China Entertainment King of Science Fiction

Chapter 565: The "Eagle Hard Money" failed but was ravaged

""My Robot Girl" is competing with DreamWorks' special effects blockbusters. Its opening box office easily exceeded the 10 million mark. The leading actor Bao Beier can finally stand alone. He is indeed a lucky star...

The box office of the new film exceeded 20 million on the first day, and it was well received by the audience. The full box office today is expected to collect 23 million, and there will be a small peak tomorrow, Saturday, and Sunday. There is a chance that the first weekend will exceed 100 million in 3 days. The final box office

Can be expected.

...Bao Beier has been criticized by the outside world in the film industry before, either because his acting skills are not good or because he is questioned about his ability to handle the box office. In fact, he is a powerful artist and his potential is obvious to all. In the past two years, he has

Proving yourself by delivering explosive results..."

"Hurry up and contact Fengqun Culture to withdraw the draft..."

"It's better not to withdraw, right? You won't get the deposit back either."

"Then change it and send them another copy before they send it out."

"...Delete the two paragraphs about lucky stars and talented artists?"

Bao Beier looked at the marketing director in front of him speechlessly: "These two reservations, change the box office...three days for the first weekend..."

He turned to look at Yang Yuxiang, one of the producers of "My Robot Girlfriend", and asked: "Based on the current situation, how much can we get at the box office?"

Bao Beier wanted to follow the path of the bankrupt version of Xu Zheng, playing the role of a humble person from the urban middle class who makes a fool of himself.

And it seems to have triggered a movie-watching craze, such as "men's fairy tales", "children's special effects film The Return of the King", and "I can already imagine Ultraman/xxx being made into a special effects blockbuster"

scene".

Maybe the previous fantasy was too good, and it was directly reduced from 1 billion to 100 million. This is certainly not acceptable.

So when the working days came, the proportion of scheduled films not only did not decrease, but also increased day by day, from 50% on the first day of release to more than 60%. Until the day before "Robot Girlfriend" was released, "Aquila Warrior" was released on Thursday.

It still took in a box office of 170 million, accounting for 89% of the box office, and showed no obvious signs of declining.

Take a look at the forums. Many anime fans began to lament that DreamWorks ruined classics, and even lost their fans. But there was no voice, and the media did not report it. I would say Mr. Ekoda is too stupid, and DreamWorks is a troll.

You are so arrogant and don’t even fight back? You deserve to be at the bottom of the top six..."

If you want to play "Sky Eagle Warrior" and make money, you must first have a higher quality than others, right?

Of course, because of the weak financial resources of our company, we approached Jangho Culture, who took the lead, and the two companies jointly produced it.

When "Sky Eagle Warrior" had a bad reputation during the screenings and was frequently criticized by fans of the original animation, Jiang He naturally saw an opportunity and joined in like other colleagues to add fuel to the flames, hoping to make a fortune.

"Only over 100 million?" Bao Beier looked in disbelief: "Even excluding the platform's prediction, Jianghe's earliest prediction was still 300 million, right?"

Yang Yuxiang did not continue to stimulate the other party: "Mr. Sun from Jiang He also called me this morning. The performance of "Sky Eagle Warrior" was somewhat beyond previous expectations. I didn't expect that the audience would be so welcoming to this type of movie."

The innovative elements that were reluctantly added are still based on DreamWorks' imaginary science fiction, playing with time elements, playing with echoes and inversions, changing this timeline, that timeline, and the result is a lot of bugs. It belongs to comedy, science fiction, romance, brain-burning, etc.

I want it, but people are addicted to food.

Under such optimistic expectations, Jiangho added another 20 million in publicity and distribution expenses, and the production and publicity costs also exceeded 60 million.

As for the storyline, "Robot Girlfriend" is also a remake, and it is a pixel-level remake with the implantation of comedy jokes. It is a poor remake that does not consider reasonable localization at all. How dare you criticize others?

Moreover, this movie combines science fiction, comedy, and romance. Jiang He and Bao Beier's market expectations for "Robot Girlfriend" are really high, especially Jiang He is planning to put this movie on the summer schedule.

If someone is 8.5 and you are 5.8, thank Jianghe for its marketing investment.

Yang Yuxiang pursed his lips when he heard Bao Beier's complaint, and was speechless for a moment.

Jiangho even doubled the movie's box office forecast, believing it is expected to reach more than 600 million.

Yang Yuxiang was silent for a moment, then said: "The first three days of the weekend will probably bring in... 50 million, right? There may be a chance that the total box office will... break 100 million?"

The film schedule for the premiere day of "Robot Girlfriend" has been cut again and again since the release of "Sky Warriors". The investment in publicity and distribution costs has exceeded twice the production cost. It was originally expected to get at least 20% of the film schedule.

Unexpectedly, the result of doubling the publicity and distribution funds was that only 16.2% of the film schedules were obtained.

But Yang Yuxiang can also understand Bao Beier's mood at this time.

It’s hard to break through 100 million.

