China Entertainment King of Science Fiction

Chapter 428 A novel desktop movie

An office building in Beijing, Xiqiao Culture.

Zhang Qisheng walked into the viewing room with a cup of coffee and sat down in the middle of the second row.

"Is it about to start?" Zhang Qisheng looked down at his watch, turned around and told a female employee in the back row: "Hurry up and call someone in, it's about to start."

"Okay, Mr. Zhang."

Zhang Qisheng is only 35 years old this year. He was originally a programmer from a prestigious school. He has worked hard in Internet companies for many years, entered a large factory, and also tried to start a business in the Internet trend, but he has never achieved anything famous.

Of course, it was not that everything was accomplished. Although I did not become a pig in the limelight, I was lucky. I sold the company to a leader in the same track and received 15 million. I also achieved a class jump and became a certain kind of person.

Successful people in the sense.

However, he did not listen to his parents and wife and use the money to buy a house and a car in Beijing after selling the company. Instead, he took all the "selling money" to start his second business without using any money.

If Zhang Qisheng's current career is not prosperous, he will definitely regret not listening to his parents and wife. Ninety percent of his business is not as profitable as buying a few houses in Beijing three years ago and living there.

But this time, despite the opposition of his relatives and loved ones, he made the right decision in his desperate attempt to start a business.

Zhang Qisheng witnessed with his own eyes how an online movie that looked very cheap at first glance became popular on the Internet.

So when the movie first came online, he was attracted by his classmates in the circle of friends. After all, the fact that there was an online movie director from Beijing Normal University spread quickly among the alumni circles, especially the movie was very interesting and novel.

It's just that he didn't expect that this day would come so quickly, and that it would be DreamWorks who came to share the cake.

The desktop has gradually changed from XP to win7, and then to win10. The "ancient" QQ interface and space have also gradually been upgraded, and the search engine has changed from google to baidu.

Since its establishment in 2015, Zhang Qisheng has brought his Internet thinking to make Xiqiao Culture quickly rise to the top of the online film industry as a dark horse.

Through the computer desktop and everything that happens on the desktop, it not only presents the growth and changes of a family of three, but also shows the development and changes of the Internet in China.

It's very innovative and special, especially for people like Zhang Qisheng, who majors in computer science and has worked on the Internet in the past, this quick editing touched him very much.

The mouse operates smoothly on the computer desktop. There are only the sounds of mouse clicks and keyboard typing of characters, but there is no other sound.

"Maybe these standards are external, that is, standards for companies like us. Big companies like DreamWorks might have special treatment."

The thrill of the product is sales.

Until there was a video in which the husband was holding his mobile phone and filming himself and his wife running in the park amidst the camera bumps. Then the wife fell to the ground. Along with the screams of passers-by and the shouts of the husband, the screen went black with violent shaking.

Zhang Qisheng believes that not only is he paying attention at this moment, but his colleagues must also be paying attention to the premiere of DreamWorks Online.

Unlike Internet University, there is no need to deal with theaters or large companies for distribution. The box office accounts are received in real time, and arrears are rare. At least platforms such as Huanshi.com and Penguin Video do not arrears.

The piano music that has appeared since the first little girl played the piano has been accompanied by rapid editing. The melody and sound gradually become brighter, more proficient, and the sound gradually rises. It makes people feel that the life of this family of three is indeed quite happy.

Then the music started.

Of course, this has a lot to do with the fact that he has many alumni and even classmates at Huanshi.com and Penguin Video. Otherwise, it would not be so easy for the first online movie produced by his company to be purchased by the streaming media giant and later become Huanshi.com.

a close partner.

The mouse clicked on a video, which took up half of the desktop. In the video, a little girl was practicing piano. In the video, there was not only the sound of the piano, but also the voice of speaking. The little girl's mother also appeared in the camera.

As a result, major Internet companies rushed to develop various "XX Ghost Stories" projects, and there were even rushed works to be released before the sequel of West Bridge Culture, which severely reduced the value of the IP that "White Fish Town Ghost Stories" finally created.

Through the Internet University, Xiqiao Culture has grasped the window for new Internet forces to reshape the ecology of the film and television industry, and has become a well-known film and television company.

Soon the small viewing room was filled with people.

This ridiculous thought did not last long, because soon everyone realized that this was the picture of the movie, the picture of the movie itself.

Zhang Qisheng intuitively understood that this was a collaborative effort by a family to fight cancer, and the girl's mother was probably the one suffering from the disease. He could feel the hopeful and bright emotions conveyed in the video.

"Interesting..." It's not like Zhang Qisheng has never seen this kind of rapid editing through montage to let the audience experience the character's growth process, but he has never seen this method before.

Although it is after get off work hours, the "Black Mirror II" series of online movies exclusively broadcast on Fantasy World is updated every Friday at 18:00.

