China Entertainment King of Science Fiction

Chapter 465 Can’t you leave us a way to survive?

The 2018 summer season is undoubtedly a movie-watching feast for Chinese audiences. Many media and netizens have called this year’s summer season the strongest Spring Festival season in history!

This time it's the real deal.

"The Matrix II" kicked off first, and then while the market was waiting for the comic book blockbuster from Hollywood to take over the baton of "The Matrix II", the domestic movie "I'm Not the God of Medicine" turned out, and it accumulated a lot of money by relying on the screenings.

It has a high reputation and has taken over theaters across the country within two or three days of its premiere.

Later, it teamed up with "Zhenglian: The Flashpoint Paradox" to push the market to a climax.

When the summer season came to an end, "The Matrix II", which had been postponed for a month, ended with a box office of 3.41 billion, "I'm Not a Medicine God" won the third place in the summer season with 3.17 billion, and "Flashpoint Paradox"

"" won the third place with 2.58 billion, and at the same time set a new box office record for foreign films in China.

It is precisely because of such a prosperous film market that before the end of the third quarter, the annual box office of the Chinese market exceeded 50 billion, a year-on-year increase of 23%. The Chinese film market has reached a scale close to the North American market.

That it can still maintain rapid growth has surprised many media at home and abroad.

According to this progress, there should be no big problem for China's annual box office to exceed 67 billion.

This also means that China’s box office is likely to reach 10 billion US dollars this year, which is enough to be on par with the North American market. The annual box office in North America in a normal year is just over 10 billion US dollars.

In Chen Jingxing's memory, this box office scale was much higher than the same period in his previous life.

After several years of market cultivation, there is no doubt that many viewers in China have developed the entertainment consumption habit of going to movie theaters regularly, at least from the beginning to the end of the year. After all, compared to other entertainment, movies are still cheap entertainment.

this type.

And because of DreamWorks, the number of high-quality domestic commercial films with both word-of-mouth and box office success has more than doubled throughout the year. Two, three, three or four commercial films with high reputation in more than a year have a huge effect on improving people's impression of domestic films.

of.

In fact, even top domestic film and television companies such as Jianghe Culture and Tianrun Pictures did not build their own headquarters buildings in Beijing. They all bought or even rented them.

"Director Chen, can't you leave us a way to survive? Wasn't "Inception" only completed in April? Is it scheduled to be released during the National Day? You won't even leave any meat for us?"

Moreover, DreamWorks' brand image and brand value also prevent it from feeling out of place among the neighbors of Internet star companies.

There are many people and articles praising DreamWorks, but Chen Jingxing still feels that this article is really "very heartwarming" for me.

Especially since 2015, DreamWorks has arranged movies to be released in almost every important period including the Spring Festival, May Day, Summer and National Day schedules, and without exception, they are all films that have achieved both word-of-mouth and box office success.

A building in the Zhongguancun Software Park in Beijing looks square and square at first glance, but its shape is slightly sci-fi and full of sharp geometric elements.

In everyone's eyes, DreamWorks is a part of China's film industry. At most, it is one of the few companies in the cultural industry that has brought glory to the country.

Therefore, normal people would not imagine what would happen if there were no DreamWorks domestic movies.

For example, "Huaguo Daily" published an article when the domestic box office for the whole year exceeded 50 billion, highly praising DreamWorks' contribution to the booming development of the Chinese film market.

The most important thing is that there must be a few commercial blockbusters that are heavyweight or have good reputation every year.

This logic is also suitable for TV dramas. If there are five or six good dramas with good reputation and influence in the industry in a year, the audience's impression of the year will be that "this year is a big year for TV dramas", and there will be hundreds of TV dramas left.

The whole drama is just a foil.

This headquarters building cost a total of 2.4 billion. Compared with the headquarters of surrounding Internet companies such as Huanshi.com, Qiandu, and Penguin in Beijing, it does not occupy a large area, the investment is not high, and the construction difficulty is not high. However, in the film and television industry

, this is definitely the headquarters building with the largest investment.

Moreover, it costs a lot to build your own headquarters. The annual revenue of most film and television companies is less than 2.4 billion. In fact, when Chen Jingxing decided on this design plan of more than 2 billion, both inside the company and the outside world thought it was a bit radical and crazy.

This is the headquarters building that DreamWorks built for nearly three years.

This kind of hidden merit and fame in a certain sense still makes Chen Jingxing a little regretful.

This is considered to be one of the important reasons for the rapid growth of the Chinese film market every year.

You must know that just before the rise of DreamWorks, domestic audiences complained about domestic films even more than Chinese dramas, and they were almost approaching the national level. It is impossible to see domestic commercial films with a rating of 8 or even 6 or 7 all year round.

They all stand out from the crowd, and all domestic films with higher ratings are mostly literary films, which makes people less interested in going to the theater.

