China Entertainment King of Science Fiction

Chapter 544 This is the foundation

Chengdu, a cinema hall.

"How's it going? Not bad, right?" Zheng Wei asked Zhou Junpeng with some arrogance.

Zhou Junpeng looked very indifferent: "Not bad. I heard from my colleagues that Zhao Cheng, the director of your studio, worked with our director Xiang when he was in the United States. It seems that the Sun God has indeed put in a lot of effort. Your technical level

It improved very quickly.”

"This is nearly 200 million yuan invested in real money, what do you think?"

Although the two went their separate ways after graduating from the "Digital Media Art and Design" major newly established by Beijing Normal University, one joined DreamWorks and the other joined the upstart animation company Sunshine, their families are both in Chengdu.

After returning home from the holiday before the Spring Festival, we had a small gathering, of course, mainly to watch the animated film produced by the other company and prepare to compete in the Spring Festival period.

"Rebirth" and "Inside Out" were both screened in Chengdu, and there were quite a few screenings. The two of them bought tickets for the screenings without much effort. They were still in a cinema, which is also the largest cinema in Chengdu.

Went on a road trip.

The first thing the two watched was "Nezha: Rebirth of the Spirit Pearl" produced by Sun God. You can guess a bit of the plot from the name.

Nezha killed the third prince of the Dragon Palace of the East China Sea and was forced to commit suicide by Ao Guang. He lost his memory after being reborn.

Helios' development plan is completely different from DreamWorks' premium strategy. In fact, there are few companies in the world that can follow DreamWorks' development path.

Zheng Wei encouraged: "Are you scared? The Sun God is still recruiting people. Of course our studio is full, but there are still positions in other studios. Although you are no longer a fresh graduate and have not even had one year of work experience.

, but you are from DreamWorks, so there must be no problem.

"There is no eternal king in the world. When your Dream Factory is pulled down from the throne, changing jobs at that time will not be as profitable as investing early."

Although Zhou Junpeng is still a newcomer, he still has the pride of being a DreamWorks employee. For the animation department of DreamWorks, domestic animation companies, including the aggressive Sun God, can only be counted among other ranks.

In the past few years, DreamWorks has built up not only an enviable copyright library with its classic works, but also a good reputation and brand image that fans can buy without thinking.

At a glance, the occupancy rate was at least 85%, and every corner was filled.

And unlike the official screening, which is mainly for family audiences, although there are parents with their children, the largest number of people in front of the audience are young people and even students.

For the last screening of "Lingzhu Rebirth", the attendance rate was probably more than half, which is already a pretty good result.

Screening tickets are also sold on the ticket purchasing platform.

Both industries provide a large talent pool for the 3D animation industry.

However, Zhou Junpeng's fear was put away, because DreamWorks' crown as the King of Animation obviously relies not only on technical strength, just like DreamWorks' status as the King of Science Fiction was achieved purely on the strength of special effects?

Technology is easy to pursue, but storytelling ability, truly extraordinary imagination, and the execution of imagination are not so easy to pursue.

The way for Sun God to realize its ambition is to cast a wide net, relying on huge investments from Internet giants and big studios to start an acquisition war. It is composed of multiple studios, each studio is responsible for its own projects, and internal competition is quite like Penguin.

style.

The Spring Festival has not yet arrived, but two high-profile animated films have already begun to secretly compete with each other during screenings. Judging from the screening schedule, it feels like you are going back and forth.

Since DreamWorks made a lot of money from animated films, capital has been rapidly invested in the animation industry. As long as the salary is improved, there is really no shortage of talents. Companies like Helios that are not short of money are also full of talents.

For those employees who actively switched jobs from DreamWorks, just this name alone can make our company management happy for two days, and we can treat you as a mascot."

Regardless of creativity and story arrangement, as long as real money is invested, there is no obstacle to reaching a high level of audio-visual effects in animated films.

In his opinion, this is already a beautifully produced animated film that caters to all sizes, and the reputation it has received online is not false.

Zhou Junpeng said with a smile on his face: "This is not only due to "WALL-E", "Panda", "Monkey King" and "Your Name", but also animation masterpieces like "Aquila Warrior" and "Special Forces"

If you want to compete with DreamWorks in terms of influence, it’s not enough to be rich and powerful. You still have a long way to go.”

"Everyone can tell lies. Let's wait until you, the Sun God, approach us first."

What is foundation?

This is the foundation.

It is impossible to say that Zhou Junpeng was not surprised, but he had already expected it.

And the results are obvious. Even though "Rebirth" has the advantage of IP, vigorous publicity, and was released a week earlier than "The Mind", its momentum has still not surpassed that of "The Mind" as an original story.

