China Entertainment special effects started in 1997

Originally, "Round Table" was a reality chat show launched by Youku Video in 2016.

But because of Jiang Heng's appearance, the overall progress of the Chinese entertainment industry in this life is a few years faster than in the previous life. The show "Round Table" appeared last year.

The reputation of the first season was not bad, with a Douban score of 8.8 and a total broadcast volume of over 100 million.

Among cultural variety shows, it is not bad.

But compared with "Running Man", which has a total broadcast volume of billions in a quarter, it is still far inferior.

In general, cultural variety shows are a niche track, not the kind that everyone likes to watch.

But Jiang Heng's participation is very different.

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During the filming, the CEO and a group of senior executives of Youku Video were present. The host was Dou Wentao, and the guests were Jiang Heng, Feng Xiaogang and Liang Wendao.

And the topics of these people all revolved around Jiang Heng.

Director Feng Xiaogang was more like a supporting actor, helping Jiang Heng to smooth things over.

After the recording, Youku Video urgently carried out post-production, and then posted a program preview on the homepage of the website, so that the audience knew that Jiang Heng participated in this program.

For a while, the originally slightly niche "Round Table" instantly became a hot search.

Many viewers and fans knew that Jiang Heng participated in this variety show and talked about many inside stories of the Chinese entertainment industry.

Many people were curious about what "Round Table" was, so they watched a few episodes of the previous ones, resulting in a surge in the number of views.

…

At iQiyi, Youku and Tencent Pictures, Jiang Heng was watching "Round Table" to kill time while resting in the office.

At this time, Cui Zhenzhen came in and said that Director Ning Hao was here.

Jiang Heng paused the program, "Director Ning is not an outsider, just ask him to come in directly!"

Cui Zhenzhen smiled and said okay, then went to call Ning Hao in.

"Director Jiang, you really are popular now, whoever you bring in will become popular! I heard that the number of views of "Round Table" is about to break 1 billion?"

Jiang Heng smiled and said, "It's not that exaggerated, the website should have falsely reported some data, you know!"

Ning Hao naturally understood that there are not so many real things in the entertainment industry.

With an investment of tens of millions, they dare to brag about 100 million. It is obviously a small-scale film, but they dare to say that it is an investment of 300 to 500 million.

As for the box office and the number of views, it is commonplace to say that it is too much.

Ning Hao sat down on the sofa, lit a cigarette, took a puff and asked: "You have helped them so much, there should be some benefits, right?"

Jiang Heng smiled and said: "What benefits can there be? It's just to help promote it!"

"He helps us?"

Seeing Jiang Heng nod, Ning Hao's eyes lit up, and he stepped forward and said: "So, my "Don't Panic, King" can be promoted on Youku?"

Jiang Heng smiled and said: "More than that!"

"Do you have any other ideas?"

Jiang Heng smiled and said: "You will know when the time comes!"

The comedy special effects blockbuster "Don't Panic, King" directed by Ning Hao was finally advanced to this year's National Day because of the fast shooting progress. It is considered one of the most competitive films in the schedule.

In terms of publicity, Jiang Heng's title of producer was used.

Of course, in fact, the audience also knows that "producer" is often just a gimmick and cannot determine the quality of the film.

The problem is that Ning Hao is also one of the most reliable directors in the hearts of the audience at this moment.

So although the cast of this film is a bit weak, there are still many viewers who want to watch it on Maoyan Movie.

In addition, the publicity and promotion team will normally promote it on Weibo.

And this year, Youku Video and Douyin, which will be launched soon, will also be added.

The former is at its peak at the moment and has a good influence.

As for Douyin, which will be launched soon, Jiang Heng plans to arrange a group of celebrities to continue to stay and attract traffic for the product.

Combining the publicity and promotion of "Don't Panic, King" with the promotion of Douyin can be regarded as killing two birds with one stone!

But because the product has not been officially launched yet, Ning Hao cannot be told at this moment. He just told him that the company has a comprehensive plan for publicity and promotion, and told him not to worry about it.

In fact, the main job of the director is to make a good film, and his work is more than half done when the film is finished.

And when the post-production is completed, his work task is completely over.

Some things like publicity and promotion are to cooperate with the company to promote, and some are out of concern for their own works.

Ning Hao made a special effects blockbuster for the first time, and he was quite concerned about the box office prospects of this film.

"The strength of our publicity and promotion will not be much worse than your previous works, right?" Ning Hao smiled awkwardly, but still asked the question he wanted to know most.

Jiang Heng said: "The overall cost is definitely not as good, but the intensity and method of publicity and promotion are better than before."

"That's good, that's good!"

Ning Hao smiled awkwardly and said: "I don't expect to make billions of box office like your film. My requirements are not high, one billion is enough!"

Jiang Heng said: "One billion is definitely no problem!"

"Don't Panic, King" has completed the post-production of the film. Jiang Heng has seen the content of the whole film. The special effects scenes are certainly not as shocking as his works.

But for a film with comedy as its selling point, the special effects scenes in it are already very colorful.

In this era when the overall market is still prosperous and bad movies can also achieve high box office, it is not a problem for "Don't Panic, King" to sell for more than 10 billion.

Ning Hao believes in Jiang Heng's judgment, and he feels relieved after hearing what he said. After chatting for a while, he left.

A few days later, the latest episode of the second season of "Round Table" was launched, which was the episode that Jiang Heng participated in recording.

Within 24 hours, the number of online broadcasts of this episode exceeded 100 million times, which really shocked the entire entertainment industry.

It should be noted that the total number of broadcasts of the first season of "Round Table" so far is only more than 100 million!

Of course, the fact that this episode participated by Jiang Heng can have such a high number of broadcasts is also related to the spontaneous promotion of many celebrities.

For example, a group of male and female artists under iQiyi, Youku and Tencent posted pictures and texts on Weibo, with text saying, "It turns out that there are so many inside stories in the entertainment industry that I haven't heard of. Director Jiang knows too much!"

At first, only a few people posted statuses, but they couldn't resist others to imitate.

For a while, many entertainment stars and cultural celebrities posted their thoughts after watching this episode of "Round Table" on Weibo, which further increased the number of views.

In just one week, the total number of views of this episode exceeded 200 million, which really shocked countless people.

Li Xiaoping, who is responsible for the production of variety shows for iQiyi, Youku and Tencent Pictures, couldn't help but tell Jiang Heng that since you are so popular, why don't you participate in a few more variety shows of the company? I guarantee that you will make a lot of hits!

Jiang Heng was helpless to hear this. How could a big boss and a big director always appear on variety shows? Naturally, he rejected it on the spot!

Afterwards, he held a new film press conference in Beijing and announced that he would continue to shoot Journey to the West-style films. (End of this chapter)