China Entertainment King of Science Fiction

Chapter 427 The movie with the highest return rate

After filming in Hong Kong for 7 days, Chen Jingxing returned to the mainland with the entire crew of "Inception" and worked non-stop with Fantasy World to finalize the launch model of "Black Mirror II". At the same time, the Spring Festival box office battle also began

The curtain has basically come to an end.

Although several blockbusters have had their key extensions postponed and have not been released yet, they basically have no box office potential. They will be released on streaming media as soon as the key extensions are over.

"Operation Red Sea" won the Spring Festival box office championship with a box office of more than 3.2 billion, second only to "Gravity" with 3.4 billion, slightly higher than "The Martian" by 20 million, ranking third in the Chinese movie box office rankings

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Military action themes have become the most profitable movie genre in China. The first-placed "Spike II", the third-placed "Red Sea" and the seventh-placed "Mekong" are all military action-themed.

Just like science fiction movies suddenly became a popular genre in Chinese movies starting from "Source Code", military action themes have also become the mainstay of Chinese blockbusters starting with "Mekong" two years ago.

This fact makes all the media, netizens and experts who care about the development of Chinese films marvel.

Just go back five years, and at that time we were still talking about the three main categories of domestic movies: costume blockbusters, comedy and romance.

These three categories of themes rank at the top of the box office.

At that time, everyone from top to bottom, from experts to movie fans, were saying that Hollywood was as fierce as a tiger. They were anxious about how to maintain market share, how to make more types of movies, and how to industrialize the film industry.

Qin Zhonghe, the head of the National Film Group, is whipping the fifth-generation directors to make various Chinese-style blockbusters. Domestic blockbusters are struggling to advance amidst ridicule, and costume blockbusters are gradually reduced to empty-name products, which are not popular.

People are waiting to be seen.

But happiness does come from comparison.

"Panda", which originally had little box office potential, caused the fragrance of flowers blooming in North America outside the wall to spread back to the inside, triggering a small wave of movie-watching frenzy. Do you have to take a look at the domestic animated movies that can drive the American people crazy?

What magic?

It became the temporary global box office champion in 2018, and this number is still increasing, and the final target will not be less than 800 million US dollars.

Because there is a big gap between the production level of DreamWorks and other domestic film companies. The production level of other major studios has not improved, but DreamWorks has improved faster.

If you can invest hundreds of millions in a large-scale production and have a return rate of more than 50%, you are already making a lot of money. You should be satisfied, as long as you don't compare it with DreamWorks.

Even "Panda" may be the most profitable animated film in recent decades.

Five years later, it was science fiction movies, military action blockbusters, and even animated movies that created miracles one after another in the Chinese film market and even overseas.

In fact, DreamWorks has become more and more mature in peripheral development through the experience of animated series and "The Return of the Monkey King".

The main reason is that "Kung Fu Panda" closely followed "Monster Hunt II" with a score of nearly 2.2 billion. People are really not in the mood to celebrate the box office success and have to worry about being overtaken by "Kung Fu Panda".

"Operation Red Sea" is the biggest winner in terms of numbers, but the real winner in the 2018 Spring Festival is "Kung Fu Panda".

These three are exactly the evidence of the development of the Hollywood film industry mentioned in the criticism that once ridiculed Chinese films, placed high hopes on them, or criticized them.

Therefore, the producers Fang Jianghe Culture and Media Asia Pictures did not have the joy of making money. The producers of "Monster Hunt II" even had a heated argument with DreamWorks.

However, the official does not have the "concerns" of individual media and film critics about this. Are DreamWorks' film and television dramas not domestically produced films?

It is more like DreamWorks has single-handedly raised Chinese films to the present level, and has created a feeling among the public and many media that domestic films are rising rapidly and catching up with Hollywood, forming a fig leaf.

According to the current trend, "Monster Hunt", which has a box office of more than 15 years before being released in the second month of the key extension, is 2.21 billion, second only to "Monster Hunt II", and it is certain to be included in Chinese movies.

No. 10 on the box office list.

According to the exchange rate at this time, including the domestic box office of 2.2 billion yuan, which is 330 million U.S. dollars, the global box office has reached 750 million U.S. dollars.

But "Panda" now really deserves the title of dark horse.

The North American box office has exceeded 150 million U.S. dollars. In Japan and South Korea, it has also become the temporary annual box office champion in their respective markets for 18 years. It has topped the box office in more than 20 countries. The total overseas box office has exceeded 420 million U.S. dollars, and it is still continuing.

Released in new markets.

It is not that there are no animated films in Hollywood that have a box office that exceeds "Kung Fu Panda", but unfortunately the cost of animation production in the United States is too high, far exceeding that of Europe and Japan, and even further than that of China.

DreamWorks even took the opportunity to engage in fancy marketing and released a Sichuan dialect version of "Kung Fu Panda". After all, pandas are a business card of Sichuan, and the movie is also set in Sichuan. This was a small boost to the box office, making "Kung Fu Panda" a small hit.

"Panda" was able to catch up with "Monster Hunt II" at a faster pace.

After all, many viewers don't really care who the director of the film or television drama is or who the producer is.

Because of "The Return of the Monkey King", "Kung Fu Panda" was not underestimated by other film producers and public opinion, and it stands to reason that it is not qualified to be a dark horse at the box office.