"Special treatment is not necessarily split at the box office. Maybe there is also splitting for advertising? Or is splitting for a longer period of time? Or even permanent splitting? After all, it is an online movie produced by a serious big studio. This is considered the first time a big girl gets on the sedan chair.

Well, I heard that the theater chains are also a little dissatisfied."

Online movies and theater movies are really two different things, and they are also different from online dramas, because unless you are a member, online movies really have to pay for on-demand viewing. How to use low cost to create a texture and rhythm that exceeds that of TV series and attract people

The audience took out real money, which is a big question.

After the familiar DreamWorks opening credits, a black screen that lasted for about five or six seconds made Zhang Qisheng a little impatient. Then the familiar music suddenly sounded, making Zhang Qisheng subconsciously tremble.

Because there were only a few icons on the clean desktop, the mouse appeared and started a series of click operations.

It really removes the whimsy of the script, and gives people the feeling that I can do it if I do it, and I can shoot it if I do it, and the camera will not be more shaking than the director, and it will not make people dizzy.

Of course, the problem with major Internet companies is that they follow trends very seriously. After one movie becomes popular, dozens of similar works will follow suit. Fu Huadao copies them exactly as they are. The investment is not big anyway, and it is easy to exhaust the audience's interest in a certain work in a short period of time.

The expectations of the subject matter.

With this series of rapid cuts and cuts, Zhang Qisheng gradually came out of his initial confusion.

The atmosphere in the viewing room was heavy, and everyone could see clearly that the girl's mother was still killed by the disease.

"Indeed, the name DreamWorks alone is worth Huanshi.com's investment."

"I guess so. Isn't the highest level of Fantasy World Network S+?"

If it weren't for the fact that the viewing room was not big and could only seat a dozen people, he would have wanted to invite all the staff to watch it together.

And the seeds began to sprout and break out of the ground, and he finally decided to sell the company and start a second business.

Zhang Qisheng turned back to look at the staff in the technical department with some annoyance. The nearly 20 management employees in the room also turned back or looked at each other in confusion.

At least that's the case in theory.

He stopped quickly.

Then the piano music suddenly fell silent, and the mouse clicked to open the search engine, accompanied by the sound of characters.

Then the mouse created a folder, named it "Shanshan", and then created new folders such as the first day of kindergarten, the first day of elementary school, the first piano practice, etc.

“Shanshan”

This is obviously the growth experience of a family of three - the growth experience of operating a computer. After more than ten years, the computer has been replaced several times from the XP system to the win10 system, and the desktop and operating system have also changed with the system upgrade.

Of course, Zhang Qisheng has never thought that he can compare with a genius like Chen Jingxing. He is also a movie fan and likes movies very much, so he knows what the rise of DreamWorks depends on. He absolutely does not have this kind of unconstrained and amazing talent.

It can be easily determined that this is a family of three. The father is recording his daughter playing the piano while holding a camera.

For a long time, online majors have been products provided by companies like Xiqiao Culture that specifically target online dramas. Mainstream traditional film and television companies, especially major ones, generally do not get involved.

Including websites, search engines, social software, etc., they are constantly changing and updating over time.

If this just planted a seed in his heart, then the subsequent rapid rise of the director of this interesting movie and the DreamWorks he founded was enough to make him dumbfounded.

Will DreamWorks’ Internet Conference provide some guidance and reference for future Internet development?

At the same time, he also paid attention to media reports about the high return on income of this extremely cheap micro-movie.

Familiar conditioned reflexes.

The entrance of DreamWorks is a blessing and a curse for Xiqiao Culture Company, but Zhang Qisheng is not afraid of challenges. Instead, he wants to see how DreamWorks operates as an online business and what the level of DreamWorks' online business is.

Zhang Qisheng and the staff in the viewing room began to feel depressed, but the music that had declined to silence suddenly rose again with passionate strings.

The picture quality is quite blurry.

Then the computer started to switch between the three user accounts of "Dad", "Mom" and "Shanshan", uploading photos, using search engines, creating files, playing computer games, watching movies and TV shows, and even watching adult videos - just in a flash

And passed.

This is why Internet celebrities love supernatural and weird themes so much. They don’t require too much cost and can attract audiences with the appeal of the subject matter itself.

In this regard, Zhang Qisheng is proud of himself. "Whitefish Town" produced by West Bridge Culture won the box office championship of the Internet in 2017, with a box office of 40.49 million, becoming the first Internet major to have a box office of over 40 million.

It has also made Xiqiao Culture a star company in this industry.

His experience as a developer at Fantasy World and the industry changes he saw in the film and television industry with the rise of DreamWorks in the next two years allowed him to see the path he wanted to take.

The production cost of "Whitefish Town" was only 7.6 million. Of course, it was said to be an investment of tens of millions. Adding in the income from advertising sponsorships, it can be said that the profit of such an online movie is enough to beat 90% of theater movies.

There are many pictures in it that can bring back his memories, making Zhang Qisheng feel like he has re-experienced the changes in computers and the Internet in the past ten years.