Jiang He's original prediction was 300 million yuan. If it can be realized, this will also become Bao Beier's highest-grossing starring movie. It will be a huge profit for Jiang He and a huge career leap for Bao Beier personally. After nearly two years

of downturn.

The popularity of "Sky Eagle Warrior" is not only difficult for competitors to accept, but in fact, even Chen Jingxing and even DreamWorks insiders are a little surprised.

The box office on the first day was only 23 million, and the pre-sales were quite pessimistic. It stands to reason that the box office on Saturday should be higher than the opening day on Friday, but according to the current pre-sales and film schedule, the box office will be huge tomorrow.

Diving.

After all, DreamWorks has not made movies without mecha elements in the past. "Edge of Tomorrow" can be regarded as half a mecha movie, and "District 9" also contains a lot of mecha battles.

This is still conservative. Based on the conversation between Bao Beier and Yang Yuxiang and the tone within the company, it is even aiming for a box office of more than 1 billion.

"Robot Girlfriend" should be more palatable with comedy, science fiction and romance.

Originally, for this movie, which cost only 25 million, there was actually not much pressure on the box office. Of course, anyone can dream about it, especially in the comedy field.

In fact, in his opinion, even without "Aquila Warrior", "Robot Girlfriend" would have plummeted at the box office. At most, it would have attracted more viewers on its opening day.

But in fact, Douban has not released scores yet, and according to Jianghe's request, it will not release scores within a week of the movie's release. However, according to the internal data obtained, "Robot Girlfriend" may have the highest score, which is also lower than "Sky Eagle Warrior"

come over.

"My Robot Girlfriend" is a remake of a science fiction love comedy film directed by Bao Beier.

"Robot Girlfriend" was released six days later than "Aquila Warrior". If "Aquila Warrior" has problems with its reputation and affects its box office curve, "Robot Girlfriend" will certainly be the beneficiary.

They are just mindless action movies, but your movie doesn’t seem to have much brains, does it?

As a producer representing Bao Beier Company, Yang Yuxiang is very aware of the quality of "Robot Girlfriend". However, no one attaches much importance to quality. They are all discussing whether the subject matter is right and whether the comedy elements are sufficient.

, how to announce it.

In fact, a story like "District 9" was able to earn more than 1.5 billion at the box office during a non-popular period in China, largely due to the two mecha battle scenes in the movie. At that time, in the domestic publicity,

Mecha combat and the Cannes Palme d'Or are the focus of the promotion.

No nutrition, brainless action movies, alternative AV, these are all obtained from these movie reviews.

DreamWorks' promotions have also shamelessly touched upon domestic and foreign works, especially Japan's special photography and animation works related to mechas and monsters.

"A brainless action movie can be so popular. Do you think the DreamWorks brand is so effective? The aesthetic level of the audience in our country is too low. Isn't this an alternative porn film? When will everyone know the most important thing about movies?

What about the plot?

Not only the audience, but also the media who adapt to the situation. I admit that DreamWorks has produced many good movies in the past, but bad movies are bad and good movies are good. You can’t just criticize them just because of what happened before, right? DreamWorks is a troll.

It’s really an insightful experience.

After all, last year's suspense film "Manslaughter", which was also a remake, earned nearly 1 billion at the box office, and it was also achieved under the power of "The Matrix III".

After all, if you really want to bring out the second Xu Zheng, or Wang Baoqiang, or even Huang Bo, you will make a lot of money.

To put it simply, it means falling into an information cocoon.

Even after the official release of "Sky Eagle Warrior", the mainstream reputation changed, Bao Beier still read the comments and film reviews that criticized "Sky Eagle Warrior".

The first weekend's box office was 50 million, and the final box office exceeded 100 million. Yang Yuxiang didn't want to irritate his boss and was merciful.

Ever since word-of-mouth problems were exposed at the screening of "Sky Eagle Warrior", Bao Beier became a fan of animation. Every day, he would look for comments on anime forums online that were dissatisfied with the movie.

Although the box office of his two previous films was not ideal and the audience popularity was not very high, he still did not give up. In addition, he is very popular in the entertainment industry and has good personal relationships with many directors, producers and executives of Jianghe.

, Jianghe is still willing to put chips on this potential stock.

But I didn't expect that the reputation of "Sky Eagle Warrior" would quickly reverse and even explode after it was released. After taking in 260 million at the box office on the first day, it directly rose to 320 million the next day, and it grossed 580 million in the two days over the weekend.

However, there is still a big difference between fighting against a behemoth nearly 100 meters long like "Sky Eagle Warrior".

To a certain extent, it's like a special effects blockbuster version of a tokusatsu film.

Chinese audiences are more interested in such themes than European and American audiences. After all, many viewers have feelings for tokusatsu films. The production of special effects produced by the tokusatsu film processing industry can not only arouse feelings, but also show expressive power that is difficult to achieve in tokusatsu films.

, it can be described as a perfect fusion.

Moreover, it is also the first domestic film of this kind. It has become a box office bomb based on the perfect audio-visual language and smooth story.

(End of chapter)