The Film Bureau and the Cultural Department can be said to be one of the departments that have made the most political achievements in recent years. Every year there are breakthroughs in the work report, and the cultural undertakings and the film and television industry are really jumping up a level every year.

Moreover, six of the top ten movies at the box office have a Douban score of 8 or above, which proves that domestic movies have a good reputation at the box office. Of course, these six movies are all movies produced by DreamWorks.

If you replace comedy with animation, it will be a real Hollywood. This day does not seem far away.

For example, "Kung Fu Panda" is now being praised collectively by major official media.

Even according to conservative estimates, excluding Universal's box office share of profit in the North American market and peripheral development copyright income, DreamWorks can get at least 1.4 billion yuan in box office share from the movie "Kung Fu Panda", and in the next three to five years

There will also be revenue of 2.5 billion to 3 billion from peripheral development and various copyright licensing.

At the same time, DreamWorks' animated film "WALL-E", which is still in production, has also received widespread attention. According to information disclosed by DreamWorks, "WALL-E" will be released during the Spring Festival next year, which makes many viewers very excited.

After some admiration, my colleagues became more vigilant.

The Spring Festival season has ended, but "Kung Fu Panda" and "Monster Hunt II" are anxiously chasing each other.

If you exclude DreamWorks, the gap between the current situation of domestic films is a bit big.

What is even more worth mentioning is that the top ten box office rankings in the Chinese film market are all domestic films, and the box office of the top ten is more than 2 billion. If you include "Tang Detective II", DreamWorks participated in the production of

Movies account for seven of them, and Chen Jingxing’s movies account for three of them.

And now people can already see such an idealized map in China's movie box office charts.

In addition, the salary conditions offered by Mo during the school recruitment were also exposed on the Internet. With the promotion of the DreamWorks marketing department, the extent of Mo's animation and special effects technology also sparked a wave of discussion.

Mo is a bit of a technological light on the Internet, and DreamWorks has also marketed a wave of conscientious companies.

If Mo Liang couldn't even produce his own projects, he would definitely become the first choice for Hollywood special effects companies to outsource.

This is not even counting the sequel to "Kung Fu Panda".

Not to mention animated films such as "Monkey King" and "Panda", "Eagle Warriors" and "Special Forces" will also bring considerable profits to DreamWorks in the future.

Science fiction blockbusters, military action blockbusters and comedy blockbusters dominate the world.

Comedy themes have begun to take on the important task of fighting against blockbusters in the genre.

The 2.23 billion of "Monster Hunt II" surpassed "Monster Hunt I" by a slight margin, which can be regarded as achieving the basic goal, and also ranked ninth in the box office rankings. The return is also considerable, after all, even with nearly 200 million, it can be called

Despite the crazy publicity and distribution expenses, the actual cost of this movie is less than 500 million. Taking into account peripheral and copyright income, the return rate of this movie is at least 70%.

It also made the media lament that DreamWorks is a high-quality blockbuster production machine when taking inventory. Although among the six major film companies, DreamWorks' film output is the least, not even as good as some medium-sized film companies, but in recent years

Almost every one of them is a heavyweight movie and an industrial movie.

It’s just an animated movie. How much does it cost? Including domestic and international publicity and distribution costs, it’s only 250 million yuan – RMB

This movie can definitely be regarded as the theatrical film with the highest return rate since the establishment of DreamWorks. There is nothing that can even compare with it, because the revenue from peripheral development rights will not be lower than the box office revenue. This is the advantage of animated films, especially

It's an animated movie like "Kung Fu Panda".

In fact, if Chen Jingxing is allowed to shoot "Gravity" now, if he does not hire a Hollywood special effects studio and uses Mo's own technology, perhaps the CGI effect of "Gravity" will be slightly worse, but the cost will definitely drop significantly.

China’s labor costs are really worthless.

So when some media made some analysis and reports on this, not only the industry was shocked, but ordinary people were also shocked by the ability of animation themes to attract money.

Moreover, the audience has become accustomed to seeing heavy industry movies with science fiction and military action themes running rampant on the big screen. Many fans can even say with a sense of superiority to superhero fans that our science fiction is all hard-core science fiction, not your super.

Heroic science fiction.

Of course, this is also the reason why the media and film critics still cautiously believe that the Chinese film industry is still far behind Hollywood.

In a mature and developed film industry, the best-selling and most profitable blockbusters should be science fiction, military action and animation themes, because Hollywood presents such a template, which is unattainable.

Not only has it created box office miracles domestically, but it has also achieved amazing results abroad.

DreamWorks' layout was too early. "Monkey King", "Panda" and "Wall-E" were all launched at the same time in 2016. Mo's animation team had experienced several animation dramas earlier, and

Along with the technical accumulation of producing special effects blockbusters, people have long been eyeing this market and are making leaps and bounds step by step.

Even though other companies have invested heavily in the animation industry since last year, they will not be able to catch up in a short time. However, no matter how difficult it is, you have to pursue it. If you don’t pursue the stock, I will force you to pursue it.

Next year's Spring Festival is still a bit far away. DreamWorks has just finished wreaking havoc on the big screen and is about to show off its power on the small screen.

The science fiction drama "Black Mirror" will meet the audience again after two years.

(End of chapter)