Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

Chapter 593 855.5 is a blessing

Our courtyard.

A few people were sitting in the yard, eating hot boiled mutton, and watching the commercials played on the TV screen. They are all excellent advertisements found by Nanyi, including Chinese advertisements, Japanese advertisements and Chinese advertisements.

"In the few Japanese commercials just now, the heroine is all alone?" Chen Huaige asked after watching it for a while.

"Yes, Zaijianyou, a Japanese female singer who grew up in Honolulu, speaks English very well, works part-time as a host of an English program on a TV station, an all-round entertainer in the eyes of the Japanese, and her annual income will not be low."

"Japanese singers make a lot of money?"

"Singing doesn't make money, and acting doesn't make money either. Japanese actors' wages are not much better than those in our country. Those who work a lot, only five or six million yen a year." Nan Yi said.

Zhang Yimou said: "Five or six million is not much? What's the exchange rate?"

"It's equivalent to about 50,000 RMB." Yang Kaiyan said.

"That's a lot."

"It can't be converted into domestic, it has to be compared in Japan. An ordinary office worker in Japan now has about 3 million a year, and the actor I said is 5 to 6 million a year, which is almost the same as Gong Xue.

How much higher is Gong Xue's salary than ordinary workers?

In comparison, the pay of Japanese actors is a little lower than that in our country.

If they want to make money, they have to shoot commercials. They say that they will see you early. The commercials we are watching now, Shansui Sansui Audio, Love Mouthwash, Love Shampoo, Coca-Cola, Nomura Securities’ medium-term government bonds, and Pentax Pentax cameras are all quite big brands in Japan. .

The advertising fee will definitely not be low. I don’t know the exact figure, but it’s definitely no problem to get tens of millions for an advertisement. If it’s an endorsement contract, the money will increase exponentially, at least tens of millions a year. . "

"It's really profitable." Chen Huaige said sourly.

The conversation ended temporarily, and several people continued to watch the advertisement.

Then, they watched several Jeanswest commercials from China, as well as Grundig Grundig TV commercials from China, Hitachi Exciting TV commercials, Nissan Sunshine Automobile, Nissan Jiaben Minibus and Vanette van commercials, and Kuaidi Stanza commercials .

Nanyi asked people to collect excellent advertisements from the Kingdom of China. Who knew that all the advertisements they brought were Yishui Nissan advertisements. This shows how influential Japanese products are in the Kingdom of China.

When the commercials were almost finished, Nanyi pressed the pause button, "I'm showing these two, I just want you to find inspiration. We can't shoot these commercials. It's only 60 seconds in total, and at least seven or eight of them have to be stuffed in." Advertisement, the timing of each ad must be accurate to the millisecond."

"Isn't that only 7 seconds for each one?" Zhang Yimou asked.

"I don't want to be average. I plan to match the long and short. Each product has two versions of advertisements, one for the long and one for the short. In this way, there can be a variety of combinations, and I will change the plan every time."

"Are the two versions just different in editing, or are they completely different in content?" Zhang Yimou asked.

"Let's look at the shooting plan, Lao Chen, Lao Zhang, I hope you can shoot commercials as movies. Before shooting, make a script for the shots. Let's keep improving. I can't give you the honor, and I will definitely give you the reward. Every one of you I will give this number."

Nanyi stretched out his left hand and opened it.

"Five thousand?" Zhang Yimou asked tentatively.

Nan Yi shook his head.

Chen Huaige: "Five...fifty thousand?"

Nan Yi nodded and said, "Yes, starting from today to prepare for the commercial shooting, the filming must be completed before the 20th of next month, and each of you will get 50,000 yuan."

"Is this too much?"

Zhang Yimou was overwhelmed by the figure of 50,000.

"Not much. My requirements are very high. I hope that the commercials you two shoot will be the benchmark and ceiling of our national advertising for at least ten years."

As Nanyi said, he picked up the remote control, fast-forwarded for a while, and pressed the play button. On the TV screen, the Tokyo promotional video of 1984 began to play.

At 4 minutes and 48 seconds, the promotional video ends.

"Old Zhang, Old Chen, what do you think of this promotional video?"

"The picture is very good, and the combination of movement and stillness is perfect, especially the combination of smiling faces and running, which gives people a positive and energetic feeling." Chen Huaige said.

Zhang Yimou: "The play sequence of the screens is also thoughtful. Various age groups are interspersed. The main body is young people, and it extends to children and the elderly. It is the same as Huai Ge said, which makes people feel very energetic."

"In Asia's advertisement, I want this kind of feeling, vigor, hope, love, and happiness. I hope these four elements can be reflected in the advertisement. Of course, I am talking about the long version of the advertisement, and the short version is too short. , can’t convey too much content, so I need to have a catchy slogan that people can remember after listening to it once.”

"Would you like me and Huaige to think about the commercial?"

"No, I'll give you the advertising words here. You just need to focus on creating the picture. Tell me which actor you need. No matter who is domestic or foreign, as long as it is necessary, you can invite it." Nanyi domineering Said.

Nan Yi was talking nonsense, he never thought of using foreign actors, Zhang Yimou and Chen Huaige really wanted to propose the name of a foreign actor, he would definitely find an excuse to reject it, Hong Kong and Taiwan would not work, it was too expensive.

If Momoe Yamaguchi or Teresa Teng were invited to shoot commercials, the advertising effect would be very good, but Nanyi had his concerns. In the 1980s, he still wanted to live in peace, but he didn't want to be stuck in the last year.

After drinking a big meal, the matter of advertising was settled like this.

...

On the second day, a call for papers was published in the "Beijing Evening News".