Both he and Chen Jingxing graduated from Beijing Normal University, but Chen Jingxing majored in mathematics, while he majored in computer science.

"How to defeat lymphoma" was typed in the search bar.

For example, Zhang Qisheng originally planned to make "The Ghost Story of XX Town" into a series, and movie fans and audiences are also very interested in the story mode of "The Ghost Story of White Fish Town".

The Internet track is too crowded. Start-up companies are like crucian carp crossing the river, but film and television companies are not so involved.

Because the film and television industry is closer to traditional industries, the accumulation of resources, connections, nepotism, etc. in the industry is more important. The water is much murky than the vibrant Internet industry. It is not a place where geniuses can daydream by relying on creativity and luck.

.

But not having talent doesn’t mean you can’t accomplish anything.

"What DreamWorks signed with Fantasy World is really an S+ account sharing agreement?"

However, with the rapid growth of this piece of cake, there will definitely be a day in the future when companies like West Bridge Culture will not be able to continue to make a fortune silently, and will attract the covetousness and intervention of large companies.

Moreover, ordinary employees are tasked to go home and watch it, while those who watch it in the viewing room are all middle-level and above employees, so it is trivial to take up such a small amount of time.

There are hundreds of films in China that receive the Dragon Award every year, and most of them do not have a box office of over 100 million. Even if they are over 100 million, less than 40% of the 100 million box office will go to production and distribution. After the distributor takes a portion,

Only 30% is left to the producers.

This junior fellow student is Chen Jingxing.

In more than two years, I have filmed more than a dozen Internet movies. Taking advantage of the market and box office split of Internet majors such as Huanshi.com and Penguin Video, which have increased year by year, I have obtained returns that are unimaginable for many traditional film and television companies.

As the photos and videos of a family of three are clicked, uploaded and organized from time to time, the little girl gradually grows up, wrinkles appear on the faces of her parents, the dressing style in the photos and videos also changes, and the resolution also changes from blurry to clear.

The familiar blue sky and grassland of windowsXP appears on the 110-inch large commercial LCD screen.

Apparently everyone thought it was a technical glitch, which was why the computer operating system desktop appeared.

The reason why Zhang Qisheng attaches great importance to today's movie is mainly because DreamWorks' "Black Mirror II" is really a bolt from the blue for the industry.

Then the cutting rhythm slows down, taking selfies of a woman lying weakly on the hospital bed with her family, a video of her daughter Shanshan playing the electronic keyboard to her mother in the hospital bed, and a hazy, forever-frozen photo of a woman with a gentle smile.

The technician was also a little shocked. He was also a little confused for a moment. He got up and walked towards the display screen. Wait, why is it an XP system?

"Hacker?" Some ridiculous and ridiculous thoughts came to Zhang Qisheng's mind.

"A split of 4.5 yuan is very high. Any higher would be outrageous."

The angle of entry is also very good. It directly expands the so-called mini-series like "Black Mirror" to more than 90 minutes per episode, transforming it into a major network, and it is still a series of network majors with accumulated IP reputation.

And he attaches great importance to the movie he came to the viewing room to watch today, and even asked the company's executives from the planning, art, production and other departments to come and watch it.

But Zhang Qisheng still devoted himself to this industry without hesitation. On the one hand, he grasped the pulse of industry development, and on the other hand, he was inspired by his "junior brother".

The videos uploaded, opened, and sorted on the desktop turned into warm and inspiring images of a family running together, traveling together, mother and daughter playing the piano together, laughing and playing in the ward, etc.

When "The Night the Comet Came" was released on Huanshi.com, he had just resigned from Huanshi.com to start a business because it involved his old employer, and the director was said to be only 21 years old and a junior at the same school.

But what if it takes up two hours of your off-duty time, and what if you don’t get overtime pay? Originally, the “normal” off-duty time is also at seven or eight o’clock in the evening. No one will leave immediately when the time comes to get off work, right?

Although Xiqiao Culture has been established for two years and has achieved impressive results, Zhang Qisheng still does not forget his original intention and uses the mentality of a start-up to motivate himself and his employees.

Then the computer also created a new user account.

Desktop icons increased and became cluttered, then they were cleaned up, rogue adware was clicked, dialog boxes filled the desktop, blue screen of death, black screen restarted, and the system was reinstalled.

Zhang Qisheng was feeling depressed and was increasingly surprised in his heart.

This is a series of montage cuts that are fast and slow at times, and the picture is not a lens, only the computer desktop.

This scene, which was edited through a computer desktop, not only shows the life changes of a family of three, but also shows the changes in China's Internet over the past ten years. It can also lift the audience's thoughts and emotions, and sometimes they are excited and sometimes depressed as the plot progresses.

, deeply sympathize with this family.

There was no lens, only a computer desktop. This title was so novel and so smooth. The cost was lower than he imagined, but the effect was amazing.

(End of chapter)