China Entertainment King of Science Fiction

Chapter 566 The innocent person takes the blame

The release of the "Aquila Warriors" movie is undoubtedly a huge success for DreamWorks, because it marks that another heavyweight movie series is on the rise.

There are only two blockbusters in the first half of the summer season. In addition to "Aquila Warrior", it is the branch movie "Injustice: Gods Among Us".

"Injustice" is a story that takes place in a parallel time and space. Superman killed the pregnant Louise Lane and destroyed Metropolis in the illusion created by Harley Quinn. He decided to rule the world. Batman led the Flash and Wonder Woman.

, the story of heroes such as Catwoman and Green Arrow fighting against the ruling camp led by Superman, including the undead Solomon, Nightwing, etc.

All in all, it’s a super hero battle, but the Big Three don’t have many scenes. The main scenes are concentrated on new heroes such as Nightwing, the Immortal, and Green Arrow. It can be regarded as the stage for the drama version of "Nightwing", "Green Arrow" and other works.

Sexual summary (harvest).

Judging from the expectations of domestic audiences, it is not very appealing. In fact, in recent years, even main dishes such as "Zheng Lian" and "Second Avengers" have gradually lost domestic interest, let alone such branch movies.

Already.

In addition, the entire month of July is full of small and medium-budget movies, including science fiction light comedies such as "My Robot Girlfriend" and two or three gift films.

Therefore, "Sky Eagle Warrior" has become basically invincible after its reputation exploded.

The box office was 1.58 billion in the first week, 2.65 billion in two weeks, and exceeded 3.3 billion one month after its release. It became the third movie to earn more than 3 billion this year after "Interstellar" and "Beacon Mountain".

For such a purely adrenaline-stimulating movie, this figure is basically the ceiling.

However, the overseas box office performance is not as good as that of "Interstellar", not only because it does not have the blessing of Chen Jingxing's fame, but also because domestic audiences in other markets, especially the European and American markets, do not seem to be so fond of this genre.

However, DreamWorks quickly transformed into an industrial film model and began to establish market barriers after completing a triple jump in financing by relying on small and medium-cost films to achieve huge profits.

This has raised the entry threshold for the film industry in disguise, blocking most of the hot money behind the high-yield barrier.

In fact, starting from 2019, the attitude of the entire capital towards the film and television industry has been changing.

It’s so crazy that when a star sets up a company, it can be valued at one billion dollars without even having the rights to one or two movies.

However, after the "Aquila Warriors" movie became a hit, this IP was no longer limited to animation. Penguin Comeback offered a price of 154 million and finally impressed Chen Jingxing and won the exclusive rights for mobile games.

Moreover, the success of the "Aquila Warrior" movie can also drive the sales of peripheral toys and other derivative products, and drive the broadcast of animations. This is the biggest profit for DreamWorks. How can it make money from selling toys at the box office.

Chen Jingxing was surprised and also remembered that in his previous life, it seemed that Lao Maozi really liked this type of movie. It seems that the next one can be promoted in Russia.

In fact, ever since "Aquila Warrior" was launched in 2016 and caused a strong response in the animation industry, Penguin wanted to buy the rights to adapt the game. However, Chen Jingxing always felt that Penguin's offer was too low, so the two parties did not reach a deal.

The most important thing is that another pillar of DreamWorks in the next few years has been erected, and it has also given the outside world more confidence in "Special Forces", which has not been in development for a long time.

Chen Jingxing looked innocent: "You people named the bubble the 'DreamWorks Bubble' and I reluctantly endured it. In the end, it was also my fault that the bubble burst? The 'DreamWorks Bubble' was burst by DreamWorks? Why didn't our company do anything?"

Affected?

However, coupled with the domestic results, the global box office is still likely to reach 800 million U.S. dollars. Compared with the film's cost of almost 100 million U.S. dollars, it is natural that a successful film cannot be successful again.

Looking back on the time when they were wrangling over the copyright fee for "The Night the Comet Came", she would never believe that the young man in front of her had built a film and television giant with a market value exceeding that of Fantasy World in just seven years.

A start-up company that only produced two movies, one of which was an online movie, relied on Chen Jingxing's rising reputation as a talented director to obtain a valuation of 1 billion.

Zhang Jingyan said angrily: "When the bubble burst, you, DreamWorks, contributed the most, and you have the nerve to say so."

Through science fiction, military, animation and other themes, it has not only narrowed the gap with Hollywood blockbusters, but also raised the domestic audience's aesthetic threshold for commercial movies, and has almost dominated high-box office movies.

The goal of the influx of hot money is to make small- and medium-budget films bigger and bigger.

In particular, after the release of "The Matrix III" at the end of last year, he sold some shares at a high point of nearly 150 billion Hong Kong dollars in market capitalization, preparing to increase his shareholding ratio by buying at the bottom, but this kind of reduction of shareholdings cannot be done often, especially

It is the founder who reduces his shareholding.

From 12 years later, the high-yield windfall profits led by Xu Zheng, Chen Sicheng, Ning Hao, and Chen Jingxing were the main driving force to attract hot money.

The main reason is that with the escalation of the fierce copyright war, procurement costs have soared year after year, reaching 20 billion last year, and the losses have not been narrowed. Even the subscription membership has reached a high point, and there is no room for growth.

