China Entertainment King of Science Fiction

Chapter 418 Will being invincible in the world be lonely?

Unsurprisingly, the Chinese New Year's Day in 2018 once again broke China's single-day box office record. The single-day box office exceeded 1.3 billion, an increase of 57% from 830 million in 2017.

And in fact, it also set a single market daily box office record. The previous record was US$140 million in the North American market.

"Monster Hunt II" even made more than 500 million in box office in one day, setting a single-day box office record. This actually made many people in the industry take back the evaluation of Jangho Culture for throwing away money. That amounted to nearly 200 million.

The publicity costs don’t seem so unreasonable.

This miraculous box office figure would definitely not have been achieved without astonishing publicity.

"Operation Red Sea" ranked second with a box office of 390 million. "Kung Fu Panda" received a first-day box office of 110 million, becoming the first animated film in the history of China to exceed 100 million on its first day. It is more exciting than the box office.

What is noteworthy is the attendance rate of "Panda", which is 86.3%.

It’s more than ten percentage points higher than the 72.8% in “Red Sea”!

Of course, the reason why "Panda" has such a high attendance rate is that in addition to having a vaguely formed basic plan, the small film schedule is also an important reason. If the film schedule is doubled, the attendance rate will definitely drop significantly.

However, the attendance rate of "Monster Hunt II" is actually not low, at 70.6%. A large part of the market during the Spring Festival is just in demand. This is also the fundamental reason why theaters can raise prices for producers and distributors. Don't worry about cats and dogs, as long as they are in the queue

There must be an audience watching, at least for the first three days.

"It seems that this year the media didn't boast about the strongest Spring Festival show in history."

Chen Jingxing leaned back comfortably in his chair and scrolled through the news about the Spring Festival box office war on his tablet.

But this kind of gluttonous feast that has been anticipated by countless media and audiences has never happened. Although the reputation has not been fully fermented, judging from the feedback from audiences and film critics on the first day of the Lunar New Year, this is another movie that has a high quality.

DreamWorks stands out from the crowd with its Spring Festival stalls.

I am very disappointed with this Spring Festival release. Although "Panda" is technically superior to last year's "The Great Sage", the concept is not as good as "The Great Sage", and it lacks a lot of shock and aura. The plot has become more family-friendly.

Moreover, "Spike Ⅱ" is the best, and its box office has entered the miraculous 4 billion club. Its popularity has not diminished to this day. It was broadcast on the movie channel during the National Day last year and achieved a ratings of 2.56%, becoming the annual ratings champion.

Princess followed the same pattern during this year's Spring Festival and once again presented "Spike II", which also received a ratings of 2.43%, becoming the ratings champion.

I'm not saying that "Red Sea" is not good. The viewing experience is not inferior to that of "Spike II". It makes people excited and has no peeing. However, it is more like a replica of the same business model, of course with a high level of production.

I got a high-quality finished product, but it didn't wow me.

"But fortunately, tomorrow's film schedule of "Red Sea" will surpass "Monster Hunt II". It seems that the audience is still very satisfied with "Red Sea"."

In short, the gap between expectations and reality has made netizens a little tired of the saying "the strongest Spring Festival show in history".

This article had a great influence on Chen Jingxing's fan group, and objectively contributed to Chen Jingxing's "god-like" career.

But Chen Jingxing still prefers some intuitive things and emotional expressions.

Unless the overall quality of the Spring Festival movies is excellent and evenly matched, the champion will not be able to stand out.

Just after attending an audience meeting, Chen Jingxing and Guo Fan complained on the spot about how difficult it was to shoot "Red Sea", what kind of problems they experienced in the creation of the script, what interesting things they encountered during the five months of filming in Africa, and then they had to answer

Questions from the audience and journalists.

However, this person’s film review for this year’s Spring Festival release is not so friendly to Chen Jingxing and DreamWorks.

