mantis Master competing on the martial arts stage set up by the little master Red Panda.

So since Cheng Ruijun heard from a parent group that "Kung Fu Panda" was scheduled to be released during the Spring Festival, he and his wife had already made up their mind to take their children to the theater to watch it.

Let the father or mother take the child to the theater alone, because every additional ticket purchased is a waste.

Po, who originally just wanted to be a happy spectator, was inexplicably spotted by Master Wugui in the martial arts competition, and became the representative of the Peace Valley who would have a life-and-death showdown with the big villain Snow Leopard Taro who had escaped from the trap. This result made

The master was quite shocked.

It's just that animated movies like "Monkey King" are even rarer.

Cheng Ruijun got the news from a group of parents that DreamWorks will release an animated movie "Kung Fu Panda" suitable for all ages during the Spring Festival this year. It can be seen that there are many parents who have the same ideas and consumer needs as Cheng Ruijun.

Most of the movies are watched by families. In addition to two adults and one child like Cheng Ruijun, there are also many viewing groups of four, five or more generations, including grandparents and grandchildren.

The panda Po, who was innocently immersed in his sleep, was woken up, and the hero's dream was shattered.

Although the story is not too new, it is a heroic story that is not new, but Cheng Ruijun still enjoyed watching it. To be honest, many live-action TV series and even Hollywood blockbusters are just this kind of routine, and most of them are just like this.

None of them are more attractive and the narrative is more solid than "Kung Fu Panda".

The same goes for watching animations during the Spring Festival. In the past, there were animated movies in the Spring Festival and summer seasons, but they were all embellishments. There were not many moviegoers. Millions of dollars were invested in them, and they were adapted into animations based on the sub-supply animations broadcast by CCTV.

The movie made tens of millions at the box office.

DreamWorks did not bother the audience because of the success of "The Return of the Monkey King", nor did it immerse itself in the glory of the past. Not only is the technology still improving, but the various details that caught his attention also prove that DreamWorks is treating such a movie

In fact, animations mainly for children also have a lot of sincerity and effort put into them.

Although children have a need to watch animated movies, these animated movies often do not take into account the needs of adults.

While Po was on the run, his father told him that the family's ancestral noodle soup didn't actually have any secret recipe. The secret to good taste was the noodles themselves!

Abao suddenly thought of the empty secret book that reflected himself. He suddenly understood that there was no secret book at all, and the meaning expressed in the secret book was that the highest state of martial arts is himself! So he decided to go back and help Master Red Panda defeat Taro!

After a fierce battle, Po used his understanding of martial arts and the martial arts taught by his master to defeat Tarang, save the valley, and bring peace to the valley.

As long as DreamWorks continues to release another animated movie next year, provided the quality is above the standard, then a new Spring Festival consumption custom will basically be formed, which will form a basic market.

However, it is a fact that A Bao does not know martial arts, so turning this fat panda into a martial arts master in a short period of time becomes the biggest challenge in the master's career. At the same time, the five masters, who are A Bao's senior brothers and sisters, use their respective methods to

Treat Abao in various ways with different mentality.

"Wow..." Cheng Ruijun, as an adult, is more sensitive to picture quality than a child. He can see that "Kung Fu Panda" seems to have more textured graphics than "The Return of the Monkey King" released during the Spring Festival last year.

And because DreamWorks has set the standard for Spring Festival animated films to a relatively high level since its inception, DreamWorks, which currently has the top animation studio in China, can provide maximum support to other companies who want to seize this basic base.

Companies create obstacles.

As the plot develops, Cheng Ruijun also puts more energy into the story.

At the beginning of the movie, there is an animation with a strong oriental classical color in the style of a shadow play. The panda hero, who is like an ancient dragon knight, appears coldly. He has great martial arts skills, helps those in need, and acts on behalf of heaven.

Only when adults don't feel tortured and can even get fun from animations, will there be more and more "movie viewing groups" where families ranging from old to young are willing to accompany their children to the theater.

.

Moreover, children can also feel the sophistication of the animation work. The beauty of the pictures in "The Return of the Great Sage" can be appreciated by men, women and children of all ages.

It wasn't until "The Return of the Great Sage" released during the Spring Festival last year that this demand really exploded.

Cheng Ruijun was also a little surprised. He is not an insider in the film and television industry, but his profession is market analysis. He is also vaguely impressed by the appeal of DreamWorks' animated films, and is also puzzled by the lack of film schedules in theaters.

In "The Great Sage", children are able to feel depression, sadness and anger in the plot where the monkeys are constantly defeated by the Chaos Demon King and then continue to resist. In the subsequent plot of the Return of the Great Sage, children are more excited than adults.

Even more exciting.

Cinemas don't seem to have much to do with children. Adults come to the cinemas to watch movies. Those with children at home are taken care of by the elderly. Taking children out to go to the mall or even go to the cinema is not an option for most people.

The era of consumption is very good at creating a sense of ritual, and it is very fast. Let’s not talk about the shopping festival. During the Spring Festival, the whole family goes out to watch a movie. This is a consumption habit formed within a few years.

