China Entertainment King of Science Fiction

Chapter 543 Trust can be stronger

"Is "Inside Out" going to be screened today?" Yuan Chan asked in surprise.

Seeing Chen Jingxing nodding, he couldn't help but sigh: "It's so fast. My daughter told me that she wanted to see it half a year ago, but I'm afraid her father can only take her to see it."

Chen Kun also came over: "Then I'm going to disconnect from the Internet these days to prevent spoilers. I remember that DreamWorks hasn't done any screenings of animated movies since "The Return of the Great Sage", right?"

Chen Kun is also a long-time animation fan, and he was once known as the star who was the best at cosplay. He likes many animations from DreamWorks, and of course his favorite is series like "Sky Eagle Warrior".

My favorite animated movie is of course "WALL-E". During last year's Spring Festival, he was the first celebrity to make an impact on social media.

Chen Jingxing sighed: "Who let the competitors be too strong? If we don't screen the Spring Festival movies, we may not be able to keep it."

"DreamWorks animation is still afraid of others?" Nini is not too interested in animation but she can't hide her surprise.

In the past few years, the brand power that DreamWorks has established in the animation field has even become as good as that of science fiction themes.

Even viewers who don’t watch animation will immediately think of DreamWorks when it comes to domestic animation.

Although the official investment of "Assassination Novelist" is 600 million, the actual production cost is only 300 million. Of course, including the publicity and distribution expenses, it is at least 350 million or even 400 million. After all, the Spring Festival release is also called a money-burning release, and it is known as 600 million.

It’s not an exaggeration, it’s just quite Chen Sicheng’s style.

The production company of "Rebirth of the Spirit Pearl" released "Westward Journey: Demon Slaying" last summer, which grossed 1.7 billion at the box office and made it an upstart in the animation industry.

A few of them also talked about the annual traditional feature of DreamWorks that started screening today, the Spring Festival animated film "Inside Out".

Of course, the original story is a shortcoming, and too much publicity is also an important reason.

But after getting to know the novelist, the killer discovered that his employer was the culprit who caused his daughter Xiao Juzi to be abducted by a gang of human traffickers, so he rebelled and decided to work with the novelist to report the case and overthrow the officials.

No one can guarantee that these two animated films will not be dark horses.

That is, there is no popularity bonus. Even with the reputation of DreamWorks, in addition to cultivating die-hard fans who are full of expectations, many passers-by are still confused by this unfamiliar science fiction animation.

However, during the casual chat, Yuan Pan said that he planned to take his daughter to see "Inside Out", which gave Chen Jingxing a little more confidence.

Huanshi.com and Tianrun originally wanted to target the Spring Festival release this year, but they had some hesitations after the release of "Interstellar" was announced.

It is a project jointly invested by Tianrun Pictures and Huanshi.com. Since investing in Chen Jingxing, Huanshi.com has also begun to target young directors.

Not to mention "Interstellar", both film schedule and popularity are guaranteed.

From then on, the novelist gave up his job, love and future, and focused on collecting evidence of the big shot's murder of his father. Emperor Tian paid off, and he finally found the key evidence.

Lu Yang, one of Chen Jingxing's classmates who went abroad to study in Hollywood, came into focus.

"That's far from it. The imagination and degree of completion are incomparable." Chen Kun shook his head repeatedly.

In addition, the protagonists of "Mind" are all anthropomorphic images. There are no very cute images like pandas or Wall-E, which is a major disadvantage in terms of publicity.

The killer is a father who lost his child. He has been searching for his daughter for many years without success. He needs more money to maintain the search, so he takes on this task.

In fact, she has only watched the animated movie "Wall-E", which shows that "Wall-E" has a domestic box office of nearly 3.8 billion, and it has a wide audience.

Especially when compared with the next-door movie "The Rebirth", which is endorsed by the mythology familiar to Chinese people. "The Mind" is not overshadowed by it in terms of popularity. It can be considered that the reputation of the King of DreamWorks Animation has played a role.

After a chat with Chen Jingxing, Huanshi.com finally made up its mind to withdraw "Assassination of Novelists".

Although fans and the media admire DreamWorks' courage and persistence, there is still a price to pay.

The world in this kind of novel is related to reality, and the story that develops simultaneously will definitely be a very interesting movie if it is adapted well. However, it is a pity that apart from the really great visual effects, the other narratives are mediocre, and the villain's setting is exaggerated and derogatory.

Wisdom, the supernatural elements introduced in order to create the so-called movie universe are even more nondescript. It is a stewed hodgepodge that is not very tasty.

Even if this time it is changed to a story with a Chinese background, the audience will definitely feel more immersed in it, with the bonus of the DreamWorks brand and hard publicity, and it is also changed to the Spring Festival period, but there is still no way to make Chen Jingxing have confidence in it.

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Chen Jingxing himself was actually worried. After all, although "The Mind" performed well in the North American market and other overseas markets in its previous life, with a global box office of 860 million US dollars, its box office in China was really average, not even 100 million yuan.

However, I feel that it has been influenced by the theme of Journey to the West. Technically, it is a bit behind "The Return of the Great Sage". Although the story is also passionate, it is not as natural as "The Great Sage" and the sensationalism is a bit blunt. The point of "Rebirth of the Spirit Pearl" is

I think the reputation online seems to be good."

Ni Ni had a slight impression: "I've heard of "Demon Killer". It became popular for a while in August last year, but I haven't watched it yet. How does it compare with "Wall-E"? It shouldn't be as good as "Wall-E", right?