Then he has to deal with various phone calls, media interviews, inquiries from the Hong Kong Securities Regulatory Commission and various speculations and public opinions on the Internet about his reduction in holdings, which will make netizens discuss again how much he is worth.

The country is naturally lacking in this aspect, but DreamWorks already has experience in developing peripherals for several animated films, and is the strongest in the country in developing peripheral derivatives.

"Congratulations, congratulations, the market value has returned to 150 billion Hong Kong dollars, which has surpassed our Huanshi.com."

Starting from the second half of last year, the situation has changed directly. Investment in the entire industry has begun to decrease. Almost few companies can obtain external equity investment in the early stages of establishment or during operation. The original large-scale financing phenomenon no longer exists.

The celebration party was attended not only by the crew and creators, but also by executives from DreamWorks and Universal, as well as Zhang Jingyan from Fantasy World Network.

Without me, the tide will eventually recede. How dare you blame the tidal force of the moon if you are swimming naked?"

If he could not help but be worried about the rise and fall of the stock when it first went public, now Chen Jingxing has basically become immune to it.

The combination of the influx of hot money and the gambling agreements has snatched directors and stars out of the airtight surroundings of the five major studios.

In Hollywood, genuine toys produced under license from producers already account for 31% of the value-added income of film IPs. If only limited to animation themes, this proportion even exceeds 70%.

Chen Jingxing also generously held a celebration banquet to celebrate the global box office exceeding 5 billion.

Including Japan, South Korea and Southeast Asia, the Asia-Pacific region can also contribute more than 130 million US dollars in box office.

The Asia-Pacific region is quite enthusiastic about it, and the box office in Russia even surpassed that of Japan. The box office in two weeks was close to 40 million US dollars, making it the largest overseas box office for "Sky Eagle Warrior".

But in short, Chen Jingxing seemed to be the one who sounded the first horn by accident, and then started an era in which various companies with directors and stars as their selling points wildly launched their satellites under the encouragement of the capital market.

The reason why it is called the DreamWorks bubble is mainly because the symbolic beginning of this round of hot money influx was Chen Jingxing’s financing during the Spring Festival of 2014.

Even a reduction of less than 1%, which does not require reporting or announcement, will be pursued by keen capital markets and media.

As the current leading long-form video platform in China, Huanshi.com is still ahead of Penguin Video. Its market value reached its highest point two years ago, exceeding US$32 billion, but it has entered an irreversible downward trend since then.

Until now, it has dropped to 19.6 billion US dollars, and has even been overtaken by DreamWorks, which makes Zhang Jingyan unable to help but sigh.

As time has entered August, "Sky Eagle Warrior" continues to be released in new overseas markets. The final expected overseas box office is almost more than 260 million US dollars, and 300 million is difficult to break.

Of course, the reasons for this are more complicated. There is the export of "Comet" and "Fatal Identity" to overseas markets, and Huanshi.com is eager to take this opportunity to break the soft resistance and blockade of the five major studios and return to the field of film production and distribution.

.

Of course, this initial statement was not an accusation, it was mainly that DreamWorks accelerated the industrialization process of Chinese films.

Of course, the main reason is that DreamWorks' stock has been going up and down since last year. It goes up when movies are released and dramas are popular, and then goes down after they are released. If you watch too many ups and downs, you will become numb.

Chen Jingxing didn't pay much attention: "It's all fictitious. What rises and falls are just paper numbers. When this wave passes, it will fall again. Now that all the bubbles have burst, it can't go up."

In fact, he is not short of money. He has not learned from the "one yuan annual salary" of some company founders. As the chairman, his annual salary plus stock dividends plus director's salary plus screenwriter's salary can reach 100 million a year at least.

Income of 150 million, after tax.

We have already reached cooperation with ticket purchase platforms like Taomao on the direct sales of "Sky Eagle Warrior" derivatives, and the game adaptation rights have also been sold to Penguin, which is preparing to make "Sky Eagle Warrior" into a mobile game.

The so-called "DreamWorks bubble" within the industry is beginning to burst.

Even though Universal has been working hard on promotion and distribution, the North American box office only received 41 million in the first week. Of course, this is also related to the fierce competition among summer blockbusters in North America. Without a good film schedule, the final box office will definitely not exceed 100 million.

Chen Jingxing got angry when he mentioned this. When the media analyzed the bursting of this bubble, DreamWorks did get a share of the pot.

Most of the hot money pouring in has discovered that the film industry's small and promising prospects are just the winning records hanging on the walls of lottery stations. They are purely deceiving people into entering the casino. Over the years, there has never been a second Xu Zheng.

The second Chen Sicheng, the second Chen Jingxing.

It is not easy to make a lot of money with a small business. When it comes to investing in big-budget movies, they are blocked by industrialization barriers. Without a professional team, all the money is wasted.

However, DreamWorks’ high-quality resources do not require hot money, and the success rate and profitability of other companies’ large projects are far inferior to those of DreamWorks, and if you invest in them, you will be taking advantage of them.

From this, capital began to lose its enthusiasm for the film market, and Chen Jingxing was innocently put in the blame.

(End of chapter)