Since watching "The Return of the Great Sage" in the cinema last year, Cheng Ruijun discovered that his son particularly likes watching animations in the cinema, and often begged the couple to go to the cinema. After all, children can also get the audio-visual experience of the big screen.

Master Wugui Shenlong has an ominous premonition recently: the great demon Snow Leopard Taro is about to break through the dark prison that has trapped him for many years. After Taro is released from prison, he will definitely come to Peace Valley for revenge. Therefore, Peace Valley will immediately hold a martial arts conference to elect a representative.

Fight against Taro.

In his opinion, the fundamental reason why this can be achieved is that DreamWorks' animated movies take care of adults. If the content of the animation is too immature, adults may still be willing to let their children watch it, but it may only be one big and one small, two big and small.

One child is the limit.

It is more realistic and full of details, and the details everywhere make up an exquisite picture with more visual impact.

When Master Red Panda was desperate, Master Shenlong affirmed Abao's strength with a firm attitude, believing that he would definitely become the owner of martial arts secrets!

In an accident, the red panda master saw Po's potential and decided to explore it. The red panda master used special teaching methods to turn Po into a master of martial arts in a short period of time, and obtained real martial arts skills.

After reading the martial arts secret book, Po opened the secret book, but was surprised to find that it was empty.

The sequence, transition, and rhythm of the show are both excellent, and the comedy and humor are natural and not childish. Even the laughter in the theater comes more from adults than children.

The colorful shadow puppet style animation is transformed into a realistic 3D animation style.

On the other hand, there is trust in DreamWorks and I believe that "Kung Fu Panda" will not be a perfunctory work.

This gave him some relief that his trust had not been betrayed.

DreamWorks released another animated film during the Spring Festival this year. In the eyes of many families with children, especially parents who had tasted the benefits of "The Return of the Monkey King" last year, a new "movie" was spontaneously and quickly formed.

"Spring Festival Consumer Demand" - Take your children to the theater to watch DreamWorks animation during the Spring Festival.

Adults are the deciders of family consumption activities. This is the significance of family animation movies. It inspires adults to take care of children’s animation needs. If you want to attract as many children as possible to watch movies, you must let adults

People can also have a little fun.

He turned to look at his son who was sitting upright with his neck stretched forward without even blinking. He sighed in his heart: "Boy, you don't know how lucky you are. Your father didn't have animations of this level to watch when he was young.

, especially domestic animation..."

A movie like "The Return of the Great Sage" that can be enjoyed by both adults and children is better.

However, the attendance rate of "Kung Fu Panda" was quite amazing. When the movie was about to start, the small screening room was almost full, and people kept coming into the theater.

In particular, the camera scanned the panda Po's bedroom, the graffiti on the wall, the tiger, mantis and crane puppets, the sunlight coming in from the window, and the Tyndall effect of sunlight.

In a sense, watching movies is a relatively cheap entertainment activity between parents and children.

Therefore, the movie "Kung Fu Panda" is really a necessity for families like Cheng Ruijun.

It's just that there are a lot of cartoons, but not many animated movies. There are only a few throughout the year, and most of them are very young animated movies. Children can watch them, but adults will only find them boring.

Even though the story has just begun, Cheng Ruijun can already conclude that this animation has made considerable technical progress compared to "The Return of the Great Sage".

Perhaps children may not be able to understand the story of "The Great Sage", but they like the characters such as Sun Wukong, Zhu Bajie, Jiang Liu'er and monsters. They can also understand the superficial stories, and children can read emotions, even

More sensitive than adults.

Of course, Po did not miss such a lively scene. He prepared to take a good seat early in the morning to watch, but things went wrong. Due to Po's natural obesity, it took a lot of effort for him to climb to the venue of the martial arts competition, and he also missed a lot of good shows.

But by mistake, Po fell into the scene when Master Wugui Shenlong announced the winner.

Since God's will is this, Master Red Panda has no choice but to certify Po's qualifications.

Cheng Ruijun's willingness to give up "Monster Hunt II" for "Kung Fu Panda" is partly to accommodate his son. After all, although "Monster Hunt II" is said to be watchable by adults and children, it is still a live-action movie, and no matter how many animation elements there are, it will change.

Not this.

Therefore, the red panda master decided to deal with the snow leopard himself and let A Bao and his disciples lead the people of Peace Valley to escape.

During the holidays, a family takes their children to the mall, letting them play slides and other rides with other children, browsing the shops, having a hot pot meal, buying some clothes or a toy for their children, and finally going to the cinema to watch a movie suitable for all ages -

—The order can be messed up, but this is the one-stop consumer service provided by the commercial center to families with children.

The design level of the action scenes is also very high, which not only conforms to the physical advantages and characteristics of various animals, but also conveys the sharpness and elegance of kung fu.

Although the moral is not new, it is quite profound for an animated movie.

Moreover, the entire movie-watching experience is very smooth, and time flies by in a blink of an eye. Although the emotional mobilization is not as strong as last year's "The Return of the Monkey King," the sense of humor and joy are even better.

By the end, the subtitles appeared in the freeze-frames like shadow puppets. Most of the audience in the theater still did not get up. Even the gray-haired old man was willing to accompany his children to watch the freeze-frames like Easter eggs.

(End of chapter)