Then "Monster Hunt Ⅱ" is completely reduced to a juvenile plot. It is extremely juvenile. This world where humans and monsters coexist has become a stage where everyone laughs around the cute baby. The scattered plot and the fractured narrative jointly create a...

A farce for young people, more embarrassing than the Spring Festival Gala.

Watching "Monster Hunt II" is not as good as watching "Kung Fu Panda". At least the narrative of "Panda" is very smooth, and the CG modeling is obviously better than "Monster Hunt II". There is also a simple but well-written plot.

Principle, education and entertainment.

DreamWorks' Spring Festival release this year disappointed me to some extent, but other movies have continued to support it, allowing DreamWorks to sit comfortably on the throne. When the author wrote this review, the box office of "Monster Hunt II" still exceeded that of "Red Sea".

But I believe the counterattack of "Red Sea" is about to begin.

Although it is unlikely that "Red Sea" will surpass "Monster Hunt II" at the box office today, tomorrow's film schedule will overtake it, and Guo Fan can finally breathe a sigh of relief.

But I still regret this. "Kung Fu Panda" may be an excellent animated film, and it is also top-notch in the world, but it is still a bit mediocre for DreamWorks, although this mediocrity may be for others.

ceiling.

Of course, Chen Jingxing himself was extremely shocked, because he himself did not know the high-level science fiction philosophy in the article, but this did not prevent him from being quite satisfied with the film review.

How can it be that Guo Fan is not under great pressure and everyone is fighting for it? As an excellent commercial film director, it is impossible that he does not have some serious thoughts in his heart.

It was applauded from top to bottom, but there were many movies and TV series that received mediocre box office ratings.

Guo Fan has been worried for the past two days, and the frown on his brows finally disappeared, and his smile showed some relief and relaxation.

"Red Sea" premiered yesterday with 390 million. Although it has not ended today, it is expected to have at least 350 million. Although the box office has dropped, its box office share has greatly increased.

Last year's Spring Festival champion "Tang Detective II" had 2.9 billion. This year the market has grown so much. If the standard for the championship is not 3 billion, it will be a bit stretched.

Guo Fan came over and looked at the article pointed by Chen Jingxing's finger, and blurted out: "Jiang Yong? Is this film critic the author of the famous film review of "The Martian"?"

Therefore, Chen Jingxing also joined the lineup of the "Red Sea" road show. His popularity and popularity are indeed higher than those of Guo Fan and even the male lead Zhang Yi.

Chen Jingxing had just sighed, "Everyone here is trash, and life is as lonely as snow." He suddenly pointed at the tablet and said, "It seems I'm not the only one who feels that life is as lonely as snow."

Facing Chen Jingxing's sigh, Guo Fan put down the phone and laughed: "I've been slapped in the face too many times, and the media has become cautious."

Guo Fan's words also brought back Chen Jingxing's memories. After "The Martian" was released, there was an ambitious article on the Internet. It was obviously a film review of "Mars", but it was actually an in-depth analysis of Chen Jingxing, connecting many of Chen Jingxing's films.

After thinking about it, I summarized Chen's science fiction philosophy.

In addition, the nearly 500 million publicity cost itself puts Guo Fan under a lot of pressure. Moreover, he was originally the top seed player in the Spring Festival, but he was beaten by "Monster Hunt II" in terms of money usage. Outsiders are excited to see this counterattack thing.

, which is quite painful for the parties involved.

[...If the first part of "Monster Hunt" is quite ambitious, it initially builds a world of monsters. Even though there are some comedy elements, the world view still retains some seriousness.

Public opinion on social platforms is Chen Jingxing's focus. Douban ratings are only one aspect of word-of-mouth. Movie-watching experience and ratings are not the same thing.

"Operation Red Sea" maintains the level of "Spike II", perhaps with stronger firepower and more ammunition. I think military action movies have reached their limit at this point.

I understand the commercial considerations of DreamWorks. Stories like "Aquila Warrior" and "Special Forces" are not suitable for family audiences, or even for children. Stories like "Your Name" combine imagination and delicate emotions.