?”

This year's Spring Festival movie schedule is not as large as last year's. It seems that the sudden outbreak of "WALL-E" last year grabbed a lot of cake, and it also gave many film producers who planned to squeeze the Spring Festival schedule more worries.

There are 7 movies scheduled for this year's Spring Festival, including "Assassination of Novelists."

Not to mention the images of the five protagonists of "The Mind", which are red, blue, gold, and green, and are all gaudy and gaudy, giving them a Balala little fairy feel. Unless you are really a die-hard DreamWorks fan, it's hard to be attracted by the poster.

Or the trailer attracts.

On the way to promotion, he used all means to get rid of colleagues (or reporters or prosecutors) who wanted to expose him, that is, the novelist's father, leaving the novelist orphaned and widowed.

DreamWorks continues to abandon the sequels of "Kung Fu Panda" and even "WALL-E" that many viewers have been eagerly anticipating, and once again launches an original sci-fi animation that does not involve any popular IP.

"Assassination Novelist" obviously lacks confidence, but even if "Assassination Novelist" is removed, the remaining lineup is very stressful.

To recover costs, more than 1 billion is the minimum.

There is absolutely no problem in recouping the cost of "Mind". After all, the cost is only 240 million. Even if "Mind" cannot achieve the results of "Kung Fu Panda" and "Wall-E", it is still valuable to DreamWorks.

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Chen Sicheng's rise is no less rapid than that of Chen Jingxing. He joined the United Cinemas early on and became a boss himself, forming a league of his own.

Seeing that Chen Jingxing didn't look displeased, Chen Kun also added: ""Rebirth of the Spirit Pearl" was produced by the same company as last summer's most popular animation "Westward Journey: Demon Killing". I also watched it at the time, and the quality was actually good.

good.

It's just that directors like Guo Fan and Tian Xinye have been firmly tied to DreamWorks.

As the Spring Festival is approaching, Chen Jingxing has no choice but to put down the filming of "1951" again and join the crew to start the offline promotion of "Interstellar". Of course, Lei Jiayin is not included in the main cast.

"Inside Out" is produced by DreamWorks and has a stellar record in the past. Even if this year's animation still doesn't look explosive, the lessons learned last year are still heart-wrenching.

Not to mention Ning Hao.

"Inside Out" is a relatively intense project for DreamWorks.

Unless the animated movie is a princess movie, generally speaking, non-human images are more lovable than human images, and even monsters can attract the attention of the audience more.

Following the top three, there are two animated films that are getting more and more attention.

Moreover, Lu Yang's father is the founder of the Yang Opera Directing Department, and he has very strong connections in the industry.

The novelist's progress aroused the vigilance of the big shot, so he sent his men to hire a killer to kill the novelist.

Such high-level animation will also become the heritage of DreamWorks. As the saying goes, it is a work that has a place in the animation crown of DreamWorks, just like "Aquila Warrior" and "Special Forces".

For example, "Assassination of Novelists" by another "classmate" of Chen Jingxing, Lu Yang.

Yuan Huang thought for a moment and said: "But I heard that "Rebirth of the Spiritual Pearl" has also been very popular recently. It started to be screened last week. It seems that the reputation is also good. My daughter told me that she is very fond of this animation.

I’m also quite interested.”

However, Chen Jingxing himself doesn't have high expectations, otherwise he wouldn't insist on making "Inside Out". Why would he have to worry about the box office when "Kung Fu Panda II" or "Baymax" are currently in production?

The heavyweight ones are mainly "Interstellar" and "Beacon Mountain", and there is also the happy twist "Desperate Househusband", which is a bit of a homophonic joke to the end.

In addition, Chen Jingxing's "Interstellar" debuted on the Spring Festival schedule for the first time, which still had some shocking effects and persuaded many movies to cancel.

The story written by the novelist is the process of collecting evidence of the crime of a big shot, and there are quite a lot of allusions in the story.

In fact, after Chen Jingxing went to Huanshi.com to record a program, the main topic Zhang Jingyan and Chen Jingxing discussed at the dinner table was the "Assassination of Novelists" project.

Box office records may be broken, but classic works have longer vitality and are also a company's invisible wealth.

The first two blockbusters this year did not have comedy elements. The comedy movie "Desperate Househusbands" is quite popular. After all, there is still a huge demand for comedies during the Spring Festival.

"Assassination of the Novelist" itself is a short story in an imaginative collection of short stories, and the metaphor is very deep. After a brief interpretation, it is actually about a person who participated in or protected human trafficking in the early stage and became a big shot.

This movie has been in production and preparation since 2017, started filming in 2018, and was completed at the end of March 2019.

After all, Yuan Can is not an animation fan like Chen Kun. The fact that she would take her daughter to watch an original animation like "The Mind" also shows that the work of DreamWorks in recent years has really been in vain.

Not only has it cultivated the habit of watching Spring Festival animated movies once a year for many family viewers, but it has also firmly embedded DreamWorks into this habit. To use an analogy, it is just like Zhao Benshan did to the Spring Festival Gala in the past.

There must be tens of thousands of parents like Yuan Huang in China who would take their children to the theater every Spring Festival to watch a DreamWorks family-friendly animated film without hesitation and without fear of being cheated out of their movie ticket prices. These are the top three DreamWorks animated films.

Years of trust gained.

This kind of trust is the most valuable asset of DreamWorks, and it is also the reason why Chen Jingxing insists on producing "Inside Out". This kind of trust can be stronger.

Next update in the early morning

(End of chapter)