"You're the mascot." Zhou Junpeng replied angrily: "Water flows to the lower places, and people go to the higher places. I'm sick and want to switch jobs to other animation companies."

In the past, DreamWorks had a monopoly on high-level 3D animated films because of its technical reserves and first-mover advantage. However, it was only a matter of time before other companies could technically produce animations of the same level.

Even netizens and media who are not optimistic about "Mind" dare not draw any conclusions or make any predictions this time. Even if "Lingzhu Rebirth" has so many advantages, no one dares to say that they are more optimistic about "Lingzhu" and bearish.

"mind".

While the two old classmates were joking and communicating with each other, the screening of "Inside Out" was about to begin.

The screenings of "Rebirth" and "Inside Out" are not small-scale screenings. They are not the kind of roadshow meetings that invite reporters, film critics and fans. They are actually equivalent to small-scale screenings to create word-of-mouth marketing and compete for competition.

The official release schedule.

Even though it doesn't have the mythological elements that Chinese audiences are familiar with, and it's not a sequel, there are still enough fans to give it a try.

"Haha, King of Animation, do you think you are joking?"

Although there is nothing particularly novel about the story, there is no brain-burning plot, and it is not complicated, the advantage is that the narrative is smooth, the production is quite sophisticated, and the sensationalism is more natural.

Therefore, the attendance rate cannot be 100%. Generally speaking, it is considered high if it exceeds 50%.

Relying on internal competition and volume will naturally produce high-quality products, but there will also be no shortage of mediocre or even junk works.

Of course, console games are mainly subject to capital investment, creativity, and planning. Technically speaking, there are no special obstacles to making so-called 3A games. The main problem is that funds are not invested in mobile games. Developing console games requires overwhelming emotion and power for love.

Just fine.

Of course, from another perspective, it can also be seen as the prestige of "Wall-E" that has continued from last year to now.

In layman's terms, it's a script.

Even Zheng Wei, who has great confidence in the Sun God, has to admit that this is not invisible wealth that can be accumulated overnight, and even if it takes time, it may not be accumulated.

It can only be said that China's 3D animation talents are indeed booming. Of course, this is mostly due to the development of the game industry and the film industry.

As a result, it is almost impossible to build the audience's trust in DreamWorks.

This time it was Zhou Junpeng's turn to be upset. Both of them paid close attention to their own company's movies. Naturally, they also knew that in the past few days, the proportions of "Rebirth" and "Inside Out" were about 0.8%.

.

Although Zhou Junpeng still sees some minor flaws and there are still many deficiencies in details, for most ordinary viewers, there is actually no difference between the picture and "Kung Fu Panda".

The rapid expansion of the film market has also given rise to the great development of the special effects industry. Although Mo, owned by DreamWorks, is recognized as the number one in Asia, other special effects companies have also emerged one after another.

Zhou Junpeng took out his mobile phone and opened the ticket purchasing platform. The red color caught his eye.

"Hey, is this all filled up?"

Looking at the increasingly crowded hall filled with young people, Zheng Wei, who was bickering with Zhou Junpeng, couldn't help but feel a little sad: "There are too many people here, right?"

But the screening of "Inside Out" was approaching, and the hall was already bustling with people. There were even audience members from other screenings curiously asking what movie was next.

The number of screenings of "Mind" is no less than that of "Pearl of Souls". In the same city, in the same theater, for two shows, the attendance rate of "Mind" beats that of "Pearl of Souls". This is the appeal of DreamWorks.

Needless to say in the game industry, China’s mobile phone games are already the largest in the world, and the overseas expansion of games is going smoothly, and the development of console games has also begun.

Ao Guang took the opportunity to use Nezha with false memories. Nezha was involved in the conspiracy to destroy the world and became the master of the Mietian Seal. Finally, at the foot of Buzhou Mountain, Li Jing used his own life to awaken Nezha. Nezha destroyed the Mietian Seal.

, foiled Ao Guang's conspiracy, and settled the old feud with his father Li Jing.

But there are ways to break DreamWorks' accumulated prestige. As long as there is a mistake or a Waterloo, even if the reputation is still good, but the box office is suppressed by competitors, this "superstition" will be broken and then broken.

achievement.

Will "Inside", an original science fiction animation with a lackluster character and not enough appeal, be a break for DreamWorks?

Can you successfully defend against the mighty challenge from the Sun God?

On the contrary, Zheng Wei felt a little excited. Since he joined Sun God, he has also felt the vigorous ambition within the company. The challenge itself is exciting. Let's see if DreamWorks, a king that makes it difficult for every animation company to match, can still do it.

Bringing new surprises is another level of excitement.

I was so sleepy that I just saved it and forgot to publish it.

(End of chapter)