In the latest list of the world's top 500 brands, DreamWorks even ranked as high as 294. It is the only company in the film and television industry on the list. It is also the only non-Hollywood studio among all the film and television companies on the list. It can be seen that DreamWorks'

The brand is highly recognized internationally.

It is normal for every movie market to have a lot of bad movies, especially in markets like China or Hollywood that produce hundreds of movies every year. The majority of bad movies is in line with mathematical rules.

It's just a pity that there are not many discerning people who can see and understand that they support DreamWorks in contributing to the development of the Chinese film market, especially in the industry.

Most people would not exclude DreamWorks from the development process of domestic films.

After all, land in Beijing is at a premium, and even free spaces like Zhongguancun Software Park are basically precious resources used by the government to attract Internet or high-tech companies.

There must be at least one commercial blockbuster of decent quality in each schedule, so as to maintain the audience's movie-watching habits, or to make the audience regard regular visits to the cinema as a regular entertainment consumption activity.

After all, Chen Jingxing couldn't "take credit for not curing the disease".

Today is the official opening of the new headquarters building of DreamWorks. Not only the top leaders of the city government came to cut the ribbon and conduct inspections, but the big guys in the industry also came to participate in the housewarming celebration of DreamWorks.

What makes Chen Jingxing happy is that the role of DreamWorks has not been ignored.

The habit of watching movies is fragile and easily fades away.

However, with the development of DreamWorks, the 2.4 billion investment no longer puts any pressure on Chen Jingxing. There is no financing or liabilities, and there are no financial problems during the construction of the project.

Going to the theater to watch movies is actually not a necessity for most people. Even if they have developed a movie-watching habit, they still need at least enough movies of sufficient weight and quality in each schedule to maintain the audience's habit.

And as of now, not to mention the employees at DreamWorks headquarters, the number of employees at its subsidiary DreamWorks alone exceeds 800.

Because one thing covers all the ugliness, in fact, if there are three, four, four or five commercial films of good quality every year, then the audience's impression of the film market this year will become "There are still a lot of good films this year", and the rest

Unless a bad movie is too "outstanding", most people won't remember it fondly.

This arrangement has a positive effect and an important influence on cultivating the audience's movie-watching habits.

If DreamWorks, which has Asia's top animation technology and Asia's top-notch special effects technology, is not considered a high-tech enterprise, then more than half of domestic Internet companies will be expelled from the ranks of high-tech enterprises. Even if DreamWorks' true technical strength is

It ranks among the top among all high-tech companies in China that enjoy preferential tax treatment.

If at that time it was just an official encouragement and reward for DreamWorks as a pacesetter in cultural output, which was somewhat undeserved, then now, no one has any doubts about DreamWorks' title as a high-tech enterprise.

It's not like it is now, but only a few years ago. Although the majority of domestic films are still bad, the audience's complaints and group ridicule about domestic commercial films are much less. There is almost a consensus that domestic films have made great progress.

Although it seems a bit inappropriate to be surrounded by major Internet companies, DreamWorks was identified as a high-tech enterprise as early as 15 years ago.

And how many employees can a film and television company need? Can it build a building of this level? And where does the money come from? At that time, DreamWorks was even burdened with a 500 million CDB loan to invest in Station C.

After half a year of renovation, DreamWorks finally has its own site.

If there are no high-quality commercial blockbusters for a long time or for several consecutive periods, audiences who originally like to watch movies in theaters will also reduce the frequency of going to theaters.

Chen Jingxing and a group of executives from DreamWorks accompanied several bigwigs from the Chinese film and television industry as they walked around the courtyard.

In the center of the building, at the center of the square, triangular prisms have been excavated to form a spectacular courtyard, bringing daylight and nature indoors.

When it comes to the level of brand sophistication, some well-known domestic Internet companies may not be able to match DreamWorks.

When the audience spends money to go to the cinema during each period, there will be at least one or even more movies that can make them feel that the movie tickets are worth their money. This will form positive feedback and make the audience believe that there will be movies worth watching in the theaters during every popular period.

Thereby repeating and fixing one's own consumption pattern, and even spreading it to family and social groups.

Nowadays, some people analyze and express their great contribution to the development of China's film and television industry. This makes Chen Jingxing lament that there are still discerning people in the world.

After the top leaders left, Chen Jingxing accompanied several bosses to visit the central courtyard, the highlight of the headquarters building's design.

After experiencing some novelties, several people also talked about the current film and television industry and market. Beijing Film CEO Fu Sheng accused Chen Jingxing of "eating alone" with a sour tone, "DreamWorks is the big winner in both the Spring Festival and summer movies, and the National Day movie

It’s time to give some pieces of meat to other companies.”

Chen Jingxing wanted to retort by saying, "Arranging DreamWorks movies in every schedule will help cultivate the audience's confidence in domestic movies, cultivate movie-watching habits, and expand the movie market."

But he also knew that if he said this, everyone present would think he was too shameless.

(End of chapter)