China Entertainment special effects started in 1997

In early September, the new film release conference of "The Return of the Great Sage" was held in the open square downstairs of the iQiyi, Youku and Tencent Pictures Building.

Compared with the previous new film release conferences of special effects blockbusters, the scale of this event was relatively small.

On the temporary stage, there were very few actors and staff attending the event. In addition to director Jiang Heng, producer Du Huan, action director Yuan De, male lead Wu Yue, male No. 2 Chen Kun, Lin Zhicong who played Bajie, and Tao Hui who played the female demon, there were no more familiar people to the audience.

Even Jiang Liuer's parents and master in the film were ordinary extras, not big-name stars.

The scale was small, almost shabby.

The reporters and audiences who were present gathered around a large area, and they talked about this situation.

"What's going on? Why does it feel so small!"

"Yes, there are too few cast members!"

"Except for Chen Kun, there is no first-line star!"

"The investment is not less than 200 million, right?"

"Director Jiang, is not going to make a blockbuster, right?"

Reporters and audiences were talking about it, and those who got the microphone and were qualified to ask questions hurriedly asked these doubts.

Jiang Heng smiled and said, "Well, the cast this time is indeed smaller than before. Because the story is relatively simple, it is a story of a person finding himself again and returning as a king. As for the investment in the film, it is still 500 million yuan."

The people present were amazed when they heard it, because this number is really too small compared to the investment scale of Jiang Heng's previous works, less than 100 million US dollars!

It seems that Jiang Heng is really going to make a "low-cost" special effects movie this time!

Not only is the cost low, but the press conference process is also very short, and it ends after a few casual talks.

After the event, a reporter sighed, "Director Jiang, do you not want to shoot anymore? Why does it feel like the preparation of this film is so casual!"

"Yes, a little bit, maybe it's just to cope with the production!"

"No way?"

"It's hard to say, how many years has he been shooting?"

"Almost 20 years!"

"So, no matter how much inspiration he has, it's almost exhausted. Maybe in a few years, he will retire completely!"

"No way, he's not even 40 yet!"

"Haha, this is called going out for half a lifetime, and still a teenager when he returns!"

Several reporters said this, not to mention how envious they were. Jiang Heng is truly young and promising!

After the reporters went back, they all wrote articles.

But one person felt that Jiang Heng was different this time, so he opened the Tianya Forum and logged into his account and posted a prophecy post on it.

The general content was that Jiang Heng had run out of ideas and would get married and retire within three to five years.

In addition to this more eye-catching conclusion, the reporter also listed a lot of so-called "evidence", making the whole post look logical and very reasonable.

Because this reporter knows a lot of industry insider information, he often posts on Tianya Forum and has a large number of fans.

The post he posted was about Jiang Heng, the most popular director in the entertainment industry, and it instantly attracted countless clicks and replies.

Many readers replied, "No way, Director Jiang is going to retire? Whose movies are we going to watch in the future?"

"But it's been almost 20 years since 1997, and I actually grew up watching Director Jiang's works, crying!"

"I first watched "The Matrix" in elementary school. I was amazed at the time and felt it was so cool!"

"I first watched "100 Million Years BC" in junior high school. The school organized us to watch it. I still remember that I was so excited that I was shaking all over after seeing dinosaurs on the big screen! It's a pity that Director Jiang has only made one dinosaur movie, what a pity!"

"I started watching Director Jiang's movies with "Lion Camel Ridge". The part where Tang Monk took the initiative to pass away made me cry. I couldn't stop crying. The Monkey King's explosion was so handsome. I never thought that watching a movie could be so exciting!"

...

The reporter posted that Jiang Heng had run out of ideas and would retire in a few years.

But what everyone discussed the most was "When did you start to know Director Jiang?" They had a lot of fun chatting about this!

When the official Tianya Forum found out about this, they wanted to make it bigger and attract more traffic.

They immediately launched a "When did you know Director Jiang?" event, which attracted many responses and quickly became popular.

In Huairou, China Film Digital Base, Jiang Heng, who was filming "The Return of the Great Sage", was a little confused when he heard the news.

"When did you know me?"

"Yes, Tianya is doing a big event, very lively. So I wonder if Weibo can also do a similar event!" Weibo CEO Gao Fei said with a smile.

"Well, I'll think about it!"

"Ah, ah!"

Gao Fei was stunned. He never expected that Jiang Heng would reject his proposal. It didn't make sense!

This traffic came from nowhere, there was no reason not to take it!

"Director Jiang, if you leave it alone, you will miss a wave of traffic!"

Jiang Heng smiled, "I know, but I have other ideas for this wave of traffic!"

"Oh, okay!"

Gao Fei felt a little depressed after hearing this, and wondered what Jiang Heng meant.

Two words popped up in his mind - "Tik Tok". Could it be that Director Jiang wanted to catch this wave of traffic and make it go public in advance?

"Director Jiang, you are not going to let this wave of traffic fall on Tik Tok, are you?" Gao Fei said this with a full tone of grievance.

Jiang Heng smiled, "Great minds think alike, I really think so!"

Seeing that Gao Fei's face seemed displeased, Jiang Heng explained with a smile, "Weibo has been ranked number one in the industry for many years, and there is no shortage of traffic. But in the field of short videos, there are Kuaishou, Miaopai, Meipai, and Xiaobo." There are so many competitors in the coffee show, and it’s really hard to stand out if you don’t get popular traffic!”

Gao Fei also understood this truth and secretly lamented the good luck of Jiang Dongsheng's team.

He smiled and said: "It is indeed a good opportunity!"

Since he was here for a visit, Gao Fei was not in a hurry to leave. Soon I saw Jiang Dongsheng driving from the capital.

At noon, several people had dinner nearby and talked about the launch of Douyin.

Jiang Dongsheng said: "From a technical point of view, it is no problem to go online in advance. If we encounter such a good topic, Douyin will definitely become an instant hit!"

Jiang Heng said with a smile: "This is what I think. Let the company's artists register for Douyin one after another, and then post short videos. The topic will be when did we first know Director Jiang!"

Gao Fei said: "I think starting from your first work, let Wu Yanzu and Li Meiqi be the first to settle in!"

"Wu Yanzu, Li Meiqi, it's okay!"

Both of them are developing in Hollywood at the moment. Wu Yanzu is doing relatively well, but the latter is not so good. He has been starring in American TV series recently.

If they are allowed to take the lead in joining Douyin and post a short video "Memory Killing", their popularity will probably increase a lot, and they may even return to China to develop for a period of time! (End of chapter)