Animated movies cannot unite audiences of all ages. It is a very correct and reasonable choice for animated movies to follow the Disney style.

There is also the reputation gap with competitors, how big the gap is, and how hard netizens treat competitors. These will affect market feedback and consumer behavior.

I thought it was a hundred flowers blooming, but in the end only one or two movies lived up to the name.

In contrast, the estimated box office of "Monster Hunt II" today is difficult to exceed 370 million, which has dropped from 520 million to 370 million, a significant drop.

After all the hard work, he couldn't rest long after returning to the hotel. He had to take a flight to the next city in the evening, so Chen Jingxing could only give up catching up on sleep and browse online word-of-mouth feedback.

"Spike II" seems to have surpassed "Operation Mekong" and become the benchmark for military action blockbusters. As the same theme and even many elements are similar, "Operation Red Sea" has been inevitably compared with "Operation Red Sea" from before the screening to after the screening.

"Langya II" benchmark.

Every time before the Spring Festival movie is released, the cast and explosive trailers of each movie are analyzed, and then the momentum of "Clash of the Gods" is created to hype up the topic of "this Spring Festival movie audience can't keep their wallets."

A movie is very popular, but is it a good review or a bad review? Or is it just average? Even if it is a bad review, negative reviews with elements such as curiosity can also help the box office.

If it is a positive review, then where are the emotional points of the audience's positive reviews for the movie? There is also no point of irritation. Some people want to watch it again immediately after watching it, and some people are exhausted by the movie and drained of their emotions, just like after a carnival.

The place was a mess.

China, especially DreamWorks, is a director-centered system. Since it is a director-centered system, the director is the first person responsible for the success or failure of a movie. He has to bear as much responsibility as he has power.

However, the result is either "Hundred Ghosts in the Night", which makes the audience say "I'm tired, hurry up and destroy Chinese movies", or it is a unilateral defeat.

After the release of "Operation Red Sea", the creative team could not stay idle. They still had to run road shows all over the country, hold audience meetings, fan meetings, and media meetings one after another.

If it can have a box office of 3 billion, the basic goal has been achieved. This is not Versailles. Although this "basic goal" seems outrageous to other companies, the production cost as a joint investment between DreamWorks and China Film Group is second only to "Gravity"

》blockbuster, considered by many to be the top seed during the Spring Festival, 3 billion is not a particularly high goal.

The same evacuation from Africa, the same unrest in small African countries, the same dealing with KB elements, the same special forces - one is the Wolf Fang Special Forces and the other is the Marine Corps, the same unity and cooperation, and the same amazing results

Personal heroic scenes, the same teammates sacrificed, the same warships...

It’s hard to say whether the reputation of "Spang Ⅱ" is better than that of "Spang Ⅱ", but at least the box office has not hindered it too much, surpassing the 4.3 billion box office record of "Spang Ⅱ". Guo Fan does not dare to think so at this time, but 3 billion is enough in his opinion

No big problem anymore.

And because of the coin-spending tactic of "Monster Hunt II" this time, the difficulty of arranging movies is indeed a higher level than last year. Compared with the star-studded cast of "Monster Hunt II", the star cast of "Red Sea" is not enough.

.

Big data information such as WeChat and Weibo indexes, as well as public opinion analysis reports, will naturally be collected and organized by DreamWorks' marketing department.

I'm just very disappointed with all this. The first "Monster Hunt" sequel, which was of acceptable quality, proved itself to be a follow-up without any surprises. Blockbusters from major studios continue to arouse the audience's expectations and keep saying "Sure enough, it's true."

"It's disappointing.

DreamWorks can still dominate the film market even if it releases relatively mediocre works. This is really a tragedy for the Chinese film market.

As an ordinary viewer and an ordinary film critic, I really don’t want to see only DreamWorks standing on the top of Mount Tai, and I hope that the Chinese film market can bloom with a hundred flowers.

I just don’t know if DreamWorks will feel lonely waiting alone at the top of the mountain.】

(End of chapter)