"Asian Shopping Center will open soon, and now we are soliciting a slogan from the whole society, requiring no more than 20 words (punctuation marks are also counted as one word), and it is catchy; once adopted, Yaqing Company will buy it at a price of one thousand yuan per word. Under the slogan.

One word is worth a thousand dollars, and you can get rich with writing. This opportunity should not be missed. Please submit it enthusiastically!

Closing date: June 28, mailing address: Yannanyuan No. 88 Planning Division Advertisement Collection Mailbox. "

Before the call for papers was issued, a large tent had been set up in the courtyard of No. 88 Yannanyuan, and this tent was used to temporarily store submission letters.

Nan Yi believes that it doesn't take two days for everyone in the capital to know about this matter. He will receive tens of thousands of letters every day. By the end of the day, even if there are more than one million letters, he will not feel surprised at all.

People in Beijing have poor mouths and can speak well. No matter who they are, they can bluff for nothing. Even an illiterate person can come up with a slogan for you. I believe many people will put it into action. .

In fact, the same is true. People who read the news in the newspaper on the first day told the people around them one by one. The "Beijing Evening News" was sold out.

On the morning of June 6, Han Meili, the receptionist of Yaqing Company, received more than a thousand people, all of whom came to inquire whether the call for papers was true.

At noon on June 6, a notice board was erected at the entrance of Yannan Park, warning those who came to ask the authenticity not to enter the park again, and guaranteed that the solicitation for essays was true.

Although there was a notice board, many people broke into No. 88 Yannanyuan in the afternoon, seriously affecting the office of Yaqing Company.

As a last resort, another new piece of news was published in the "Beijing Evening News" on the 6th: This newspaper solemnly declares that the Yaqing Company's solicitation for papers is absolutely true. This newspaper has now received a 20,000 yuan bonus from Yaqing Company. The language bonus will be distributed by our newspaper.

As soon as this news was published, Yaqing Company finally came to an end. On the 7th, the people who came to consult became two or three kittens.

"Hello, Nanyi, Yaqing Company."

Nanyi picked up the phone that was ringing on the table.

"My Post Office Miao Huaihai, your Yaqing company has too many letters, our office can't deliver them, don't you have a truck, come and take them away by yourself."

"Miaochu, it's fine for us to do it ourselves, but please don't mix up our business letters and contribution letters."

"Normal letters will be delivered to you. There are too many submission letters, which almost fill up the warehouse of our Post Office. Hurry up and send someone over to take them away." Miao Huaihai said.

"Okay, is one car enough?" Nan Yi asked hastily.

"Not enough, it's better to send ten."

"Come on, Miaochu, don't tease me. I'll let the transportation department send a car there now. Uncle postmen have worked hard. Longan and watermelon will be on the market next month. Two big watermelons for one person and five catties of longan. ?”

"One TV ticket per person."

"Sure, I'll give each person an extra refrigerator ticket."

"Okay, I'll send you two postmen to drive back with you to help you organize your letters. We have experience in this kind of work."

When the benefits of the employees were obtained, Miao Huaihai's tone of voice changed.

"Thank you Miaochu."

"Don't thank you. When you Asia Asia opens, it's better to send more discounted tickets to our bureau." Miao Huaihai laughed.

"That's easy to say, I will give it to you every month in the future."

After hanging up the phone, Nanyi called Qiu Heping to his office.

"Send a car to the post office to pull letters. In addition, I will ask Jiang Bin to arrange security for you. You will personally lead the team to pull bayberries in Zhejiang Province. Hurry up and come back."

"Couldn't it be brought back to sell?"

"What are you selling? Yaqing owes so many favors from units, don't you want to pay them back?"

"How much?"

"Leave two cars as spares, and take all the other eight cars with you. The red bayberry can't be crushed, and it can't be shaken too much. One car can't hold much. When you get there, remember to buy bamboo baskets. Also, bring some red bayberry wine. return.

I'll tell you the exact amount when you go to the local area and call back, but there is no statistics yet. Time waits for no one, you set off immediately in the afternoon, and you have to go on a business trip when you come back. "

"Okay, I'll go back and get ready." Qiu Heping stood up and said.

"Well, by the way, help me call Cashier He over."

The management work is scattered and confusing. In one morning, Nanyi needs to deal with more than a dozen things.

In the afternoon, I went to the construction site first, and after returning to the office, I had to find time to talk to people.

The weddings, funerals, and thought trends of the employees of Yaqing Company seem to have nothing to do with work, but in fact they have a lot to do with it. Nanyi should show concern.

People have strong adaptability and great forgetfulness. Soon, the employees of Yaqing Company will extremely adapt to their state of high wages, and gradually forget their joy and secret joy when they got this job.

Repetitive work will quickly dampen their enthusiasm for work. At a certain stage, they will not be able to maintain a high degree of concentration on their work, and the atmosphere of passive sabotage and muddling along will begin to spread.

Instead, their interest will shift to analyzing the income distribution of Yaqing Company, how much Haidian District can get, how much Genzheng Miaohong can get, how much Lin Deqing can get a month, and who is wrong with Nanyi. How much do you get a month, what's wrong with who, what's wrong with you, how much you only get, what's wrong...

When I was eating or being lazy, I would talk about the seat of Nanyi, whether I could do it with a dog on the chair, and it would be better if I changed myself to be able to do it, and so on.

As the general manager, Nanyi is obliged to pay attention to the ideological trends of the employees. When it is time to strike, he must strike, and let his employees understand the fact that they are getting "high wages that are beyond their ability and pay." ", being able to work in Yaqing Company is their "blessing".

If they can't change their thinking after beating, and the working mode of 8, 5, and 5.5 is not satisfied, Nanyi has to consider sending talents to the society.